ANSWERS_FOR_SOLICITATIONS-W912J6-19-Q-0042.pdf

ANSWERS FOR SOLICITATIONS: W912J6-19-Q-0042

1. Who is the previous agency who supported these efforts?

Hawaii Walls Inc.

2. What was the budget for the most recent, previous Advertising/ Marketing effort?

We are unable to disclose budgetary information.

3. Will agencies located, locally be favored over those who are not?

No, all agencies will be treated equally.

4. When will the responses to the questions submitted be published?

Responses to the questions submitted will be published on Friday, May 31, 2019.

5. What assets, such as photography and copy, already exists that the selected agency would have access to?

Agencies will have to provide both the advertisement and the location.

6. If no assets exist, can it be assumed the selected agency will be responsible for creating them and therefore included in those costs?

Yes, if no assets exist, the selected agency will be responsible for creating them and therefore included in those costs.

7. What information must the agency submit to be selected for this project?

The information agencies must submit are capabilities statement, pricing, and SAM registration information.

8. Is there a format that agencies should use to submit a bid for this project?

There is no formal format. Moreover, submissions are still due June 4, 2019 4:00 p.m.

HST

9. Can the submission for this project be delivered via email?

Yes, the submission for this project can be delivered via email.

10. Because there are three related efforts --- (1) Hawaii Malls Billboard/sign (2) Bus Advertising (3) Billboard/Sign Advertising --- how do these campaigns overlap, as well as in what ways are they are different/separate?

These three related efforts overlap because they are where we want a recruiting presence. Additionally, different locations require different agency support.

a. Will they share the same creative messaging?

Yes, they share the same creative message.

b. Will they share the same media placements/budget?

Placements will be based off of locations and budget is also from one source.

11. Should the Price/Cost submitted include the cost of the billboard and/or bus space or is that separate?

Each price should be based upon the PWS of that solicitation and billboard and/or bus space is a separate cost.

12. Will the winner of this request be primarily chosen on the price/cost schedule submitted?

Yes, based on price and ability to advertise in the designated areas.