STATEMENT_OF_WORK_CINEMA_MARKETING_CAMPAIGN_-_REGAL_THEATERS.docx

STATEMENT OF WORK CINEMA

MARKETING CAMPAIGN

1.0 SCOPE OF WORK. The Hawaii Army National Guard (HIARNG) Recruiting and Retention, is looking to procure advertising and marketing services in order to engage our target demographic (18-35 year old physically fit young adults) for potential recruitment into the HIAANG.

1.1 DESCRIPTION/NEED OF SERVICE. A multi-island cinema marketing campaign is needed for continued success in driving HIARNG brand awareness, increasing quality/qualified leads for recruiting efforts, and driving HIARNG end strength to 100%.

1.1.1 Cinema advertising campaign should be located in vendors top movie theaters, and be offered at both peak and non-peak time of day, and month. Campaign should also focus on the targeted recruiting demographics previously stated, and influencer's.

1.3 PERIOD OF PERFORMANCE. Period of Performance will be for 16 weeks, beginning immediately upon the approval of completed advertising marketing material.

2.0 VENDOR PERFORMANCE REQUIREMENTS. Vendor shall provide advertising campaign(s) in line with description above, which meet HIARNG recruiting objectives.

2.1 Vendor shall be capable of showing the HIARNG :30 second ad one time at the beginning of each movie, at the at the following locations:

2.1.1 Oahu - Pearl Highlands 12 (Pearl City), Regal Kapolei (Kapolei), Windward Stadium 10 (Kaneohe), Dole Cannery 18 with IMAX (Honolulu),

2.1.2 Maui – Maui Mall Megaplex 12 (Kahului)

2.1.3 Hawaii Island – Makalapua Stadium 10 (Kailua Kona), Prince Kuhio 9 (Hilo)

2.2 Vendor will be responsible for ensuring ad plays daily as contracted, and will report any lost air time quarterly via reporting.

2.3 Vendor will preview all ads provided via HIARNG R&R and/or NGB creative (3 weeks prior to on screen date) ensuring ads meet vendor approval.

2.4 Vendor shall allow for quarterly marketing campaign change if desired by HIARNG.

2.5 Yeah Media shall pay 4% tax fee as added bonus.

3.0 ADMINISTRATION

3.1 ELECTRONIC INVOICING THROUGH WIDE AREA WORKFLOW. To meet compliance with DFARS 252.232-7003, Electronic Submission of Payment Requests, all Contractors must submit requests for payment (invoices) through WAWF. Additional information and registration for WAWF can be completed online at https://wawf.eb.mil. Payment will be made by DFAS office designated in the contract. All payments will be made by electronic transfer of funds (EFT). The Government will make payment through WAWF upon satisfactory completion of work and the receipt of a proper certification for payment.

3.2 PAYMENT: Upon verification of invoices/charges submitted through WAWF by authorized HIARNG personnel, the invoice will be paid by Electronic Funds Transfer (EFT) IAW the Prompt Payment Act as the primary form of payment.

3.3 CONTRACTING OFFICER REPRESENTATIVE (COR). One or more CORs will be appointed by the Government at the time of award and will be the Government’s primary point of contact(s) during the performance of the agreement.

3.4 CONTRACTING MANPOWER REPORTING APPLICATION. The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the Hawaii Army National Guard via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web addresses: http://www.ecmra.mil/ or https://cmra.army.mil/. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. Data shall be reported not later than the first to occur of (1) submission of contractor’s final invoice following conclusion of the period of performance or (2) October 31 of each calendar year. Contractors may direct questions to the help desk at help desk at: http://www.ecmra.mil.