BILLBOARD_SIGN_MARKETING_CAMPAIGN_SOW.pdf

STATEMENT OF WORK

BILLBOARD/SIGN MARKETING CAMPAIGN

1.0 SCOPE OF WORK. The Hawaii Army National Guard (HIARNG) Recruiting and Retention, is looking to procure advertising and marketing services in order to engage our target demographic (18-35 year old physically fit young adults) for potential recruitment into the HIARNG.

1.1 DESCRIPTION/NEED OF SERVICE. A multi-island billboard/sign marketing campaign is needed for continued success in driving HIARNG brand awareness, increasing quality/qualified leads for recruiting efforts, and driving HIARNG end strength to 100%. The HIARNG seeks a company capable of creating/using provided branding material (based on national brand and/or call to action), and appropriate advertising space to meet the stated need.

1.1.1 Billboard/sign advertising campaign should be located in high traffic areas across the islands of Oahu, Maui, and Big Island. It should also focus on the targeted recruiting demographic previously stated, and influencer's.

1.3 PERIOD OF PERFORMANCE. Period of Performance will be 5 months long, beginning immediately upon the approval of completed advertising material.

2.0 VENDOR PERFORMANCE REQUIREMENTS. Vendor shall provide advertising campaign(s) in line with description above, which meet HIARNG recruiting objectives.

2.1 Vendor shall be capable of providing billboards/signs and advertising space at the following locations.

2.1.1 Oahu – University of Hawaii (ground floor on red levels), University of Hawaii (level 5 wall), University of Hawaii (3X walk away from Stan Sheriff Center), Walmart Ke’eaummoku (3rd floor next to elevators), Pearl Highlands (near theater), Windward Mall (chandelier), Kapolei Commons (next to HIC Surf), Kapolei Shopping Center (near Cookie Corner), Ka Makana Ali’I (across from Applebee’s), Pearlridge Uptown (restroom hallway), Ward Entertainment Center (main elevator lobby)

2.1.2 Hawaii Island - Prince Kuhio Plaza, two locations (outside of Macy’s and in theater wing).

# Signage Location Address

1 7' H x 16' W University of Hawaii

(Arena Side Elevators) 1323 Lower Campus Rd, Honolulu, HI 96822

2 7' H x 14' W University of Hawaii (Stan

Sheriff Center) 1355 Lower Campus Rd, Honolulu, HI 96822

1' to 2' H x 14' W (Set of 3

Overheads) University of Hawaii (Stan

Sheriff Center) 1355 Lower Campus Rd, Honolulu, HI 96822 4 6'6" H x 8' W Walmart Ke'eaumoku 750 Keeaumoku St, Honolulu, HI 96814

5 3'6" H x 10' W Pearl Highlands 1000 Kamehameha Hwy, Pearl City, HI 96782

Chandelier (3' H;

10' diameter)

Signage on all 4 sides inside and outside Windward Mall 46-056 Kamehameha Hwy, Kaneohe, HI 96744 7 6' H x 8' W Kapolei Commons 4450 Kapolei Pkwy, Kapolei, HI 96707 8 6' H x 8' W Kapolei Shopping Center 590 Farrington Hwy, Kapolei, HI 96707 9 6' H x 12' W Ka Makana Ali' 91-5431 Kapolei Pkwy, Kapolei, HI 96707

10 8' H x 5' W Pearlridge Uptown 98-1005 Moanalua Rd, Aiea, HI 96701

11 6' H x 12' W Ward Entertainment

Center 1044 Auahi St, Honolulu, HI 96814 12 4' to 6' H x 12' W Prince Kuhio Plaza 111 E Puainako St, Hilo, HI 96720

2.2 Vendor will be responsible for hanging and sign maintenance. Vendor will provide HIARNG quarterly updates on sign appearance, and will keep HIARNG informed of any visible damage to billboard/sign.

2.3 Vendor will work with HIARNG R&R POC and ANG creative for all banners, billboard/sign creation, and marketing material will be in-line with national ANG branding and call to action. HIARNG R&R will approve all material prior to public view.

2.4 Vendor may allow for one marketing campaign change at mid-contract if desired by HIARNG.

3.0 ADMINISTRATION

3.1 ELECTRONIC INVOICING THROUGH WIDE AREA WORKFLOW. To meet compliance with DFARS 252.232-7003, Electronic Submission of Payment Requests, all Contractors must submit requests for payment (invoices) through WAWF. Additional information and registration for WAWF can be completed online at https://wawf.eb.mil. Payment will be made by DFAS office designated in the contract. All payments will be made by electronic transfer of funds (EFT). The Government will make payment through WAWF upon satisfactory completion of work and the receipt of a proper certification for payment.

3.2 PAYMENT: Upon verification of invoices/charges submitted through WAWF by authorized HIARNG personnel, the invoice will be paid by Electronic Funds Transfer (EFT) IAW the Prompt Payment Act as the primary form of payment.

3.3 CONTRACTING OFFICER REPRESENTATIVE (COR). One or more CORs will be appointed by the Government at the time of award and will be the Government’s primary point of contact(s) during the performance of the agreement.

3.4 CONTRACTING MANPOWER REPORTING APPLICATION. The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the Oklahoma National Guard via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web addresses:

http://www.ecmra.mil/ or https://cmra.army.mil/. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. Data shall be reported not later than the first to occur of (1) submission of contractor’s final invoice following conclusion of the period of performance or (2) October 31 of each calendar year. Contractors may direct questions to the help desk at help desk at: http://www.ecmra.mil.