JA_Sole_Source_for_FBO.pdf

FOR OFFICIAL USE ONLY

JUSTIFICATION AND APPROVAL

FOR OTHER THAN FULL AND OPEN COMPETITION

(1) Agency and contracting activity (FAR 6.303-2(a)(1))

W912J3 USPFO for New Mexico, Purchasing and Contracting

(2) Nature and/or description of the action being approved (FAR 6.303-2(a)(2))

Purpose: The New Mexico Activities Association (NMAA) advertising package allows advertising at 160 NM High Schools yielding 57,000 participants in athletics and 25,000 in activities (student council, JROTC, DECA, etc.) PAID attendance last year was 266,482 attendees for state championships in athletics alone. That does not include the attendees of conferences where parental and family attendance was free.

(3) Supplies or services required to meet the Agency needs (including estimated value) (FAR 6.303-2(a)(3))

1. Marketer will be given logo recognition on all important information/documentation pertaining to the following NMAA events for the term of this contract:

-State Wrestling and State JROTC This gives logo recognition on all documents pertaining to the event and includes but is not limited to: program covers, tickets, championship banners, brackets, results, credentials, schedules, etc. Employee reps are also asked to assist with trophy presentations at the conclusion of these events. *note the NMNG would NOT be the sole organization marketed at these events.

2. Marketer will receive a half page color advertisement in all event publications of the

NMAA.

3. Marketer’s name and/or logo will be displayed in various areas of the NMAA website for the term of the agreement. Marketer will also receive rotating banner ads within the NMAA website.

4. Marketer will receive its logo in all NMAA publications produced for athletic directors and coaches, as well as all electronic and print publications affiliated with the NMAA.

5. Marketer’s banners will be prominently displayed at 14 NMAA events wherever applicable. (all 13 athletic championships – volleyball, football, cross country, soccer, basketball, wrestling, swimming, spirit, baseball, softball, track, tennis, golf – and

JROTC)

6. Marketer will have the opportunity for promotional efforts associated with specific NMAA events, including but not limited to pre-game, half-time or time-out entertainment, distribution of promotional products or information, etc. (all 13 athletic championships and JROTC)

7. The Public Address script for all NMAA events shall include announcements relating to Marketer and its agreement with the NMAA. Marketer will receive a minimum of three public address announcements for each state game or match associated with the NMAA. There will be a minimum of 300 of these throughout the year.

8. Marketing opportunities at various NMAA activity conferences. This includes the activities of BPA, DECA, FCCLA, HOSA, Skills USA, TSA, FFA, and Student Council.

9. Recognition as part of the NMAA Sportsmanship Initiative. Benefits include but are not limited to logo displayed on banners/flyers/posters to be placed in all member schools, logo displayed on all documents pertaining to the initiative, logo displayed on NMAA website within sportsmanship sections, logo attached to all NMAA sportsmanship awards, and the opportunity for table set-up/speaking engagements during NMAA sportsmanship presentations to be held at member high schools.

10. Marketer will be ability to utilize the NMAA’s various social media pages (Facebook, Twitter, Instagram, etc.) for promotional purposes.

11. Logo recognition on apparel provided by NMAA to event personnel during State Events. Approximately 750 shirts

(4) Statutory authority (FAR 6.303-2(a)(4))

FAR 6.302-1, Only one responsible source and not other supplies or services will satisfy agency requirements.

This requirement is for:

Advertising and NMARNG promotions with the NMAA

(5) The proposed contractor's unique qualifications require use of the authority cited above (FAR 6.303-2(2)(5))

The New Mexico Activities Association (NMAA) is the governing body for all high school athletics and activities throughout the state of New Mexico. NMAA is the only authorized entity within the State of New Mexico to advertise at New Mexico High School Sports Activities.

(6) Description of efforts to ensure that offers are solicited from as many potential sources as practicable (FAR 6.303-2(a)(6))

Research determined that the NMAA holds the exclusive rights to all high school sports and activities as the governing body singularly authorized to advertise at its events. Any other contractor that can prove to have this capability is strongly encouraged to respond to this posting with written legal documentation showing otherwise no later than the response date as posted to FBO.

(7) Determination of fair and reasonable cost (FAR 6.303-2(a)(7))

The price of the advertising rates offered by the NMAA for advertising at events are fair and reasonable in comparison to advertising prices for similar public venues. The amount of attendees, social media interaction, and target market interaction is greater than any other venue with lesser overall pricing.

(8) Market survey (FAR 6.303-2(a)(8))

This request is for advertising services. NMAA is the only authorized entity to approve advertising contracts involving NM high school activities.

(9) Other facts supporting the use of other than full and open competition (FAR 6.303-2(a)(9))

NMAA holds the exclusive rights to all high school sports and activities as the governing body singularly authorized to advertise at its events. Any other contractor that can prove to have this capability is strongly encouraged to respond to this posting with written legal documentation proving otherwise no later than the response date as posted to FBO.

(10) List of sources, if any, that expressed a written interest in the acquisition (FAR 6.303-2(a)(10))

Aside from NMAA, no other contractors/vendors have expressed authority to participate in NMAA sanctioned events.

(11) Actions, if any, that are being taken to remove and overcome any barriers to competition before any subsequent acquisitions for the supplies or services required (FAR 6.303-2(a)(11))

All contractors who can provide written legal proof of the ability to advertise at NMAA events are strongly encouraged to respond to this FBO notice before the required response date.

(12) Technical requirements personnel certification (FAR 6.303-2(b))

I hereby certify that this justification and approval for other than full and open competition is made in good faith, that the supporting data and information are accurate and complete to the best of my knowledge and belief, and that I would not be making this request if it were feasible to fully compete this requirement. I further certify that this request is not the result of lack of advanced planning or a desire to expend funds while those funds are still available.

SFC Gregory S. Doss, MNCO Recruiting & Retention BN

(13) Contracting Officer's certification (FAR 6.303(a)(12))

I have determined that the anticipated cost to the government will be fair and reasonable and certify that the justification is accurate and complete to the best of my knowledge and belief.

(14) Approval (FAR 6.304)

In accordance with FAR 6.304, the above justification for other than full and open competition is hereby approved.

LTC Jeffrey D. Olichwier Contracting Officer