PSA_SOW_CMR.pdf

Radio/TV PSA Statement of Work

115 FW

Introduction/Background:

This statement of work describes contractor requirements for the project titled “WI Radio and Television Public Service Announcement Advertising Campaign.” All work will be performed within the state of Wisconsin. The contractor is responsible to furnish and install all labor and materials to complete the items listed in this Statement of Work. The contractor shall provide the government a complete and usable product that will be inspected/accepted by the government prior to installation and commencement of the advertising campaign. All information included in this document, along with the instructions and standards referenced in the document, should be considered as part of the Statement of Work.

Scope of Work:

The purpose of this campaign is to create brand awareness of the WI ANG and 115 Fighter Wing via television and radio public service announcements. The contractor shall play pre-approved 15 and 30 second advertisements on at least 150 radio and 20 television stations statewide for a specified period.

Period of Performance:

6 consecutive monthly periods beginning within 30 days of contract award.

Work Requirements:

The contractor shall distribute ad spots to participating member stations across the state of Wisconsin.

The contractor shall ask the stations to air the announcements according to the following schedule:

Radio- 1/3 drivetime, 1/3 daytime, 1/3 other. TV- 1/3 primetime, 1/3 daytime, 1/3 other. The contractor shall guarantee a minimum 400% return on investment, that is, for every $1 invested the government will see a return of at least $4 worth of advertising according to current ad rates. The contractor shall perform all work in compliance with state and federal laws. The contractor shall provide a comprehensive list of locations and run-times where the advertisement will be seen.

Advertisement must be approved by the Government prior to being distributed.

Schedule/Milestones:

Once the Government provides approved creative to the contractor, the contractor shall begin airing spots on member stations. A final report detailing the stations, cities, as well as the number of spots aired by each station in the three time of day parts listed above along with the aggregate airtime value and total number of spots will be provided to the Government at least monthly.

Acceptance Criteria:

The contractor shall use provided, pre-approved ANG creative radio and television commercials.

Other Requirements:

There are no special requirements.