University_of_Wisconsin_Advertising_Statement_of_Work.pdf

University of Wisconsin Sports Advertising Statement of Work

115 FW

Introduction/Background:

This statement of work describes contractor requirements for the project titled “WI College Sports Advertising Campaign.” All work will be performed within the state of Wisconsin. The contractor is responsible to furnish and install all labor and materials to complete the items listed in this Statement of Work. The contractor shall provide the government a complete and usable product that will be inspected/accepted by the government prior to installation and commencement of the advertising campaign. All information included in this document, along with the instructions and standards referenced in the document, should be considered as part of the Statement of Work.

Scope of Work:

The purpose of this campaign is to create brand awareness of the WI ANG and 115 Fighter Wing via advertising with the preeminent area college sports program. The contractor shall provide signage, display opportunities, and digital advertising for a specified period.

Period of Performance:

10 consecutive monthly periods beginning within 30 days of contract award.

Work Requirements:

The contractor shall display “Air National Guard” branded tri-logo signage and digital tunnel signage at the College Football Stadium (Camp Randall) during all home football games in the 2018/19 season.

(24) :30 second rotations during each home football game shall be included. (40) :30 second rotations on (1) (210 sq ft) digital panel during each home football game shall be included. The contractor shall provide video board and digital tunnel signage at the College Basketball/Hockey Stadium (Kohl Center) during all Men’s/Women’s home college basketball and Men’s hockey during the 2018/19 season. (8) :30 second rotations at all men’s and women’s basketball games and (12) :30 second rotations at all hockey games shall be provided on the digital corner signs of the scoreboard, synchronized so all play at once . (4) :30 second rotations at all men’s and women’s basketball and (6) :30 second rotations at all hockey games shall be provided on the four tunnel signs. The contractor shall provide (5) onsite display opportunities at the college student union (Union South) during football games. The contractor shall provide (10) full page color digital advertisements in the online alumni magazine (Varsity) and (500,000) geo-targeted digital impressions on the college sports website (UWBADGERS.com). The contractor shall perform all work in compliance with state and federal laws. The contractor shall provide a comprehensive list of locations and run-times where the advertisements will be seen. Advertisements must be approved by the Government prior to being distributed.

Schedule/Milestones:

The government will provide creative to the contractor upon contract approval. Football stadium signage shall be in place by the first home game of the season or as early as possible. Basketball stadium advertising shall be in place by the first home game of the season. Onsite display opportunities will be made available to the Government and set-up at the Government’s convenience. Displays included as part of military fly-overs shall not count against the (5) agreed upon onsite opportunities. If (5) onsites cannot be coordinated during football season, the contractor shall provide other opportunities for onsite displays during basketball or hockey season at the Kohl Center. The contractor shall begin digital advertising on uwbadgers.com and Varsity online magazine immediately upon receipt of approved creative and acceptance of advertising by the Government. The contractor shall provide digital impressions schedule and reach statistics to the Government prior to completion of the contract.

Acceptance Criteria:

The contractor shall use provided, pre-approved ANG creative. The Government will approve all advertising prior to release via email approval from Recruiting Superintendent. The Government will have final say in tabling/display opportunities during football games. Any displays during football games in which a military fly-over is provided shall not be included as part of the (5) onsite displays.

Other Requirements:

There are no special requirements.