QandA.pdf
PDF 294 KB Posted
- Solicitation number
- W9124V23Q0027
About this file
This document contains questions and answers regarding federal contract solicitation number W9124V23Q0027 from the Montana Army National Guard for MTARNG RRB Advertising: TV/Video Digital Streaming services. The solicitation seeks proposals for a digital advertising campaign on multiple streaming platforms to promote Army National Guard recruitment, with a maximum budget of $45,000 for the full year. Proposers are expected to create advertising accounts on their own platforms and provide monthly impressions of at least 40,000 as well as monthly reports on ad performance. Collaboration with the agency will consist of an initial meeting and monthly follow ups thereafter. TikTok is the only prohibited platform.
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Other files
| File | Type | Posted |
|---|---|---|
| WageDetermination.pdf | ||
| Advertising PWS.pdf |
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W9124V23Q0027 Q&A
1. Is the 45,000 budget per month or for the full year?
a. $45,000 budget is for the full year
2. For streaming pla orms, is there just one or mul ple pla orms preferred?
a. Mul ple pla orms are preferred to reach as many poten al recruits as possible
3. Is this a new requirement or is there an incumbent? Please provide incumbent informa on.
a. This is a new requirement, there is no incumbent.
4. What is the total intended ad budget?
a. $45K is our max budget for the full year
5. What is the proposed reach per pla orm (or total reach)?
a. 40,000 impressions per month minimum
6. What is the expected collabora on me with the Montana marke ng team?
a. Just a mee ng up front to discuss expecta ons, and then once a month for reports/changing adver sements
7. Do ad accounts already exist for these pla orms or will we be expected to create them?
a. They will need to be created
8. If we need to create the ad accounts, can we create them within our pla orm or do we need to have an account only for this ad profile (please provide an email address / account for set up)
a. You can create them within your pla orm
9. Are there any required tools for monitoring or crea on and pos ng of video ads?
a. Reports must be provided as described in technical exhibit 1.
10. Are any pla orms prohibited? (i.e. k tok, Facebook, etc.)
a. TIK TOK is the only prohibited pla orm.
File details come from the government source that posted it. Updated .