Responses to Questions_W9124J-25 R-CPST 1Oct24.pdf

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Communication Planning and Support Services
Solicitation number
W9124J-25-R-CPST
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About this file

This document is a Sources Sought Notice (SSN) for a follow-on requirement for Communication Planning and Support Services for the Department of the Army Materiel Command Mission and Installation Contracting Command (MICC) Fort Sam Houston.

The government intends to award a non-personal services contract to provide OCPA Operations Support, Communication Research, Analysis and Evaluation, Communication Planning, Communication Product Development, Army Outreach Support, Professional Development and Training, Exhibit Management, and Executive Communication Support. The anticipated NAICS code is 541611 - Administrative Management and General Management Consulting Services. The government is unable to set aside this requirement if two or more small businesses do not respond. Interested offerors are asked to provide capabilities statements addressing their qualifications and experience by October 9, 2024. If a competitive solicitation is issued, it will be posted on SAM.gov. The anticipated period of performance is one base year and four one-year option periods.

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No. Document Name Page Section Question/Comment/Suggestion Govt' Response

1 PWS 1 Title

Is there an incumbent for this effort? If so, due to the nature of how fast this is expected to phase in, are those resources available to be acquired by the gaining organization?

Incumbent information is listed in the Sources Sought Notice. The incoming contractor is responsible for supplying resources for this effort.

The onboarding includes verifying sources, working side by side with the incumbent during the phase-in period.

2 PWS 1 Title What is the set aside for this effort? As global operations may ramp up, is there opportunity for this contract to grow based on current events?

At this time, the set-aside for this effort is SDVOSB if 2 or more responses are received from such sources. There is opportunity that this effort could grow.

3 PWS 7 Contractor Personnel

Do we need to have these resumes for the submission for this Sources Sought and if so, do they need the secret before award or can they process the secret post award?

Resumes are not required for the sources sought notice. This is only requesting capabilites statements and responses to the questions in the sources sought notice only.

4 PWS 23 Specific Tasks

Could the government provide specific metrics or key performance indicators (KPIs) that will be used to assess the success of communication strategies and outreach efforts?

This is a sources sought notice only. The Government is requesting capabilities statements and responses to the questions in the sources sought notice only. Specific metrics or key performance indicators will be defined in a future solicitation if one is issued for this effort at a later date

5 PWS 23 Specific Tasks

Are there any specific communication platforms or tools the government prefers for implementing and managing dashboards, reports, and social media activities?

This is a sources sought notice only with a request for capabilities statements. Specific communication platforms or tools for implementing and managing dashboards, reports and social media activities may be defined in a future solicitation should one be issued for this effort at a later date.

6 PWS 1.6.13.3

Is the provided table a list of the total anticipated personnel? Which from the list are designated as SMEs?

Yes, the list provided is the anticipated number of personnell for this effort. Specific information for this section will be defined in a revised PWS prior to any solicitation being issued.

7 PWS 1.6.13.3

Is the provided table a list of all the ‘SMEs’ for which resumes are required?

The list provided is the anticipated number of personnell for this effort. Specific information for this section will be defined in a revised PWS prior to any solicitation being issued.

8 PWS 1.6.13.3

What is the historical level of effort for this contract and/or individual task areas?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued

9 PWS 1.66.13.3

What is the mix of full time and part time personnel?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued

10 PWS 5.2.3

If the contractor suggests a new enterprise project management tool, will the contractor be expected to purchase it?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date

11 PWS 5.3.2 and 5.6.1.8

Will contractors be given direct access to Army social media posting and analytics platforms in order to post and gather analytics?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date

12 PWS 5.3.15

Will contractors be given access to Army owned and controlled media intelligence platforms (Sprout Social, Meltwater, etc.) or will the contractor be expected to provide access?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date

13 PWS 5.3.15

If the contractor provides access to tools, will the contractor be expected to pay for the access or the Army pay for the access?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date

14 PWS

Can you provide a rough estimate of the volume and type of multimedia content to be delivered?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date

15 PWS 6-8 1.6.13.3

We noticed the personnel have a Secret requirement. Is the expectation the personnel have this clearance prior to working on the contract? Or will the government provide sponsorship?

Yes. The government will not provide sponsorship.

16 PWS 3 4.1

Will the government provide sponsorship for contractors to possess and maintain a secret facility clearance?

No.

17 PWS 25-26 5.3.8

What software does the government use for media reporting?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

18 Recommendation

We recommend soliciting this requirement as a WOSB since there is a gap in advertising contracts not meeting the WOSB goal requirement.

Recommendation acknowledged.

19 PWS 27 5.3.15

Can the Government confirm the media monitoring platform currently being used?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

20 PWS 27 5.3.15

Is the Government satisfied with the current media monitoring platform being utilized?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

21 PWS 27 5.3.15

Would the Government be open to other media monitoring alternatives?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

PWS Key Personnel

Requirements 1.6.13.1

Can the government specify any additional key personnel qualifications or certifications beyond what is listed in the PWS? For example, are there specific industry certifications that would be beneficial but are not explicitly mentioned?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

23 PWS Facility Security Clearance 4.2

Can the government clarify if the contractor must possess a facility security clearance at the time of proposal submission, or if obtaining a facility security clearance post-award is acceptable?

Additionally, are there specific security protocols or timeframes for achieving the required clearance level that contractors should be aware of?

Facility security clearance must be active prior to start of the contract award date, there will be no exception. Specific information for this section may be updated in a revised PWS prior to any solicitation being issued in the future.

24 PWS Telework and Remote Work 1.6.5

Can the government clarify the extent to which telework or remote work will be permitted for contractor personnel, especially for roles such as Digital Social Media Analytics?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

25 PWS Phased Transition 1.6.22

Can the government clarify what specific knowledge transfer is expected during the 30-day phase-in and phase-out periods outlined in PWS section 1.6.22? Are there any required deliverables during this period?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

26 PWS Arny Outreach Support 1.3.1

Can the government provide additional detail on how it defines “Army Outreach Support” (PWS section 1.3.1)? Are there specific programs or target audiences that the outreach support should prioritize?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

PWS

Communication Metrics

5.3.2

For the development of communication metrics (PWS section 5.3.2), does the government have any specific tools or platforms in mind, or is the contractor expected to propose new ones?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

28 PWS Materials 1.3 Are published materials expected to be 508 compliant?

Yes

29 PWS Approval Process 5.1

Can the government outlined the approval process and/or duration the vendor should account for in the development and distribution of communications?

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

30 PWS

Is there unclassified information the COPA can share about current tools or plans in use now for:

a.Media monitoring / social listening
b.Quality Control Plan (QCP)
c.Communications dashboard
d.Current project management tools
e.Smartsheets
fAudience analysis

Specific information for this section will be defined in a revised PWS prior to any solicitation being issued in the future.

31 PWS

What is the total budget or contract and how are funds allocated across each program?

a. Do we break down costs for each project

Total budget for this project can not be disclosed at this time. A recommended CLIN structure will be provided in the solicitation should one be released in the future for this project.

32 PWS

In the draft PWS under the Contract Personnel Qualifications section, can the PMP requirement for the Program Manager/Public Affairs/ Strategic Communications leader be substituted for Professional Military Education such as "Senior Service College," "Commander's Courses," "Sergeants Majors Academy," or Civilian Leadership certifications from accredited schools including the Certified Associates in Project Management?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date.

33 PWS

Will the existing dashboard listed in 5.2.4 be carried over to a new contractor? Or will the new contractor be required to develop a new dashboard, regardless of the currently existing dashboard?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date

34 PWS

Can the dashboard handover be included in a transition plan between contractors?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date

35 PWS

Will the contractor have editorial control and registration for the U.S. Army/HQDA social media accounts? Is the contractor required to keep subscriptions up-to-date and handle verification issues?

This is a sources sought notice only with a request for capabilities statements. This informatioin will be defined in a revised PWS prior to any solicitation being issued. If this question is not addressed in the revised PWS, it may be asked at a later time during the solicitation phase of this effort; should a solicitation be issued at a later date

SSN Questions and Responses

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