QA Log_W91243-23-Q-P013_15Aug2023.pdf
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- Attached to
- Targeted Advertising
- Solicitation number
- W91243-24-Q-P013
About this file
This document is a quality assurance log for a targeted advertising contract opportunity with the Nebraska Army National Guard. The log contains questions and responses related to a solicitation seeking proposals for a targeted advertising campaign to be implemented within two weeks of completing pre-implementation activities. Eligible contractors have until January 5, 2023 to submit proposals in response to solicitation number W91243-23-Q-P013. The Nebraska Army National Guard will award a fixed-price contract for the targeted advertising services with a period of performance ending on the delivery date specified in the awarded contract.
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JANUARY 5, 2022
NEBRASKA NATIONAL GUARD
of
Q&A LOG
NEBRASKA NATIONAL GUARD
Contracting Office Joint Forces Headquarters Suite 2200
PROJECT TITLE
SOLICITATION NUMBER
POINT OF CONTACT (POC)
PROJECT TITLE
AWARD DATE
CONTRACT NUMBER
DELIVERY DATE
CONTRACTOR (KTR)
POINT OF CONTACT (POC)
LOG QUESTION(S)
QUESTION #
Response #
KTR
POC
11.0.0.20130303.1.892433.887364
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| TextField1: Targeted Advertising |
| TextField1: Patti Lee-Smith, Contracting Officer |
| TextField1: How many ads per month do you want for each advertising channel |
| TextField1: We do not have a minimum impression or ad/clicks, we expect the reach that your company provides, will give us maximum exposure, and turn into leads. We do expect weekly/monthly reporting and will change the spend and content based on the ROI and our target demographic. |
| TextField1: How many search engine visitors does NEARNG desire each month? |
| TextField1: The estimated monthly search engine visitors is based upon your companies cost. |
| TextField1: How many overall monthly visitors does NEARNG desire each month? |
| TextField1: Our expectation is that we get maximum value for our monthly allocated budget. |
| TextField1: How many leads per month does NEARNG need? |
| TextField1: No specific number. |
| TextField1: Are there other parameters that will provide some guidance to the number of ads we can competitively quote without being over the budget? |
| TextField1: No. The estimated monthly media spend is based upon your companies cost. |
| TextField1: The PWS states that the client will provide digital content for this campaign. Is this solely a recruiting campaign or is there a broader informational component for the citizens of Nebraska? |
| TextField1: The main goal is a recruiting campaign. |
| TextField1: Does the client have expected measures of effectiveness (both monthly and annually) and an overall end state for this campaign? If not, we can make some assumptions, but the ad buy strategy will necessarily be tied to expected outcomes. |
| TextField1: From reach to impressions to click to the end state. The ROI of the number of individuals that fill in the information and transfer to a lead. We are looking for the most leads that we can acquire through a submission form. |
| TextField1: Is there an incumbent? |
| TextField1: This is a new requirement for the NEARNG. |
| TextField1: Is there a budget range for the period Oct 15, 2023, through July 15, 2024? |
| TextField1: The estimated budget range is based upon your companies cost. |
| TextField1: Is there a budget range for ad spend ODC separate from campaign spend? |
| TextField1: No. It's all one budget. |
| TextField1: (1.2.2.a) - Is there a specific time period or timeline for pre-implementation items – audience and competitor research and strategy? |
| TextField1: The audience and competitive research is easily available and should take no longer than 2 weeks. |
| TextField1: What is the timeframe for ad implementation expected, given the above question? (IE, 30 days after audience and competitor research is complete.) |
| TextField1: The time frame for ad implementation is 2 weeks after the pre-implementation items are complete. |
| TextField8: W91243-23-Q-P013 |
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