Draft_Statement_of_Objectives.pdf

Statement of Objectives (SOO)

Consulting, Media Management, Content Creation, Web Design, and Search Engine

Optimization Services

75TH Ranger Regiment-RHQ

Fort Benning, GA

POP: 01 MAY 2019-30 APRIL 2020

POC: SSG Atencio, Ryan- Contracting/Acquisitions NCOIC

1. INTRODUCTION: Potential recruits are increasingly communicating and learning through a social media interface. The 75th Ranger Regiment is expanding its digital and social media foot print, in an attempt to reach more individuals within our targeted demographic. The desired end state is to grow our numbers by increasing the public’s knowledge of who are, what we do, and what opportunities we can provide to potential candidates who decide to serve their country.

2. DEFINITIONS/ACRONYMS:

- USG- United States Government

- RASP- Ranger Assessment and Selection Program

- PAO- Public Affairs Office

3. GOVERNMENT FURNISHED EQUIPMENT: The government shall provide a secure office environment, to include a workspace and an internet connection. USG shall supply all raw footage, and photographs to be used by the contractor to edit and create original content. All raw content will be reviewed and approved for use prior to being supplied to the contractor. All contractor generated content/end products shall be reviewed and approved by the Regimental PAO, prior to being published.

All deliverables, data, accounts, domains, and end products shall become property of the USG.

4. CONTRACTOR REQUIREMENTS: Contractor shall provide all labor, equipment, software, and materials needed to accomplish the specific tasks in this statement of objectives. Contractor must, at a minimum, meet all of the following criteria:

- Shall be able to have a representative interface on site at Fort Benning, GA, when requested, allowing them to effectively communicate and provide services in a timely manner. All editing will be done on the contractor’s systems/hardware, as USG security standards do not allow compatibility/access with private industry hardware/software.

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- Shall have 5 years’ experience executing similar requirements, and be able to provide examples of past work.

- Shall be able to send/receive large amounts of raw video, data, and working products, either physically, or digitally, to be edited, reviewed, and finally published.

4.1 SECURITY REQUIREMENTS: Contractor personnel shall comply with all applicable security and safety regulations, guidance, and procedures, including local, referenced in this SOO and in effect at the work sites. All contractor personnel do not require a clearance.

A. (U) The overall classification required for this requirement is unclassified.

B. (U) This contract does not require the contractor to have access to Communication

Security Information.

C. (U) This contract does not require the use of COMSEC Key.

D. (U) This contract does not require a COMSEC account.

E. (U) This contract does not require the contractor access to Sensitive Compartmented

Information (SCI).

F. (U) This contract does not require the contractor access to For Official Use Only

Information (FOUO).

G. (U) This contract does not require the contractor access to Special Access Program

(SAP) material.

H. (U) This contract does not require the contractor access to ALTERNATIVE

Compensatory Control Measures (ACCM).

I. (U) This contract does not require the contractor access to government networks.

1. Enterprise NIPRNet: No

2. Enterprise SIPRNet: No

3. ACCM/FP Network: No

4. SAP Network: No

5. SCI Network: No

J. (U) This contract does not require the contractor access to government networks.

K. (U) This contract does not require the use of government-owned computer.

L. (U) This contract does require the contract use of contractor owned computers.

M. (U) This contract does require the contractor access to Controlled Unclassified

Information. (CUI)

Additional Security Requirements:

Access and general protection policy and procedures. All facility management contract employees, including sub-facility management employees, requiring access to an Army or USSOCOM controlled installation, facility, or area shall comply with applicable security policies and procedures (provided by the government representative). This includes policies pertaining to the use or prohibition of electronic recorders, devices, cameras, etc. If the facility management contractor is required to take photographs or videos on a Government Installation, the facility management contractor must obtain written permission from the Senior Commander. The facility management contractor shall also provide all information required for background checks to meet installation and facility access requirements to be completed by the installation Provost Marshal Office, Director of Emergency Services, or Security Office. The facility management contractor workforce must comply with all personal identity verification requirements as directed by

DoD, HQDA, USSOCOM, USASOC, and/or local policy. In addition to the changes otherwise authorized by the changes clause of this contract, should Force Protection

Condition (FPCON) at any individual facility or installation change, the government may require changes in facility management contract security matters or processes.

Will be escorted in areas where they may be exposed to classified and/or sensitive materials. All contractor employees, including subcontractor employees who are not in possession of the appropriate security clearance, will be escorted in areas where they may be exposed to classified and/or sensitive materials. The Vendor will coordinate with the

COR and/or the facility security office for access when required. (Use when security clearances are not required, i.e. facility repair or construction).

Pre-screen applicants using E-Verify Program. The Vendor must pre-screen applicants using the E-Verify Program (http://www.dhs.gov/E-Verify) website to meet the established employment eligibility requirements. The vendor must ensure that the applicant has two valid forms of government issued identification. An initial list of applicants must be provided to the COR later than 7 days after the initial contract award to start the CI-focused security screening process.

5. SPECIFIC TASKS: Contractor shall assist in all phases of design, implementation, and execution of a social media outreach strategy, in order to meet our end state. Contractor shall provide anything and everything related to providing consulting, media management, content creation, web design, and search engine optimization services. These services include, but are not limited to the following:

- Design and maintain a mobile compatible 75th Ranger Regiment website with social media link integration. Site must have a natural and easy to use user interface that is visually appealing.

- Design and maintain 75th Ranger Regiment social media accounts.

- Create, edit, and post up to date and visually appealing original content to our website and social media accounts. A minimum of 3 original posts are to be added per week.

- Respond to any and all questions from the public on our social media accounts in a timely manner, with the end state of guiding them to our website and filling out lead forms.

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- Gather and analyze all web traffic and social media data and use it to constantly update and improve the reach and effectiveness of our campaign.

- Optimize our ability to most often appear at the top, or first in all search engines, increasing our likelihood of exposure.

6. QUALITY CONTROL: Quality Control is the responsibility of the Contractor. The

Contractor is responsible for the delivery of quality services/supplies to the

Government (see FAR 52.246-1 Contractor Inspection Requirements). The

Contractor shall provide their final written Quality Control Plan (QCP) no later than

(NLT) within 10 days after contract award and within five (5) days of any proposed changes to the Contracting Officer’s Representative (COR) and Contracting Officer

(KO).

6.1 COR- Contracting Officer Representative (COR): The COR will be identified by separate letter of appointment. The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: Assures that the Contractor performs the technical requirements of the contract; performs inspections necessary in connection with contract performance; maintains written and oral communications with the Contractor concerning technical aspects of the contract; issues written interpretations of technical requirements, including government drawings, designs, specifications; monitors

Contractor's performance and notifies both the KO and Contractor of any deficiencies; coordinates availability of government furnished property, and provides site entry of Contractor personnel. A letter of designation issued to the COR, a copy of which is sent to the Contractor, states the responsibilities and limitations of the

COR, especially with regard to changes in cost or price, estimates or changes in delivery dates. The COR is not authorized to change any of the terms and conditions of the resulting contract.

7. Contractor Management Reporting (CMR):

(U) Contactor Manpower Reporting:

The Contractor shall report ALL contractor labor hours (including sub-contractor labor hours) required for performance of services provided under this contract for

USASOC, via a secure data collection website. The contractor is required to fill in all required data filed, via a secure data collection website. The contractor is required to completely fil in all required data fields using the following web address:

https://dodcmra.hqda.pentagon.mil

(U) Reporting inputs will be for the labor executed during the period of performance during each Government Fiscal Year (FY), which runs October 1 through September

30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Contractors may direct questions to the help desk at: http://www/ecmra.mil/

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8. ATTACHMENTS:

-Deliverables: Contractor shall develop a Performance Requirement Summary that includes Performance Objectives, Performance Indicators, and Performance

Standards. Once agreed upon, the PRS will be used to measure contractor performance.