Q_A_W50S9B21Q0015_8 Sep.pdf

W50S9B21Q0015, VaANG Advertising Campaign Questions and Answers

8 September 2021

The following are the questions received in connection with W50S9B21Q0015. Following each question is the Government’s official response.

Q1. Does the cost for my services go in the extended price box? [O]r Do I include the cost for my services to the unit price for three months and input that amount in the extended price box?

A1. The unit price shall account for all costs, fees, overhead, and profit associated with the associated advertising and related Performance Work Statement (PWS) requirements (i.e. detailed media plan development, and reporting). The unit price is then multiplied by the required quantity (i.e. 3 months) to calculate the total extended price.

Q2. Your current social platforms are Facebook, Instagram, Snapchat and Youtube. You want run a four-month social advertising campaign. Do you want to execute one advertising campaign for four-months on each platform? If not, how many social advertising campaigns to you want to implement of each social media platform per month?

A2. The PWS requires a total of four months social media advertising that meets the requirements listed in PWS, Paragraph 5.2 and subparagraphs (i.e. 5.2.2.). The determination of how many social media platforms and the duration of each advertising period per platform is the responsibility of the Contractor.

Q3. Is the Virginia National Guard interested in advertising in the Fairfax County or Alexandria, VA?

A3. The current Virginia Air National Guard advertising requirement targets the Greater Richmond area, which does not include Fairfax County or Alexandria, VA.

Q4. How many different transit ads are you looking to have during the three month campaign?

A4. The requirement is to have at least one advertisement on five different buses, running separate routes for the full three month duration, achieving between 67,500 and 225,000 total impressions.

Q5. Does the VaANG current have an incumbent agency of record (AOR) for these services?

A5. No.

Q6. What is the VaANG's proposed budget for this project?

A6. The Government’s estimate/budget cannot be released.

Q7. Is there a preference for in-state bidders?

A7. No.

Q8. Is there any requirement for the vendor to be on site?

A8. No.

Q9. How many vendors will be awarded?

A9. The Government anticipates a single award to the responsible contractor whose response conforms to the solicitation and is most advantageous to the Government.

Q10. Will the award be based on the lowest cost bidder?

A10. No. In accordance with FAR 52.212-2, price and past performance will be used to determine which response represents the most advantageous selection to the Government.

Q11. Upon Contract Award, are there stock assets and brand guidelines that can be shared in order to make high quality marketing materials? Can assets from https://www.goang.com/locations/virginia.html be used, and is this a reliable source for current marketing direction for VaANG?

A11. Assets will be obtained by the Air National Guard (ANG) Creative Department coordinated via the VaANG Recruiting Production Superintendent (SMSgt Rick Dumas). Any Assets requested outside of the ANG Creative Department must be approved ANG Creative Department.

Q12. Under 5.2.2 on the PWS, there is mention of a "landing page that must be approved", but this is not otherwise mentioned within the Project Work Statement. Is a landing page an expectation of this program, or was this mentioned in the event that the contractor deems one useful?

A12. A landing page is not required; however, if the contractor recommends the use of a landing page in order to meet other PWS requirements, the page must be approved prior to implementation.

Approval may be coordinated through the Government Contracting Officer.

Q13. Under 1.2 on the PWS, it mentions the "congressionally mandated end strengths" of the VaANG. Is there a central location for the list of these?

A13. The VaANG Recruiting Production Superintendent (SMSgt Rick Dumas) maintains record of congressionally mandated end strengths.

R. FRANK HARTZELL, SMSgt, VaANG Contracting Officer