Q and A 2.docx
DOCX document 13 KB Posted
- Attached to
- Visual Advertising Campaign Federal contract opportunity
- Solicitation number
- W50S7S21Q0022
- Issued by
- Department of the Army National Guard
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| File | Type | Posted |
|---|---|---|
| Q and A 1.docx | DOCX document |
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Text version
Is there a SF 1049 or 33 that goes along with this solicitation?
No. Use your standard commercial quote format.
Who are we delivering responses to this solicitation to?
The solicitation specifies an email organizational box, which routes to Lt Fisher and Sgt James.
If we are able to provide original images for this project can we gain access to the AFB and actual staff for these photo opportunities?
Original images will not be allowed. Higher level Air Force controls images for visual publications.
What do you feel will be your predominant form of deployment channel, ie: Bilboards, Digital, Print Media?
As stated in the solicitation, billboards have not been successful in the past. Digital media also is already covered on other Contracts and will not be awarded. It is incumbent on the vendors who respond to this solicitation to offer other solutions.
Do you have a schedule of deployments determined in your marketing plan or a previous schedule from a predecessor campaign? If so, can you provide and please let us know the number of creative ads you will require?
Previous campaign was one billboard left standing for over a year, approximately around the 2017 timeframe. That Contract was accomplished by another organization and the 126th does not have additional information about it.
What is the timeline from award to deliverables?
The 126 Air Refueling Wing is open to proposals. Sooner advertising deployment is preferred over later.
How many stakeholders will be required to approve content and how fast can they turn around opinions, critiques and approvals?
It is not anticipated that awardee will be creating new content.
We will be working directly with your marcom team or another team responsible for the campaign?
POC will be determined After Award.
Is the budget solely for the creative services or is it all in and includes ad/media buys?
This requirement is not for generating intellectual property.
Do you already have taglines and copy ready to go?
Pre-approved images have Air Force themes and Air Force recruiting numbers. This requirement is not anticipating copywriting.
If so is all your copy edited and approved?
The Air Force will be providing approved material.
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