Social_Media_Producer_SOW-FINAL.pdf

STATEMENT OF WORK

Social Media Producer – VOA News Center

PURPOSE AND SCOPE

The Voice of America’s Central News Division has a requirement for a talent vendor (hereinafter referred to as “Contractor”) to provide social media producer services described below. The Contractor shall be responsible for meeting all obligations under the term of this contract. All work shall be performed in accordance with “The VOA Journalistic Code.” The contractor must request pre-approval before engaging in outside speaking and writing that might give rise to an actual or perceived violation of the Code.

BACKGROUND

The United States Agency for Global Media (USAGM) (formerly BBG) is an Executive Branch Federal Government agency that oversees U.S. broadcasting of news and information to audiences around the world. USAGM includes the Voice of America (VOA) and the Office of Cuba Broadcasting (VOA), as well as grantee entities Radio Free Asia (RFA), Radio Free Europe/Radio Liberty (RFE/RL) and the Middle East Broadcasting Network (MBN). Together, VOA and VOA distribute programming in English and 42 other languages to an estimated weekly audience of 175 million people.

The News Center is a multimedia news room providing 24/7 content and editorial guidance and direction for all VOA language services and English platforms. This material includes TV reports, standups, web and digital vids, radio and web reports, photo content and animated explainers.

TASKS AND RESPONSIBILITIES

(1) General Responsibilities of Contractor. Contractor serves as a Social Media Producer in the VOA News Center. Contractor ensures that all material engages audiences in support of the VOA Charter and in accordance with VOA's journalistic code.

*Working with the voanews.com audience engagement analyst, contractor shall interact with readers through monitoring and posting to official VOA social media channels (Facebook, twitter, blogs, Instagram, etc.)

*Contractor shall utilize metric tools to assess visit and page views, bounce rates, average time spent, geography of readership and other relevant measures of success.

*Contractor shall recognize, recommend and implement Search Engine Optimization (SEO) best practices to increased referred traffic from search engines.

*Contractor shall mine social media for story ideas and tips, and help incorporate social media content into VOA coverage, when appropriate.

*Contractor shall develop digital syndication partnerships with news aggregators, bloggers and other points of distribution, shall collaborate with Web reporters/bloggers to conceptualize, plan, line-edit and proof incoming news stories and blog entries.

*Contractor shall collaborate with producers, editors, journalists, vjs and graphic artists to create or develop social content appropriate for different platforms.

*Contractor shall write and develop social media posts and schedule those posts to specific platforms

(2) Required expertise.

• Proficiency in the use of Premiere but not limited to this editing format to log and capture images, editing them using color correction and being able to export files, selecting the correct method, depending on final destination and format needs.

• At least one year of expertise using social media platforms (Facebook, twitter, YouTube, Instagram) to grow and engage an audience.

• At least one year expertise with digital platforms: web, mobile, etc.

• At least one year experience creating and editing content geared toward social media Platforms

• At least one year experience researching news content for accuracy and verification

• At least one year experience with analytics software such as OMNITURE and Google

Analytics

• Ability to multi task and work quickly while paying attention to details

• Possess core journalism skills (reporting, writing and editing)

• Experience working in a print or online newsroom preferred

DELIVERABLES, INSPECTION AND ACCEPTANCE, AND PAYMENT TERMS

DELIVERABLES

The Contractor shall provide deliverables that are responsive to the statement of work / specifications described in the task order and that conform to the Deliverables Inspection and Acceptance Criteria section of this task order. The Contractor shall submit all deliverables to the COR identified herein for dissemination to USAGM subject matter expert(s) for review and comments. Final inspection and acceptance of all work performed and deliverables will be performed by the COR.

The following deliverables are essential to the successful completion of this contract:

-Social Media Posts – contractor develops, writes, clips or designs posts for various platforms, selecting text and urls and schedules out on platforms -Analytic reports and insights – contractor provides data on consumption and engagement of content

-Social Media Planning – contractor collaborates with team and staff across news center and voa to develop plans for social media posts and content for reporting or projects or shows.

-Social Media Reporting - contractor plans and storyboards reporting ideas and pitches to create social media content in the field

DELIVERABLE SCHEDULE

The Contractor shall submit the required deliverables to the COR in accordance with the following schedule:

Deliverables Schedule

Deliverables Due Date Social Media Posts As assigned

Analytic reports and As assigned

Social Media Planning As assigned

Social Media Reporting As assigned

F.4 PLACE OF DELIVERY FOR DELIVERABLES

Item(s) to be delivered under this contract shall be delivered electronically to:

Deliverabl e Item #

# of Copies Address

All items 1 COR, or Hub, TV or Assignment Editor News Center 330 Independence Ave SW

The COR will specify the place of delivery for items to be delivered under this contract that have not been listed in the preceding table upon their assignment.

DELIVERABLE INSPECTION AND ACCEPTANCE CRITERIA

Inspection The COR will review, for completeness and quality, all deliverables submitted by the Contractor, and may return them to the Contractor for correction. The Contracting Officer may delegate responsibility for review to other employees with appropriate expertise.

Absence of any comments by the COR will not relieve the Contractor of the responsibility for complying with the requirements of the contract. Final approval and acceptance of deliverables will be provided to the Contractor in writing by the COR. The COR will have up to 2 hours to inspect deliverables and return them to the Contractor for correction.

Acceptance Criteria

All contractor-produced documents and documentation (‘deliverables) shall meet the following general acceptance criteria. Final inspection and acceptance of all work performed, reports and other deliverables, will be performed at the place of delivery by the USAGM’s COR.

• Clarity − Deliverables and technical content shall be relevant and unambiguous, and shall adhere to accepted elements of style. Presentations, if any, shall be easy to understand and be relevant to the supporting narrative.

• Adherence to Requirements − All deliverables must satisfy the requirements of this statement of work and must contribute to the overall success of the tasks.

• Format − Deliverables shall be submitted in the format specified on the Deliverables section of the contract (if applicable), or as specified by the COR.

If format is not specified in the Deliverables section of the contract, the Contractor shall submit all work products in formats agreed to at time of assignment.

• Completeness − Deliverables shall be comprehensive and entirely developed

(i.e. have all required parts and elements).

• Timeliness –Deliverables shall be available at the time required and generated on or before specified and mutually agreed to due dates or in accordance with a later mutually agreed to scheduled date.

• Significant Deficiencies - Deliverables shall be free of significant deficiencies.

Significant deficiencies are findings by reviewing officials of serious omissions, inaccuracies, noncompliance with contract requirements and standards.

PAYMENT

The Contractor shall submit invoices only for work that has been submitted to the COR, and inspected and accepted by the COR.

SECURITY

All candidates must undergo a public trust background investigation prior to reporting on-site.

This process may take 30-45 days after selection. Candidates will not be allowed to work until such investigation is complete.

PERIOD OF PERFORMANCE

The contract will commence on or about July 01, 2019 until June 30, 2020.

PLACE OF PERFORMANCE

The work on this contract shall be conducted at the US Agency for Global Media, 330 Independence Ave, SW, Washington, DC 20237 or contractor’s worksite.

CONTRACT TYPE/VEHICLE

Firm Fixed Price to be awarded under a commercial contract.

SUBMISSION OF INVOICES

1952.232-91 Electronic Invoicing and Payment Requirements - Invoice Payment Platform (IPP) (April 2016) Payment requests for all new awards must be submitted electronically through the U. S. Department of the Treasury's Invoice Payment Platform System (IPP). "Payment request" means any request for contract financing payment or invoice payment by the Contractor. To constitute a proper invoice, the payment request must comply with the requirements identified in FAR 32.905(b), "Payment documentation and process" and the applicable Prompt Payment clause included in this contract. The IPP website address is: https://www.ipp.gov.