Veteran Images Licensing_JA Sole Source Below SAT_signed_Redacted.pdf

Veteran Images Licensing VA-26-00009503

SOLE SOURCE JUSTIFICATION

1. Contracting Activity: Department of Veterans Affairs (VA) Office of Procurement, Acquisition, and Logistics Technology Acquisition Center 23 Christopher Way Eatontown, NJ 07724

2. This requirement will be accomplished via:

[X] New Purchase Order [ ] Modification No.

[ ] Purchase Card

Purchase Order will be:

[X] Firm Fixed Price [ ] Cost Type Contract:

[ ] Time and Materials [ ] Other (Specify):

Type of Funds (e.g., Supply Fund, Franchise Fund, IT, etc.):

[X] Promise to Address Comprehensive Toxic (PACT) Act

3. Description of Supplies or Services.

The Department of Veterans Affairs, Office of Information and Technology, Office of the Chief Technology Officer, VA.gov Modernization project requires the use of 10 digital Veteran images for marketing and artistic purposes as a means to highlight a variety of Veterans from every era and branch of service for the purpose of promoting the services offered by VA.gov websites. The Period of Performance shall be a 12-month base period, with two (2), 12-month option periods. The total estimated value of the proposed action, inclusive of the option periods, .

Estimated unit cost: per image per year.

4. Authority Cited.

FAR 13.106-1(b)(1): For purchases not exceeding the simplified acquisition threshold.

Contracting officers may solicit from one source if the contracting officer determines that the circumstances of the contract action deem only one source reasonably available.

5. Reason for Authority Cited.

The proposed source for this action is:

F8PJ, LLC (F8PJ)

DBA Veterans Portrait Project (VPP) Tax ID: 26-1372352

DUNS: 011949755

Vendor is a Woman Owned Small Business

The 10 photographs required by this effort have been used as part of VA branding across VA.gov websites for several years and are configured to work with the specific VA.gov websites. Utilizing the 10 specific images on VA.gov will ensure the integrity of the web design and eliminate the need for an entire re-design of VA.gov, whereas the use of any other photographs would require a significant level of effort and incur additional costs for reconfiguration to work on VA.gov, of which the costs are not anticipated to be offset by competition. The Government’s technical experts contacted F8PJ about the purchase of perpetual rights to these images. However, the technical experts determined that it is not in the Government’s best interest as it would not lead to an overall price savings. F8PJ holds exclusive rights to the 10 required photographs;

thus, no other vendor can provide access to the 10 necessary photos. Additionally, F8PJ maintains contact information for the subject of each photograph and supports the maintenance of agreements with each subject ensuring they properly authorize the use of their image and the conditions under which they may be used. Use of a vendor other than F8PJ would risk the lapse or mishandling of those agreements.

6. Efforts to Obtain Competition.

The sources proposed above are the only sources that can meet the immediate need requirements for the reasons given above. Procurement data does not include any unnecessary requirements that may inhibit competition.

7. Actions to Increase Competition.

Other actions will be accomplished to increase competition in future efforts for similar supplies. The VA.gov roadmap includes discovery efforts to determine if a site-wide design change is necessary.

8. Market Research.

The Government’s technical experts reviewed other digital photograph options via web searches, including iStock, Shutterstock and Pixabay (other common sites such as Pexels were blocked by VA network and eliminated from the search). The vendor’s exclusive images are not available through these commercial stock platforms. Since the vendor has exclusive rights to the 10 necessary photographs, these photographs are configured to VA.gov and contain contact information utilized by VA.gov. Thus, the Government’s technical experts determined there are no other sources that meet VA’s requirements.

9. Interested Sources.

This procurement will be synopsized in the Contract Opportunities Page and any bids/proposals received shall be evaluated.

Technical/Requirements Certification I certify that the supporting data under my cognizance, which are included in this justification, are accurate and complete to the best of my knowledge and belief.

Lauren Oliver Program Analyst, Office of the Chief Technology Officer Date

Fair and Reasonable Cost Determination I hereby determine that the anticipated price to the Government for this contract action will be fair and reasonable based on Federal Acquisition Regulation 13.106-3(a)(2)(ii), “Comparison of the proposed price with prices found reasonable on previous purchases.”

Kimberly Geran Date Contracting Officer

Contracting Officer Certification/Approval I certify that this justification is accurate and complete to the best of my knowledge and belief.

Kimberly Geran Date Contracting Officer

LAUREN OLIVER

Digitally signed by LAUREN

OLIVER

Date: 2025.10.20 13:49:05 -04'00'

KIMBERLY

GERAN

Digitally signed by KIMBERLY

GERAN

Date: 2025.10.22 08:59:31 -04'00'

KIMBERLY

GERAN

Digitally signed by

KIMBERLY GERAN

Date: 2025.10.22 08:59:55 -04'00'