USAID-Libya RFI 72067023RFI00001.pdf

Document Type: Request for Information Notice

Reference Number: 72067023RFI00001

Issuance Date: April 25, 2023

Comments Due: May 12, 2023

Closing time: 5:00 pm Tripoli, Libya Time

Subject: Local Capacities Providing Digital Marketing/Public Relations Support

The United States Agency for International Development in Libya (USAID/Libya) is exploring the landscape of local actors with digital marketing/public relations capabilities in Libya. This research will create a repository of communications consultants for USAID/Libya.

This Request for Information (RFI) seeks information on the availability, interest, and diverse capacities of local entities to support a prospective USAID/Libya digital marketing initiative and potential public relations support. A “local entity” includes but is not limited to individuals, non-governmental organizations, academic institutions, and private sector organizations that meet all four of the following criteria:

1. Are legally organized under the laws of Libya;

2. Have as its principal place of business or operations in Libya;

3. Are majority owned by individuals who are citizens or lawful permanent residents of

Libya; and

4. Are managed by a governing body, the majority of whom are citizens or lawful permanent residents of Libya.

This RFI is issued solely for information and planning purposes. It is NOT a Request for Proposal (RFP) and in no way obligates the US Government to issue an RFP and/or award a contract or pay for any information submitted as a result of this request. If a solicitation is issued, all necessary information will be supplied at the time it is posted. USAID/Libya encourages responses to this RFI from local individuals and organizations with experience working in Libya that possess ANY of the capabilities and expertise listed below. Individuals and organizations DO NOT need to have all the capabilities and experience listed to respond.

Best Regards, David Arnett

Regional Contracting/Agreement Officer

USAID seeks information on individuals and organizations who possess capacities including:

1. Content Collection including experience:

a. Shooting and editing high quality photos suitable for social media and other communications resources.

b. Shooting and editing high quality video that can be edited into 1-3 minute pieces for use on social media and websites.

c. Drafting captions and completing all metadata for photos.

d. Obtaining appropriate photo releases.

e. Employing innovative or cutting-edge methodologies such as outcome harvesting, most significant change or complexity-aware monitoring and evaluation Techniques.

2. Content Creation including:

a. Developing storyboards, editing, captioning and providing voiceover to create short videos.

b. Using photos and video to create engaging posts for Facebook and twitter.

3. Social Media Management including:

a. Developing social media pages including Facebook and Instagram

b. Developing content for social media from raw materials - i.e. photos, video, translation and voice overs in Arabic/English

c. Creating infographics

d. Creating kinetic (animated) videos

e. Growing a social media following

f. Day to day monitoring of social media platforms including moderating comments and direct messages

g. Developing social media promotion plans, including use of boosting and promoting content

h. Producing social media analysis and reports.

4. Possessing language skills, including reading, writing, and speaking proficiency in both or more of the following languages:

a. English;

b. Arabic (Libyan dialects preferred, but not required).

USAID/Libya asks that interested respondents submit short written responses to the questions outlined below. Respondents are encouraged to review the questions and respond to only those that are relevant to their experience and capabilities. Responses to all questions are not required but encouraged as applicable. Please also provide your name, title, organization, and contact information in your response. USAID is ONLY seeking responses from Libyan organizations.

1. Are you a local, Libyan entity in accordance with the four criteria listed above (Page 1)?

a. Yes / No

2. What is your status in Libya?

a. Independent consultant/self-employed

b. Private sector firm/Limited Liability Company

c. Non-governmental organization/civil society organization

d. Academic institution/university professor

e. Other [please describe]

3. Please describe your ability to speak, read, and write in English and Arabic using the following levels:

Level I Basic Knowledge

Level II Limited Knowledge

Level III Good Working Knowledge

Level IV Fluent

Level V Professional Translator/Interpreter

4. Please describe your (or your organization’s) past experience and technical capacities to create compelling social media content including a.) take and edit high quality photos; b.)

take and edit high quality video; c.) provide captions and metadata for photos/video; and d.) use photo release forms.

5. Please describe your (or your organization’s) past experience and technical capacities to

a. develop storyboards, editing, captioning and providing voiceover to create short videos; and b. use photos and video to create engaging posts for Facebook, Instagram and/or Twitter.

6. Please describe your (or your organization’s) past experience and technical capacities to a. develop social media pages including Facebook and Instagram; b. develop content for social media from raw materials - i.e. photos, video, translation and voice overs in Arabic/English; c. create infographics; d. create kinetic (animated) videos; e. grow a social media following; f. monitor social media platforms including moderating comments and direct messages; g. Develop social media promotion plans, including use of boosting and promoting content; and h. produce social media analysis and reports.

7. Please describe your (or your organization’s) past experience working with international organizations like USAID.

8. Please describe your (or your organization's) ability to work in both English and Arabic including the Libyan dialect.

Submission Instructions Submissions must use the response template or Google Form. All responses must be in English.

Templates must be submitted in Microsoft Word or Adobe PDF format, and must not exceed three (3) pages in length in single-spaced, Times New Roman font size 12. Responses can include hyperlinks to examples of work.

Responses will be held confidential unless otherwise specified, but respondents are advised to refrain from sending proprietary information.

Responses to this RFI must be submitted either by email to no later than May 12, 2023 by 5:00 pm, Tripoli, Libya time.

● Send your response to libyasolicitations@usaid.gov with the email subject line:

“72067023RFI00001”

Submission via email is required; phone calls or hard copy delivery will not be accepted.

USAID/Libya values input from our potential partners, and we thank you for your interest and assistance in developing potential future programs.

mailto:libyasolicitations@usaid.gov ransonov Highlight