Updated Pricing Sheet.xlsx

This is a pricing sheet attachment for a Marketing & Creative Design Services Request for Proposal (RFP) issued by ATC in South Carolina. The document serves as Attachment A to the price proposal and outlines the service categories and estimated hours required for contract performance across a five-year term. The RFP encompasses 12 distinct service categories including Account Management (100 hours), Brand Implementation (20 hours), Strategic Planning (50 hours), Creative Direction across print, broadcast, web, and social media platforms (60 hours), Art Direction (20 hours), Mechanical Artwork (20 hours), Production services for print, broadcast, and video (30 hours), Marketing Research & Analysis (50 hours), Social Media Strategy and Ads (10 hours), Google/Bing Adwords (10 hours), SEO/SEM (3 hours), and Digital Monitoring and Reporting (15 hours), totaling 388 estimated annual hours.

Offerors must provide hourly rate quotations for each service category across all five contract years in the designated blue cells of the pricing sheet. The document does not specify response dates, due dates, bidder meetings, or award dates; however, it establishes a framework for comparing vendor pricing across the full contract term. All pricing fields are currently blank, indicating this is a template for offerors to complete with their specific hourly rates. The total potential contract value and annual totals will be calculated once rates are entered, with separate calculations for each of the five contract years to facilitate evaluation of pricing consistency and cost management over the contract period.