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Attached to: SFSP Summer Marketing Materials- Delivery by 10/31/24.
Solicitation number: RFQ - 05A - 24080200000000000023
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Written by GovTribe AI · Aug 6, 2024

This document contains the brand guidelines for the SUN Programs, which are USDA's Summer Nutrition Programs for Kids. The guidelines provide details on the SUN Programs brand logo, sub-brands, logo specifications, USDA logo lock-ups, clearance and sizing, proper logo usage, co-branding guidelines, brand fonts, and color palettes. The SUN Programs are designed to provide children and families with food and nutrition support during the summer when they lack access to USDA's school breakfast and lunch programs.

The related state and local contract opportunity is for the delivery of SFSP (Summer Food Service Program) Summer Marketing Materials by October 31, 2024. The contract is for the state of Maine. No additional details are provided regarding quantities, pricing, funding sources, or the incumbent contractor.

Text of this file

Brand Guidelines

February 2024 Version 1.0

SUN Programs: USDA’s Summer Nutrition Programs for Kids Brand Guidelines

Contents 1 Overview

2 About the Brand Guidelines

3 The Brand Logo

4 SUN Programs: Sub-brands

5 Logo Specifications

6 USDA Logo Lock-ups & Guidance

7 Clearance & Sizing

8 Logo Usage in Photography

9 Incorrect Logo Usage

10 Co-branding Guidelines

11 Brand Fonts

12 Brand Color Palette

13 Color Specifications

SUN Programs: USDA’s Summer Nutrition Programs for Kids Brand Guidelines

Overview

New ways to combat summer hunger When school is out for summer, millions of kids lose access to

USDA’s school breakfast and lunch programs, putting them at higher risk of hunger and making it harder to get the nutrition they need to learn and grow.

Now, USDA has new, flexible strategies for providing children with food and nutrition support in the summertime. This enhanced suite of tools is called SUN Programs: USDA’s Summer Nutrition Programs for Kids.

The SUN name – derived from the words Summer and Nutrition – reflects the broader, brighter impact USDA’s Summer Nutrition

Programs will have on kids across the nation, helping them thrive during summer and beyond.

When using the program name for the first time, use the full name:

SUN Programs: USDA’s Summer Nutrition Programs for Kids.

For subsequent mentions, use SUN Programs.

About the Brand Guidelines The brand guidelines in this document are for USDA staff, contractors, implementing agencies and partners to use for developing materials and communications about the SUN Programs.

The SUN Programs brand, including program names and logos, is only allowed for use by USDA and USDA-authorized entities, and cannot be used in any other context.

The SUN Programs brand, or any imitation thereof, may not be used by third parties for commercial or fundraising purposes, or for promotion or endorsement of such third parties or their respective officers, employees, goods, or services.

For questions or more information, contact:

AFNG-SM-FN-SummerPromotion@usda.gov mailto:AFNG-SM-FN-SummerPromotion@usda.gov

The Brand Logo This is the SUN Programs brand logo. The brand is designed to embody the energy and tone of the programs. All materials created for the programs should echo the same personality described here.

Brand Personality

• Energetic

• Kid-focused

• Empowering

• Friendly

• Healthful

• Inclusive

SUN Programs: Sub-brands The SUN Programs support children and families during the summertime in three ways.

Each of these programs has its own sub-brand logo.

Overarching Brand Logo

SUN Bucks: Grocery electronic benefit transfer (EBT) program for families with eligible school-aged children, sometimes referred to as Summer EBT (new in 2024)

SUN Meals: Traditional in-person congregate/group meals and snacks provided at sites in communities with high rates of poverty

SUN Meals To-Go: Meal service available in some rural communities for pick-up or home delivery (new since 2023)

Logo Specifications Shown here are the brand logo variations available for the SUN Programs.

Single-color versions of the logo, provided in orange and black, should only be used when full color printing of the logo is not possible.

High-resolution files for all brand logos can be easily accessed online and downloaded for usage by clicking the button below. The available file formats are eps, jpg, and png.

Download

Full Color One Color Reversed https://www.fns.usda.gov/sun/style-guide

USDA Logo Lock-ups & Guidance USDA Logo SUN Programs Logo

In USDA communications, the brand logo should appear locked up with the USDA logo.

High-resolution files for all variations of the brand logo with the USDA lock-up can be easily accessed online and downloaded for usage by clicking the button below. The available file formats are eps, jpg, and png.

Download

Full Color Black Reversed https://www.fns.usda.gov/sun/style-guide

Clearance & Sizing Clear Space

To preserve the integrity of the logo, always present the logo artwork with minimum clear space intact. Minimum clear space on all sides of the logo is equal to the height of the “fork” in the logo.

Minimum Sizes

To protect legibility of the descriptor text, the logo should be no less than

1.3 inches wide for print applications and 124.8 pixels wide for screen applications. 1.3 Inches (124.8 pixels)

5pt. descriptor text

When using the logo at a size that is smaller than 1.3 inches, use the version of the logo without descriptor text.

In this case, the logo can be used at a .875 inch minimum width size. This is permissible only in the context of a broader branded environment in which other design elements or text help support the brand identity.

.875 Inch (84 pixels)

No descriptor text

Logo Usage in Photography Below are recommendations for how best to use the logo with photos.

Consider the following treatments:

1. Full color logo over a white box.

2. Full color logo over a brightened area of the photo.

3. Reversed logo over a colored block using primary brand colors.

4. Reversed logo over a darkened area of the image.

1 2

3 4

Incorrect Logo Usage To help maximize the consistency of the brand, below are examples of how not to display the logo.

Do not alter colors in the brand logo Do not skew or change orientation of the brand logo

Do not change fonts and graphical elements of the brand logo

SUN

Do not alter logo layouts or lock-ups Do not place over busy photos or patterns

Do not use logo over colors without a proper amount of contrast

Co-branding Guidelines States, Territories, Indian Tribal Organizations, and other entities that administer USDA-funded summer nutrition programs for kids are encouraged to use the logos for the SUN Programs and the three sub-brands in their own programs, materials, and communications.

They can use the logos with or without the USDA logo lock-ups.

An entity’s name and logo/mark can be added to the top, to the left, or below the SUN logo, as shown in the examples here. Importantly, the SUN logo should remain intact and its usage should adhere to the additional guidelines in this document.

Entities are encouraged to use the following funding statement within SUN Programs branded documents when practicable:

“SUN Programs: USDA’s Summer Nutrition Programs for Kids are supported [in part] by the U.S. Department of Agriculture, Food and Nutrition Service.” E N T I T Y N A M E

Logo/ Mark

E N T I T Y N A M E

Logo/ Mark

E N T I T Y N A M E

Logo/ Mark

Brand Fonts

The letter style used in the brand logo, also known as the font, is called Arboria. This is a professional type style recommended for graphic designers and/or marketing professionals working with the brand, and is available from the subscription-based service Adobe Creative Suite.

Free open source font options are available for those who may not have access to Adobe Creative Suite or are working in a setting that does not allow for it. The Google open source font called Urbanist is recommended as a free substitute for the paid font. If it is not possible to access either of these options, please use either of the fonts called Montserrat or Arial, which are availabe for free online or on any computer.

Arboria Adobe Creative Suite Font

Regular