Summary Solicitation Amendment N4215826QN0290001 SF 30.pdf
PDF 527 KB Posted
- Attached to
- NNSY Job Fair Advertising Amendment 0001
- Solicitation number
- N4215826QN029_0001
About this file
This is a Standard Form 30 amendment to a solicitation/modification of contract issued by Norfolk Naval Shipyard on 28 May 2026 for radio and television advertising services in support of NNSY Career Fair 2026.
The amendment restructures the contract line items (CLINs) and extends the period of performance through 31 December 2026. The original CLIN 0001 (unit of measure changed from "Each" to "Job") now spans July 1 through December 31, 2026. Two new CLINs were added: CLIN 0002 for September advertising supporting the Career Fair on 19 September 2026, and CLIN 0003 for October advertising supporting the Career Fair on 7 November 2026. Both new items are firm fixed price arrangements with a product service code of R701 (Radio and Television Advertising). The original CLINs 1001 and 2001 were deleted. The Statement of Work requires the contractor to produce :30 generic hiring commercials and deliver targeted advertising across multiple media channels including Cable TV/News, radio, social media (Facebook and Instagram), and streaming platforms. The contractor must utilize geo-fencing to target recruitment messages within Hampton Roads, Central Virginia, and the Outer Banks (North Carolina), provide monthly metrics (digital impressions and clicks), deliver ads airing minimum three times daily for two weeks prior to each career fair, and produce an activity summary within 10 business days after each event. Inspection and acceptance occurs at Norfolk Naval Shipyard, Building 276, Portsmouth, VA 23709-1001, with Jamie Trower serving as the point of contact. A cancellation clause stipulates the government bears no responsibility for vendor fees if cancelled within 30 days.
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R
11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS
The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers is extended. is not extended.
Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods:
(a) By completing items 8 and 15, and returning copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;
or (c) By separate letter or electronic communication which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by letter or electronic communication, provided each letter or electronic communication makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.
12. ACCOUNTING AND APPROPRIATION DATA (If required)
13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.
IT MODIFIES THE CONTRACT/ORDER NUMBER AS DESCRIBED IN ITEM 14.
CHECK ONE A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER
NUMBER IN ITEM 10A.
B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation data, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b).
C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:
D. OTHER (Specify type of modification and authority)
E. IMPORTANT: Contractor is not is required to sign this document and return copies to the issuing office.
14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)
Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.
15A. NAME AND TITLE OF SIGNER (Type or print) 16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)
15B. CONTRACTOR/OFFEROR
(Signature of person authorized to sign)
15C. DATE SIGNED 16B. UNITED STATES OF AMERICA
(Signature of Contracting Officer)
16C. DATE SIGNED
Previous edition unusable STANDARD FORM 30 (REV. 11/2016) Prescribed by GSA FAR (48 CFR) 53.243
AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT 1. CONTRACT ID CODE PAGE OF PAGES
2. AMENDMENT/MODIFICATION NUMBER 3. EFFECTIVE DATE 4. REQUISITION/PURCHASE REQUISITION NUMBER 5. PROJECT NUMBER (If applicable)
6. ISSUED BY CODE 7. ADMINISTERED BY (If other than Item 6) CODE
8. NAME AND ADDRESS OF CONTRACTOR (Number, street, county, State and ZIP Code) (X) 9A. AMENDMENT OF SOLICITATION NUMBER
9B. DATED (SEE ITEM 11)
10A. MODIFICATION OF CONTRACT/ORDER NUMBE
10B. DATED (SEE ITEM 13)
CODE FACILITY CODE
SF 30 BLOCK 14 CONTINUATION PAGE
SUMMARY OF CHANGES
Continuation of Supplies or Services and Prices/Costs
The following CLIN(s) / SLIN(s) / ELIN(s) were added:
Item Supplies / Services Quantity Unit Unit Price Amount
September Radio and Television Advertising 1SeptemberAdvertising in Support of NNSY Career Fair 2026 Anticipated event date 19 of September Product Service Code: R701 Pricing Arrangement: Firm Fixed Price
1 Job
Item Supplies / Services Quantity Unit Unit Price Amount
October Radio and Television Advertising 23 October Advertising in Support of NNSY Career Fair 2026 Anticipated event date 7 November Product Service Code: R701 Pricing Arrangement: Firm Fixed Price
1 Job
The following CLIN(s) / SLIN(s) / ELIN(s) were modified:
INFORMATION FROM TO
Unit of Measure Each Job
The following CLIN(s) / SLIN(s) / ELIN(s) were deleted:
Item Supplies / Services Quantity Unit Unit Price Amount
September Radio and Television Advertising 1SeptemberAdvertising in Support of NNSY Career Fair 2026 Anticipated event date 19 of September Product Service Code: R701 Pricing Arrangement: Firm Fixed Price
1 Each
Item Supplies / Services Quantity Unit Unit Price Amount
October Radio and Television Advertising 23 October Advertising in Support of NNSY Career Fair 2026 Anticipated event date 7 November Product Service Code: R701 Pricing Arrangement: Firm Fixed Price
1 Each
N4215826QN0290001
Continuation of Description
Miscellaneous text in this section has been modified to:
STATEMENT OF WORK FOR
RADIO AND TELEVISION ADVERTISING IN HAMPTON ROADS, CENTRAL VIRGINIA AND THE OUTER BANKS (NORTH
CAROLINA) AREA ISO NORFOLK NAVAL SHIPYARD HIRING
Scope:
To have applicants attend a NNSY Career Fair. NNSY Career Fair is being held on the following date and location on Saturday, 18 July 2026; Saturday, 19 September 2026; Saturday, 7 November 2026
Period of Performance:
July 1, 2026 - December 31, 2026
Requested Venue:
**Dates and locations subject to change based on availability**
Type of Commercial:
:30 generic hiring commercial ad to be aired July 2026, September 2026, October 2026.
Contractor Responsibility:
NNSY is requesting the successful Contractor strive to hit their "above the average" goal associated with their current trend.
To produce a summary of activity after the career fair, within 10 business days.
Produced commercial will air up to two weeks prior to the NNSY Career Fair, a minimum of three times throughout the day (morning, afternoon, evening) consistently for a lasting impact with the viewership.
Script:
"Norfolk Naval Shipyard, an equal opportunity employer in Portsmouth, VA, has full-time job opportunities for engineers and engineering technicians from several disciplines, including electrical, mechanical, structural, nuclear, welding, and more. Also seeking Skilled trades with at least 3 years of experience, and support roles as well. All applicants must be a US Citizen and be able to pass the government pre-employment screening process."
Contractor creates ads by using Cameo.com to hire a celebrity to provide a personalized message for both personal and professional use. To include creating commercial ads for both TV and Audio based on approved NNSY content such as photographs.
TV:
1. Multiple Cable TV and News ads to target a larger audience. Develop programing for:
a. Skilled Maritime trades in electrical, mechanical, welding, etc.
b. A "Call to Action" on screen the entire time typically produces the best results by utilizing the lower 1/3 of the TV ad with a message such as: "NNSY Now Hiring! Join us at the Location from 0900 - 1500." Bring copies of your resume, DD-214, VA letters, and certification(s) to start your career with NNSY!
Radio:
Multiple stations to reach the highest demographic.
Social Media (Facebook and Instagram):
Deliver targeted ads in designated geographic areas every month.
Contractor will provide metrics throughout entire campaign. Metric is defined as: digital impressions, clicks on platforms such as LinkedIn.
Two full weeks of coverage
Streaming:
1. Ads are available 24/7 via contractor website and mobile app.
2. Streaming has a "mass reach" and is set up through "audience" instead of which platform
a. Spotify, iHeart Radio, and the like,
i. E.g. Targeting 25 - 40 in the career fair area (currently closest 20 counties)
Digital Elements:
Contractor will use Facebook to strategically place NNSY advertising, a minimum of three (3) Social media ads per week, with Geo-Fencing to target and deliver recruitment messages (static display or video) to a specific profile (potential employees) based on their geography, demographics, behaviors and search and online habits. Once they click on the advertisement, they will be taken to the Norfolk Naval Shipyard's website or landing page to learn more about the shipyard and job opportunities.
Geographically Targeting:
Digitally Geo-Fence large, designated areas from Hampton Roads, Central Virginia, and the Outer Banks (N01th Carolina) areas and smrounding communities to target specific career opp01tunities at the shipyard.
Deliver targeted ads in designated geographic areas eve1y month.
Contractor will provide metrics throughout entire campaign. Metric is defined as: digital impressions, clicks on platforms such as Linkedln.
Generic "we're hiring" messages will run throughout July 2026, September 2026, October 2026.
Cancellation Policy:
In the event of cancellation within 30 days, the government will not be responsible for any fees incurred by the vendor.
Subject Matter (Technical) Expert Point of Contacts:
TBD
Invoice Certifiers:
TBD
Continuation of Inspection and Acceptance
The inspection and acceptance locations for the following CLIN(s) / SLIN(s) / ELIN(s) were added:
Inspection and Acceptance Location - N42158 - NORFOLK NAVAL SHIPYARD GF
INFORMATION VALUE
Action Both Location Destination
Acceptance Location
N42158
NORFOLK NAVAL SHIPYARD GF
1 NORFOLK NAVAL SHIPYARD, BUILDING 276
PORTSMOUTH, VA 23709-1001
UNITED STATES
Instructions AS PER STATEMENT OF WORK POC Name jamie Trower POC Email jamie.n.trower.civ@us.navy.mil POC Telephone 757-681-1032
Inspection and Acceptance Location - N42158 - NORFOLK NAVAL SHIPYARD GF
INFORMATION VALUE
Action Both Location Destination
Acceptance Location
N42158
NORFOLK NAVAL SHIPYARD GF
1 NORFOLK NAVAL SHIPYARD, BUILDING 276
PORTSMOUTH, VA 23709-1001
UNITED STATES
Instructions AS PER STATEMENT OF WORK POC Name Jamie Trower POC Email jamie.n.trower.civ@us.navy.mil POC Telephone 757-381-1032
The inspection and acceptance locations for the following CLIN(s) / SLIN(s) / ELIN(s) were deleted:
Inspection and Acceptance Location - N42158 - NORFOLK NAVAL SHIPYARD GF Inspection and Acceptance Location - N42158 - NORFOLK NAVAL SHIPYARD GF
Continuation of Deliveries or Performance
The delivery information for the following CLIN(s) / SLIN(s) / ELIN(s) were added:
INFORMATION VALUE
Period of Performance 01 Jul 2026 to 31 Dec 2026
INFORMATION VALUE
Period of Performance 01 Jul 2026 to 31 Dec 2026
The delivery information for the following CLIN(s) / SLIN(s) / ELIN(s) were modified:
INFORMATION FROM TO
Period of Performance 01 Jul 2026 to 25 Jul 2026 01 Jul 2026 to 31 Dec 2026
The delivery information for the following CLIN(s) / SLIN(s) / ELIN(s) were deleted:
Period of Performance 2001 Period of Performance
| IDCode: J |
| Page: 1 |
| Pages: 6 |
| AmendNo: 0001 |
| EffDate: 28 May 2026 |
| ReqNo: See Continuation Sheet |
| ProjNo: |
| IssCode: N42158 |
| AdmCode: |
| IssuedBy: NORFOLK NAVAL SHIPYARD GF |
1 NORFOLK NAVAL SHIPYARD, BUILDING 276
PORTSMOUTH, VA 23709-1001
UNITED STATES
Daliah SAPP, Email: daliah.a.sapp.civ@us.navy.mil Telephone: 757-396-9830 AdminBy:
SCD: PAS:
| ContractorNameAdd: |
| Code: |
| FacCode: |
| SolChg: 1 |
| SolNo: N4215826QN029 |
| SolDate: 26 May 2026 |
| AwardChg: Off |
| AwardNo: |
| AwardDate: |
| Amended: 1 |
| OffrExt: Off |
| OffrNoEx: 1 |
| NoCopies: 1 |
| ApprData: See Continuation |
| ChgeOrd: Off |
| ChgeOrder: |
| Modify: Off |
| SuppAgre: Off |
| SuppAuth: |
| ModOthr: Off |
| OthrSpec: |
| NoReq: Off |
| Require: Off |
| Copies: |
| Descript: Please see summary of changes below. |
| ContNameTitle: |
| CoNameTitle: Denise J. Swain |
| ContDate: |
| CODate: 28 May 2026 |
File details come from the government source that posted it. Updated .