Summary_of_Changes_-_PFL_Marketing_RFP_Addendum_2.pdf

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Attached to
Request for Proposal - Paid Family Leave Marketing Plan and Outreach Campaign
Solicitation number
0000000262
Issued by
California

About this file

This is Addendum 2 to RFP #72779 from the Employment Development Department (EDD) modifying requirements for a public outreach, education, and media campaign contract. The key changes include clarification that multiple references from one customer will not be accepted for both prime contractors and subcontractors, removal of staff member reference requirements, and the addition of oral interviews to the Key Action Dates. The addendum also adds a Media Planner/Buyer role for Deliverable 2.b and modifies the Media Buy Markup Percentage table.

The addendum provides updated billing terms allowing the Contractor to invoice EDD for individual media advertisements as they are purchased, subject to EDD's prior approval of advertisement content. It clarifies that the markup percentage must cover all costs associated with advertising material production, including graphics, video, and audio recording. The changes appear focused on refining the cost structure, reference requirements, and billing procedures for the media campaign deliverables.

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SUMMARY OF CHANGES FOR RFP #72779 ADDENDUM 2

Section

I. D. 2. Subcontractors: Clarified that multiple references from one customer will not be accepted

(also addressed in Section II. D. 4., and Attachment 4, as this applies to the prime as well).

I. F. RFP Response Content: Removed the requirement for staff member references (also addressed in Section II. D. 5.).

I. G. Key Action Dates: Added the Oral Interviews.

II. D. 6. Deliverable/Cost Matrix: Added the Media Planner/Buyer for Deliverable 2.b. (also covered in Attachment 6). Also modified the Media Buy Markup Percentage table.

II. D. 6. Deliverable/Cost Matrix: Modified the Media Buy Markup Percentage table.

Attachment 6, Deliverable/Cost Matrix: Added the following language:

NOTE: For Deliverable 2, Statewide Public Outreach, Education, and Media Campaign, the Contractor can invoice EDD for individual media advertisements as they are purchased by the Contractor. EDD must approve the content of any such advertisement before invoices can be submitted. (Also added to Section IV. P.)

Attachment 6, Deliverable/Cost Matrix: Clarified that mark-up percentage must also cover all costs associated with production of advertising materials such as graphics, video and/or audio recording.

File details come from the government source that posted it. Updated .