Streamlined Sole-Source Justification DC Grand Prix 250.pdf

CUI//SP-PROCURE//FEDCON

Control Number: 26-015

CUI

JUSTIFICATION AND APPROVAL (J&A) FOR OTHER THAN FULL AND OPEN

COMPETITION

REQUIREMENT: ANG DC Grand Prix Advertising

ESTIMATED VALUE: $250,000.00

BOTTOM LINE UP FRONT (BLUF)

This is a formal Justification and Approval (J&A) for a sole source contract with Lincoln Holdings, LLC for advertising at the DC Grand Prix 250. In accordance with RFO FAR 6.103-1, authority is requested to award a sole-source, commercial contract to Lincoln Holdings, LLC for the acquisition of advertising signs for the Air National Guard (ANG). This acquisition will be executed utilizing commercial procedures under RFO FAR Part 12.

1. CONTRACTING ACTIVITY & PROGRAM OFFICE

• Contracting Activity: 167 MSG/MSC

• Requiring Activity: ANG MARKETING & ADVERTISING NGB/RR

2. DESCRIPTION OF THE ACTION BEING APPROVED

Sole Source award for advertising signs to be placed and utilized by the Air National Guard (ANG) at the DC Grand Prix 250 race in Washington DC.

3. DESCRIPTION OF SUPPLIES / SERVICES.

To sustain wartime readiness and meet critical end-strength mission requirements, the Air National Guard must continuously engage, inspire, and enlist the next generation of Airmen. Modern talent acquisition requires more than traditional processing; it demands proactive, authentic outreach. The Grand Prix 250 race in Washington, D.C., offers an unparalleled platform for recruiting operations. Due to the high visibility, dense attendance, and broad media coverage associated with this premier motorsport event, it serves as an ideal venue to showcase the technical excellence, precision, and career opportunities available within the Air National Guard.

National Stock Number (NSN) / Part Number

Description / Nomenclature Qty Estimated Cost

N/A Advertising Signs at the DC Grand Prix 205 1 $250,000.00

Total Estimated Value

TOTAL:

1 $250,000.00

$250,000.00

4. STATUTORY AUTHORITY PERMITTING OTHER THAN FULL AND OPEN COMPETITION

The statutory authority permitting other than full and open competition for this acquisition is 10 U.S.C. 3204(a)(1), as implemented by RFO FAR 6.103-1 — "Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements."

5. RATIONALE JUSTIFYING USE OF THE AUTHORITY

• The DC Grand Prix 250 race is a one-time event celebrating the 250th Anniversary of the founding of the United States of America. Due to the high visibility, dense attendance, and broad media coverage associated with this premier motorsport event, it serves as an ideal venue to showcase the technical excellence, precision, and career opportunities available within the Air National Guard. It has been determined through market research and direct communications with the event staff that Lincoln Holdings, LLC is the sole provider of advertising for this event, therefore a sole source contract will be utilized to take advantage of this one-time event in the Nation’s capital for recruiting purposes.

6. MARKET RESEARCH (RFO FAR Part 10) Market research was conducted in accordance with RFO FAR Part 10. A complete Market Research Report (MRR) was finalized on 17 July 2026.

• Vendor Verification: Following comprehensive market research and direct communications with the DC Grand Prix 250 event staff, it has been officially established that Lincoln Holding LLC maintains exclusive, proprietary rights to all advertising and marketing inventory associated with the Grand Prix 250 in Washington, D.C. No other vendors or marketing firms possess the authority to provide, manage, or sell advertising space for this event.

• Findings: Following comprehensive market research and direct communications with the DC Grand Prix 250 event staff, it has been officially established that Lincoln Holding LLC maintains exclusive, proprietary rights to all advertising and marketing inventory associated with the Grand Prix 250 in Washington, D.C. No other vendors or marketing firms possess the authority to provide, manage, or sell advertising space for this event.

7. FUTURE ACTIONS TO FOSTER COMPETITION

The Indy Grand Prix maintains proprietary ownership and exclusive rights to all advertising and marketing inventory associated with its events. Because this race is a singular, celebratory milestone, the Air National Guard’s requirement to advertise within the racing infield and on trackside barriers is strictly a one-time procurement. There will be no future or ongoing requirement for these specific advertising services once the event concludes.

8. CERTIFICATIONS, CONCURRENCES & APPROVALS

TECHNICAL / REQUIREMENTS CERTIFICATION:

I certify that the supporting data under my cognizance, which are included in the justification are accurate and complete to the best of my knowledge and belief.

Typed Name: TATIANA C. ROWAN, SMSgt Title: Superintendent, ANG Marketing & Advertising NGB/RR

REQUIREMENTS CERTIFICATION:

I certify that the supporting data under my cognizance, which are included in the justification are accurate and complete to the best of my knowledge and belief.

DETERMINATION OF FAIR AND REASONABLE COST

The Contracting Officer will determine that the anticipated cost to the Government is fair and reasonable prior to award in accordance with RFO FAR Part 12 and RFO FAR 15.4 pricing policies. The contractor’s proposed pricing will be verified against historical purchase contracts for Lincoln Holdings LLC.

CONTRACTING OFFICER (KO) CERTIFICATION & CONCURRENCE:

I certify that this J&A is accurate and complete to the best of my knowledge and belief. I concur and recommend forwarding to the CAFC for final approval.

Typed Name: PHILIP K. HENDERSON, MSgt

Typed Name: PHILIP K. HENDERSON, MSgt Title: Contracting Officer, 167th AW

Title: Contracting Officer, 167th AW