Strategic_Advertising_and_Creative_Agency_of_Record_(Addendum_#4_Revision).pdf

Ontario International Airport flyontario.com

REQUEST FOR PROPOSAL 2026-RFP-075 - STRATEGIC ADVERTISING AND CREATIVE AGENCY OF RECORD

REQUEST FOR PROPOSAL 2026-RFP-075

STRATEGIC ADVERTISING AND CREATIVE AGENCY OF RECORD for Ontario

International Airport

RESPONSES MUST BE SUBMITTED ELECTRONICALLY TO:

https://secure.procurenow.com/portal/flyontario

1. Introduction

1.1. Summary

Ontario International Airport (ONT) has undergone a remarkable transformation in the decade since local control was restored. What was once a regional, primarily domestic medium-hub airport has evolved into a dynamic international gateway, one defined by rapid growth, strategic investment, and a renewed commitment to delivering an exceptional passenger experience. ONT has modernized its terminals, improvements in infrastructure, strengthened airline partnerships, expanded global routes and invested in products, services and amenities that reflect the Inland Empire’s momentum and Southern California’s unique culture.

Through this evolution, ONT’s Communications & Marketing efforts have played a pivotal role in elevating the airport’s reputation and expanding its presence across all levels of the marketing funnel. From building baseline awareness to securing a meaningful place in the consideration set, ONT has steadily increased passenger preference and engagement. Today, the airport is on the cusp of achieving true audience loyalty, a milestone that positions ONT as not only a convenient and easy experience but also posits the So Cal competitor set as the alternative to using ONT.

With this RFP, ONT seeks a bold, innovative Agency of Record to help propel the brand’s next chapter. The airport is ready to accelerate its trajectory, deepen customer affinity, and further strengthen its standing as a leader in airport marketing, brand experience, and industry partnership. The selected agency will join ONT at a moment of momentum, charged with pushing creative boundaries, amplifying ONT’s voice, and shaping the brand’s continued ascent on the regional, national, and global stage.

https://secure.procurenow.com/portal/%7bproject.government.code%7d

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 2

1.2. Background

Since the transfer to local control, Ontario International Airport (ONT) has undergone an extraordinary brand transformation, one grounded in data-driven insights, intentional storytelling and strategic advertising that reintroduced ONT to Southern California (and the

World) in a bold new light. By listening closely to passengers, understanding regional sentiment and embracing a distinct “So Cal. So Easy.” identity, ONT reclaimed its rightful place in the market and reshaped perceptions of what a convenient, modern, customer-centered airport experience can be.

This transformation did not happen by chance. It was powered by strong, collaborative agency partnerships and disciplined, future-focused decision-making that elevated ONT to award-winning recognition and generated visible, measurable momentum across the region. The brand’s evolution has sparked pride within the Inland Empire, drawn the attention of the broader aviation industry, and created a genuine emotional connection with the communities we serve.

Now, ONT stands at a defining moment. We have set the stage with a powerful brand foundation, one that has proven its impact and earned the trust of millions. What comes next is our next great act: evolving the brand into its most daring, creative, and influential expression yet. We are seeking a visionary partner who sees the potential ahead, who is energized by transformation, and who is ready to help bring the next chapter of ONT’s story to life. Together, we have the opportunity to shape not just campaigns, but a movement, one that propels ONT further onto the regional, national and international stage.

1.3. Contact Information

Kevin Citalan Department:

Procurement Specialist Marketing & Communications

Email: kcitalan@flyontario.com

1.4. Timeline

Release Project Date: January 26, 2026

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 3

Pre-Proposal Meeting (Non-Mandatory): February 4, 2026, 10:00am https://teams.microsoft.com/meet/245915 12121317?p=YC3CNFcd4vnkCyIuQm

Interested firms are strongly encouraged to attend the Pre-Proposal Meeting.

Question Submission Deadline: February 19, 2026, 2:00pm

Proposal Submission Deadline: March 5, 2026, 2:00pm

2. Agency Background

The Ontario International Airport Authority (OIAA) is a Joint-Powers Authority (JPA) formed between the City of Ontario and San Bernardino County, established as a public agency in

Southern California. The OIAA Commission is comprised of five appointed members and serves as the governing body for the Authority.

OIAA is the owner and operator of Ontario International Airport (ONT), a medium hub airport that serves more than 7 million passengers annually and handles over 800,000 tons of air cargo each year. ONT is recognized as a key transportation hub for both passenger travel and commercial freight in the region.

3. Pre-Proposal Meeting - Virtual

A Pre-Proposal meeting will be held virtually through Microsoft Teams on the date and time listed in the "Timeline" of this solicitation.

The OIAA highly recommends that at least one (1) member of your team attend this meeting as pertinent information regarding the project will be shared.

Microsoft Teams

Link:https://teams.microsoft.com/meet/24591512121317?p=YC3CNFcd4vnkCyIuQm

4. Scope of Work

This is the detailed description of the Scope of Work, including objectives, tasks, deliverables, and any specific requirements relevant to this project. Successful vendor will be responsible for the following:

4.1. General Description

The Ontario International Airport Authority (OIAA) is seeking a qualified Strategic Advertising and Agency of Record (AOR) to serve as a long-term strategic, creative, and executional partner for its Communications and Marketing division. The selected AOR will be responsible for https://teams.microsoft.com/meet/24591512121317?p=YC3CNFcd4vnkCyIuQm https://teams.microsoft.com/meet/24591512121317?p=YC3CNFcd4vnkCyIuQm https://teams.microsoft.com/meet/24591512121317?p=YC3CNFcd4vnkCyIuQm

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 4 delivering fully integrated marketing services that elevate the Ontario International Airport

(ONT) brand, support passenger growth, and strengthen ONT’s position as an industry-leading, culturally connected, and community-centered airport.

The AOR will deliver fully integrated marketing services across the full campaign lifecycle, including research, strategic planning, creative development, media planning and buying, campaign execution, and performance measurement. They will apply data-driven insights into passenger behavior, market trends, and audience dynamics to inform annual strategies and ongoing campaign optimization. The AOR must demonstrate the ability to manage multiple initiatives concurrently, ranging from short-term tactical campaigns to long-term, multi-year brand efforts.

Additional responsibilities include project management, production oversight, vendor coordination, reporting, and ongoing account support. Throughout the term of the agreement, the AOR will be expected to maintain high standards of quality and responsiveness while serving as a strategic partner that supports OIAA’s marketing and communications objectives.

4.2. Anticipated Functions

The selected AOR shall serve as OIAA’s marketing services partner and shall be responsible for performing ongoing strategic, creative, and executional marketing functions. The AOR must be capable of managing multiple initiatives concurrently and integrating into existing, active campaigns, while also supporting the development and execution of new campaigns as directed by the OIAA.

Core anticipated functions include strategic advertising research, planning, and execution. The

AOR shall analyze passenger behavior, market trends, competitive positioning, and regional audience dynamics, and use these insights to inform the development of an annual strategic advertising plan. The plan shall identify campaign objectives, target audiences, recommended media strategies and channels, creative approaches, measurement frameworks, and budget allocations.

The AOR shall provide ongoing campaign management and optimization services throughout the campaign lifecycle, including performance monitoring, reporting, and iterative adjustments.

Performance reporting shall address campaign reach, engagement, and other agreed-upon performance metrics, including return on investment (ROI) and return on ad spend (ROAS), as applicable. The AOR shall deliver campaign performance reports and optimize campaigns on an ongoing basis to support effectiveness and efficiency.

The AOR is expected to act as a proactive strategic and creative partner, bringing forward bold ideas, innovative concepts, and culturally relevant storytelling that advance ONT’s brand as an industry-leading, community-centered airport. This includes the development of new brand and campaign concepts aligned with major events, seasonal initiatives, and evolving organizational priorities.

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 5

The selected AOR must demonstrate an understanding of varying campaign lifecycles, including the ability to support short-term, mid-term, and long-term initiatives concurrently.

The selected AOR will be expected to provide and have the required experience to provide the following:

• project management

• campaign timeline development

• workflow oversight

• managing campaign executions

• client account support

• production oversight

• vendor coordination: which includes but not limited to responsible for searching/ outsourcing suppliers/vendors for the marketing department in the OIAA as needed.

4.3. Project Deliverables

The selected AOR shall be responsible for producing a comprehensive range of creative and media deliverables supporting both external-facing campaigns and internal OIAA priorities.

Deliverables shall include, but are not limited to, the following:

• Media Buying, Placement, and Creative Direction o End-to-end media strategy, negotiation, and placement across digital, broadcast, out-of-home, paid social, print, linear/connected TV and emerging channels. The

AOR will provide holistic creative direction to ensure that all paid media aligns with

ONT’s brand standards and campaign goals.

• Design Projects o Support marketing campaigns and initiatives

• Video & Photography o Video production and photoshoots, delivery of final, edited video and photography assets suitable for use across digital, print, broadcast, and all ONT channels.

• Graphic Design Assets o Digital and print creative, campaign toolkits, Air Carrier Incentive Program campaign cooperation, merchandise design, brand-aligned templates, outdoor exhibit

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 6 concepts, partnership deliverables, construction dust-wall graphics and social media creative packages, among other needs.

• Printed Collateral o Brochures, rack cards, fact sheets, promotional materials, event collateral, and stakeholder-facing communication pieces, produced in quantities based on campaign, activity or event needs.

• Dust Wall Creative and Terminal Installations o High-quality, brand-aligned and visually striking creative for construction project public-facing material, barricades, concourse installations, passenger-flow areas, and brand storytelling placements throughout the terminals.

• Other activities to advance the OIAA's creative and media deliverables [these deliverables may include, but are not limited to, the following]:

o Exhibit, Trade Show, and Event Creative

▪ Full booth/exhibit creative, signage suites, environmental displays, activation concepts, and modular assets adaptable across ONT’s major conferences and community events. At the discretion of the OIAA, the OIAA can give the selected

AOR the task of managing and handling exhibit show tasks and projects.

Deliverables shall be developed using a high-impact, edgy, multi-language approach that may include English, Spanish, Spanglish, and Chinese, as directed and approved by the OIAA. For the purposes of this RFP, Spanglish is defined as the intentional and strategic blending of English and Spanish within the same communication, incorporating syntax, vocabulary, and grammatical structures from both languages.

All finished deliverables shall be provided in appropriate, ready file formats as specified by the

OIAA.

ONT anticipates multiple campaigns and creative outputs throughout the year, with the specific number of deliverables determined by project scope, seasonal initiatives, event calendars and strategic priorities.

4.4. Proposer Qualifications (Relevant Experience)

ONT’s Communications & Marketing Division works with a network of established partners which include public relations consultants, website maintenance, social-media strategists, community engagement partners, digital analytics providers, photographers, videographers, and other specialized vendors. The selected AOR must be prepared to operate within a

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 7 collaborative, multi-partner ecosystem as the potential lead AOR overseeing production of assets by existing support agencies.

The selected AOR should show a proven ability to work seamlessly with external partners, integrate into existing workflows, and support the broader ecosystem that enables ONT’s brand and marketing operations with full oversight by the ONT Communications and Marketing division.

At a minimum, the AOR should have a proven track record of delivering fully integrated marketing, advertising, and creative services for complex organizations, preferably within the aviation, transportation, travel, public-sector, or comparable consumer-facing industries. The

AOR shall also maintain production management capabilities that ensure timely, high-quality delivery of all creative materials and campaign outputs. The AOR shall demonstrate robust quality control processes, including internal creative review, brand consistency checks, proofreading protocols, and accuracy verification for all produced assets. Experience within the aviation industry is considered a plus but is not required.

Proposers must demonstrate the ability to perform the services described in this Scope of Work through relevant past experience, project examples, and AOR history.

Overall, an acceptable supplier should combine extensive industry experience, rigorous quality and production standards, and a demonstrated ability to serve as a collaborative, strategic and creative partner to ONT.

4.5. Core Team

The selected AOR shall assign a dedicated, in-house core team to support OIAA’s account for the duration of the contract. At a minimum, the AOR must staff and maintain the following core roles, each of which must be actively involved in delivering services under this Scope of Work:

• Account Director: The Account Director should have demonstrated experience managing multi-channel marketing programs, overseeing cross-functional teams, coordinating with executive leadership, and ensuring contract compliance. The Account

Director shall serve as the primary liaison between the OIAA and the AOR.

• Creative Director: The Creative Director will be responsible for leading high-impact, brand-elevating campaigns; directing design, conceptual development, and creative strategy; and ensuring consistent brand expression across all assets. The staff member selected for this position should have demonstrable experience performing these tasks or highly similar tasks.

• Copywriter: the Copywriter should have expertise in brand storytelling, advertising copy, digital content, stakeholder messaging, brand voice/tone and audience-tailored communication.

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 8

• Graphic Designer: The staff member selected for this position should be skilled in modern visual design, branding systems, digital and print asset creation, environmental design, and high-impact campaign creative.

• Media Buyer / Media Strategist: The Media Buyer/Media Strategist should have experience in digital, online travel agencies, out-of-home, broadcast, social, print, and emerging media channels, including demonstrated analytical capability and ROI-driven media planning.

Proposers should be able to highlight the experience and expertise of each of the core team members. The proposal should explain the rationale for assigning each individual to their respective role and describe similar roles the individual has performed on projects of comparable scope, scale, and complexity. Proposers should ensure that all information submitted for core team members is consistent with and responsive to the requirements outlined in Section 8, Subsection 2 (Company Overview & Core Team).

All required roles listed above in this section must be provided as in-house AOR resources.

Substitution of personnel or reassignment of key roles shall be subject to prior approval by the

Chief Executive Officer(CEO) of the OIAA or the CEO’s authorized designee. Any proposed substitutions must be of equal or greater qualification and experience.

4.6. Project Resources

The selected AOR will follow a clear, collaborative, coordinated work plan that supports the

OIAA's organizational priorities and includes research, strategic planning, creative development, review, production, implementation, and performance reporting. The selected AOR shall integrate seamlessly with OIAA’s established processes and adhere to OIAA brand guidelines, policies, and approval requirements. OIAA retains final approval authority over all projects.

The selected AOR shall collaborate closely with ONT’s Communications and Marketing Division, Public Relations, Social Media, Web and Community Engagement teams, as well as other internal and external key stakeholders and media partners.

OIAA will provide the selected AOR access to existing project management and creative platforms currently in use, including Asana and Adobe Creative Suite. The selected AOR is expected to be fully proficient in the use of Adobe Creative Suite and capable of integrating it into its standard creative workflows. Access to Asana will be provided to support coordination and visibility into OIAA’s internal project tracking processes. Any required licenses or associated costs shall be the responsibility of the selected AOR.

The selected AOR shall be responsible for supplying all additional equipment, software, platforms, and materials necessary to perform the services described in this Scope of Work, including creative development tools, media planning and analytics platforms, research resources, and production capabilities. The OIAA may require additional licenses, products, or

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 9 digital tools during the contract term; if required, such costs shall be borne by the selected AOR or included in the selected AOR’s cost proposal.

All data, including raw data, analytics, dashboards, reports, and performance metrics generated or managed by the selected AOR under this Scope of Work shall be the property of OIAA and shall be provided to OIAA upon request. The AOR shall not withhold such data, restrict access, or charge additional fees for its release. All data shall be delivered in a complete, usable, and reasonably interpretable format sufficient for OIAA’s independent use and analysis.

The selected AOR shall be expected to maintain continuity with existing OIAA marketing programs, reporting frameworks, dashboards, and analytics tools currently in use, and to build upon these established systems rather than replace them, unless otherwise directed or approved by the OIAA.

The selected AOR will be provided access to OIAA brand guidelines, approved assets, and photo archives, as needed and at the discretion of the OIAA.

When specialized services are needed, the AOR shall coordinate and manage external partners—such as photographers, videographers, printers, media vendors and fabricators— ensuring all outputs meet ONT’s quality and brand standards.

The AOR’s final work plan should include defined timelines, communication checkpoints, approval processes, and post-campaign reporting to ensure projects are delivered efficiently, collaboratively, and to the highest standard.

Services described in this Scope of Work may be required both in person and offsite and shall be performed on an as-needed basis at the discretion of the OIAA. At the OIAA’s discretion, the selected AOR may be required to support in-person meetings or work sessions at OIAA facilities. The AOR should anticipate a minimum of five (5) and up to seven (7) on-site visits per contract year. All costs associated with these visits shall be the responsibility of the AOR and must be included in the AOR's cost proposal.

Meetings related to deliverables and AOR functions should be conducted at a minimum on a:

• bi-weekly basis

• with monthly or ad hoc meetings scheduled as required by the OIAA.

• OIAA reserves the right to modify the meeting cadence at its discretion.

4.7. Anticipated Contract Term

Proposers should anticipate entering into an agreement with the OIAA for a term of 3 years and

2 (two) 1-year extensions in the first quarter of the 2026-2027 Fiscal year.

5. Submission Instructions & Format

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 10

All interested vendors are required to submit all proposals and questions electronically through

OpenGov by the deadline listed above. Use "2026-RFP-075- Strategic Advertising and Creative

Agency of Record" as the subject line for all submissions. Hard copies will not be accepted. All submissions must be in the following format:

• Portable Document File (PDF) Please keep digital files to less than 10 MBs if possible.

• OIAA may choose to print your submission, paper size should not exceed 8.5-inch by 11-inch.

• The main body fonts must be a minimum of 12 points, figure captions and callouts may use smaller fonts.

• A one-page cover must state the "2026-RFP-075 - Strategic Advertising and Creative

Agency of Record" and include the prime firm name, contact person name, direct telephone or mobile phone number, and email address

• The proposal should not exceed thirty (30) pages. The following are excluded from the page count:

o Cover letter o Administrative Requirement documents listed in the Administrative Requirements section (Subsections 1–6) o References o Cost proposal

(Failure to include this information on the cover may result in disqualification).

6. Proposal Content Overview

All proposals should be concise, well organized, and clearly demonstrate the proposer’s qualifications and applicable experience. Each proposal submittal shall not exceed thirty (30) pages in length, including attachments and exhibits, but excluding the Cover Letter/Executive

Summary, references, cost proposal, and the Administrative Requirement documents listed in the Administrative Requirements section (Subsections 1–6).

All proposals shall be prepared at the expense of the Proposer electing to participate with the understanding that no claims against the OIAA will be accepted.

The proposal shall consist of the following sections in the following order:

7. Proposal Content Requirement

All submissions should include the following sections:

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 11

1. Cover Letter

The cover letter shall be signed by an officer of the lead firm, should include the contact information including the phone number and email address of the contact person, introduce the prime company and the proposed key Contractor/Firm, and state any other information deemed essential by the respondent within the single page allotted.

The Cover Letter section shall not count toward the overall proposal page limit.

2. Technical

Proposers should submit a proposal that clearly and comprehensively addresses all technical evaluation criteria outlined in this RFP. They are listed as follows:

A. Acceptance Criteria: Proposers should submit proposals that clearly demonstrate that the Firm can provide all required products, services, and software necessary to support ONT’s comprehensive marketing and communications needs. Proposers should provide a narrative that demonstrates its capabilities with the following, at a minimum:

1. Full-Service Marketing and Creative Capabilities

▪ Demonstrated ability to perform strategic advertising planning, market research, creative development, copywriting, graphic design, media planning and buying, production

2. Media Buying & Management

▪ Demonstrated access to and established relationships with media partners within the Los

Angeles Designated Market Area (LA DMA) and beyond, and industry media purchasing platforms across digital, out-of-home, broadcast, social, and emerging channels, including performance tracking and optimization tools.

3. Creative Asset Production

▪ Demonstrated ability to produce print and digital collateral, environmental graphics, exhibit and trade show creative, dust wall creative, and other brand-forward visual materials.

4. Design & Production Software

▪ Demonstrated experience with the use of professional-grade creative software such as

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects, etc.) and any additional design, asset-management, or production tools as required.

5. Project Management Tools

▪ Demonstrated experience with the use of reliable project tracking and workflow platforms capable of supporting coordinated communication, approvals, and deadlines, and compatible with ONT’s internal processes.

6. Reporting & Analysis Tools

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 12

▪ Demonstrated access to software, tools, and platforms that support campaign measurement, audience insights, media performance reporting and data visualization.

7. Vendor & Production Network

▪ Demonstrated ability to source and manage specialized external vendors—such as printers, fabricators, photographers, videographers, and media partners—ensuring all outputs meet

ONT’s brand standards and quality requirements.

B. Ability to Perform (Staffing, Project Management, Responsiveness): Proposers should submit proposals that clearly demonstrate the Firm's ability to perform the services required in this solicitation. Proposers should provide a narrative that details the following:

1. Project Deliverables

▪ Detail your proposed approach to fulfilling the project requirements. Describe the methodologies, strategies, and tools you intend to use to execute this project.

2. Company Overview & Core Team

a. Provide a brief overview of your company's history, size, expertise, and relevant experience in providing similar services. This should not exceed one (1) page.

b. List all key core team members &/or staff relevant to this project and describe their recent experience working on similar/ relevant assignments. Experience should be within the last

10 years. For each required core team member, proposers shall provide the following information:

• A professional overview summarizing relevant background and qualifications.

• The number of years of applicable experience.

• A description of the individual’s role, responsibilities, and level of involvement in supporting OIAA under this contract.

• Information submitted for each required core team member should not exceed two (2) pages per individual. The total page count for all core team member information should not exceed ten (10) pages.

C. Relevant Experience (Airport/Travel/Complex Stakeholder Environments)

1. Proposer Qualifications

a. The selected AOR will have demonstrated comprehensive qualifications across experience, staffing, adherence to industry standards, operational capability, and collaborative readiness. Proposers must demonstrate a minimum of seven (7) years of AOR experience providing the following core services:

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 13

• Strategic Planning

• Creative Development

• Media Planning & Buying

• Cross-Channel Campaign Execution

b. Present campaigns completed by the prime agency that provides experience directly relevant to this assignment. Projects presented in this section should go towards demonstrating the minimum years of experience, while also highlighting the firms recent experience with current campaigns. The prime agency may present up to five projects.

c. Project examples submitted in response to this RFP may demonstrate multiple service capabilities within a single engagement. However, Proposers must clearly establish a minimum of seven (7) years of experience delivering each of the core service areas listed above.

d. Strong proposals will demonstrate at least ten (10) years of AOR experience providing the listed core services.

Proposers may submit supporting materials, including videos, hyperlinks, photographs, and other digital examples, to illustrate relevant experience and capabilities. All such materials must be clearly labeled, directly relevant to the proposal, and referenced within the Proposal. All supplemental materials must be clearly referenced within the proposal narrative and accessible without requiring login credentials or proprietary software. The OIAA reserves the right, but is not obligated, to review supplemental materials.

Required proposal content must be fully addressed within the proposal itself.

The Technical section shall be included in the overall proposal page limit.

3. References

Proposers shall provide the names and current contact information for three (3) references who have direct knowledge of the proposer’s work and can speak to performance on projects relevant to the services described in this RFP. If the proposer currently provides services to any airport located within the Southern

California region, the proposer shall disclose such engagement(s) in this section. Such airport engagement(s) may be included as one or more of the three (3) required references; however, if not included as a reference, the proposer shall disclose the engagement(s) in addition to the three (3) required references. For purposes of this disclosure, Southern California includes Los Angeles, Orange, San Diego, Riverside, San Bernardino, and Ventura Counties.

For each of the three references, and/or engagements with any airport located within the Southern California

Region, the proposer shall include the following:

• Project / Engagement Title

• Type of Internal Project / Engagement Performed

• Client Contact Information:

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 14 o Name o Title o Telephone Number o Email Address

• Approximate Contract or Engagement Value

• Engagement Duration (start and end dates)

• Brief explanation of how this project/ engagement is relevant to the OIAA solicitation, including:

o Similarity of scope.

o Complexity of the operations performed.

o Relevance to public sector, airport, or regulated environments.

Each reference and/or engagement with any airport located within the Southern California region should not exceed one(1) page.

The References section shall not count toward the overall proposal page limit.

4. Cost Proposal

Respondents must provide a fixed, fully loaded hourly rate sheet showing the hourly rates for each staff. The hourly rates from the selected proposer will be included in Exhibit B - Compensation and Payment Schedule of the Professional Service Agreement. The Authority will pay only for actual work completed.

Please submit your hourly rate sheet as a separate file from your main proposal and upload it in the designated section of the solicitation portal.

The Cost Proposal section shall not count toward the overall proposal page limit.

8. Evaluation Criteria

8.1. Administrative

No. Evaluation Criteria Scoring Method Weight (Points)

1. Responsiveness

Responsiveness will be evaluated for general clarity and whether respondents have followed the directions included in the Submission

Instructions and Format as well as included the requirements detailed in the Proposal Content

Requirements.

Pass / Fail 1 (100% of Total)

8.2. Compliance

No. Evaluation Criteria Scoring Method Weight (Points)

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 15

1. References

Proposers shall provide the names and current contact information for three (3) references who have direct knowledge of the proposer’s work and can speak to performance on projects relevant to the services described in this RFP.

For each of the three references, the proposer shall include the following:

• Project / Engagement Title

• Type of Internal Project /

Engagement Performed

• Client Contact Information:

o Name o Title o Telephone Number o Email Address

• Approximate Contract or

Engagement Value

• Engagement Duration (start and end dates)

• Brief explanation of how this project/ engagement is relevant to the OIAA solicitation, including:

o similarity of scope.

o complexity of the operations performed.

o relevance to public sector, airport, or regulated environments.

Pass / Fail 1

8.3. Technical

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 16

1. Acceptance Criteria

See 'Acceptance Criteria' in Proposal Content

Requirement, Section 8.2.A, for a description of this section.

0-10 Points 50 (55.6% of Total)

2. Ability to Perform (Staffing, Project

Management, Responsiveness)

Consideration will be given to the proposer’s staffing model, core team structure, in-house capabilities, project management approach, communication practices, and demonstrated responsiveness. This includes the ability to manage multiple concurrent campaigns, meet deadlines, maintain quality control, coordinate internal and external resources, and adapt to evolving priorities.

Proposals should clearly demonstrate how the proposers' team, tools, and processes align expectations outlined in the Scope of Work

(SOW), and how the AOR will function as a reliable, proactive, and accountable AOR to the

OIAA.

0-10 Points 20 (22.2% of Total)

3. Relevant Experience (Airport/Travel/Complex

Stakeholder Environments)

Measures the respondent’s demonstrated experience supporting airport, aviation, travel, transportation, or comparable consumer-facing organizations, as well as the ability to operate effectively within complex, multi-stakeholder environments. Direct airport experience is not required; however, it is highly preferred.

Proposers should demonstrate how their prior experience aligns with the scope, scale, and strategic demands of OIAA’s marketing and communications needs, as described in the

SOW.

0-10 Points 20 (22.2% of Total)

8.4. Interviews

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 17

1. Interviews (at the discretion of the OIAA)

The OIAA may determine that it is necessary to conduct interviews prior to final selection. In the event interviews are necessary, the highest-ranking proposers will be invited to the

OIAA to make a presentations to the members of the evaluation panel and answer questions.

Each member of the evaluation panel will evaluate the interviews and the final scores will be established based on criteria and instructions provided prior to the interview taking place.

Points Based 100

8.5. Cost

N o.

Evaluation Criteria Scori ng

Meth od

Weig ht

(Poin ts)

1. Cost Proposal

Cost Proposals will remain unopened until after all ratings and evaluations of the technical and if conducted, interview portions of this proposal are completed. Cost proposals will only be opened and tabulated by procurement staff.

Proposers shall submit pricing for the five (5) required core team members identified in the Scope of Work.

For each core team member, proposers shall provide a single, fully burdened rate that includes all labor, overhead, administrative costs, profit, and any costs associated with performing the services described in this RFP, including but not limited to travel, lodging, meals, and incidental expenses.

Cost Proposal points shall be calculated using a formula similar to the following, where "Core Team Rates" replaces "Primary Staff Rates":

0-10

Point s

(100

% of

Total

9. Administrative Requirements

Proposers must complete and submit the following signed documents with their proposal/bid.

The following items are required to be submitted with all proposals/bids:

o Affidavit of Non-Collusion - This form must be notarized prior to submission. Failure to provide a notarized version may result in disqualification.

o Conflict of Interest Disclosure Form o Confidentiality and Non-Disclosure Form o Supplier Information Form o W-9 Form o Certifications

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NOTE: Failure to submit the required forms or failure to include the acknowledgments as instructed in the forms will render the bid/proposal non-responsive and will result in its rejection.

9.1. Affidavit of Non-Collusion*

This form must be notarized prior to submission. Failure to provide a notarized version may result in disqualification.

Please download the below document, complete, sign, and upload.

• AFFIDAVIT_OF_NON-COLLUSION_...

*Response required

9.2. Conflict of Interest Disclosure Form*

All persons or organizations seeking contracts or agreements with the OIAA must complete and submit this OIAA Conflict of Interest Disclosure Form along with the bid/proposal.

NOTE: Failure to comply with this requirement may cause your proposal to be declared nonresponsive.

Any questions regarding the information required to be disclosed in this form should be directed to OIAA’s General Legal Counsel and any “yes” responses to questions in this form may disqualify your organization from submitting an offer on the bid/proposal.

Please download the document below, complete, sign, and upload.

• OIAA_Conflict_of_Interest_D...

*Response required

9.3. Confidentiality and Non-Disclosure Form*

Please download the below document, complete, sign, and upload.

• OIAA_Confidentiality_Non-Di...

*Response required

9.4. Supplier Information Form*

Please download the below documents, complete, and upload.

• Supplier_Information_Form.pdf

*Response required

9.5. W-9 Form*

Upload your organizations current W-9 form. The form must be signed and dated with the last

12 months. The latest tax form can be found here: https://www.irs.gov/forms-instructions.

https://procure-now.s3.us-west-2.amazonaws.com/shared-sections/production/1256/fbcf0cbb-6840-437b-ad77-933e2de5dcce_AFFIDAVIT_OF_NON-COLLUSION_Rev_May_2020.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA47RIURE4I3LH3T62%2F20260228%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260228T001349Z&X-Amz-Expires=72000&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEID%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJHMEUCIQCduuwBade2aI2JNlg%2BJdafOzLlGDfKGOX3ybtDyvxiNAIgJy6RJ8WGis%2BgYhzVPzlKdQnq097YVSJzmGhuZs6TPF0qjAUISRACGgw4OTIzNjQ2ODc2NzIiDIR9YUWXOWFkNmmglirpBJ%2FmWkYbIGvVrA3DMSKZgmCBKfq2xz0vZ4LbccMpPjTQthkd6kDxhHS1qcSq6a1tQyLmVSYdXTPDug72%2BegAcM%2BC1t7uZ3hnCV63xkiA%2BcAnt%2BRzw98MTVuEPlbcXTwG5kjeS1Oj8wh4zkT%2BNkIdmztMJikFVwdxCP06nrnELlfN44VfCUEKaBgNG%2F1SynW9t8sqsJfIjrnSAYfJ2tBGWdjcFavDlTDUkfqQnL4xMibDnMrmTFqhvfpY%2BmhrsqBub0T8gI4lX9fYVAbF3N13ArkOAoLvfzAZeHVYWGLITRA88BLy%2FbNcE033ULyrYPoMGhNiDeOxibGL4lKXA6hppCykK1e7q03L%2FpnJsTdTSFG%2BVpSE285yMtbfgWDM%2B1lUdzvKEP6ooEhc24INGjMfAXDO5k7xv1fB%2BmrR3PWHNwbDYHx6Hpx3%2FdWZjWfw8ajfQ8diL81YxzP6kWUUky9z6R89G4mM1%2Fe%2FvkrZrd4t01UWPaUXE4IfBN3F2TnfqPsCnLpLwEMe8J5x1J11U2iaieMrZhVlCvooJeysraYkviwXMoXMPC41mYcA6EcQ2KeGRiwKT%2FE6kO1OyqIStZP16mlpXf7No9jOs%2B2qN3AU5FU6sL%2F390xXLQh0JlTN4hs9JHuGP4b7tkY88MvkGpmZjocTogFEFtJn%2FlN8rG729r6aui3h2AgqQt9QatsD%2FDw2laa7mesrZrMxcYqnz3B%2BDtOkcGm7MhXhu9Y2mqaPupWML6y81fek4ni9HF8R1VYLjPRE5yyyAAAoB%2FbxJ%2Fs6xgQAGxM6k%2FB%2FHHLvq4InUT0G3GzD51HiWB4rMLzmiM0GOpkBrEwkHxqV24741Ugi9YhrkZLbbEhqhyiJyPVPLqnvew8Ovr1zNzqJZp9ALUK7AHc8OFVrRfl7VwnXyUYZyykWOwPtlJAee7D3p3JMLce%2FVTHBjyiDC%2F%2FS1Ov5HA%2F5E1Dsc1MunBZIQVt0yAqonSKntG9scHVKlphJZIkhdIuEvN5a2KhLZsl2fuSD71A4g9yEdrTi%2Fc6ralF3&X-Amz-Signature=cf234f50a3687e9e305830222065a002699b58b594e38fdf0873378ea7af64d5&X-Amz-SignedHeaders=host&response-content-disposition=attachment%3B%20filename%3D%22AFFIDAVIT_OF_NON-COLLUSION_Rev_May_2020.pdf%22&x-id=GetObject https://procure-now.s3.us-west-2.amazonaws.com/shared-sections/production/1256/ea160828-ea25-41d1-92d0-4b48117cbe6e_OIAA_Conflict_of_Interest_Disclosure_Form.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA47RIURE4I3LH3T62%2F20260228%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260228T001349Z&X-Amz-Expires=72000&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEID%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJHMEUCIQCduuwBade2aI2JNlg%2BJdafOzLlGDfKGOX3ybtDyvxiNAIgJy6RJ8WGis%2BgYhzVPzlKdQnq097YVSJzmGhuZs6TPF0qjAUISRACGgw4OTIzNjQ2ODc2NzIiDIR9YUWXOWFkNmmglirpBJ%2FmWkYbIGvVrA3DMSKZgmCBKfq2xz0vZ4LbccMpPjTQthkd6kDxhHS1qcSq6a1tQyLmVSYdXTPDug72%2BegAcM%2BC1t7uZ3hnCV63xkiA%2BcAnt%2BRzw98MTVuEPlbcXTwG5kjeS1Oj8wh4zkT%2BNkIdmztMJikFVwdxCP06nrnELlfN44VfCUEKaBgNG%2F1SynW9t8sqsJfIjrnSAYfJ2tBGWdjcFavDlTDUkfqQnL4xMibDnMrmTFqhvfpY%2BmhrsqBub0T8gI4lX9fYVAbF3N13ArkOAoLvfzAZeHVYWGLITRA88BLy%2FbNcE033ULyrYPoMGhNiDeOxibGL4lKXA6hppCykK1e7q03L%2FpnJsTdTSFG%2BVpSE285yMtbfgWDM%2B1lUdzvKEP6ooEhc24INGjMfAXDO5k7xv1fB%2BmrR3PWHNwbDYHx6Hpx3%2FdWZjWfw8ajfQ8diL81YxzP6kWUUky9z6R89G4mM1%2Fe%2FvkrZrd4t01UWPaUXE4IfBN3F2TnfqPsCnLpLwEMe8J5x1J11U2iaieMrZhVlCvooJeysraYkviwXMoXMPC41mYcA6EcQ2KeGRiwKT%2FE6kO1OyqIStZP16mlpXf7No9jOs%2B2qN3AU5FU6sL%2F390xXLQh0JlTN4hs9JHuGP4b7tkY88MvkGpmZjocTogFEFtJn%2FlN8rG729r6aui3h2AgqQt9QatsD%2FDw2laa7mesrZrMxcYqnz3B%2BDtOkcGm7MhXhu9Y2mqaPupWML6y81fek4ni9HF8R1VYLjPRE5yyyAAAoB%2FbxJ%2Fs6xgQAGxM6k%2FB%2FHHLvq4InUT0G3GzD51HiWB4rMLzmiM0GOpkBrEwkHxqV24741Ugi9YhrkZLbbEhqhyiJyPVPLqnvew8Ovr1zNzqJZp9ALUK7AHc8OFVrRfl7VwnXyUYZyykWOwPtlJAee7D3p3JMLce%2FVTHBjyiDC%2F%2FS1Ov5HA%2F5E1Dsc1MunBZIQVt0yAqonSKntG9scHVKlphJZIkhdIuEvN5a2KhLZsl2fuSD71A4g9yEdrTi%2Fc6ralF3&X-Amz-Signature=9254c67e1a040ef768221efb358c6633d05ce0dc85921e4a3b22c485933af607&X-Amz-SignedHeaders=host&response-content-disposition=attachment%3B%20filename%3D%22OIAA_Conflict_of_Interest_Disclosure_Form.pdf%22&x-id=GetObject https://procure-now.s3.us-west-2.amazonaws.com/shared-sections/production/1256/d5d85376-7669-4aa1-9596-35f520157141_OIAA_Confidentiality_Non-Disclosure_Agreement.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA47RIURE4I3LH3T62%2F20260228%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260228T001349Z&X-Amz-Expires=72000&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEID%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJHMEUCIQCduuwBade2aI2JNlg%2BJdafOzLlGDfKGOX3ybtDyvxiNAIgJy6RJ8WGis%2BgYhzVPzlKdQnq097YVSJzmGhuZs6TPF0qjAUISRACGgw4OTIzNjQ2ODc2NzIiDIR9YUWXOWFkNmmglirpBJ%2FmWkYbIGvVrA3DMSKZgmCBKfq2xz0vZ4LbccMpPjTQthkd6kDxhHS1qcSq6a1tQyLmVSYdXTPDug72%2BegAcM%2BC1t7uZ3hnCV63xkiA%2BcAnt%2BRzw98MTVuEPlbcXTwG5kjeS1Oj8wh4zkT%2BNkIdmztMJikFVwdxCP06nrnELlfN44VfCUEKaBgNG%2F1SynW9t8sqsJfIjrnSAYfJ2tBGWdjcFavDlTDUkfqQnL4xMibDnMrmTFqhvfpY%2BmhrsqBub0T8gI4lX9fYVAbF3N13ArkOAoLvfzAZeHVYWGLITRA88BLy%2FbNcE033ULyrYPoMGhNiDeOxibGL4lKXA6hppCykK1e7q03L%2FpnJsTdTSFG%2BVpSE285yMtbfgWDM%2B1lUdzvKEP6ooEhc24INGjMfAXDO5k7xv1fB%2BmrR3PWHNwbDYHx6Hpx3%2FdWZjWfw8ajfQ8diL81YxzP6kWUUky9z6R89G4mM1%2Fe%2FvkrZrd4t01UWPaUXE4IfBN3F2TnfqPsCnLpLwEMe8J5x1J11U2iaieMrZhVlCvooJeysraYkviwXMoXMPC41mYcA6EcQ2KeGRiwKT%2FE6kO1OyqIStZP16mlpXf7No9jOs%2B2qN3AU5FU6sL%2F390xXLQh0JlTN4hs9JHuGP4b7tkY88MvkGpmZjocTogFEFtJn%2FlN8rG729r6aui3h2AgqQt9QatsD%2FDw2laa7mesrZrMxcYqnz3B%2BDtOkcGm7MhXhu9Y2mqaPupWML6y81fek4ni9HF8R1VYLjPRE5yyyAAAoB%2FbxJ%2Fs6xgQAGxM6k%2FB%2FHHLvq4InUT0G3GzD51HiWB4rMLzmiM0GOpkBrEwkHxqV24741Ugi9YhrkZLbbEhqhyiJyPVPLqnvew8Ovr1zNzqJZp9ALUK7AHc8OFVrRfl7VwnXyUYZyykWOwPtlJAee7D3p3JMLce%2FVTHBjyiDC%2F%2FS1Ov5HA%2F5E1Dsc1MunBZIQVt0yAqonSKntG9scHVKlphJZIkhdIuEvN5a2KhLZsl2fuSD71A4g9yEdrTi%2Fc6ralF3&X-Amz-Signature=dc3317cc8a3dfa0fed68e74e52fafea8348ab055cd40b4c6d294fa7095805193&X-Amz-SignedHeaders=host&response-content-disposition=attachment%3B%20filename%3D%22OIAA_Confidentiality_Non-Disclosure_Agreement.pdf%22&x-id=GetObject https://procure-now.s3.us-west-2.amazonaws.com/shared-sections/production/1256/808546b8-28e9-4b12-9022-91ce7006099f_Supplier_Information_Form.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIA47RIURE4I3LH3T62%2F20260228%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260228T001349Z&X-Amz-Expires=72000&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEID%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJHMEUCIQCduuwBade2aI2JNlg%2BJdafOzLlGDfKGOX3ybtDyvxiNAIgJy6RJ8WGis%2BgYhzVPzlKdQnq097YVSJzmGhuZs6TPF0qjAUISRACGgw4OTIzNjQ2ODc2NzIiDIR9YUWXOWFkNmmglirpBJ%2FmWkYbIGvVrA3DMSKZgmCBKfq2xz0vZ4LbccMpPjTQthkd6kDxhHS1qcSq6a1tQyLmVSYdXTPDug72%2BegAcM%2BC1t7uZ3hnCV63xkiA%2BcAnt%2BRzw98MTVuEPlbcXTwG5kjeS1Oj8wh4zkT%2BNkIdmztMJikFVwdxCP06nrnELlfN44VfCUEKaBgNG%2F1SynW9t8sqsJfIjrnSAYfJ2tBGWdjcFavDlTDUkfqQnL4xMibDnMrmTFqhvfpY%2BmhrsqBub0T8gI4lX9fYVAbF3N13ArkOAoLvfzAZeHVYWGLITRA88BLy%2FbNcE033ULyrYPoMGhNiDeOxibGL4lKXA6hppCykK1e7q03L%2FpnJsTdTSFG%2BVpSE285yMtbfgWDM%2B1lUdzvKEP6ooEhc24INGjMfAXDO5k7xv1fB%2BmrR3PWHNwbDYHx6Hpx3%2FdWZjWfw8ajfQ8diL81YxzP6kWUUky9z6R89G4mM1%2Fe%2FvkrZrd4t01UWPaUXE4IfBN3F2TnfqPsCnLpLwEMe8J5x1J11U2iaieMrZhVlCvooJeysraYkviwXMoXMPC41mYcA6EcQ2KeGRiwKT%2FE6kO1OyqIStZP16mlpXf7No9jOs%2B2qN3AU5FU6sL%2F390xXLQh0JlTN4hs9JHuGP4b7tkY88MvkGpmZjocTogFEFtJn%2FlN8rG729r6aui3h2AgqQt9QatsD%2FDw2laa7mesrZrMxcYqnz3B%2BDtOkcGm7MhXhu9Y2mqaPupWML6y81fek4ni9HF8R1VYLjPRE5yyyAAAoB%2FbxJ%2Fs6xgQAGxM6k%2FB%2FHHLvq4InUT0G3GzD51HiWB4rMLzmiM0GOpkBrEwkHxqV24741Ugi9YhrkZLbbEhqhyiJyPVPLqnvew8Ovr1zNzqJZp9ALUK7AHc8OFVrRfl7VwnXyUYZyykWOwPtlJAee7D3p3JMLce%2FVTHBjyiDC%2F%2FS1Ov5HA%2F5E1Dsc1MunBZIQVt0yAqonSKntG9scHVKlphJZIkhdIuEvN5a2KhLZsl2fuSD71A4g9yEdrTi%2Fc6ralF3&X-Amz-Signature=383148d8866d052864170de88784ba88e9d82a4644905ba83005eb353c63213d&X-Amz-SignedHeaders=host&response-content-disposition=attachment%3B%20filename%3D%22Supplier_Information_Form.pdf%22&x-id=GetObject https://www.irs.gov/forms-instructions

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 19

*Response required

9.6. Certifications*

Upload all current certifications (SBE, SB-Micro, etc.) that your organization, partners, or subcontractors hold. If not applicable, upload a document stating "N/A".

*Response required

9.7. Contract Terms

9.7.1. Draft Contract Terms

Proposers should anticipate entering into an agreement with the OIAA that will be largely similar to that of the draft included in this solicitation. Proposers are responsible for reviewing the draft contract provided. Any questions, comments, or requested clarifications related to the contract must be submitted during the RFI/question period outlined in this RFP.

• OIAA_SCONT-000XXX_2026-RFP-...

9.7.2. By selecting the box below, you confirm that you have read and understood the Draft Contract Terms.*

NOTE: Questions regarding the terms and conditions of the draft contract should be submitted during the open RFI period of this solicitation.

☐ Please confirm

*Response required

9.8. Proposal Submission Section

Please read each proposal submission section carefully below.

9.8.1. Proposal*

Submit your proposal solely in this section. Failure to do so may result in the proposal being deemed invalid.

*Response required

9.8.2. Cost Proposal*

Submit your cost proposal solely in this section. Failure to do so may result in the proposal being deemed invalid.

*Response required

9.9. Conditional Administrative Requirements – Successful Proposer The following items are required of the selected proposer prior to contract award and/or commencement of work:

• Certificate of Insurance

• Copy of successful Proposer's City of Ontario Business License https://government-project.s3.us-west-2.amazonaws.com/226295/f17f85f2-7e46-4fdd-a23d-9132db4e59d6_OIAA_SCONT-000XXX_2026-RFP-075.pdf

Request For Proposal #2026-RFP-075 - Strategic Advertising and Creative Agency of Record 20

9.9.1. Certificate of Insurance

Proposers are responsible for reviewing the insurance requirements. Any questions, comments, or requests for clarification related to insurance must be submitted during the RFI/question period outlined in this RFP.

Please download the document below for the type of insurance required from successful proposer.

• Strategic_Advertising_and_C...

9.9.2. Confirmation*

By selecting the confirmation box below, the proposer acknowledges that, if selected, they agree to also provide the required administrative items listed above in "9. Conditional

Administrative Requirements - Successful Proposer".

☐ Please confirm

*Response required

10. Proposal Evaluation and Awarding

10.1. Responsiveness Review

Upon receipt of proposals, OIAA will review and evaluate proposals that are deemed responsive in accordance with the criteria set forth in this solicitation. If a proposal is received and deemed non-responsive, the proposal will be noted as non-responsive and will not be scored.

10.2. Evaluation Panel

Each proposal will be reviewed and evaluated by each member of a selection panel established by the OIAA. Each reviewer will use the evaluation criteria set forth in this solicitation to score each proposal accordingly. Each reviewer will complete his/her review of the proposals independently. The selection panel’s evaluations will be combined to determine a numerical ranking of each responsive proposal.

10.3. Evaluation of Interviews

The OIAA may determine that it is necessary to conduct interviews prior to final selection.