Statement of Work - Radio Advertising in Hampton Roads.docx
DOCX document 19 KB Posted
- Attached to
- RADIO ADVERTISING IN HAMPTON ROADS
- Solicitation number
- N4215823QN004
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Other files
| File | Type | Posted |
|---|---|---|
| Attachment 1 Statement of Work - Radio Advertising in Hampton Roads.docx | DOCX document | |
| Combo - LPTA N4215823QN004.docx | DOCX document | |
| Attachment 4 Questions and Answers.docx | DOCX document | |
| SF30-16c N4215823QN004.pdf | ||
| Attachment 5 Example Metric - FB Posts for Advertisements.png | PNG image | |
| Attachment 2 - Quote Sheet.xls | XLS spreadsheet | |
| 15-4341 Wage Determination.txt | TXT text file | |
| Combo - LPTA N4215823QN004.docx | DOCX document |
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Text version
STATEMENT OF WORK FOR
RADIO ADVERTISING IN HAMPTON ROADS
ISO NORFOLK NAVAL SHIPYARD HIRING
To provide a large area of on-air commercial ads and digital plan advertising in surrounding communities of Hampton Roads, Central Virginia, and the Outer Banks (North Carolina) to inform the public about NNSY’s continued hiring advertising.
Type of commercial:
:30 generic hiring commercial ad to be aired 5 January 2023 through 4 December 2023.
Contractor Responsibility Produced commercial will air every two weeks at a minimum of three times throughout the day (morning, afternoon, evening) prior to the Job Fair consistently for a lasting impact with the viewership.
Script:
“Norfolk Naval Shipyard is an equal opportunity employer in Portsmouth, Virginia has full time job opportunities for production skill trades including experienced Pipefitters, Electricians, Welders, Marine Machinery Mechanics, Shipwrights, Riggers, and more. All applicants must be a U.S. citizen and be able to pass government pre-employment screening process.
Digital Elements:
Contractor will use Facebook to strategically place NNSY advertising and deliver targeted ads with Geo-Fencing to target and deliver recruitment messages (static display or video) to a specific profile (potential employees) based on their geography, demographics, behaviors and search and online habits. Once they click on the advertisement, they will be taken to the Norfolk Naval Shipyard’s website or landing page to learn more about the shipyard and job opportunities.
Geographically targeting:
Digitally Geo-Fence large designated areas from Baltimore down to North Carolina, up the Eastern Shore to Accomack County and west to Franklin, and surrounding communities to target specific career opportunities at the shipyard.
· Deliver targeted ads in designated geographic areas every month.
· Contractor will provide metrics throughout entire campaign.
· Generic “we’re hiring” messages will run 5 January 2023 through 4 December 2023.
File details come from the government source that posted it. Updated .