Statement of Work.pdf

STATEMENT OF WORK

NEWSWISE ONLINE MEDIA SERVICES

1.0 PURPOSE/OBJECTIVE:

The purpose/objective of this Agreement is to establish a mechanism by which the U.S.

Department of Energy (DOE) Office of Science, may acquire continued access to Newswise's extensive media aggregation and press distribution services. The Office of Science requires resources and tools provided by Newswise to efficiently disseminate scientific news, engage with targeted media audiences, and monitor the national reach and impact of public communications related to DOE-funded research and initiatives. This Agreement between DOE and Newswise, establishes a period of performance that is multi-year in nature (Base and Option years) as follows:

Base Period Option Period 1 Option Period 2 Option Period 3 Option Period 4

October 1, 2025 to September 30, 2026 October 1, 2026 to September 30, 2027 October 1, 2027 to September 30, 2028 October 1, 2028 to September 30, 2029 October 1, 2029 to September 30, 2030

2.0 BACKGROUND:

The DOE Office of Science is the nation's largest supporter of basic research in the physical sciences. The Office of Communications and Public Affairs, along with 10 national partner labs, is responsible for sharing scientific discoveries, funding opportunities, program news, and major research developments with stakeholders, media, and the public. Effective media distribution and aggregation are critical for meeting federal accountability and outreach standards.

Newswise provides a cost-effective, established platform tailored for science communication professionals and lab partners. Unlike general press wire services, Newswise specializes in distributing content to science journalists and academics who are most likely to cover DOE stories with depth and accuracy.

3.0 DESCRIPTION OF PRODUCTS/SERVICES REQUIRED

• Website Portal tailored to DOE Office of Science

a) Technical Support and on-boarding

b) 11 separate accounts for DOE entities

• Comprehensive Media Tools:

a) Press Release Distribution

b) Promotion of DOE newsletters and magazines

c) Media Monitoring & Analytics

d) Journalist Database Access

e) Embargoed and Expert Access

f) Automatic Daily Alerts

The vendor will provide 11 separate accounts for DOE entities (Office of Science and 10 national labs). The vendor will maintain a public website portal to aggregate all DOE science related articles into a central location, separated by themes. These articles will be submitted by headquarters, labs, and university partners and the vendor will manage the submission and posting process, which will be accessible at any time.

The website will also maintain a multimedia library of submissions from the labs. The vendor will identify and implement enhancements to the user experience for the website at least every six months. The vendor will create and maintain a searchable archive of DOE material, dating back to 2000. The vendor will provide capabilities to embargo news releases, ensuring registered users are credentialed reporters. The vendor will identify and implement amplification strategies for news articles with high news potential.

• Monthly and Annual Usage Reports:

Analytics will be provided monthly by the vendor on lab and DOE submitted items and the website portal. The vendor will also provide early notice of upcoming embargoed research publications for which they have awareness that are related to DOE – either sponsored research or with a connection to a DOE lab.

4.0 AGREEMENT CEILINGS:

Total Call Order Obligations shall not exceed per month per user.

5.0 ORDERING PROCEDURES:

a) Login to Newswise account

b) Use the My Tools drop down menu and select edit account users

c) Towards the top right of the page under the Office of Science, select Account Details

d) This page displays membership details and a link to pay, along with past invoices.

6.0 USER-LIST MANAGEMENT:

a) The DOE Contracting Officer’s Representative (COR) for the Agreement, with the support of the respective persons of contact for the DOE Office of Communications and Public Affairs, shall be responsible for the maintenance of the list of users. It should be noted that under the Terms and Conditions of the Agreement, a user can be a Federal staff employee or a Contactor support staff employee.

b) The User List shall contain:

1. User's Name;

2. User's Title;

3. User's Organizational Affiliation (DOE office or Contractor). If a contractor, include the DOE Office that is being supported;

4. User’s phone number; and

5. User’s email address.

c) As necessary, the COR will update the User List annually and provide it to the

Vendor by October 1.