Statement_of_Work_1.pdf

Statement of Work

MedlinePlus Maintenance Contract Statement of Work

[1] General information:

Background

The National Institutes of Health (NIH) is an agency within the U.S. Department of Health and Human

Services (DHHS) that consists of 27 separate Institutes and Centers (ICs) and is principally located in the

Washington-Baltimore Metropolitan Area. NIH’s mission is science in pursuit of fundamental knowledge about the nature and behavior of living systems and the application of that knowledge to extend healthy life and reduce the burdens of illness and disability.

The National Library of Medicine (NLM), a part of the NIH, has a mission to “assist with the advancement of medical and related sciences and to aid in the dissemination and exchange of scientific and other information important to the progress of medicine and to the public health.” NLM collects, organizes, preserves, and disseminates the world’s biomedical information for the good of the public. NLM provides resources to many different audiences, including several web-based resources that provide health information intended for a consumer audience. This audience includes patients, their families and friends, and anyone from the public seeking information about diseases, health conditions, and wellness topics.

NLM’s consumer health information website MedlinePlus (https://medlineplus.gov/) provides a wide variety of up-to-date, authoritative health information, including information on drugs, supplements, and medical tests, in both English and Spanish. MedlinePlus is situated in the Health Information

Program (HIP), as part of the Discovery Branch at the User Services and Collection Division (USCD). HIP’s mission is to collect and curate health information in English and Spanish from the National Institutes of

Health and other credible sources and enable its timely and ubiquitous discovery and use. Its vision for the future is to enable timely discovery of reliable, equitable, and accessible multilingual health information to help patients, families, and caregivers make better healthcare decisions.

Objective

The purpose of this consumer health information support and system maintenance task is to ensure that

(1) NLM provides up-to-date, authoritative, and accurate health information in both English and Spanish to patients, their families, and the public on MedlinePlus, and (2) people can find, access, and use this health information through MedlinePlus site search, organic search results that appear on a web search engine, and responses to code-based requests from patient portals and electronic health record (EHR) systems via MedlinePlus Connect.

NLM requires that continuous maintenance be performed to keep MedlinePlus English and Spanish health topic pages, medical test monographs, genetics content, and other materials up to date. This maintenance necessitates expertise and ongoing attention to detail so that NLM operates both proactively and responsively to emerging biomedical and scientific discovery, persistent as well as https://medlineplus.gov/ emerging health issues and concerns, customer needs, new terminology, updates to controlled vocabularies such as MeSH (Medical Subject Headings), and the urgent need to accurately map standardized medical coding systems (such as ICD-10 and LOINC) to MedlinePlus content. NLM requires staff to create and maintain more than 1,050 health topic summaries and more than 290 medical test monographs in English and create and maintain culturally sensitive Spanish translations of this same content. NLM requires staff to create and maintain other content in English, along with culturally sensitive Spanish translations, including the "About MedlinePlus" suite of pages, and additional materials on the MedlinePlus website. NLM requires staff to develop new content and features, enhance metadata through data analysis to improve discovery, implement strategies for search engine optimization (SEO), provide subject matter experience in genetics, and coding expertise.

To achieve its business goals of creating, maintaining, and improving health topic content on

MedlinePlus and managing a cohesive workflow between English and Spanish assets, NLM requires a content manager who will collaborate with the MedlinePlus product owner to a provide a holistic view of the project. To ensure the success of its mission and vision through these tasks, NLM requires a dedicated project manager who will work with the COR and NLM project manager to provide workflow management, organization, quality assurance, support, and accountability.

Period of Performance

The period of performance of this contract is a base year plus four years.

• Base Year: 07/04/2024 - 07/03/2025

• Option Year 1: 07/04/2025 - 07/03/2026

• Option Year 2: 07/04/2026 - 07/03/2027

• Option Year 3: 07/04/2027 - 07/03/2028

• Option Year 4: 07/04/2028 - 07/03/2029

Place of Performance

Contract personnel should plan to work entirely off-site until further notice, as NLM staff are currently and indefinitely on maximum telework.

When the period of full-time telework for USCD ends, the principal places of performance are on-site at

NLM or a designated alternate office location (e.g., Democracy II), Contractor’s office, and/or eligible telework locations. Regular telework or remote work for Contractor staff is an option with approval from the Contractor and NLM Project Manager. If the NLM workspace is unavailable due to an unexpected closure (e.g., weather-related), contract employees may telework according to the

NLM/NIH closure policies. Accordingly, reimbursable travel and per diem for the Contractor’s employees performing work on a regular basis at this place of performance is not authorized. Any changes to this must be approved in advance by the Contracting Officer.

Scope of Work

NLM’s consumer health resources require ongoing development and maintenance to remain up-to-date, accurate, accessible, and responsive to the current and evolving health needs of their audiences. The

Contractor shall provide all resources necessary to accomplish the tasks and deliverables described in this Statement of Work (SOW). The Contractor, in consultation with the NLM COR, NLM Project Manager, and according to USCD and Discovery Branch annual outcomes and metrics for its programs, shall provide the professional and technical support services needed to accomplish the tasks and deliverables.

[2] Specific Requirements and Tasks:

[1] Project Management

• Dedicated Project Manager for the MedlinePlus Maintenance contract activities o Coordinate and support all tasks within this statement of work.

o Supervise staff in day-to-day activities including planning, organizing work, and adjusting workloads.

o Ensure the quality and on-time completion of services provided by contract staff.

o Provide management oversight and ensure contract staff receive support and performance feedback.

o Approve staff leave and coordinate staff scheduling.

o Coordinate a post-award kickoff meeting within 10 days of contract award.

o Serve as primary point of contact for government task managers on all task order issues related to management, staffing (including selection process and hiring of new contract staff), risk management, and budget.

o Submit monthly status reports of activities electronically to the NLM contracting officer

(CO) and the NLM project manager.

o Meet regularly with the COR to seek feedback on services being performed under this task and address NLM concerns on issues of staff communication, performance, and conduct.

o Participate in the program management review meeting to review program progress, identify risks, and discuss performance.

o Role: Project Manager

[2] Health Topics

[2a] MedlinePlus Content Management

• MedlinePlus Content Management o Manage the creation, development, and maintenance of health topics and their associated metadata, medical test monographs, and other content on MedlinePlus to achieve NLM business goals.

o Collaborate with the MedlinePlus Product Owner to prioritize health topics (summaries, links, metadata) for review and update, assess collection for gaps and redundancies, recommend inclusion or creation of new content and retirement of obsolete materials, and organize and/or align content from various collections and datasets.

o Participate in research, analysis, development, and application of biomedical resources, including controlled vocabularies and codes to categorize content for MedlinePlus website and MedlinePlus Connect service; provide medical reference knowledge;

conduct testing; provide expertise for answering customer service emails.

o Seek opportunities to streamline processes, including blending automation with curation.

o Stay current with health news and make appropriate recommendations for additions to

MedlinePlus.

o Create and maintain a cohesive workflow between English and Spanish datasets, with the goal to better harmonize collection policies and practices, and map content in both languages.

o Participate in development and maintenance of other MedlinePlus collections and products such as Medical Tests, Genetics, Health Information in Multiple Languages, and other tasks that may require writing and translation.

o Advise NLM on SEO best practices and strategies for search engine success factors, website coding success factors, site architecture improvement, link building and keyword ranking, and social media campaigns.

o Create new documentation and update existing documentation of processes.

o Role: Content Manager

[2b] Health Topic Summaries

• Health Topic Summaries: English o Use a strong knowledge of medical content and the overall needs of the consumer audience to write, edit, and update summaries (a multi-paragraph overview of the topic, including brief information about symptoms, diagnosis, treatment, and other relevant facts) on health topic pages.

o Ensure that health topic summaries are accurate, up-to-date, complete, and unbiased.

o Follow established NLM and HHS guidelines for style and content and a schedule determined by the offeror.

o Ensure that health topic summaries are written at a consumer level (i.e. for patients, families, and the public).

o Research and use content from reliable sources (e.g. NIH ICOs). Document references in

NLM style.

o Accommodate all NLM-requested edits and revisions in a timely manner.

o Edit internal documentation as methods and processes are updated.

o This task can include optional support for social media content/outputs.

o Role: Medical Writer

• Health Topic Summaries: Spanish o Translate text of health topic summaries after they have been created, edited, and/or updated in English. Translate new content as necessary using culturally neutral Spanish translations.

o Provide Spanish-language expertise to keep MedlinePlus in Español health topic summary content current, culturally sensitive, and relevant to a Spanish-speaking audience.

o Make changes, updates, or corrections to health topic summaries and create new content.

o Ensure content follows established workflows and policies, and content style is based on the most recent NLM and HHS guidelines and practices.

o Maintain high quality database entries according to current policies and procedures.

o This task can include optional support for social media content/outputs.

o Role: Translator

• Health Topic Summaries: Content Management System (CMS) o Perform Topic Summary module maintenance in English and Spanish, including entering health summary text and translation updates in CMS.

o Maintain, update, and create health topic pages for MedlinePlus.

o Create, code, and/or edit web images for draft or live pages.

o Draft web pages (mock-ups) or sites for demonstration in user requirements, management review, or usability.

o Follow NLM procedures and guidelines as well as Section 508 and WCAG 2.0 accessibility guidelines and requirements.

o Use best practices in coding static webpages, including contemporary uses of CSS and

HTML.

o Create visual elements (e.g. images, buttons, icons) using computer software at the request of the offeror.

o Combine art and technology through images and the layout of webpages at the request of the offeror.

o Role: Front-End Developer/Programmer

[2c] Health Topic Site Record and Metadata Review

• Health Topic Site Record and Metadata Review: English o Review and update site records and metadata associated with MedlinePlus health topics in English. Examples of this work include:

o Make changes, updates, or corrections to health topic links in the MedlinePlus input system in a timely manner and based on a schedule determined by the offeror.

o Document any changes to health topic links in the MedlinePlus input system.

o Create new health topic entries based on the most recent NLM guidelines and practices.

o Assist in writing documentation, testing website and system changes, checking broken links, accessibility monitoring, and special projects that assist with the management and maintenance of MedlinePlus and associated pages and services.

o Support SEO initiatives. This may include benchmarking, working on metadata efforts, monitoring Google Analytics, and assisting in collecting and analyzing metrics.

o As needed, assist with reviewing and updating resource links, synonymy, and metadata on MedlinePlus Health Topic pages and medical test monographs using established procedures and checklists. Help test and suggest improvements to existing review procedures to increase efficiency and effectiveness.

o Assist in research projects pertaining to technical and content support for MedlinePlus.

o Assist in evaluation studies for the improvement of MedlinePlus and related sites.

These evaluations may involve web statistics, surveys, or feedback from a variety of customers or outside organizations. The summary report of an assigned evaluation will vary from a brief email summary to a detailed written report.

o Assist in overall management and updating of MedlinePlus content, including health topic pages, medical test monographs, and stand-alone static pages.

o This task can include support for social media content/outputs.

o Role: Librarian

• Health Topic Site Record and Metadata Review: Spanish o Review and update site records and metadata associated with MedlinePlus health topics in Spanish.

o Provide Spanish-language expertise to keep MedlinePlus in Español content current, culturally sensitive, and relevant to a Spanish-speaking audience.

o Make changes, updates, or corrections to health topic links in the MedlinePlus input system in a timely manner and based on a schedule determined by the offeror.

o Make changes, updates, or corrections and create new entries based on the most recent

NLM guidelines and practices, which can include updated in accordance with the NIH

Style Guide and the NIH Spanish Style Guide. Maintain high quality database entries according to current policies and procedures.

o Document any changes to health topic links in the MedlinePlus input system.

o Create new health topic entries based on the most recent NLM guidelines and practices.

o Assist in writing documentation, testing website and system changes, checking broken links, accessibility monitoring, and special projects that assist with the management and maintenance of MedlinePlus and associated pages and services.

o Support SEO initiatives. This may include benchmarking, working on metadata efforts, monitoring Google Analytics, and assisting in collecting and analyzing metrics.

o As needed, assist with reviewing and updating resource links, synonymy, and metadata on MedlinePlus Health Topic pages and medical test monographs using established procedures and checklists. Help test and suggest improvements to existing review procedures to increase efficiency and effectiveness.

o Assist in research projects pertaining to technical and content support for MedlinePlus.

o Assist in evaluation studies for the improvement of MedlinePlus and related sites.

These evaluations may involve web statistics, surveys, or feedback from a variety of customers or outside organizations. The summary report of an assigned evaluation will vary from a brief email summary to a detailed written report.

o Assist in overall management and updating of MedlinePlus content, including health topic pages, medical test monographs, and stand-alone static pages.

o This task can include support for social media content/outputs.

o Role: Librarian (Bilingual)

• Health Topic Site Record and Metadata Review: MedlinePlus Connect CMMS o Map health topic content to code systems supported by health IT systems. This task may include mapping toICD-10/11-CM, SNOMED CT, CPT and LOINC codes in the MedlinePlus

Connect CMMS.

o Collaborate with MedlinePlus Connect staff on any analysis or documentation to enhance mapping of MedlinePlus health topic content to medical code systems.

o Role: Librarian

[2d] Health Topic Collection Development

• Health Topic Collection Development: English o Develop English content for MedlinePlus en español, including internal/hosted materials and external links.

o Enhance MedlinePlus Spanish metadata to improve site search, organic search, SEO, and fulfillment of code-based requests from EHRs.

o Analyze user data, which could include web analytics such as Google Analytics, MedlinePlus site search logs, null hit reports from EHR queries, MedlinePlus customer service inquiries, other NLM survey data, and could include user-generated outputs such as social media responses.

o Improve information architecture and data modeling.

o Participate in MedlinePlus Product Development team meetings.

o Role: Librarian

• Health Topic Collection Development: Spanish o Develop Spanish content for MedlinePlus, including internal/hosted materials and external links.

o Enhance MedlinePlus metadata to improve site search, organic search, SEO, and fulfillment of code-based requests from EHRs.

o Analyze user data, which could include web analytics such as Google Analytics, MedlinePlus site search logs, null hit reports from EHR queries, MedlinePlus customer service inquiries, other NLM survey data, and could include user-generated outputs such as social media responses.

o Improve information architecture and data modeling.

o Participate in MedlinePlus Product Development team meetings.

o Role: Librarian (Bilingual)

[2e] LinkChecker

• Daily LinkChecker program for MedlinePlus site records (broken links and redirects): English o Update or retire English site records with broken links or redirects.

o Find new or replacement content where appropriate.

o Role: Librarian

• Daily LinkChecker program for MedlinePlus Site records (broken links and redirects): Spanish o Update or retire Spanish site records with broken links or redirects.

o Find new or replacement content where appropriate.

o Role: Librarian (bilingual)

• Weekly LinkChecker program for MedlinePlus static pages and pages created in the Page

Management module.

o Update or retire English broken links or redirects in MedlinePlus static pages and pages created in the Page Management module.

o Find new or replacement content where appropriate.

o Role: Librarian o Update or retire Spanish broken links or redirects in MedlinePlus static pages and pages created in the Page Management module.

o Find new or replacement content where appropriate.

o Role: Librarian (bilingual)(NOTE: this is projected to be rarely used/needed) o Perform static page and Page Management module maintenance in English and Spanish o Role: Front-End Developer/Programmer

[3] Medical Tests

• Medical Tests: English o Use a strong knowledge of medical content and the overall needs of the consumer audience to write, edit, and update medical test monographs, which cover laboratory, health screening, and diagnostic tests.

o Ensure that medical test monographs are accurate, up-to-date, complete, and unbiased.

o Follow established NLM and HHS guidelines for style and content and a schedule determined by the NLM project manager.

o Ensure that medical test monographs are written at a consumer level (i.e. for patients, families, and the public).

o Research and use content from reliable sources (e.g. NIH ICOs). Document references in

NLM style.

o Accommodate all NLM-requested edits and revisions in a timely manner.

o Edit internal documentation as methods and processes are updated.

o Role: Medical Writer

• Medical Tests: Spanish o Translate text of medical test monographs after they have been created, edited, and/or updated in English. Translate new content as necessary using culturally neutral Spanish translations.

o Provide Spanish-language expertise to keep MedlinePlus in Español medical test monograph content current, culturally sensitive, and relevant to a Spanish-speaking audience.

o Make changes, updates, or corrections to medical test monographs and create new content.

o Ensure content follows established workflows and policies, and content style is based on the most recent NLM and HHS guidelines and practices.

o Maintain high quality database entries according to current policies and procedures.

o Role: Translator

• Medical Tests: CMS o Perform Page Management module maintenance in English and Spanish, including entering medical test monograph text and translation updates in CMS.

o Maintain, update, and create medical test monograph pages for MedlinePlus.

o Create, code, and/or edit web images for draft or live pages.

o Draft web pages (mock-ups) or sites for demonstration in user requirements, management review, or usability.

o Follow NLM procedures and guidelines as well as Section 508 and WCAG 2.0 accessibility guidelines and requirements.

o Use best practices in coding static webpages, including contemporary uses of CSS and

HTML.

o Create visual elements (e.g. images, buttons, icons) using computer software at the request of the offeror.

o Combine art and technology through images and the layout of webpages at the request of the offeror.

o Role: Front-End Developer/Programmer

• Medical Tests: MedlinePlus Connect CMMS o Map MedlinePlus Medical Test monographs to code systems supported by health IT systems (including LOINC codes) in the MedlinePlus Connect CMMS.

o Collaborate with MedlinePlus Connect staff on any analysis or documentation to enhance mapping of MedlinePlus medical test content to medical code systems.

o Role: Librarian

[4] Genetics

• Genetics: English o Create, develop, edit, and maintain genetics content on the MedlinePlus Genetics suite of pages, which are comprised of Genetic Conditions, Genes, Chromosome, and

Understanding Genetics pages.

o Maintain genetics-related content on associated MedlinePlus health topic pages.

o Ensure that the content stays up-to-date and accurate via an established internal and external review process, including identifying and working with experts to conduct the external review. This content includes detailed information about genetic conditions and related genes and chromosomes: clinical description, prevalence, etiology (e.g., causal genetic variations), inheritance, and management. It also includes finding and maintaining links to reputable governmental and educational resources on the web and identifying appropriate images to accompany text.

o Review and update content, workflows, processes, and policies related to MedlinePlus

Genetics to ensure accuracy and currency and improve efficiency and effectiveness.

Critical revisions will be completed within one business day. Corrections that will not incur injury to users will be initiated within five business days. Provide ideas and recommendations for improving materials and their presentation on the public-facing website, including how genetics content fits with NLM’s efforts to centralize its consumer health content.

o Update, remove, or replace broken links on genetics pages flagged in weekly

LinkChecker program.

o Update internal and external documentation in response to changes in policies and procedures, new technology and services, and other suggestions. Assist the NLM Project

Manager with reporting on MedlinePlus Genetics website and project activities.

o Collect and report web statistics (from Google Analytics) for MedlinePlus Genetics on a quarterly basis or other schedule determined by the NLM Project Manager.

o Contribute to other projects and initiatives related to consumer health information, health literacy, and similar areas according to SME interests and project needs, with direction from the NLM Project Manager, including health topic collection development.

o Role: Librarian (Genetics SME) o Edit (including medical editing and copy editing) NLM’s consumer health resources in genetics for patients, families, and the general public.

o Role: Medical Editor (Genetics SME)

• Genetics: Spanish o Task: translate Understanding Genetics pages after they have been created, edited, and/or updated in English (NOTE: this is projected to be rarely used/needed) o Role: Translator

• Genetics: CMS o Perform Page Management module maintenance in English and Spanish, including entering genetics text and translation updates in CMS.

o Maintain, update, and create genetics pages for MedlinePlus. Work with genetics SMEs on content updates to web pages.

o Create, code, and/or edit web images for draft or live pages.

o Draft web pages (mock-ups) or sites for demonstration in user requirements, management review, or usability.

o Follow NLM procedures and guidelines as well as Section 508 and WCAG 2.0 accessibility guidelines and requirements.

o Use best practices in coding static webpages, including contemporary uses of CSS and

HTML.

o Create visual elements (e.g. images, buttons, icons) using computer software at the request of the offeror.

o Combine art and technology through images and the layout of webpages at the request of the offeror.

o Role: Front-End Developer/Programmer

• Genetics: MedlinePlus Connect CMMS o Map Genetics pages to ICD-10, SNOMED codes in the MedlinePlus Connect CMMS.

o Consult with MedlinePlus Connect team lead regarding code mapping decision-making.

o Role: Librarian (Genetics SME)

[5] Static page and Page Management module

• Static page and Page Management module o Create, maintain, and update MedlinePlus public-facing webpages. This task includes all pages created in various MedlinePlus CMS modules, including Static Files and Page

Management.

o Create, code, and/or edit web images for draft or live pages.

o Draft web pages (mock-ups) or sites for demonstration in user requirements, management review, or usability.

o Follow NLM procedures and guidelines as well as Section 508 and WCAG 2.0 accessibility guidelines and requirements.

o Use best practices in coding static webpages, including contemporary uses of CSS and

HTML.

o Create visual elements (e.g. images, buttons, icons) using computer software at the request of the offeror.

o Combine art and technology through images and the layout of webpages at the request of the offeror.

o Role: Front-End Developer/Programmer

[6] Health Information in Multiple Languages collection

• Health Information in Multiple Languages collection o Provide support for NLM consumer health resources, including multilingual content, information architecture, and documentation of key procedures.

o Work closely with NLM staff to maintain and expand the Health Information in Multiple

Languages collection on MedlinePlus.

o Suggest methods and strategies that will allow NLM to optimize use of content, i.e., information organization.

o Incorporate multilingual content into Health Topics and the MedlinePlus website. This may include but is not limited to: reorganization of content, including how licensed data is integrated into the website; and integration of multilingual records from legacy CMS to MedlinePlus CMS.

o Monitor and maintain MedlinePlus health information in multiple languages collection in HealthReach CMS o Monitor and maintain MedlinePlus health information in multiple languages API.

o Update, remove, or replace broken links flagged in weekly MedlinePlus health information in multiple languages link checker report.

o Role: Librarian

[7] Social Media Content Support

• Social Media Content Support

NLM may simply utilize the social media specialist/team the vendor has on staff that can conduct periodic work or advise/support the rest of the team to craft messages across current social media platforms that NLM/NIH. As the social media priorities of NIH change this year, we will address accordingly.

o Assist with social media outputs, in English.

o Create evergreen content for social media use.

o Role: Medical Writer o Translate English social media outputs into Spanish o Role: Translator

[8] Other ad hoc MedlinePlus Spanish Translation Tasks as Assigned

• Other Spanish Translation Tasks as Assigned o Perform MedlinePlus website Spanish translation projects as needed (static pages, other content in Page Management module such as “About MedlinePlus” suite of pages) o Role: Translator

Skill sets

General Requirements of All Staff:

• Ability to participate (in person or remotely) in meetings, both regular and ad hoc, with programming or content staff. Experience in working effectively in highly collaborative and team-oriented environments. Ability to work both independently and as part of a team.

• Consumer health information experience preferred

• Excellent verbal, written, and organizational skills.

• Provide timely responses to NLM.

• Ability to balance multiple tasks from different sources.

• Possess an attention to detail.

• Strong critical thinking and analysis skills.

• Commitment to diversity and inclusion and to serving the needs of a diverse population.

Additional Skills of Some Staff (Likely in the Librarian, Content Manager, Front-End Developer-type Roles) to Ensure Tasks Are Completed to NLM/Federal Government Standards/Procedures:

Maintain, update, and create static webpages for MedlinePlus.

• Create, code, and/or edit web images for draft or live pages.

• Draft web pages (mock ups) or sites for demonstration in user requirements, management review, or usability.

• Follow NLM procedures and guidelines as well as Section 508 and WCAG 2.0 accessibility guidelines and requirements.

• Use best practices in coding static webpages, including contemporary uses of CSS and HTML.

• Create visual elements (e.g. images, buttons, icons) using computer software at the request of the offeror.

• Combine art and technology through images and the layout of webpages at the request of the offeror.

Roles/Key Personnel

1. Project Manager

• Coordinate and support all tasks withing this Statement of Work.

• Supervise staff in day-to-day activities including planning, organizing work, and adjusting workloads.

• Ensure the quality and on-time completion of services provided by contract staff.

• Provide management oversight and ensure contract staff receive support and performance feedback.

• Approve staff leave and coordinate staff scheduling.

• Coordinate a post-award kickoff meeting within 10 days of contract award.

• Serve as primary point of contact for government task managers on all task order issues related to management, staffing (including selection process and hiring of new contract staff), risk management, and budget.

• Submit monthly status reports of activities electronically to the NLM contracting officer (CO) and the NLM task manager.

• Meet regularly with the COR to seek feedback on services being performed under this task and address NLM concerns on issues of staff communication, performance, and conduct.

• Participate in the hiring and selection process of new staff.

• Participate in the program management review meeting to review program progress, identify risks, and discuss performance.

• Address NLM’s concerns on issues of staff communication, performance, and conduct.

2. Librarian

a. Content Manager

· Contribute to overall development and daily maintenance of health topics, medical test monographs, and other content on MedlinePlus. This task includes vocabulary research and development; providing medical reference knowledge; reviewing web pages and recommending changes, additions, or corrections; providing analysis and reports on biomedical resources; conducting testing; handling customer service emails; and categorizing content for the website.

· Stay current with health news and make appropriate recommendations for additions to

MedlinePlus.

b. Systems Librarian and Web Accessibility Specialist

• Librarianship preferred; for example, a master’s degree from a program accredited by the

American Library Association. Equivalent experience is also acceptable.

• Require at least one year of experience in understanding, organizing, and supporting the implementation of Section 508 or WCAG 2.0 standards.

• Require at least one year of experience in analytics (e.g. Google Analytics), general website management and maintenance (e.g. checking and updating links, reviewing meta data), and supporting website content.

• Demonstrated experience with assistive technology (screen readers, accessibility validation tools).

• Access to commonly used devices and platforms for accessibility testing, including Apple, Android, and Windows.

Must have understanding and familiarity of web coding standards (W3C) Medical Tests: MedlinePlus

Connect CMMS:

• Work closely with NLM staff to map individual medical codes to relevant health information in the Connect Content Management System. Knowledge of medical terminology and the ability to take the perspective of patients who need health information is required. A basic understanding of one of the following medical code systems is preferred:

▪ CPT (Current Procedural Terminology)

▪ ICD-10-CM (International Classification of Disease, 10th edition, Clinical

Modification)

▪ LOINC (Logical Observation Identifiers Names and Codes)

▪ RxNorm

▪ SNOMED CT US Edition (Systematized Nomenclature of Medicine, Clinical

Terms)

▪ Assist with MedlinePlus Connect by mapping content on MedlinePlus to code systems supported by health IT systems. This task may include mapping to SNOMED CT, ICD-10/11-CM, CPT, and LOINC.

Librarian (Bilingual)

• Fluent ability to read, write, and speak both Spanish and English in a business/professional setting and at the consumer level. Professional experience in a bilingual setting is desired.

• A trained librarian or similarly skilled information specialist with subject matter expertise in public health or health information.

• Experience with consumer-level health information in English and Spanish. Awareness of culturally-appropriate Spanish for the U.S. Hispanic and Latino community.

• Ability to work in a database or content management system. Training in the system will be provided, but the individual must have a high comfort level with learning systems, inputting data, and searching or using other available tools from the system.

• Require trained librarian(s) or similarly skilled information specialist(s) with subject matter expertise in public health, health information, or a similar specialty and at least 2 years’ experience in the field. At least one year of experience with writing, editing, and evaluating health information. NLM would prefer staff with experience in writing for an online health information website designed for use by patients, families, and the general public.

• An understanding of the users of consumer-level health information and the importance of plain-language and clearly written materials.

• Knowledge of Health IT coding systems and comfort matching or relating clinical terms to terms for the health care consumer.

• Ability to work in a database or content management system. Training in the system will be provided, but the individual must have a high comfort level with learning systems, inputting data, and searching or using other available tools from the system.

Translations

• Translations must be done by trained professionals, and not automated translation. The translations must be culturally sensitive and appropriate for a wide Spanish-speaking audience. The vendor must describe their translation procedures, including quality control policies.

3. Medical Writer

• Write and update information about laboratory, health screening and diagnostic tests for a consumer audience.

• Update existing medical test monographs (on an annual basis and as needed between annual updates to meet the needs of the changing science.

• The medical writer will be assigned other task tasks in content creation or review for

MedlinePlus.

• The contractor will accommodate all NLM-requested edits and revisions in a timely manner.

4. Front-End Developer/Programmer

• Primary responsibilities are designing and coding English and Spanish web pages using interface best practices, including accessibility and usability.

• Experience working with HTML, HTML5, CSS3 and JavaScript as well as programming with APIs, XML, RSS and other sources to syndicate content.

• Working knowledge of current technologies and software including Adobe CS tools to include

DreamWeaver and Photoshop.

• Has experience in federal government website design.

• Has comprehensive knowledge of sources of free and licensed-based stock photos and images.

• Experience with coding responsive websites.

• Experience with social media integration (AddThis, Facebook, Twitter, Google+, LinkedIn).

• Understanding of web standards and best practices plus Section 508 and WCAG 2.0 compliance.

5. Genetics Subject Matter Expert (SME)

• Development and maintenance of genetics content on MedlinePlus: The Contractor shall provide a qualified masters or doctoral level subject matter experts (SMEs) with training in genetics and experience in health communications to develop, write, and maintain consumer-level genetics information for MedlinePlus, including content in MedlinePlus Genetics

(https://medlineplus.gov/genetics/). Examples of qualifying degrees include an MS or PhD in genetics, molecular and cell biology, or genetic counseling. Qualifying health communications experience is 3+ years in science, health, or medical writing for a general audience; health communications; health literacy; or a related field. NLM would prefer SMEs with experience in writing for an online genetics website designed for use by patients, families, and the general public.

• At the request of NLM, SMEs will carry out tasks including but not limited to:

• Maintain genetics-related content on MedlinePlus focusing on MedlinePlus Genetics

(https://medlineplus.gov/genetics/). Ensure that the content stays up-to-date and accurate via an established internal and external review process. This content includes detailed information about genetic conditions and related genes and chromosomes: clinical description, prevalence, etiology (e.g., causal genetic variations), inheritance, and management. It also includes finding and maintaining links to reputable governmental and educational resources on the web and identifying appropriate images to accompany text.

• As appropriate, edit, review and update content, workflows, processes, and policies related to

MedlinePlus Genetics to ensure accuracy and currency and improve efficiency and effectiveness.

Critical revisions will be completed within one business day. Corrections that will not incur injury to users will be initiated within five business days. Provide ideas and recommendations for improving materials and their presentation on the public-facing website, including how genetics content fits with NLM’s efforts to centralize its consumer health content.

• Update internal and external documentation in response to changes in policies and procedures, new technology and services, and other suggestions. Assist the NLM Project Manager with reporting on MedlinePlus Genetics website and project activities. Collect and report web statistics (from Google Analytics) for MedlinePlus Genetics on a quarterly basis or other schedule determined by the NLM Project Manager.

• Contribute to other projects and initiatives related to consumer health information, health literacy, and similar areas according to SME interests and project needs, with direction from the

NLM Project Manager.

• As needed, develop and/or deliver presentations and training to various audiences to increase the awareness and usage of NLM consumer health resources.

• Attend remote and/or in-person meetings to support specific tasks or as requested by the NLM

Project Manager.

https://medlineplus.gov/genetics/ https://medlineplus.gov/genetics/

• Work closely with NLM staff to map individual medical codes to relevant health information in the Connect Content Management System. Knowledge of medical terminology and the ability to take the perspective of patients who need health information is required. A basic understanding of one of the following medical code systems is preferred:

• CPT (Current Procedural Terminology)

• ICD-10-CM (International Classification of Disease, 10th edition, Clinical Modification)

• LOINC (Logical Observation Identifiers Names and Codes)

• RxNorm

• SNOMED CT US Edition (Systematized Nomenclature of Medicine, Clinical Terms)

• Specific Activities (from previous draft -- only here for reference -- needs updating):

• Assist with MedlinePlus Connect by mapping content on MedlinePlus to code systems supported by health IT systems. This task may include mapping to SNOMED CT, ICD-10/11-CM, CPT, and LOINC.

Table 1: Tasks and Roles

[1] Project Manage ment

[2a] Medline Plus Content Manage ment

[2b] Health Topic Summ aries

[2c] Healt h Topic Site Recor d and Meta data Revie w

[2d] Health Topic Collectio n Develop ment

[2e] LinkChe cker

[3] Medi cal Tests

[4] Gene tics

[5] Static Page and Page Manage ment Module

[6] Health Inform ation in Multipl e Langua ges

[7] Socia l Medi a Cont ent Supp ort

[8] Other Transla tion Tasks as Assign ed

Project Manager

Content Manager

Medical Writer

Spanish Translator

Medical Librarian

Medical Librarian (Bilingual)

Genetics SME

Front-End Developer/Pro grammer

Table 2: Estimated FTE/hours per year

Role FTE/hours per year

Project Manager 5% FTE = 96 hours per year

Medical Writer 0.5 FTE = 956 hours per year

Spanish Language Translator/Health Content Specialist (Bilingual Medical Librarian)

1 FTE = 1912 hours per year

Medical Librarian/Content Manager 2.5 FTEs = 4,780 hours per year [*]

Medical Librarian (Genetics SMEs) 1 FTE = 1912 hours per year

Front-End Developer/Programmer 1 FTE = 1912 hours per year

[*] Content Manager is .5 FTE = 956 hours per year added to the Medical Librarian estimate

[3] Delivery or Deliverables

Timely submission of deliverables and reports is essential to successfully completing this requirement.

Deliverables will be submitted to the NLM COR, Project Manager, and/or designee for review and approval. Task-specific deliverables are embedded within the scope of work. Contractor staff shall use

NLM product-specific content management systems, shared drives, and OneDrive to store all deliverables related to consumer health information. Other deliverables (e.g. monthly project status reports) shall be delivered via e-mail.

Table 3: Deliverables/Delivery Schedule

Task Deliverable Proposed staff member

Quantity per contract year

[1] Project Management

Monthly status reports of activities electronically to the NLM contracting officer (CO) and the NLM project manager

Project Manager

As directed by NLM project manager/ MedlinePlus product owner

[2a] MedlinePlus Content Management

Manage the creation, development, and maintenance of health topics and their associated metadata, medical test monographs, and other content on MedlinePlus.

Create new documentation and update existing documentation of processes.

Content Manager

As directed by NLM project manager/ MedlinePlus product owner

[2b] Health Topic Summaries

Review and update of English health topic summaries;

Spanish translation of health topic summary updates.

Creation of new health topic summaries in English, and their Spanish translation.

Medical writer;

Spanish translator

100 existing health topic summaries reviewed and updated.

New health topic summaries created as needed and directed by NLM project manager/ MedlinePlus product owner

[2c] Health Topic Site Record and Metadata Review

Review of health topic site records (links) and associated metadata. Can include mapping of health topic content to code systems supported by health IT systems in MedlinePlus Connect CMMS.

Medical librarian;

Medical librarian (bilingual)

Site Record Review of 150 health topics per staff member. Code mapping in MedlinePlus Connect CMMS and directed by NLM project manager/ MedlinePlus product owner

[2d] Health Topic Collection Development

Analysis and content developed as directed by MedlinePlus product owner.

Medical librarian;

Medical librarian (bilingual)

As needed, and directed by NLM project manager/ MedlinePlus product owner

[2e] LinkChecker Update or retire English broken links or redirects

Medical librarian;

Medical librarian (bilingual)

Daily, weekly, or as needed, and directed by NLM project manager/ MedlinePlus product owner

[3] Medical Tests Review and update of English medical test monographs;

Spanish translation of medical test monograph updates.

Creation of new medical test monographs in English, and their Spanish translation.

Medical writer;

Spanish translator

Review and update 100 existing medical test monographs. Create 3 new medical test monographs.

Code mapping in MedlinePlus Connect CMMS and directed by NLM project manager/ MedlinePlus product owner

[4] Genetics Create, develop, edit, and maintain genetics content on the MedlinePlus Genetics suite of pages and genetics-related health topics.

Librarian (Genetics

SME);

Medical Editor (Genetics

SME)

As needed, and directed by NLM project manager. Code mapping in MedlinePlus Connect CMMS and directed by NLM project manager/ MedlinePlus product owner

[5] Static Page and Page Management Module

Perform website page management tasks (HTML and CCS coding for web page creation and maintenance) of English and Spanish health topic summaries, medical test monographs, genetics pages, and other content including static pages in the MedlinePlus CMS.

Front-End Developer

As needed, and directed by NLM project manager/ MedlinePlus product owner

[6] Health Information in Multiple Languages

Provide support for NLM consumer health resources, including multilingual content, information architecture, and documentation of key procedures

Medical librarian

As needed, and directed by NLM project manager/ MedlinePlus product owner

[7] Social Media Content Support

Assist with social media outputs, in English; create evergreen content for social media use; translate outputs into Spanish.

Medical writer;

Spanish translator

As needed, and directed by NLM project manager/MedlinePlus product owner

[8] Other Translation Tasks as

Perform MedlinePlus website Spanish translation projects as

Spanish translator

As needed, and directed by NLM project manager/ MedlinePlus

Assigned needed product owner

Notice to offerors:

All information and data related to this project that the Contractor gathers or obtains shall be both protected from unauthorized release and considered the property of the government. The contracting officer will be the sole authorized official to release verbally or in writing, any data, the draft deliverables, the final deliverables, or any other written or printed materials pertaining to this contract.

Press releases, marketing material, or any other printed or electronic documentation related to this project, must not be publicized without the written approval of the contracting officer.

[4] Meetings

The Contractor and the NLM COR, Project Manager, and/or designee will meet regularly on a mutually agreed-upon schedule for status updates. The Contractor will provide a dashboard to track status updates which shall include project name, tasks completed, progress of on-going tasks, and cost spending.

[4.1] Post-award Kickoff Meeting: Within 30 business days of contract award, the Government will conduct a post-award kickoff meeting (specific date and time to be mutually agreed upon).

[4.2] Regular Status Review: The Contractor and the NLM COR, Project Manager, and/or designee will meet regularly for status updates. The Contractor will provide a dashboard to track status updates which shall include project name, tasks completed, progress of on-going tasks, and cost spending.

[4.3] Program Management Review: NLM will conduct quarterly program management reviews to review the progress of the program, identify any risks, issues, or concerns, and provide feedback on the

Contractor’s progress and performance. The Contractor shall provide written data and verbal presentations as to the financial status of the Engagement with NLM data and resources tasks

(projected vs. incurred costs), any identified any risks, issues, or concerns (and their mitigation or its plans for their mitigation.

[5] Required Travel and Other Direct Costs (ODCs)

No travel by the Contractor is anticipated for performance of required elements of this task.

[6] Government Furnished Property/Equipment/Information

All tasks in this Statement of Work will require all contractor staff to be able to access and use all NLM internal systems including Content Management Systems, NLM Wiki, SharePoint, Jira, and Teams. NLM may provide the Contractor with a desktop or laptop computer, peripherals, and all other forms of technology required to access necessary government systems to complete this task. All contract personnel will require access to internal systems and must complete the Personal Identity Verification

(PIV) process to be issued an HHS ID Badge.

[7] Special Instructions

Compliance with Federal Requirements

All deliverables and all electronic resources developed under this contract must comply with Federal requirements for accessibility as described by Section 508 of the Rehabilitation Act. In 1998, the U.S.

Congress amended the Rehabilitation Act to require Federal agencies to make their electronic and information technology accessible to people with disabilities. Section 508 was enacted to eliminate barriers in information technology, to make available new opportunities for people with disabilities, and to encourage development of technologies that will help achieve these goals. The law applies to all

Federal agencies when they develop,…