SSJ_rd.pdf

Source Selection Information – See FAR 2.101 and 3.104

Describe in detail why only this source(s) can furnish the requirements to the exclusion of other sources.

CMA Fest is the largest country music festival in the United States, drawing over 90,000 attendees daily and transforming downtown Nashville into a four-day, multivenue entertainment platform. The event combines live performances, fan engagement experiences, brand activations, and national media coverage within both controlled indoor environments and high-traffic outdoor public spaces. The audience is a broad cross-section of mainstream America, with a strong patriotic sentiment and a significant presence from the South and Midwest, which are key recruiting regions for the Navy. CMA Fest provides a scalable platform for recruiting engagement, brand storytelling, and national exposure within a premier cultural tentpole environment.

The Navy requires a high-impact, mass-reach platform to engage with a broad, mainstream American audience in a concentrated, high-traffic environment. To achieve this objective, the required services must include a physical activation footprint suitable for deploying a large-scale, immersive recruiting experience. This platform must also provide direct, face-to-face access to a daily audience of tens of thousands of individuals within key recruiting demographics, while granting official branding rights and association with a premier, nationally recognized cultural event. Market research confirms that while other music festivals and large-scale public events exist, none can satisfy the specific requirement of participating in the CMA Fest. For instance, other major music festivals like Lollapalooza or Stagecoach are separate, distinct events owned by other entities, targeting different audiences and lacking the ability to grant access to the unique CMA Fest brand or its proprietary "Fan Fair X" exhibit hall.

Additional market research conducted by the contracting office that Country Music Association Inc (CAGE: 4EQK9) is the sole organization that manages the event, which includes access, location and partnerships / sponsorship. Furthermore, previous purchase order (N0018924PZ287) was awarded to the mentioned business for the same market research result above. There are no other known resellers or hosts that can provide U.S. Navy access to the event.

The supplies or services must be compatible in all aspects (form, fit and function) with existing systems presently installed/performing. Describe the equipment/function you have now and how the new item/service must coordinate, connect, or interface with the existing system.

This justification for sole source is for a service requirement; therefore, this is not applicable.

A patent, copyright or proprietary data limits competition.

Country Music Association Inc. is the sole organization that manages the event that will provide access to US Navy.

These are "direct replacement" parts/components for existing equipment.

This justification for sole source is for a service requirement; therefore, this is not applicable.

Other information to support a sole source action:

Country Music Association Inc. is the sole organization that manages the event that will provide access to US Navy.

Source Selection Information – See FAR 2.101 and 3.104

TECHNICAL/REQUIREMENTS CERTIFICATION:

I CERTIFY THAT THE INFORMATION PROVIDED ABOVE IS COMPLETE AND ACCURATE TO THE BEST OF MY KNOWLEDGE. I UNDERSTAND THAT THE PROCESSING OF THIS SOLE SOURCE JUSTIFICATION PRECLUDES THE

USE OF FULL AND OPEN COMPETITION.

I HEREBY DETERMINE THAT THE CIRCUMSTANCES JUSTIFYING ONLY ONE SOURCE IS REASONABLY AVAILABLE

APPLIES TO THE CONTRACT ACTION.

NAVSUP Fleet Logistics Center, Norfolk Contracting Department Pentagon Directorate