SS 25 26 27 PUR 7776 Updated 5 1 25.pdf

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Attached to
Greater Fort Lauderdale Food & Wine Festival, Inc. dba Visit Lauderdale Food & Wine Festival
Solicitation number
SS-12601
Issued by
Leon County, Florida

About this file

The document is a Description of Intended Single Source Purchase (PUR 7776) issued by the Florida Department of Agriculture and Consumer Services, seeking event sponsorship with the Greater Fort Lauderdale Food & Wine Festival, Inc. dba Visit Lauderdale Food & Wine Festival. The contract is for event sponsorship with a term from the date of execution through June 30, 2026, with an approximate contract amount of $35,000 and a total estimated budget of up to $50,000. The solicitation was posted on 05/07/2025, with the last day for receipt of information being 05/29/2025.

The sponsorship aims to promote and generate additional retail sales for Florida agricultural products by utilizing the "Fresh From Florida" logo on the festival's advertising platform. The justification for a single-source acquisition is the festival's exclusive ownership, licensing, naming rights, and trademark. The initiative aligns with Florida Statutes 571.2 and 571.24, which outline the Department of Agriculture's purpose in promoting Florida's agricultural commodities and showcasing Florida-grown products, value-added goods, and agricultural-related businesses. Multiple internal approvals were obtained, including from the Chief of Seafood and Agriculture Marketing, the Director of Marketing and Development, and the Director of Administration.

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Text version

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Greater Fort Lauderdale Food & Wine Festival, Inc. dba Visit Lauderdale Food & Wine Festival Short description of the commodity or service desired: Event Sponsorship

CONTACT

Name: Brittany Harvey, Government Analyst Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: PROCUREMENT@FDACS.GOV

Internal tracking number, if any: SS 25 26 27

Date posted: 05/07/2025 Last day for receipt of information: 05/29/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141609-Event sponsorship

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Briana Matchett, Development Representative II, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

This promotional effort is in collaboration with Greater Fort Lauderdale Food & Wine Festival, Inc. dba Visit Lauderdale Food & Wine Festival.

This initiative aligns with Florida Statute 571.2: Florida Agricultural Promotional Campaign Act, which outlines the purpose and duties of the Department of Agriculture in promoting Florida's agricultural commodities. According to Florida Statute 571.24, the campaign serves as a marketing program to showcase Florida-grown products, value-added goods, and agricultural-related businesses.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

The performance requirements are to include the following: Promote and generate additional retail sales for Florida agricultural products through the use of the "Fresh From Florida" logo as authorized by Greater Fort Lauderdale Food & Wine Festival, Inc. on ads on the Visit Lauderdale Food & Wine Festival platform.

By integrating Fresh From Florida branding with this prestigious festival, this program will amplify the visibility of Florida's agricultural excellence in the culinary world.

Intended Single Source:

Greater Fort Lauderdale Food & Wine Festival, Inc. dba Visit Lauderdale Food & Wine Festival

Estimated Dollar Amount:

Approximate Amount: Up to $50,000

Approximate Contract Amount: $35,000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Greater Fort Lauderdale Food & Wine Festival, Inc. dba Visit Lauderdale Food & Wine Festival is the only vendor to provide these services due to exclusive ownership, licensing, naming rights and trademark.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Yolanda Roundtree, Chief, Seafood and Agriculture Marketing Susan McKinley, Director, Division of Marketing and Development Briana Matchett, Development Representative II, Division of Marketing and Development Stephanie Bergozza, Purchasing Director, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.

File details come from the government source that posted it. Updated .