SS 23 24 94_Loop Now Technologies_PUR 7776.pdf

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Attached to
LOOP NOW TECHNOLOGIES INC (DBA FIREWORK)
Solicitation number
SS-06340
Issued by
Leon County, Florida

About this file

This document is a description of an intended single source purchase (PUR 7776) by the Florida Department of Agriculture and Consumer Services. The agency is seeking to procure shoppable video and livestream shopping services from Loop Now Technologies Inc. (dba Firework) to promote and generate additional retail sales for Florida agricultural products through the "Fresh From Florida" program. The performance requirements include promoting Florida agricultural commodities, value-added products, and agricultural-related businesses on The Fresh Market's website. The contract term is from the date of execution through June 30, 2024.

The estimated dollar amount for this procurement is up to $200,000, with an approximate contract amount of $75,000. The agency has determined that Firework is the exclusive vendor for these services and justifies the single source acquisition based on Firework's position as the world's largest video commerce solution provider and the exclusive provider of these services on The Fresh Market's website.

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PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: LOOP NOW TECHNOLOGIES INC (DBA FIREWORK)

Short description of the commodity or service desired:

CONTACT

Name: ZAKEE LACEY, PURCHASING AGENT III Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850)617-7181 Email: BIDS@FDACS.GOV

Internal tracking number, if any: SS 23 24 94

Date posted: 08/28/2023 Last day for receipt of information: 09/20/2023

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101603, 80141600

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2024

Requestor (division, bureau, office, individual, as appropriate):

Palmer Linscott, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The purpose of these promotions is outlined in Florida Statute 571.2: Florida Agricultural Promotional Campaign Act.

Florida Statute 571.24- Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

Fresh Market's website with the “Fresh From Florida” logo as authorized by Loop Now Technologies Inc (dba Firework). Vendor must be a non-paid member of the “Fresh From Florida” Industry Membership program.

The performance requirements are to include the following: Promote and generate additional retail sales for Florida agricultural products through shoppable video and livestreaming services on The

Intended Single Source:

LOOP NOW TECHNOLOGIES INC (DBA FIREWORK)

Estimated Dollar Amount:

Approximate Amount: Up to $200,000

Approximate Contract Amount: $75,000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Loop Now Technologies (dba Firework) is the world's largest video commerce solution for brands, retailers, and publishers. Firework brings interaction and community engagement to a brand's digital storefront through shoppable video and livestream shopping (which requires substantial reliable bandwidth and infrastructure). Firework is the exclusive vendor for shoppable videos and livestreaming on The Fresh Market's website.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Division of Marketing and Development Yolanda Roundtree, Division of Marketing and Development Palmer Linscott, Division of Marketing and Development Carmelita Graham, Purchasing Director Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.

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