SS-008-25 PUR7776 UF Learfield Campaign-final.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: Florida Department of Highway Safety and Motor Vehicles (FLHSMV)

TITLE: Advertising Services - Learfield Communications, LLC Short description of the commodity or service desired: Advertising services for FLHSMV public safety and education campaigns with the University of Florida Athletics

CONTACT

Name: Katie Downey Address: 2900 Apalachee Parkway, Tallahassee, Florida 32399 Telephone: 850-617-3183 Email: KatieDowney@flhsmv.gov Internal tracking number, if any: FLHSMV-SS-008-25 Date posted: December 19, 2024, Last day for receipt of information: January 16, 2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United Nations Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101801 – Advertising Campaign Services

Quantity or Term (as appropriate):

Fiscal Year 2024-2025

Requestor (division, bureau, office, individual, as appropriate):

Madison Swier, Deputy Director, Office of Communications

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute, or other act of the Legislature, etc., as appropriate):

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to contract with IMG College, LLC., a wholly owned subsidiary of Learfield Communications, LLC (“IMG”) to produce advertisements and provide creative strategy, production, placement and statewide distribution of materials and messaging during the designated campaign period. The advertisements will be targeted to University of Florida (UF) fans to promote driver safety messages.

mailto:KatieDowney@flhsmv.gov

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

Intended Single Source:

Learfield Communications, LLC (“IMG”) 2400 Dallas Parkway, Suite 500 Plano, Texas 75093

Estimated Dollar Amount:

$50,000.00

Justification for single source acquisition (what is necessary and unique about the product, service, or source; steps taken to confirm unavailability of competition, as appropriate):

Learfield Communications, LLC (“IMG”) and its affiliates are the only authorized multi-media rights holder; through its Gators Sports Properties team (“GSP”) by agreement, with respect to sponsorship opportunities associated with UF.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Madison Swier, Deputy Director, Office of Communications Stephanie Sanford, Procurement Administrator, Purchasing and Contracts

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-1.045, Florida Administrative Code, and section 120.57(3), F.S.