SOW- Royaty Free Photo Subscription Service.pdf

Statement of Work FY2020

Internal Revenue Service (IRS) Design Office Royalty Free Photohouse Subscription Service

1.Introduction/Overview

The IRS Design Office provides specialized industry-standard graphics and design services, as well as, affording a systemic infrastructure support for Publishing Specialists (PS), so they may provide all IRS product owners a “one-stop” publishing service. These products attribute for all IRS’ internal employee visuals and public documents and taxpayer publications, online information, as well as, various marketing communications.

2. Background

The Design Office, partners with all IRS internal organizations’ Functional Area Stakeholders to create successfully strategic design solutions with measurable results. The IRS communicates internally and externally using various electronic and printed products. While meeting these measurable results for all stakeholders’ visual communications, the Design Office must simultaneously meet the stakeholders’ business aspirations effectively via the IRS brand. The IRS has more than 19,000+ published products in a wide range of formats, styles and media. The Design Office is responsible for numerous core graphic projects within IRS. Therefore, this team of design professionals is responsible for quality, expert design layout, photo editing and illustrations to be used for all the multimedia graphic visuals, layout productions and publications, online use within IRS, as well as, for the United States Taxpayer.

3. Scope

It is the goal of the Design Office to be the Center of Excellence in providing the IRS brand with all visual communications, and to clearly convey design solutions when providing numerous marketing materials. The purpose of this requirement is to provide royalty free images, audio and video to the design office employees in order to provide a one stop publishing service for internal customers and taxpayers.

4. Task/Requirements The Contractor shall provide the following:

4.1 Task

• Provide access to millions of professionally art-directed shots and user-generated photo images, vectors and illustrations, film clips and animations and audio clips in one complete subscription plan.

• In addition, the subscription shall include a discount for any asset purchase outside of the subscription.

• The vendor must track the amount of assets downloaded by the IRS

Design Office, in order to keep within 2000 downloads per year.

4.2 Requirements

• Unlimited access to downloads and the ability to use a maximum of 2000 assets per year

• Available file sizes shall be up to fifty (50) megabytes (MB)

• All photography, audio and video must be model-released images

• License shall include a legal guarantee of a minimum of $250,000 indemnification per asset

• Any image that is utilized during the term of the subscription can be used after the subscription ends

• Images shall be for unlimited print runs and website usage with all collections with minimal exceptions.

• Collections shall be trend-researched, art-directed and shot by professional photographers.

• Images shall be contemporary photography, illustrations and archival images.

• Ability to grant IRS employees outside of the IRS Design group access to this subscription at their discretion.

5. Delivery

The Contractor shall deliver subscription access to 10 IRS Design Office employees via the contractor’s web site starting on the first day of the POP, September 30, 2020.

6. Contract Type:

This will be a Firm Fixed Price (FFP) contract.

7. Place of Performance

The Contractor shall perform all work from their own offices.

8. Period Of Performance

The anticipated award date for this requirement is September 30, 2020. The performance period for this contract will be a twelve-month (12) base period and four

(4) one (1) year option periods.

9. Government Furnished Property

There is no Government Furnished Equipment (GFE) provided with this contract.

10. Security Requirements

There are no special security requirements for this contract.

11. Points of Contact

To be provided at award.

It is the goal of the Design Office to be the Center of Excellence in providing the IRS brand with all visual communications, and to clearly convey design solutions when providing numerous marketing materials. The purpose of this requirement is to pro...