SOW_NCCC Youth Leadership Recruitment Lead Generation 5-28-2020.pdf

Statement of Work

Youth Leadership Recruitment Lead Generation

GENERAL INFORMATION:

Statement of Need, Purpose, and/or Objective:

AmeriCorps NCCC needs to increase public awareness of its opportunities for the purpose of recruiting highly qualified young people, ages 18-24, to serve in its programs.

Since recruitment is vital to the continued operations of NCCC, the program seeks to expand its reach through a targeted recruitment partnership with a youth leadership development organization. The purpose of this award is to gain access to a large, diverse population of service-minded young adults who are already inclined to pursue national service opportunities with organizations like NCCC. Since a large percentage of NCCC members are 18-20 years old, this partnership will target high school aged individuals.

These individuals, or recruitment leads, will be more inclined to consider service with NCCC because they will be introduced to NCCC by a familiar and trusted source—the Contractor.

Background Information:

The Corporation for National and Community Service (CNCS) is a federal agency whose mission is to improve lives, strengthen communities, and foster civic engagement through service and volunteering. AmeriCorps National Civilian Community Corps (NCCC) is a ten month, full-time, team-based residential national service program for young men and women ages 18-24. The specific mission of AmeriCorps NCCC is to strengthen communities and develop leaders through direct team-based national and community service.

AmeriCorps NCCC has four regional campuses located in Sacramento, California;

Vicksburg, Mississippi; Aurora, Colorado and Vinton, Iowa, and members complete service projects in all 50 states and the U.S. territories in partnership with nonprofit organizations, state and local agencies, and community and faith-based groups.

AmeriCorps NCCC maintains two programs, Traditional NCCC and Federal Emergency Management Agency (FEMA) Corps. Traditional NCCC is a program where members perform a variety of service projects, such as leading youth development activities, constructing and rehabilitating low-income housing, performing environmental clean-up, helping communities develop emergency plans, and addressing other pressing local needs.

FEMA Corps members deploy to different project sites and serve to support FEMA in various capacities in areas such as disaster preparedness, mitigation, response and recovery. Project settings may include active disaster areas, recovery sites, and FEMA regional offices.

In recent years, AmeriCorps NCCC has engaged a vendor in a recruitment services contract (award #95332A18C0001) to provide the program with recruitment leads. While the provision of these leads is helping to expand NCCC’s reach when it comes to awareness and promotion, the vendor is unable to guarantee that the leads fall within the target age range, due to privacy laws; nor is the vendor able to guarantee the leads provided are service-minded youth. NCCC is seeking to expand its recruitment strategy by engaging a youth leadership development organization with access to a large number of high-quality, high school aged recruitment leads. By directly targeting the population most qualified for its programs, NCCC will see an increased rate of conversion from leads to members.

Period of Performance:

The period of performance is twelve months after contract award, with four (4), 12-month options.

Place of Performance:

The majority of the work associated with this contract will be performed at the Contractor’s office, or location of their choosing.

Hours of Operation:

Contractor employees shall generally perform all work between the hours of 7:00 am and 6:00 pm. Monday through Friday (except Federal holidays). However, there may be occasions when Contractor employees shall be required to work other than normal business hours, including weekends, to fulfill the requirements under this SOW.

Federal Holidays:

Federal law (5 U.S.C. 6103) establishes the following public holidays for Federal employees. Please note that most Federal employees work on a Monday through Friday schedule. For these employees, when a holiday falls on a non-workday –Saturday or Sunday – the holiday usually is observed on Monday (if the holiday falls on Sunday) or Friday (if the holiday falls on Saturday). Contractors shall follow these same guidelines.

Direct billing/invoicing shall not be allowed for any Federal Government Holidays (e.g.

New Year’s Day; Birthday of Martin Luther King, Jr.; Birthday of George Washington;

Memorial Day; Independence Day; Labor Day; Columbus Day; Veterans Day;

Thanksgiving Day; Christmas Day).

SCOPE OF WORK

General Requirements:

Independently and not as an agent of the Government, the Contractor shall furnish all the necessary services, qualified personnel, material, equipment, and facilities, not otherwise provided by the Government as needed to perform the Statement of Work below.

Specific Requirements:

The Contractor shall promote AmeriCorps NCCC to its network of youth who complete its leadership development program. The Contractor shall provide NCCC with up to 8000 high quality recruitment leads per year. A recruitment lead is considered a 16-24 year old that has (a) completed a youth leadership development program and (b) received AmeriCorps NCCC-specific promotional material that provides an overview of the programs, length of service, benefits and eligibility and application information. The Contractor shall compile the following contact information for each recruitment lead:

• First name (mandatory)

• Last name (mandatory)

• Email address (mandatory)

• Phone Number (optional)

• Zip Code (optional)

• Education (optional)

• Gender (optional)

• Ethnicity (optional)

• Proof of release of information, giving NCCC permission to contact lead directly via email or other communications tools (mandatory)

Performance Objectives The performance objectives for this Statement of Objectives follow:

• Provide contact information for up to 8000 recruitment leads annually and send to AmeriCorps NCCC, along with release of information giving NCCC permission to contact leads directly via email or other communications tools.

• Provide AmeriCorps NCCC’s promotional materials to each recruitment lead, detailing program opportunities, benefits, requirements to serve, and information about the application process.

• Feature AmeriCorps NCCC on the Contractor’s website under alumni opportunities.

On this web page, the Contractor, under the direction of NCCC, will provide detailed information on NCCC program opportunities, benefits, requirements to serve, and application process.

GOVERNMENT RESPONSIBILITIES

The Federal Government will not be furnishing any equipment to the Contractor.

The Federal Government will work with the Contractor to tailor its promotional materials to the target audience. The Federal Government will provide the Contractor with enough promotional materials to reach 8000 recruitment leads.

The Federal Government will work with the Contractor to provide website content to be posted under alumni opportunities on the Contractor’s website.

DELIVERABLES

CNCS expects work to begin immediately following notice to proceed.

The Contractor shall:

- Regularly send AmeriCorps NCCC contact information for recruitment leads who have (a) completed the youth leadership development program, and (b) been sent AmeriCorps NCCC’s promotional recruitment materials. Frequency of the lists of leads will be determined by AmeriCorps NCCC and the Contractor at the time of the award.

- Work with AmeriCorps NCCC to customize a section of its website for the promotion of NCCC opportunities. Maintain this web page for the duration of the award period of performance, at minimum.

REPORTING REQUIREMENTS

The Contractor shall provide monthly/quarterly electronic contract status reports to the COR detailing the activities that have been performed and the identification of any problems or issues that may impact the delivery schedule of the contract deliverables.

The Contractor shall provide project status reports to senior AmeriCorps NCCC staff as needed, either in-person or via telecommunications. The timing of these meetings will be scheduled by the COR in conjunction with the Contractor.

PAYMENT PROVISIONS:

Payment to the Contractor shall be paid as firm-fixed price. Invoice frequency will be determined by AmeriCorps NCCC and the Contractor at the time of the award. Payment requests must be submitted electronically through the U.S. Department of the Treasury’s Internet Payment Platform System (IPP).

Travel:

Not applicable.

Non-Compliance Penalties:

Not applicable.

Information System Security Requirements:

The Contractor will be required to maintain security provisions for all personnel and data entry required by the contract. These provisions include security for computer data, systems, databases and data files, electronic data transfers and sensitive paper documents.

Contractor employees and subcontractor employees will be required to comply with all security standards set forth in the applicable CNCS department directives, CNCS cybersecurity and privacy policies, public laws, OMB circulars and bulletins, Federal Information Processing Standard Publications, Office of Personnel Management Federal Personnel Regulations and any other applicable Federal Regulations.

Data Rights

Any data developed or collected by the Contractor in producing the deliverables will be the property of the Government.

Section 508—Electronic and Information Technology Standards:

The materials produced by the Contractor must be compliant with Section 508 standards to ensure access by federal employees, program members or team leaders with disabilities.

Publications and Publicity

N/A

Confidentiality of Information:

The Contractor will be required to maintain security provisions for all data and information received from the Government. These provisions include security for computer data, systems, databases and data files, electronic data transfers and sensitive paper documents. Contractor employees and subcontractor employees will be required to comply with all security standards set forth in the applicable CNCS department directives, CNCS cybersecurity and privacy policies, public laws, OMB circulars and bulletins, Federal Information Processing Standard Publications, Office of Personnel Management Federal Personnel Regulations and any other applicable Federal Regulations.