SOW - Christiana Mall- DRAFT.docx

STATEMENT OF WORK

FOR

CHRISTIANA MALL ADVERTISEMENT

DELAWARE AIR NATIONAL GUARD RECRUITING AND RETENTION

SCOPE. The Delaware Air National Guard (DEANG) has a requirement to meet recruitment goals. The requirement is to supply advertising for the DEANG at the Christiana Mall in Newark, DE.

BACKGROUND. In previous years, the DEANG has used various forms of advertising campaigns to meet and exceed the goals supplied by the National Guard Bureau (NGB). Heavily trafficked retail venues are prime markets in order to meet the end state.

APPLICABLE DOCUMENTS/POLICIES. Publications, forms, drawings and policies applicable to this SOW are listed below. The publications listed are to provide justification for the requesting agency to request advertisement through various agencies specified.

Department of Defense Specifications. N/A Department of Defense Standards. AFI 36-1901 Other Government Documents: N/A Industry Documents. N/A

SPECIFICATIONS. The contractor shall generate a 16’ X 14’ double-sided vinyl Sky Banner based on the design provided by DEANG from ANG Creative. The sky banner shall be prominently displayed in the Christiana Mall by suspending from the ceiling in the JC Penney Court. The offer shall also generate two 6’6” X 3’ double-sided Ad Standees based on the design provided by DEANG from ANG Creative. The sign shall be prominently displayed free standing in corridors of the mall concourse. The offer shall also provide video play of a 15 second media clip provided by DEANG from ANG Creative on a double-sided Digital Standee on a 2:00 advertising loop.

All advertisements shall be displayed in a high traffic area, be highly visible, and displayed free of obstruction for the period of three (3) months.