SOW 523-24-3-9182-0054.docx

STATEMENT OF WORK

PROJECT OVERVIEW

Following is a preliminary scope of work for advertising and related services to be provided Military.com on behalf of the VA New England Healthcare System.

A. GENERAL INFORMATION

1. Title of Project: VISTRA Communications Media Monitoring

2. Scope of Work: The contractor shall provide the resources and services necessary to complete:

· Media Monitoring for VISN 1 PAOs

1. Performance Period: The contractor shall deliver services between the dates of May 1, 2024, through April 30, 2025, unless otherwise directed by the Contracting Officer.

2. Managing Agency: The VISN Business Office is managing this project. The VISN Outreach Coordinator, in consultation with the Contracting Officer’s Technical Representative (COTR), shall be the contractor’s principal point of contact regarding the execution of the contract’s requirements.

B. SPECIFIC MANDATORY TASKS AND ASSOCIATED DELIVERABLES

1. Near real-time tracking and monitoring across the global media lands.

2. Track the world news sources in local, national, global sources, along coverage from around the world, major social media (i.e. Facebook, YouTube, Twitter Firehose, Instagram, Message Boards, Reviews, Reddit, Forums, Twitch, TikTok, Pinterest etc.) and over 200+ million blogs/micro.

3. Meltwater monitors over 350 million unique social media sites (including Facebook, Instagram, Reddit, Twitter, YouTube, Forums, Wikipedia, blogs, reviews, etc.) for all internal and external conversations.

4. Unlimited ad-hoc searches and keywords across all mediums. Content can be customized per command, installation, market, mission, outlets, mediums, channels, or per individual user preference.

5. Dashboard homepages which are completely customizable and can be configured to display a wide variety of widgets and content, and exported into Excel with Raw Data, PDF or JPEG to create PowerPoints.

6. The Custom Branded Newsletter template builder allows VISN 1 to quickly and easily distribute content found within Meltwater to a wide internal audience. This template includes logos, links to your website/social media pages, contact details, your logos, etc.

7. Morning + Afternoon Reports - Reports are delivered via email at a specified time every day with a recap of the previous period.

8. Instant Notifications or “As It Happens” Alerts - Alerts are pre-set in the system based on the specific saved search. Alerts are then delivered via email or mobile.

1. The Meltwater Mobile App is the most efficient way to monitor content aggregated through the platform in real-time. Content from all saved searches is accessible and clickable.

2. The Meltwater Engage module is a powerful and fully integrated social media management and engagement platform. With this module, users can connect VISN 1’s owned social profiles from Facebook, Twitter, LinkedIn, and Instagram. This will allow VISN 1 to easily view all inbound messages in a single inbox, ensuring that VISN 1 never misses a message or post.

3. If any personnel change should occur from the VISN 1 Team, new users are also provided full training and consulting, meaning existing VISN 1 users will not need to use resources to train potential new hires/employee on the system.

Deliverable 1: Execution - The contractor shall execute the advertising services as described in this SOW.

Deliverable 2: Completion - The contractor shall provide all resources and services necessary for the delivery of packages to the expectations of the Outreach staff within the performance period listed above.

C. SCHEDULE OF DELIVERABLES

1. The contractor’s performance period dates will serve as the schedule of delivery for the deliverables specified.

D. RECORDS MANAGEMENT

1. Citations to pertinent laws, codes and regulations such as 44 U.S.C chapters 21, 29, 31 and 33; Freedom of Information Act (5 U.S.C. 552); Privacy Act (5 U.S.C. 552a); 36 CFR Part 1222 and Part 1228.

1. Contractor shall treat all deliverables under the contract as the property of the U.S. Government for which the Government Agency shall have unlimited rights to use, dispose of, or disclose such data contained therein as it determines to be in the public interest.

1. Contractor shall not create or maintain any records that are not specifically tied to or authorized by the contract using Government IT equipment and/or Government records.

1. Contractor shall not retain, use, sell, or disseminate copies of any deliverable that contains information covered by the Privacy Act of 1974 or that which is generally protected by the Freedom of Information Act.

1. Contractor shall not create or maintain any records containing any Government Agency records that are not specifically tied to or authorized by the contract.

1. The Government Agency owns the rights to all data/records produced as part of this contract.

1. The Government Agency owns the rights to all electronic information (electronic data, electronic information systems, electronic databases, etc.) and all supporting documentation created as part of this contract. Contractor must deliver sufficient technical documentation with all data deliverables to permit the agency to use the data.

1. Contractor agrees to comply with Federal and Agency records management policies, including those policies associated with the safeguarding of records covered by the Privacy Act of 1974. These policies include the preservation of all records created or received regardless of format [paper, electronic, etc.] or mode of transmission [e-mail, fax, etc.] or state of completion [draft, final, etc.].

1. No disposition of documents will be allowed without the prior written consent of the Contracting Officer. The Agency and its contractors are responsible for preventing the alienation or unauthorized destruction of records, including all forms of mutilation. Willful and unlawful destruction, damage or alienation of Federal records is subject to the fines and penalties imposed by 18 U.S.C. 2701. Records may not be removed from the legal custody of the Agency or destroyed without regard to the provisions of the agency records schedules.

1. Contractor is required to obtain the Contracting Officer's approval prior to engaging in any contractual relationship (sub-contractor) in support of this contract requiring the disclosure of information, documentary material and/or records generated under, or relating to, this contract. The Contractor (and any sub-contractor) is required to abide by Government and Agency guidance for protecting sensitive and proprietary information.

E. GOVERNMENT RESPONSIBILITIES

Government shall provide information to help develop designated topics and shall make available appropriate VA contacts as required by the work plan. The government shall complete and release required reviews and approvals in a timely manner and in accordance with the work plan.

6500.6 form: Requirements do not apply and a Security Accreditation Package is not required.