Sources Sought GovDelivery Email Communication Subscription Srvcs.pdf

Sources Sought Synopsis Sample

APR 2019

Sources Sought Synopsis

The Department of Housing and Urban Development (HUD) is issuing this sources sought synopsis as a means of conducting market research to identify parties having an interest in and the resources to support this requirement for GovDelivery Email Communication Subscription Services. The result of this market research will contribute to determining the method of procurement. The applicable North American Industry Classification System (NAICS) code assigned to this procurement is 513210 Software Publishers. The applicable Product Services Code (PSC) assigned is 7A21 – IT and Telecom – Business Application Software (Perpetual License Software).

There is no solicitation at this time. This request for capability information does not constitute a request for proposals; submission of any information in response to this market survey is purely voluntary; the government assumes no financial responsibility for any costs incurred.

If your organization has the potential capacity to perform these contract services, please provide the following information: 1) organization name, address, email address, website address, telephone number, and size and type of ownership for the organization; and 2) tailored capability statements addressing the particulars of this effort, with appropriate documentation supporting claims of organizational and staff capability. If significant subcontracting or teaming is anticipated in order to deliver technical capability, organizations should address the administrative and management structure of such arrangements.

The government will evaluate market information to ascertain potential market capacity to 1) provide services consistent in scope and scale with those described in this notice and otherwise anticipated; 2) secure and apply the full range of corporate financial, human capital, and technical resources required to successfully perform similar requirements; 3) implement a successful project management plan that includes: compliance with program schedules; cost containment; meeting and tracking performance; hiring and retention of personnel and risk mitigation; and 4) provide services under a performance based service acquisition contract.

Based on the responses to this sources sought notice request, this requirement may be set-aside for small businesses or procured through full and open competition. Telephone inquiries will not be accepted or acknowledged, and no feedback or evaluations will be provided to companies regarding their submissions.

Additional information on the required services is listed below and in the attached draft SOW.

Please be advised that the attached Statement of Work (SOW) is a DRAFT of the anticipated required services to be provided and performed.

Background:

The Office of Housing and Federal Housing Administration seeks subscription services to provide access to email communication distribution and management technology to support improving customer satisfaction through regular, timely, and ongoing program and policy communications for all program office within the Office of Housing. The current email distribution service with the GovDelivery platform encompasses email subscriptions for more than 193,000 subscribers to 151 unique Office of Housing and FHA email list topics and support more than 730 topic emails sent by Office of Housing and FHA program office approved users to more than 20 million email addresses, collectively.

General Description of Work:

The contractor shall collaborate with FHA and the Office of Housing to provide access to their GovDelivery technology – a digital email communication and associated email subscription services – in support of FHA and the Office of Housing’s eight program offices. Specifically, the contractor shall provide access to the GovDelivery service to be accessed by approved staff users within FHA and the Office of Housing which will allow these users to develop, disseminate, and track statistics on emails sent to groups of third-party FHA and Office of Housing program participants. This includes functionality that allows FHA and Housing staff to maintain, update, enhance, and expand the volume of email communications it sends, currently more than 730 email communications in the past 365 days sent to more than 20 million external email recipients.

The features of the GovDelivery subscription service used by FHA and the Office of Housing must include, but is not limited to, the following elements:

A) GovDelivery Digital Communications Management (Communications Cloud) - an email subscription service which sends mass outbound communications reaching subscribers (public) at once with a single message on an important policy change, program offer, or other issue.

B). GovDelivery Digital Communications Management Advanced Module - provides advanced features that can be used with the Communications Cloud to maximize message performance, audience segmentation, increase personalization and streamline communications workflow.

C) GovDelivery Targeted Messaging Service (TMS) - a targeted action-based email service that sends a series of targeted email and/or SMS messages to website visitors based on their actions and/or behavior and is only relevant to them.

D) Integrated technical support and professional consulting services which provides FHA/Housing staff access to dedicated resources that are accessible as needed.

The contractor shall provide a tailored, collaborative approach with its consulting services. These services must include access to the GovDelivery platform that is FedRamp certified.

The on-line activities conducted by the Contractor shall be compliant with Section 508 of the Americans with Disabilities Act as amended. These regulations may be found at http://www.access-board.gov/508.htm.

Submission Instructions: Interested parties who consider themselves qualified to perform the above-listed services are invited to submit a response to this Sources Sought Notice by April 2, 2024 @ 2:00 PM EST. All responses under this Sources Sought Notice shall be emailed to:

POC: Tallulah Slater, Contract Specialist at ContractOpportunitiesTRS@hud.gov and

Ann Turner at ann.j.turner@hud.gov.

mailto:ContractOpportunitiesTRS@hud.gov mailto:ann.j.turner@hud.gov