Sources Sought_Content Creation FY26.pdf

DEPARTMENT OF HEALTH & HUMAN SERVICES Public Health Service

Indian Health Service

Rockville, MD 20857

Sources Sought Notice

Title: Public Health Content Creation Services

Agency: Indian Health Service

Issue Date: Thursday, January 8, 2026

Due Date: Friday, January 16, 2026 no later than 5:00pm EST

POCs: Responses must be submitted via email to Natasha.Bitsoi@ihs.gov. Include “SSN-Public Health

Content Creator – Your Company Name” in the Subject of the email.

This Sources Sought Notice (SSN) is for market research and planning purposes only and shall not be construed as a solicitation or an obligation or commitment to issue a solicitation by the Indian Health Service (IHS). This SSN is seeking information from the specific types of entities listed below to assess their capabilities in fulfilling the requirements set forth in this SSN. The information from this SSN will be used to determine the appropriate set-aside, if any, in accordance with the applicable regulations listed. The Government encourages the identified to respond to this Notice and will be assessed of their capabilities in the following priority:

1. Indian Small Business Economic Enterprise (ISBEE),

2. Indian Economic Enterprise’s (IEE) in accordance with HHSAR 326.603-1.

3. Small business concerns in accordance with FAR 19.502-2 (b)(1) & (2).

Responses to the information requested will assist the Government in determining the appropriate acquisition method, including whether any ISBEE/IEE or small business set-aside is possible based on the Contracting Officer’s reasonable expectation of obtaining offers from two or more relevant concerns that will be competitive in terms of market price, product quality, and delivery capability. An organization that is not considered an ISBEE/IEE firm or small business under the applicable NAICS code should NOT submit a response to this notice. The applicable primary NAICS code for this requirement is 541613 – Market Consulting Services. Generic capability statements are not sufficient and may not be considered when assessing entity capabilities.

Background

The Indian Health Service (IHS) is the principal federal health care provider and health advocate for Indian people, and its goal is to raise their health status to the highest possible level. IHS provides a comprehensive health service delivery system for approximately 2.3 million American Indians and Alaska Natives (AI/AN) who belong to 573 federally recognized Tribes in 37 states. IHS has 12 Area Offices and 10 Accounting Offices across the United States.

These offices support the extensive health care delivery network and provide managerial, financial and administrative support to the hospitals, clinics and health centers.

To address infectious diseases, chronic conditions, and health disparities in American Indian and Alaska Native

(AI/AN) communities, it is essential to promote health through accessible, culturally relevant public health resources and education. The National Infectious Disease Public Health Curriculum (NIPHC) advances a collaborative One

Health approach that strengthens trust, coordination, and communication across the Indian Health Service. By focusing on emerging infectious diseases, pandemic preparedness, surveillance, health education, environmental connections, and disease prevention, the NIPHC works with communities to build local public health capacity and improve health outcomes.

Description of Supplies/Services

As part of this effort, the NIPHC Health Promotion and Wellness Subcommittee seeks to expand the availability of culturally appropriate public health content and increase the number of AI/AN individuals receiving meaningful, accessible health information. To support this initiative, the Subcommittee requires a contractor to collaborate on the development and dissemination of high-quality communication products that promote healthy behaviors, reduce complications from chronic conditions, and strengthen individuals’ capacity for effective self-managed care, ultimately contributing to improved overall health and wellness across AI/AN communities.

Capability Statement/Submission Information

Public Health Content Creation Services

To assist the Government in an expeditious review of your capabilities, the capability statement should be organized as follows:

• Cover page

• Executive Summary

• Technical Areas in the order listed

• Past Performance

• Other Information, as applicable

The tailored capability statement should not exceed 10 pages excluding Past Performance information. Font must not be less than 10 point (for readability) and may be submitted in either in either Microsoft Word or Adobe Portable

Document Format (PDF) but must be a standard 8-1/2 by 11 inch in paper size. All proprietary information should be marked as such.

Cover Page

Please provide a cover page to include:

1. Company Name

2. Company Designation (ISBEE/IEE/SB)

3. Type of Business – as applicable (e.g. 8(a), Woman Owned Small Business, HUBZone, etc.)

4. UEI Number

5. Point of contact

6. Primary NAICS Code(s)

7. Existing federal contracting vehicle(s) numbers, as applicable (e.g. GSA MAS number, NITAAC/CIO SP3, etc.)

8. System for Award Management (SAM) registration status. Note, all respondents must be registered on the

SAM located at http://www.sam.gov/ prior to any potential award.

Executive Summary

Provide a high-level overview of your services and include how it will benefit the Indian Health Service.

Technical Areas

The anticipated requirement is for Content Creation Services to include but not limited to:

- Blogs

- Landing Pages

- Newsletters

- Printed Materials

- Video Content

- E-Books and Whitepapers

- Email marketing campaigns

- Social Media Content

- Interactive Content

Delivery Requirements

• Services are to provide virtually, online, or through a blended approach.

• Solutions must be scalable to support a geographically dispersed federal health care workforce.

Vendor Capability Response Checklist (for Sources Sought / RFI)

Vendors should be prepared to address:

• Estimated general pricing of services

• Experience supporting federal or healthcare organizations

• Virtual delivery capabilities and past performance

• Reporting and analytics functionality

• Customer support and technical assistance model http://www.sam.gov/

Public Health Content Creation Services

Past Performance

• Please provide any past performance information to support demonstration of your capabilities in the relevant technical areas and magnitude of work.

Other Information (Optional)

You may include any other information that may be helpful in developing or finalizing the requirements of the potential acquisition.

Generic capability statements are not sufficient and will not be considered compliant with the requirements of this notice.

Disclaimer and Important Notes

This notice does not obligate the Government to award contract. Any information provided by industry to the

Government as a result of this SSN is strictly voluntary. Responses will not be returned. No entitlements to payment of direct or indirect costs or charges to the Government will arise as a result of contractor submission of responses, or the Government's use of such information or otherwise pay for the information provided in response. The Government reserves the right to use information provided by respondents for any purpose deemed necessary and legally appropriate. Any organization responding to this notice should ensure that its response is complete and sufficiently detailed to allow the Government to determine the organization’s capabilities to perform the work. Respondents are advised that the Government is under no obligation to acknowledge receipt of the information received or provide feedback to respondents with respect to any information submitted. After a review of the responses received, a pre-solicitation synopsis and solicitation may be published on a government GPE. However, responses to this Notice will not be considered adequate responses to any resultant solicitation.

Confidentiality. No classified, confidential, or sensitive information should be included in your response. The

Government reserves the right to use any non-proprietary technical information in any resultant solicitation(s).

Thank you for your interest in IHS programs.