Sources Sought Campaign Management System.docx

Request for Information (RFI)/Sources Sought (SS) AI – Enabled Marketing Communications Campaign Management System for Headquarters Air Education and Training Command (HQ AETC)

This Request for Information (RFI)/Sources Sought (SS) seeks information regarding availability and capability of all qualified sources, large and small businesses, to perform a potential requirement. Responses received will be used for acquisition strategic decision-making purposes only and will not be disclosed outside this agency. This announcement is for informational purposes only. The information obtained may be used for acquisition planning purposes and to determine whether the acquisition may be set aside for small businesses. This announcement does not constitute an Invitation for Bids, Request for Proposals, or a Request for Quotations, and is not to be construed as a commitment by the Government to issue a contract or otherwise pay for the information solicited. The Government does not intend to award a contract on the basis of this notice. Companies responding to this RFI/SS notice are advised that participation does not ensure involvement in any future solicitation or contract award. No proposals are being requested or accepted under this notice, and this announcement shall not be construed as a commitment by the Government to issue a solicitation or to ultimately award a contract, nor does this synopsis restrict the Government to a particular acquisition approach. Contact with Government personnel, other than those specified in this RFI/SS, by interested firms or their employees regarding this requirement is not permitted. The Government will not pay for any information submitted in response to this announcement. Any costs associated with providing information to either this notice or any follow-up information requests shall not be reimbursed.

Costs incurred as a result of this announcement shall be borne solely by the respondent and shall not be payable by the Government.

Description of the Requirement The 338th Enterprise Sourcing Squadron (ESS), at Joint Base San Antonio (JBSA) – Randolph, Texas (TX), is seeking information concerning the availability of technically capable firms to provide AI – Enabled Marketing Communications Campaign Management System to modernize recruitment campaign creation and workflow management for the Air Force Total Force, including Active Duty, Air National Guard, Reserves, and Space Force. The platform must enable rapid campaign creation using existing Department of the Air Force (DAF) content, streamline multi-user workflows, and provide comprehensive tracking of end-to-end campaigns (e.g., social media, paid digital, organic earned). Key requirements include AI-powered tools for content generation, campaign automation, audience segmentation, performance optimization, and AI-simulated focus groups. The solution must integrate with internal and external data sources (e.g., Google Analytics, Salesforce), support real-time field reporting, and comply with applicable DoD standards (FedRAMP, CMMC, Section 508). The platform must be scalable, customizable for diverse mission areas (e.g., Regular Air Force, Air National Guard, Space Force), and include robust Return on Investment (ROI)/Key Performance Indicator (KPI) tracking, role-based access, and comprehensive training to enhance recruitment effectiveness and reduce reliance on external agencies. All interested firms, regardless of their socio-economic program status or size, are invited to respond to this RFI/SS.