Sources Sought 36C24223Q0416.pdf

Sources Sought Notice

*= Required Field Sources Sought Notice

SUBJECT* VA NJ Communications and Outreach Media Service

GENERAL INFORMATION

CONTRACTING OFFICE’S ZIP CODE* 14227

SOLICITATION NUMBER* 36C24223Q0416

RESPONSE DATE/TIME/ZONE 03/20/2023 10am EASTERN TIME, NEW YORK, USA

ARCHIVE 7 DAYS AFTER THE RESPONSE DATE

RECOVERY ACT FUNDS N

SET-ASIDE

PRODUCT SERVICE CODE* R701

NAICS CODE* 516110

CONTRACTING OFFICE ADDRESS Department of Veterans Affairs

Network Contracting Office (NCO) 2

POINT OF CONTACT*

Jacob.Burg@VA.gov

PLACE OF PERFORMANCE

ADDRESS Department of Veterans Affairs VA New Jersey Health Care System

POSTAL CODE

COUNTRY

ADDITIONAL INFORMATION

AGENCY’S URL

URL DESCRIPTION

AGENCY CONTACT’S EMAIL ADDRESS

EMAIL DESCRIPTION

DESCRIPTION

This is a Sources Sought Notice:

(a) The Government does not intend to award a contract on basis of this Sources Sought or to otherwise pay for the information solicited.

(b) Although "proposal”, "contractor”, and "offeror" may be used in this Sources Sought Notice, any response will be treated as information only. It shall not be used as a proposal.

(c) Any information received from a contractor in response to this Sources Sought may be used in creating a solicitation. Any information received which is marked with a statement, such as

"proprietary" or "confidential," intended to restrict distribution will not be distributed outside of the

Government, except as required by law.

(d) This Sources Sought is issued by VISN 2 Contracting Office in Cheektowaga, NY for the purpose of collecting information about:

Radio station broadcast and web presence for VA New Jersey Health Care System. The

NAICS code identified for this requirement is 516110: Radio Broadcast Stations. The requirement is detailed in the Draft Performance of Work section of this document.

(e) Cursory market research has identified small businesses that may be able to provide for this requirement. Contractors that are able to meet the requirements in the attachment are encouraged to email a capability statement and full information to Jacob Burg at

Jacob.Burg@VA.gov by 10:00 AM EST March 20, 2023 in order to receive consideration in the procurement strategy.

- Part of the purpose of this Sources Sought is to determine the viability of set aside to a specific socio-economic category. Contractors shall identify the NAICS code for the services being offered as well as their size status under said NAICS. If contractor is a Service-Disabled

Veteran Owned Small Business (SDVOSB), a Veteran Owned Small Business (VOSB), or any other special category of contractors, then contractor is responsible for providing documentation in support of this. This information will be used to determine the viability of a set aside for this requirement.

- Contractors shall also identify any Federal Supply Schedules that may carry the desired services.

- Contractors shall identify pertinent point of contact for company, contractor DUNS number for size standard and socioeconomic verification in SAM and VIP.

- Contractors shall include any relevant comments about the Attachment(s) if applicable.

mailto:Jacob.Burg@VA.gov

DRAFT STATEMENT OF WORK

U.S. DEPARTMENT OF VETERANS AFFAIRS (VA)

Veterans’ Health Administration (VHA)

BACKGROUND and LOCATION:

The VA New Jersey Health Care System (VANJHCS) Communications and Outreach service is looking to procure a contract with a broadcast company that provides effective communications via local radio stations broadcast and web presence that maximizes reach to VA target audiences in VANJHCS northern catchment area, which includes Sussex County and within a

10–20-mile radius, including parts of Warren County, Passaic County, Bergan County, Morris

County and Essex County.

SPECIFIC TASKS:

ST #1: Contractor must provide access to a Mainstream, Classic Rock, and Adult Contemporary

Formats; access to stations that provide general hits, and adult contemporary are a benefit, but mostly as ancillary available formats. A demographic breakdown that includes Veteran target audience, Age, and Gender as well as recommended time allocations for maximized Veteran engagement is necessary for assessment about effective targeting of desired audience.

ST #2: Contractor must provide radio station web presence with a page dedicated to VA message. This page will include placement of VA buckets/links to VA enrollment, Suicide

Prevention, Women’s Health, PACT Act and informational sites and provided to the contractor by VA Chief Communications Officer (or designee). Web presence may also include banner access to station home pages, for maximized exposure.

ST #3: Contractor must provide no less than 26 commercial spots and no more than 250 commercial spots, with which will be coordinated with a contractor provided web presence. The

Contractor is required to provide commercial spots that specifically target a majority of overall listenership for men age 25+ and women age 25+ between 6 am – 12 am; Mid-day times of 10 am – 3 pm; and, afternoon drive time of 3 pm – 7 pm. Contractor provided spots must represent a maximized Veteran listenership that coincide with age ranges that mirror VANJHCS Veteran population and meets with Chief Communications Officer approval. Contractor will provide a rate card showing rates and times.

ST #4: Contractor must provide access to a licensed power output of 50,000W, maximizing reach to the VANJHCS catchment area, but specifically to the Capital District and southern

Adirondack regions.

ST #5: Contractor must provide accessibility to station events that provide Veteran appeal, allowing VANJHCS to take part, reaching targeted audience in partnership with the radio station. The contractor must provide access to a minimum of one (1) event and no more than five (5) events in a contract period. Appropriate events, when identified, will be determined by the Chief Communications Officer and Contractor for consideration, understanding that events differ based on subject, partnerships, etc.