SOO Website-19 Feb Final.pdf

STATEMENT OF OBJECTIVES (SOO)

Mountain Home Air Force Base

Gunfighter Skies 2026

1. Purpose:

The purpose and intent of this SOO is to identify the performance objectives required for the advertisement and creation of the official website for Gunfighter Skies Airshow 2026. All performance objectives are identified in section 4. The contractor upon submission of their quote is expected to provide a detailed scope of work on how they intend to meet the government’s objectives.

NOTE: The project magnitude for the requirement (including options) is $20,000-$40,000.

NOTE: This solicitation utilizes a Statement of Objectives (SOO), which allows for greater flexibility and innovation from our potential partners. Unlike a traditional Performance Work

Statement (PWS) that prescribes specific tasks, the SOO outlines our high-level goals and desired outcomes. This approach empowers the contractor to propose creative and cost-effective solutions to meet the objectives for the airshow. This approach empowers the contractor to propose a creative and cost-effective solutions to meet the objectives for the airshow. Proposers are encouraged to present solutions that maximize audience reach and provide the best overall value to the government while adhering to the specified project magnitude.

2. Mission:

The mission of Gunfighter Skies 2026 is to foster community morale and enhance public understanding of the U.S. Air Force's mission, values, and capabilities through an engaging local event with a total attendance goal of 100,000 people.

3. Period and Place of Performance:

The contractor shall focus on reaching the markets of Canyon, Payette, Gem, Ada, Elmore, Boise, Owyhee, Gooding, Camas, Blaine, Jerome, Lincoln, and Twin Falls counties in Idaho.

Performance shall begin upon contract award and shall be through the Gunfighter Skies

Airshow 15-17 May 2026.

4. Performance Objectives: The main performance objectives shall be to extend reach and brand recognition to the areas identified in Paragraph 3. The government will hold the option of utilizing television and radio advertising as well as website development and management should it be determined to be in the government’s best interest either at the time of award or shortly after.

5. The contractor shall build a professional website to showcase the Gunfighter Skies Airshow.

The domain to be used is currently owned by the government and will be provided to the awarded contractor. This website shall be user friendly and allow users to sign up for alert messaging through cell phones and/or email. To ensure a positive and user-friendly experience for the widest possible audience, the website must utilize a responsive design that automatically adapts for optimal viewing and interaction across desktops and mobile devices. The Contractor will provide the government the ability to send out alert messaging and provide training on how to do so. The contractor shall be responsible for updating the website to track live updates as it relates to show information. Content on the website will be derived from the PA office with some allowance for the contractor to create content with approval from the 366 PA office. The website must contain single directional links to external websites hosted by the USAF and a third-party ticket website, as well as 366 FW social media pages and third-party sponsor and social media pages. The contractor is required to ensure the website is hosted on a secure platform. This includes secure data management for all subscriber data collected to ensure against data leaks or the subscriber information data being sold. After the completion of the show, the website will be handed over to the government to then own and operate.

Note: For reference, the contractor can review the website “theutahairshow.com” as an example of the structure and content required.

5.1 OPTION: The contractor shall set up advertising in the respective areas of the place of performance identified in paragraph 3 to include Radio advertisements. The contractor shall identify how many and which radio stations they will be utilizing along with the duration of the messages with the repeating intervals. The contractor shall create the Radio advertisement, and PA and the Airshow Director retain the authority to approve, deny, or have the contractor change the content prior to going live. The contractor is also encouraged to review solutions outside of standard radio to include Spotify, Pandora, or other music streaming apps. The contractor must provide a detailed scope of work on how the intent of this advertising will be met through the use of radio and/or music streaming apps. Radio/ Music Steaming apps advertisements must be live and playing in the intervals the contractor has specified no later than 1 month prior to the show.

5.2 OPTION: The contractor shall set up advertising in the respective areas of the place of performance identified in paragraph 3 to include Television advertisements. The contractor shall identify in their scope of work with their quote how many and which TV channels they will be utilizing along with the duration of the messages/videos with the repeating intervals.

The contractor shall create the content for the TV, and PA and the Airshow Director retain the authority to approve, deny, or have the contractor change the content prior to posting.

Television advertisements must be live and playing in the intervals the contractor has specified no later than 1 month prior to the show.

6. Operating Constraints:

The contractor shall work closely with the 366 PA and Airshow Directors Team to ensure continuity in messaging. All final work must be approved by the Airshow Director prior to release of any information on any platform (Website, Radio, TV, etc.)

7. COMPENSATION AND CANCELLATION

7.1 Should the airshow be postponed, abandoned, canceled, or otherwise prevented from occurring due to conditions outside the control of either party, including, but not limited to, national or military emergency, disaster, terrorism, or an act of God/force majeure, pandemic and or epidemic neither parties hereto shall be liable to the other for any expense incurred at the time of cancellation. If the Contractor has incurred costs at the time of cancellation, the Contractor shall be entitled to a compensation amount that is commensurate with the amount of work performed. The Contractor shall therefore provide substantiating documents to support costs incurred when invoicing.

8. DEPOSITS

8.1 The Government will not pay any deposits. All costs will be inclusive and will be paid in one lump sum at the end of the performance. Payment will be made within 30 days of receipt of invoice, material inspection, and receiving report.

9. DONATIONS

9.1 Air Force shows are free to the public and charge no admission. The Performer shall not solicit donations as additional compensation from the public. The Performer may not display or present any signage or charge for an admission fee is any way, shape, or form to tour an aircraft or display. See AFM 10-1004 for further guidance.

10. Security Requirements

10.1 General. Contractor personnel employed under this contract shall meet the requirements of all security requirements addressed in this SOO. The 366th FW

Information Protection (IP) office will provide oversight as the Servicing Security Activity

(SSA). Sponsoring Air Force organization will ensure Integrated Visitor Groups complete all necessary security training, i.e. Information, Physical Security and Anti-Terrorism.

The contractor shall ensure requirements for obtaining Contractor personnel security clearances/background checks, protecting Government property, safeguarding protected information/materials, and shielding Government AISs and non-automated information systems are met. The Contractor shall also perform in accordance with the

Compliance with National Industrial Security Program Operating Manual (NISPOM).

NOTE: Not all security requirements will apply to every contract. Please reference contract agreement to determine appropriate requirements.

10.2 Notification of Government Security Activity. Upon performance on the military installation, the contractor will notify the SSA and/or host unit security assistant (USA)

30 days prior to contractor operations. In the event the contract starts within 30 days, the contractor will need to notify the SSA within 72 hours of contract start. The contractor shall furnish the SSA/host USA at the performance location all required information (identifying information for personnel working the contract, contract information, etc.).

10.3 Security Agreement. If deemed as a long-term contract the contractor and sub-contractors shall enter into a security agreement with host base SSA, by reviewing and signing the local security procedures documentation. This agreement shall outline how the contractor integrates security requirements for contract operations with the AF to ensure effective and economical operation on the installation.

10.4 Listing of Employees. The contractor shall maintain a listing of all employees performing work under this contract. The list shall be validated and signed by the

Contracting Officer Representative (COR), and provided to the Contracting Officer (CO), SSA and host unit supervision. The contractor shall update the list when employees move positions, are replaced, or upon request. The Contract Manager (CM) will also provide visit notification identifying all integrated personnel regardless of clearance level. The list shall include the employees’ Names, Location of Performance, and

Security Clearance.

10.5 Contractor Removal. The CO may direct the removal of a contractor employee from this contract for reasons of security or misconduct. All contractor personnel are subject to Security Forces jurisdiction and the authority of the installation commander while on USAF installations.

10.6 Contractor Integration. Contractor personnel will be integrated into individual host unit organizations as applicable to their respective functional position. The contractor will adhere to all wing and squadron level security policies and directives. Respective unit security assistants shall provide security administration, to include training and badging.

10.7 Security Support Provided by AF. Security support is provided by the AF to the contractor, including use of base destruction facilities, reproduction facilities, security badges, base visitor control, investigation of security incidents, base traffic regulations, the use of security forms and conducting inspections.

10.8 Off-Installation Security. In the event temporary work is required at locations other than Mountain Home Air Force Base (MHAFB), the contractor will ensure applicable security measures and processes are established with the governing SSA or government agency. Performance intended to exceed 90 days will require revision of the contract.

10.9 Pass and Identification Items. The Contractor shall ensure the pass and identification items required for contract performance are obtained for employees.

Base identification badges will be furnished by the SSA and/or host USA for each contractor employee upon presentation of evidence of assignment. Other required badges will be furnished by the Government as necessary to complete task requirements.

11. Base Access. This requirement may be completed remote in its entirety. Should base access be required, the Contractor shall provide a completed 366 SFS Form 30 for each employee requiring installation access to the Contracting Representative/Sponsor within five (5) business days following contract award. The Contracting

Representative/Sponsor will complete the SF From 30 and forward to the Visitor

Control Center (VCC), IAW current base access requirements, 14 days before base access is requested. Failure to meet the 14 day deadline may result in delayed base access. NOTE: The SF From 30 must include the contract number and indicate that base access is required to support Gunfighter Skies 2026 (GS 2026) and indicate if the pass request is for a Sponsor, Vendor, Performer or other.

11.1 The VCC will complete the required base access background checks as indicated on the SF From 30 and will notify the Contracting Representative/Sponsor of the status of the access requests. After the base access request is approved, the VCC will:

11.1.2 GS 2026 Passes (only valid from 15 – 18 May): Complete a GS 2026 DBIDS Visitor

Pass and contact the Contracting Representative/Sponsor to pick up the passes from the VCC. The Contracting Representative/Sponsor is responsible for getting the GS

2026 passes to the individuals. These passes are only valid from 15 – 18 May. Base access outside these date s will be completed IAW standard base access procedures.

11.1.3 The Contractor shall comply with DoD 5400.7-R, Chapter 4, DoD Freedom of

Information Action (FOIA) Program, requirements. This regulation sets policy and procedures for the disclosure of records to the public and for marking, handling, transmitting and safeguarding For Official Use Only (FOUO) material.

11.1.4 Contractor personnel shall report to an appropriate authority any information or circumstances which they are aware of and may pose a threat to the security of DoD personnel, Contractor personnel, resources, and classified or unclassified defense information. Contractor employees shall be briefed by their immediate supervisor upon initial on-base assignment.

11.1.5 The Contractor shall be responsible for safeguarding all Government property.

At the end of each work period, all Government facilities, equipment, and materials shall be secured.

12. Retrieving Identification Items. The Contractor shall retrieve all identification items from employees who depart for any reason before the contract expires, (e.g. terminated for cause, retirement, etc.) Additionally, the Contractor shall retrieve all identification items from employees ,or have the individuals surrender the identification media to the VCC, at termination of the contract. Personnel who still base access for other contracts must reapply for a new base access pass based on that contract.

12.1 Mutable Identification Items. IAW DoDM-5200.08V3_AFMAN31-101V3 and

DoDM 1000.13V1, individuals holding more than one acceptable credential must use the credential most accurately depicting the capacity in which the individual is acting for the specific visit to the installation. The Contracting Representative/Sponsor must ensure all personal are briefed on this requirement.

12.2 Personnel (e.g., contractors) in possession of another acceptable credential (e.g., retired identification, family member identification, etc.) must complete an SF From 30 for the issuance of a new contractor identification for specific period of the applicable contract.

12.3 Personnel not complying with this standard can be subject to administrative actions and could be barred from the installation.

13. Security Clearance/Background Check. When applicable all personnel performing on this SOO will have a security clearance/background check equivalent to the requirements listed in the contract. Personnel will complete the appropriate documentation (SF-85, Questionnaire for Non-Sensitive Positions or SF-86, Questionnaire for National Security Positions) through National Background

Investigation Services (NBIS) website. Documentation of a completed/adjudicated application is required prior to issuance of a Common Access Card (CAC).

13.1 Controlled/Restricted Areas. The Contractor shall implement local base procedures for entry to Air Force controlled/restricted areas where contractor personnel will work. The Contractor must request specific access to Restricted/Controlled Areas through the appropriate government representative at least 2 weeks prior to requiring access. The government representative will ensure access to

Restricted/Controlled Areas is approved by owning agency and that any required training and Entry Authority Lists (EALs) are completed prior to contractor personnel entering the Restricted/Controlled Area. The Contractor is responsible for ensuring all personnel accessing the Restricted/flightline Controlled Area meet all access requirements. The contractor will be provided a format for the EAL as needed.

When applicable an AF Form 2586, Unescorted Entry Authorization Certificate, must be completed and signed by the sponsoring agencies Security Manager before a

Restricted Area Badge will be issued.

13.2 Controlled Unclassified Information. The contractor shall comply with DoDI

5200.48_DAFI16-1403, Controlled Unclassified Information, for identification, protection, and training requirements of CUI. The contractor shall be responsible for training their personnel and accomplishment of the out-processing procedures identified in DoDI 5200.48_DAFI16-1403. The contractor shall comply with DoDM

5400.07_AFMAN33-302, Freedom of Information Act (FOIA) Program, requirements.

Unclassified DoD information not approved for public release on non-DoD

Information Systems will be protected IAW DoDI 8582.01, Security of Non-DoD

Information Systems Processing Unclassified Nonpublic DoD Information.

13.3 Foreign Disclosure. Due to the nature of the MHAFB mission, foreign integration and sensitivity of information and materials, the contractor will ensure all personnel are aware of and comply with foreign disclosure procedures. Release of CUI and

Classified Military Information must be approved by the 366 FW Foreign Disclosure

Officer (FDO).

13.4 Operations Security (OPSEC). The contractor shall comply with 366 FW OPSEC requirements and countermeasures to protect critical information as defined in AFI

10-701, Operations Security. Contractors shall receive unit specific OPSEC briefing prior to the start of work. Briefing documentation must be completed by the respective unit OPSEC coordinator. The unit OPSEC personnel will provide guidance on protecting critical information, training materials and other instructions as needed. The contractor will comply with the 366 FW OPSEC Policy that imposes a

100% shred requirement of all government related paper products using NSA approved devices only.

13.5 Antiterrorism (AT). IAW DFARS 252.204-7004, Antiterrorism Awareness Training for

Contractors, and DoDI O-2000.16 Volume 1, DoD Antiterrorism Program

Implementation: DoD 10.5.1 10.5.1 Antiterrorism Standards, contractor personnel who require routine physical access to MHAFB shall complete Level I AT Awareness

Training within 30 days of requiring access and annually thereafter. Routine physical access is defined as any contractor issued a Common Access Card (CAC), any contractor having installation access for a year or more, any contractor requiring a security clearance, or any contractor requiring access to specific secure areas (e.g., SAPF, SCIF, etc.).

13.5.1 Level I AT training shall be completed through a DoD-sponsored/certified computer or web-based distance learning instruction, or under the instruction of a

Level I AT Instructor. Contractor personnel can complete DoD Level I AT Training at https://jko.jten.mil/. If the Contractor has personnel who can’t access the DoD Level I

AT Training site, they notify the COR to arrange access to the training site or to coordinate other Level I AT Training.

13.5.2 The prime contractor must maintain copies for all Certificates of Completion for

AT Level I, and the appropriate Contracting Officer Representative will conduct checks prior to initial installation access and annually thereafter, to ensure all personnel have completed the training.

13.5.3 All personnel, to include contractors, on MHAFB will comply with directed/implemented Force Protection Condition (FPCON) and/or AT measures, unless specifically exempted by the 366 FW Commander (CC). Contractor personnel will submit requests for exceptions to FP/AT Measures through the COR, who will submit the request to 366 FW Antiterrorism Officer (ATO) for submittal to 366 FW/CC.

13.5.4 During periods of increased threat or raised FPCONs, contractor access to the installation, or specific parts of the installation, may be limited or denied. The COR will, when possible, notify contractor personnel before the limitations/restrictions are implemented. Contractor personnel will coordinate with the COR regarding the possible effects limited/restricted access will have on contract completion. Contractor personnel will coordinate with the COR on assignment of Mission Critical Contractor status as needed.

13.5.5 During periods of increased threat or raised FPCONs, personnel, to include contractors, may be required to be escorted while on MHAFB. When being escorted, personnel will always remain with their escort. If personnel become separated from their escort, they will remain where they are and notify the 366 Security Forces

Squadron (SFS) at 208-828- 2256/2257/2258.

13.5.6 The Contractor shall include the DFARS 252.204-7004, Antiterrorism Awareness

Training for Contractors, clause as well as all other above identified AT items, in all subcontracts, including subcontracts for commercial items, when subcontractor performance requires routine physical access to MHAFB.

14. Reporting Requirements. Contractor personnel shall report to an appropriate authority any information or circumstances of which they are aware may pose a threat to the security of DoD personnel, contractor personnel, resources, and classified or unclassified defense information. Contractor employees shall be briefed by their immediate supervisor upon initial on-base assignment.

15. Physical Security. The Contractor shall be responsible for safeguarding all government property and controlled forms provided for contractor use. At the end of each work period, all government facilities, equipment, and materials shall be secured.

15.1 Key Control/Access Badge Control. The Contractor shall establish and implement methods of making sure all keys/badges issued to the contractor by the Government are not lost or misplaced and are not used by unauthorized persons. The Contractor shall not duplicate any keys issued by the Government.

15.2 Traffic Laws. The Contractor and its employees shall comply with base traffic regulations.

15.3 Weapons, Firearms, and Ammunition. Contractor employees are prohibited from possessing weapons, firearms, or ammunition, on themselves or within their contractor-owned vehicle or privately-owned vehicle while on DOD Installations.

15.4 Domestic Violence/Lautenberg Amendment. Contractor personnel who have duties in, have access to, or are otherwise involved in the storage, issue, disposition of, or transporting firearms or ammunition shall complete DD Form 2760, Qualification to

Possess Firearms or Ammunition, annually. The DD Forms 2760 shall be maintained by the CM and be made available to the KO and COR office upon request. Any person who has been convicted of a crime of domestic violence is not eligible to perform these duties. All personnel have an affirmative, continuing obligation to inform their supervisors if they have, or later obtain, a qualifying conviction. Candidates selected to fill these positions certify they have not been convicted of a crime of domestic violence, or who is subject to a protective order for domestic violence prior to assuming the duties of the position. These activities are covered by 18 U.S.C. § 922.