SOO-Advertising (Draft).docx
DOCX document 24 KB Posted
- Solicitation number
- FA489726SS900
About this file
This is a Statement of Objectives (SOO) for advertising and website development services for the Gunfighter Skies 2026 Airshow at Mountain Home Air Force Base. The contract period runs from award through May 15-17, 2026, with performance targeting the Idaho markets of Caldwell, Nampa, Meridian, Boise, Kuna, Mountain Home, and Twin Falls. The primary objective requires contractors to establish advertising campaigns utilizing radio and television stations in the identified regions. Additional optional objectives include developing a professional, user-friendly website with alert messaging capabilities via cell phone and email, implementing billboard advertising with contractor recommendations on placement and quantity, and establishing social media presence across Facebook, Instagram, and other relevant platforms with cross-posting coordination to official Mountain Home Air Force Base accounts. The estimated project magnitude is $20,000-$40,000, with the work limited to certified small businesses.
All advertising content, website updates, and social media materials must be derived from or approved by the 366 Public Affairs office and the Airshow Director prior to release on any platform. The contractor must demonstrate capability to manage dynamic content updates as the airshow dates approach and provide live information tracking. This is currently a pre-solicitation/sources sought notice for market research purposes only, with no contract award anticipated from responses. The Department of the Air Force Air Combat Command is the contracting agency, and interested small businesses—including Woman-Owned Small Business, Small Disadvantaged Business, HUBZone, and Service-Disabled Veteran-Owned Small Business entities—should submit responses of no more than three pages including company information, CAGE code, and detailed capability statements.
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Text version
STATEMENT OF OBJECTIVES (SOO)
Mountain Home Airforce Base Gunfighter Skies 2026
1. Purpose:
The purpose and intent of this SOO is to identify the performance objectives required for the advertisement and creation of the official website for Gunfighter Skies Airshow 2026. All performance objectives are identified in section 4. The contractor upon submission of their quote is expected to provide a detailed scope of work on how they intend to meet the government’s objectives.
2. Mission:
The mission of Gunfighter Skies 2026 is to foster community morale and enhance public understanding of the U.S. Air Force's mission, values, and capabilities through an engaging local event.
3. Period and Place of Performance:
The contractor shall focus on reaching the markets of Caldwell, Nampa, Meridian, Boise, Kuna, Mountain Home, and Twin Falls Idaho. Performance shall begin upon contract award and shall be through the Gunfighter Skies Airshow 15-17 May 2026.
4. Performance Objectives: The main performance objectives shall be to advertise utilizing radio and TV stations within the area identified in Paragraph 3. The government will hold the option of utilizing billboard advertising as well as website development and management should it be determined to be in the government’s best interest either at the time of award or shortly after.
4.1. OPTION: The contractor shall build a professional website to showcase the Gunfighter Skies Airshow. This website shall be user friendly and allow users to sign up for alert messaging through cell phones and/ or email. The contractor shall be capable of updating the website as the show dates get closer to track live updates as it relates to show information. Content on the website will be derived from the 366 Public Affairs (PA) office with some allowance for the contractor to create content with approval from the 366 PA office.
4.2. OPTION: The contractor shall set up advertising in the respective areas of the place of performance identified in paragraph 3 to include billboard advertisements. The contractor shall identify in their scope of work with their quote how many billboards and in what locations they would recommend would to reach the biggest audience.
4.3. The contractor shall set up advertising in the respective areas of the place of performance identified in paragraph 3 to include Television and Radio advertisements. The contractor shall identify in their scope of work with their quote how many what radio and TV channels they will be utilizing along with the duration of the messages/videos with the repeating intervals.
4.4. The contractor shall set up and manage a social media presence focusing on Facebook, Instagram, and any other social media platform that they deem in their professional opinion to be relevant to reaching the targeted audience. The contractor shall ensure cross posting with the other official Mountain Home Airforce Base social media pages.
5. Operating Constraints:
The contractor shall work closely with the 366 PA and Airshow Directors Team to ensure continuity in messaging. All final work must be approved by the Airshow Director prior to release of any information on any platform (Radio, TV, Billboard, etc.)
File details come from the government source that posted it. Updated .