Solicitation_Synopsis_NEC_IDIQ .pdf

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National Education Campaign & Outreach Contract Pre-Solicitation Notice
Solicitation number
250283
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This document is a Pre-Solicitation Notice for the National Education Campaign & Outreach Contract (NEC) Indefinite Delivery, Indefinite Quantity (IDIQ) contract issued by the Centers for Medicare and Medicaid Services (CMS).

CMS intends to release a solicitation for a multiple award IDIQ contract to provide a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. The IDIQ will primarily focus on CMS outreach, education, and communication campaign efforts coordinated with stakeholders at national, regional, state, and local levels. This will be a full and open competition with an estimated 4-6 awards. The period of performance is estimated to be September 1, 2025 - September 31, 2032. The applicable NAICS code is 541810 - Advertising Agencies. The formal solicitation package is anticipated to be available in mid-October 2024.

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DEPARTMENT OF HEALTH & HUMAN SERVICES

Centers for Medicare & Medicaid Services

7500 Security Boulevard, Mail Stop B3-30-03

Baltimore, Maryland 21244-1850

Office of Acquisition & Grants Management

DATE: September 16, 2024

SUBJECT: Synopsis – Pre-Solicitation Notice for the National Education Campaign & Outreach Contract (NEC) Indefinite Delivery, Indefinite Quantity (IDIQ)

The Centers for Medicare and Medicaid Services (CMS) intends to release a solicitation for the award of a multiple award IDIQ contract to provide the CMS with a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. This IDIQ will primarily focus on conducting a full range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level.

This procurement will be a full and open competition. It is anticipated that four (4) to six (6) awards will be made. The period of performance for this IDIQ is estimated at September 1, 2025 – September 31, 2032. The NAICS code applicable to this procurement is 541810- Advertising Agencies.

It is anticipated that a formal solicitation package will be available mid October 2024.

Questions related to this synopsis should be referred to the Contract Specialist, Deanna Kuehn at Deanna.Kuehn@cms.hhs.gov and the Contracting Officer, Deborah Lester at Deborah.Lester@cms.hhs.gov with “NEC IDIQ Pre-Solicitation Notice” in the subject line.

mailto:Deanna.Kuehn@cms.hhs.gov mailto:Deborah.Lester@cms.hhs.gov

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