SOL-294-17-000006.pdf

SOL-294-17-000005

SOLICITATION, OFFER AND AWARD

1. THIS CONTRACT IS A RATED

ORDER UNDER DPAS (15 CFR 700)

RATING PAGE OF PAGES

3 87

2. CONTRACT NUMBER 3. SOLICITATION NUMBER

4. TYPE OF SOLICITATION

SEALED BID (IFB)

X NEGOTIATED (RFP)

5. DATE ISSUED

02/17/2017

6. REQUISITION/PURCHASE NUMBER

REQ-294-17-000024

7. ISSUED BY CODE USAID/WBG 8. ADDRESS OFFER TO (If other than Item 7)

USAID/West Bank and Gaza U.S. Embassy 9700 Tel Aviv Place Washington, D.C. 20521-9700

NOTE: In sealed bid solicitations "offer" and "offeror" mean "bid" and "bidder".

Proposals are due electronically to the address shown in Section L

SOLICITATION

9. Sealed offers in e l e c t r o n i c c o pies for furnishing the supplies or services in the Schedule will be received at the place specified in Item 8, must be transmitted as described in SECTION L of this solicitation until 08:00 AM local time

(Hour)

05 APRIL 2017

(Date)

CAUTION: LATE Submissions, Modifications, and Withdrawals: See Section L, Provision No. 52.214-7 or 52.215-1. All offers are subject to all terms and conditions contained in this solicitation.

10.

FOR

A. NAME

Jason Gilpin Maya Khouny

B. TELEPHONE (NO COLLECT CALLS) C. E-MAIL ADDRESS

jgilpin@usaid.gov mkhouny@usaid.gov

AREA CODE NUMBER

972 03 511 4665

EXT.

11. TABLE OF CONTENTS

(X) SEC. DESCRIPTION PAGE(S) (X) SEC. DESCRIPTION PAGE(S)

PART I - THE SCHEDULE PART II - CONTRACT CLAUSES

X A SOLICITATION/CONTRACT FORM 3-5 X I CONTRACT CLAUSES 42-59

X B SUPPLIES OR SERVICES AND PRICES/COSTS 7-8 PART III - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACH.

X C DESCRIPTION/SPECS./WORK STATEMENT 9-16 X J LIST OF ATTACHMENTS 60

X D PACKAGING AND MARKING 17-18 PART IV - REPRESENTATIONS AND INSTRUCTIONS

X E INSPECTION AND ACCEPTANCE 19 X

K

REPRESENTATIONS, CERTIFICATIONS AND

OTHER STATEMENTS OF OFFERORS 61

X F DELIVERIES OR PERFORMANCE 20-24

X G CONTRACT ADMINISTRATION DATA 25-29 X L INSTRS., CONDS., AND NOTICES TO OFFERORS 64-82

X H SPECIAL CONTRACT REQUIREMENTS 30-41 X M EVALUATION FACTORS FOR AWARD 83-87

OFFER (Must be fully completed by offeror)

NOTE: Item 12 does not apply if the solicitation includes the provisions at 52.214-16, Minimum Bid Acceptance Period.

12. In compliance with the above, the undersigned agrees, if this offer is accepted within calendar days (60 calendar days unless a different period is inserted by the offeror) from the date for receipt of offers specified above, to furnish any or all items upon which prices are offered at the price set opposite each item, delivered at the designated point(s), within the time specified in the schedule.

13. DISCOUNT FOR PROMPT PAYMENT

(See Section I, Clause No. 52.232.8)

10 CALENDAR DAYS (%) 20 CALENDAR DAYS (%) 30 CALENDAR DAYS (%) CALENDAR DAYS (%)

14. ACKNOWLEDGEMENT OF AMENDMENTS

(The offeror acknowledges receipt of amendments to the SOLICITATION for offerors and related documents numbered and dated):

AMENDMENT NO. DATE AMENDMENT NO. DATE

15A. NAME

AND

ADDRESS

OF

OFFEROR

CODE

FACILITY 16. NAME AND TITLE OF PERSON AUTHORIZED TO SIGN OFFER

(Type or print)

15B. TELEPHONE NUMBER 15C. CHECK IF REMITTANCE ADDRESS

IS DIFFERENT FROM ABOVE - ENTER

SUCH ADDRESS IN SCHEDULE.

17. SIGNATURE 18. OFFER DATE

AREA CODE NUMBER EXT.

AWARD (To be completed by government)

19. ACCEPTED AS TO ITEMS NUMBERED 20. AMOUNT 21. ACCOUNTING AND APPROPRIATION

22. AUTHORITY FOR USING OTHER THAN FULL AND OPEN COMPETITION:

10 U.S.C. 2304 (c) ( ) 41 U.S.C. 253 (c) ( )

23. SUBMIT INVOICES TO ADDRESS SHOWN IN

(4 copies unless otherwise specified)

ITEM

24. ADMINISTERED BY (If other than Item 7) CODE 25. PAYMENT WILL BE MADE BY CODE

26. NAME OF CONTRACTING OFFICER (Type or print)

Jason J. Gilpin

27. UNITED STATES OF AMERICA

(Signature of Contracting Officer)

28. AWARD DATE

IMPORTANT - Award will be made on this Form, or on Standard Form 26, or by other authorized official written notice.

AUTHORIZED FOR LOCAL REPRODUCTION

Previous edition is unusable

STANDARD FORM 33 (Rev. 9-97)

Prescribed by GSA - FAR (48 CFR) 53.214(c)

CONTINUATION SHEET REFERENCE NO. OF DOCUMENT BEING CONTINUED

PAGE OF

5 87

NAME OF OFFEROR OR CONTRACTOR

ITEM

NO.

SUPPLIES/SERVICES

QUANTIT

Y

UNI

T

UNIT PRICE

(E)

AMOUNT

Delivery Location Code:

USAID/West Bank and Gaza 9700 Tel Aviv Place Washington, D.C. 20521-9700

To implement the USAID West Bank and Gaza Outreach and Communications Contract.

TABLE OF CONTENTS

ANNOUNCEMENT LETTER

SECTION A - SF-33 COVER SHEET

TABLE OF CONTENTS

SECTION B - SUPPLIES OR SERVICES AND PRICES/COST

SECTION C - DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

SECTION D - PACKAGING AND MARKING

SECTION E – INSEPCTION AND ACCEPTANCE

SECTION F – DELIVERIES OR PERFORMANCE

SECTION G – CONTRACT ADMINISTRATIVE DATA

SECTION H – SPECIAL CONTRACT REQUIREMENTS

SECTION I – CONTRACT CLAUSES

SECTION J – LIST OF ATTACHMENTS

SECTION K – REPRESENTATIONS, CERTIFICATIONS

SECTION L – INSTRUCTIONS TO OFFERORS

SECTION M – EVALUATION FACTORS FOR AWARD

THE SCHEDULE

SECTION B

SUPPLIES OR SERVICES AND PRICES/COST

B.1 PURPOSE

The purpose of this contract is to work with USAID West Bank and Gaza to implement its communication strategy that will increase public awareness and disseminate information about USAID assistance to both Palestinian and global audiences in order to promote a better understanding, appreciation, and sustained support for USAID’s foreign assistance among all stakeholders both in and outside of the West Bank and Gaza.

B.2 CONTRACT TYPE

This contract contemplated is a labor-hour commercial contract. This solicitation is open only to local firms based in the West Bank, E. Jerusalem or Gaza.

B.3 LABOR HOUR FIXED FEE CONTRACT

(a) The total price for the performance of the work required hereunder, is $XXXXXX for the Base period.

(b) Within the total price specified in paragraph (a) above, the amount currently obligated and available for reimbursement of allowable costs incurred by the Contractor for performance hereunder is $XXXXXXX. The Contract shall not exceed the aforesaid obligated amount.

(c) Funds obligated hereunder are anticipated to be sufficient through XXXXXX, 201X.

B.4 PRICE SCHEDULE

(a) CONTRACT EXPENSE CATEGORIES, BASE PERIOD – 3 YEARS

Labor Hours Fully Burdened $XXXXX Other Direct Costs $XXXXX Total: $XXXXXX

(b) OPTIONS

USAID intends to award the obligation under a contract for the base period only. USAID has a unilateral right to exercise option years.

OPTION YEARS. This contract will be effective September XX, 2017. The contract period will expire September XXX, 2020. Option One (September XX, 2020 to September XX, 2021) and Option Two (September XX, 2021 to September XX, 2022) may be exercised by the government 60 days prior to commencement of each option period. The government contact person for all contract notifications is the Contracting Officer.

Options Timeframe Labor ODC Amount Option One Two (1) Year $XXX $XXX $XXX Option Two One (1) Year $XXX $XXX $XXX

END OF SECTION B

SECTION C

DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 INTRODUCTION

The United States Agency for International Development (USAID) carries out U.S. foreign policy by promoting broad-scale human progress at the same time it expands stable, free societies, creates markets and trade partners for the United States, and fosters good will abroad. USAID extends help from the American people to achieve results for the poorest and most vulnerable around the world. In the West Bank and Gaza, USAID has provided more than $5.2 billion in foreign assistance since 1994.

Under the Foreign Assistance Act of 1961, USAID has a responsibility to inform host country audiences about the assistance provided by U.S. taxpayers. Through the Development Outreach and Communication Team (hereafter referred to as DOC), USAID’s West Bank and Gaza Mission (hereafter referred to as “The Mission”) implements a comprehensive outreach and communications strategy to disseminate information to the Palestinian and international public about U.S. foreign assistance in the West Bank and Gaza.

The Mission’s outreach and communications strategy utilizes various means to convey this message, including publicity and media campaigns, events and community outreach activities, web and social media engagement, print and broadcast media products, outdoor advertising, and brand collateral. Regardless of the medium, a high priority is placed on audience engagement and communicating the message that USAID assistance is from the American people.

DOC independently measures the effectiveness of outreach campaigns and activities through mechanisms such as public opinion surveys and focus groups. Surveys provide insight into public perceptions about USAID and the USAID brand. A 2014 survey of public perceptions, for example, indicated that only 54.5% of Palestinians was aware that the American people, through USAID, provide development assistance in the West Bank and Gaza. This suggests that the USAID West Bank and Gaza Mission should continue to focus on public engagement and identify fresh, innovative strategies to convey USAID messaging to target audiences.

C.2 GOALS AND OBJECTIVES

GOAL: The goal of this contract is to increase public awareness and disseminate information about USAID assistance to both Palestinian and global audiences. The aim is to promote a better understanding, appreciation, and sustained support for USAID’s foreign assistance among all stakeholders both in and outside of the West Bank and Gaza.

The objectives are:

● Raise understanding and awareness about U.S. foreign assistance abroad;

● Convey to Palestinian audiences the positive impact USAID activities have in the

West Bank and Gaza;

● Inform American and global audiences about the positive impact of U.S. foreign assistance; and

● Support outreach and communications of USAID’s programs and activities in the West Bank and Gaza.

The Contractor will support USAID/West Bank and Gaza by producing and disseminating public information about Mission programs/projects/activities and promoting a better understanding of USAID programs, projects, and activities.

C.3 SCOPE

The Contractor will work closely with the Mission’s DOC to implement the USAID Mission’s outreach and communications plan. The Contractor will implement activities under six key components (see Section C.4) to achieve the established results. This includes delivering services for: (1) public relations, (2) media relations, (3) event management, (4) digital and social media engagement, (5) photography and video production, and (6) translation and interpretation services.

The Contractor will design and implement public awareness campaigns, media and social media campaigns, and/or PR campaigns to increase public recognition of USAID assistance in the West Bank, Gaza, and Israel. The Contractor will also organize public outreach events, community-based events, and media outreach activities to enhance the relationship between USAID, the media, and the general public. The Contractor is required to have a strong understanding of the operating environment, local culture, and prevailing sentiments of the target audience, and must demonstrate that it can execute the USAID/West Bank and Gaza outreach communications strategy in a way that most effectively conveys USAID messages to the target audience(s). The Contractor will conduct focus groups studies to assess public sentiments and perceptions concerning the designs and messages of the public campaign ads and outreach materials.

The Contractor must be flexible and adjust communication approaches, messages and target groups to meet USAID’s needs according to an often rapidly changing political environment.

It is essential for the Contractor to develop a good understanding of USAID’s work in the West Bank, Gaza, as well as Israel. The Contractor must develop a firm understanding of, and adherence to, U.S. government policies, such as USAID’s Branding and Marking Policy (see Attachment J.4). The Contractor must balance multiple priorities, delivering high quality products and services according to timelines agreed with USAID.

The Contractor must identify compelling ways to reach the target audiences outlined below.

Outreach activities generally build on and support existing USAID project activities and are executed in close cooperation with the technical offices and USAID implementing partners.

Nevertheless, the Contractor will propose unique, innovative, and creative opportunities to promote USAID messages to audiences in the West Bank and Gaza. The Contractor must be effective, creative, and innovative in implementing the communication plan. The Contractor’s staff must also possess strong networking and interpersonal skills.

As the outreach focuses on Palestinians, most messages will be disseminated in Arabic, although most materials produced by this contract must be available in both English and Arabic. USAID’s Contracting Officer’s Representative (COR) will provide the Contractor direction on which contract products shall be produced in which language. In addition, some outreach may be focused on Israelis, with messages disseminated in Hebrew, so some materials produced by this contract may be required by the COR to be produced in Hebrew.

Some outreach may be designed for international audiences, with messages disseminated only in English, so some materials produced by this contract may be required by the COR to be only produced in native-fluency English as well.

Target Audiences:

● The Palestinian public, including (but not limited to): youth between ages 16-35, women, and marginalized communities;

● Palestinian media, including both traditional (print and broadcast) and digital media;

● The Israeli public; and

● The American public

C.4 CONTRACT COMPONENTS

1. Public Relations Public relations are based on relationships and audience engagement. USAID engages with the public through different channels, including public events, community-based outreach, and publicity campaigns. All have a strong impact on increasing public recognition of the USAID brand. DOC employs these strategies to highlight USAID assistance, increase recognition of the USAID brand, and to cultivate positive attitudes toward U.S. Government assistance in the West Bank, Gaza, and Israel.

Deliverables:

a. Bi-annually, the Contractor will design and develop a publicity campaign plan focusing on USAID activities. The Contractor will utilize effective strategies to communicate USAID messaging to identify target groups with the aim of enhancing awareness and perceptions of USAID activities. It is expected that a number of different communication approaches will be applied including, but are not limited to, the following:

- Print and broadcast media: radio, TV, billboards, newspapers, digital/industry publications, and other appropriate methods.

- Earned media: news releases, story placements, and other appropriate methods.

- Targeted media: presentations, webinars, events, roundtable discussions with media and community representatives, and other appropriate methods.

- Grassroots and community events/activities, and other appropriate methods.

- Web and social media and other appropriate methods.

b. Under the technical direction of the Contracting Officer’s Representative (COR), the Contractor will design campaigns, develop themes and messaging, and produce all necessary campaign elements, by utilizing, if needed, the services of graphic designers, photographers, video production firms, printers, and other service providers. The Contractor may also plan and coordinate community and media events and activities, if included in the campaign.

c. The Contractor will, with prior approval by the COR, procure high-quality branded promotional items for distribution to project beneficiaries and partners at public events and outreach activities. The Contractor, with the COR’s approval, will suggest the types of promotional items most suitable for these events and activities. Items can include t-shirts, pens, school bags, soccer balls, notebooks, etc. and will be marked with the USAID brand in full compliance with ADS 320 and the USAID Graphic Standards Manual (located at https://www.usaid.gov/branding/resources).

e. Develop community relations in key areas where USAID assistance is not widely recognized.

f. Plan and implement public and community-based events to highlight USAID projects and activities.

2. Media Relations A strong relationship with the media is invaluable for maximizing coverage of USAID activities. The Contractor must have good rapport with Palestinian and Israeli media outlets to effectively communicate USAID’s message. Additionally, media outreach activities serve to inform the media of USAID activities, create a positive relationship with Palestinian, Israeli, and international media, including pan-Arab media outlets, and foster media interest in covering USAID events and activities. These activities will generate increased understanding among the local and regional public of USAID’s assistance in the West Bank and Gaza.

Deliverables:

a. In coordination with the COR and DOC, the Contractor will produce and publish and/orbroadcast success stories and project features annually in local newspapers, radio, and TV, and/or design special paid newspaper ads or inserts to showcase USAID’s assistance activities. The Contractor will purchase newspaper space and broadcast time for USAID ads and USAID project and program features on Palestinian media, and if appropriate, international media, at fair and reasonable market rates.

b. The Contractor will identify journalists and organize visits to USAID projects for Palestinian and international journalists and community representatives, as requested. The Contractor will also invite Palestinian and, if specifically requested, international print, and electronic media to cover USAID public outreach and community-based events. The Contractor will provide media analysis reports after organized events.

c. The Contractor will organize press roundtables, interviews, or other opportunities for the press to interact with USAID/West Bank and Gaza staff to inform their audiences of ongoing and planned activities; organize press conferences and press visits to USAID projects, and facilitate a high degree of interaction between the media and USAID staff, partners and beneficiaries.

d. When requested, the Contractor will create effective public service announcements featuring USAID assistance in the West Bank and Gaza for broadcasting on Palestinian radio and television.

e. The Contractor will translate and distribute press releases to local and international media.

f. The Contractor will advise DOC on regional Arab, Palestinian, Israeli, and international media’s portrayal of U.S. government assistance. The Contractor will assist in developing better engagement between USAID and select regional media outlets. The contractor will develop regional media outreach approaches employing various tools, such as social media and video news releases on USAID projects for broadcasting on Arab satellite stations. The

Contractor will work with DOC on newspaper features about USAID assistance to Palestinians for placement in international Arab newspapers.

g. The Contractor will provide daily monitoring of Palestinian and Israeli media that feature USAID-supported activities (including daily newspaper, television, digital, social media, and radio coverage on USAID assistance in the West Bank and Gaza) and provide English summaries of said coverage along with a weekly summary and full translation when requested. In addition to providing monitoring, the Contractor will make its own assessments of the coverage and suggest communication strategy modifications to improve the volume and tone of media coverage of USAID activities. The Contractor will provide a monthly statistical analysis of media coverage.

h. The Contractor will subtitle television footage and, if requested by DOC, and, with the direction of the COR, the Contractor will secure usage rights from media sources for USAID to use news reports on its web or social media platforms.

3. Event Management USAID often organizes events to highlight project milestones or engage with local communities. Events fall into two categories: (1) public outreach events and (2) community-based events.

Public outreach events include, but are not limited to, project inaugurations, groundbreaking ceremonies, signing ceremonies, and project close outs. These events communicate USAID program milestones to the Palestinian people and generate positive media coverage.

Community-based events include Palestinian Mothers’ Day celebrations, International Youth Day events, community sports events, school outreach activities, and trainings and contests in sports, arts, IT, and media. Community-based events aim to increase awareness of USAID assistance and engendering positive attitudes towards USAID and the USAID brand, provide channels for direct communication between USAID and beneficiaries, and positively influence the way USAID is perceived. The community-based approach of communication and outreach is particularly effective in rural communities that rarely have opportunities to host high-level events with USAID representatives, community members, and local journalists. The activities target specific population segments, such as women and youth, and should utilize USAID activities and milestones as a backdrop for the events.

Deliverables:

a. Work together with the COR and DOC to create a work plan for events. Public outreach events should correspond to USAID program activities, deliverables, and milestones while community-based events should target communities where awareness of USAID assistance is low. Community-based events should reflect geographical distribution of the West Bank and Gaza and target a wide range of demographic groups.

b. Design and implement events, as stated in the work plan, and approved by the COR.

Coordinate all events planning with DOC, USAID technical offices, and implementing partners to ensure the success of the event, wide media coverage, and increased beneficiary awareness of the projects. Oversee logistical arrangements and ensure that all elements follow USAID branding guidelines. Community-based events should reflect geographical distribution of the West Bank and Gaza, targeting a wide range of demographic groups. For each event, the Contractor will be completely responsible for the planning, organization, setup, management and cleanup/closing of each event.

c. Assure appropriate press coverage for each event in the major outlets. The Contractor will endeavor to attain coverage in regional Arab and international media outlets whenever events warrant wider coverage. Press coverage can include press releases, interviews, and news and features articles in traditional and online media.

d. Respond to ad-hoc requests by the COR to meet urgent outreach needs, including designing and implementing public outreach events not included in the bi-monthly plan.

4. Digital and Social Media Engagement The USAID/West Bank and Gaza website (https://www.usaid.gov/west-bank-and-gaza), as well as other web and social media platforms, are important tools for informing both local Arabic-speaking and international audiences of USAID assistance. DOC utilizes a number of social media platforms (including, but not limited to, Facebook™, Twitter™, and YouTube™) to reach a diverse audience that includes youth, journalists, researchers, and the international community. Social media approaches will routinely be assessed and techniques will be adjusted accordingly to keep pace with technological advancements and current trends to continually increase traffic and audience engagement.

Deliverables:

a. In coordination with the COR and DOC, the Contractor will create effective digital outreach activities such as developing content for the Mission’s Facebook™, Twitter, and YouTube™ handles as well as the USAID blog and other appropriate mediums.

b. The Contractor will develop a plan to attract and retain viewers to USAID web and social media outreach platforms.

c. Based on studies and surveys conducted by independent organizations on Palestinian social media habits, the Contractor will advise DOC on web and social media habits of Palestinian, Israeli, and other target audiences.

5. Photography and Video Services Photography and video are important for documenting public relations and outreach events, and will be used in subsequent press coverage and other USAID communications and outreach materials.

Deliverables:

a. Provide professional photography and video services on a timely basis to document public events and outreach activities. Photographic services will be provided as requested by the COR. Photographs and videos provided by the Contractor will be of professional print quality with proper captions for each event and shooting assignment. Upon request of the COR for select images from select events, the Contractor will be required to send those images by 18:00 on the same day of the event to DOC for social media postings, and if specified, to designated media contacts.

b. Provide photography and/or video production services to develop storytelling products highlighting the beneficiaries or recipients of USAID assistance. In addition, the Contractor will document the role of the project partners, government agencies, and project staff.

c. Provide photography and/or video production services for publicity campaigns such as International Women’s Day and Global Entrepreneurship Week. Products can include outdoor advertising or short videos for social media engagement. The Contractor will collaborate closely with the COR and DOC to produce relevant, visually impactful products that follows current marketing and digital engagement trends among targeted audiences.

d. USAID will own exclusive rights to all photographic and film materials produced by the Contractor. The Contractor is responsible for securing authorizations from the individuals photographed or filmed, and in some cases, the USAID implementing partner organization’s authorization, to use the images in USAID publications, website, and all other forms of communication USAID wishes to utilize.

e. Photos and videos will be delivered to the USAID/WBG offices in Tel Aviv in a timely fashion accompanied by all necessary documentation such as shot list of video footage in English and the photo projects should be accompanied with a general description of the photographs and include proper credit to the photographer.

f. The Contractor must subtitle film footage in Arabic, Hebrew, and/or English.

6. Translation and Interpretation Services USAID public outreach documents and materials, such as fact sheets, success stories, and website materials and videos, are often produced in English, Arabic, and Hebrew. These materials require professional translation from English to Arabic or Hebrew and vice versa.

Periodically, USAID may also need interpretation at public events and during project site visits. Translation and interpretation services must be provided by a professional translator.

Deliverables:

a. Provide translation services for public outreach materials and documents, at public events and site visits, and when requested by the COR.

b. The translation must be performed by a translator with a native-fluency capability in English, Arabic and/or Hebrew.

C.5 KEY PERSONNEL REQUIREMENTS

1. Account Manager The Account Manager will provide technical leadership and managerial oversight for the contract on behalf of the Contractor. Hence, the Account Manager will have a strategic overview of the main components of the work and will lead project delivery teams that will ensure timely planning, proper execution, and detailed reporting of work plans to meet the set goals, all aligned with the tasks identified according to the contract and the event objectives agreed upon with USAID. The Account Manager will directly manage tasks, track actions, facilitate coordination, and provide the output being undertaken by the Contractor and its partners. Furthermore, the Account Manager will work closely with the COR to approve the quality of all produced promotional items, printed materials, digital and broadcast products, and other PR materials. The Account Manager must have:

a. A university degree (Bachelor’s/4 year degree) in journalism, communications, public relations, advertising, or a related field;

b. At least five years of professional experience in designing and implementing communication strategies, carrying out effective advertising and outreach campaigns targeting Arabic speaking audiences, and implementing public relations/media related programs and community initiatives through various mediums (print, broadcast, web/internet/social media); experience in corporate social responsibility approaches is a plus;

c. Demonstrated skills and experience managing programs of similar magnitude and complexity;

d. Excellent communication skills, demonstrated leadership, and the ability to work collaboratively across cultures and technical disciplines; and

e. Native fluency in the Arabic language with professional fluency in English with native fluency proficiency in both Arabic and English in reading and writing is required.

Demonstrated effectiveness, through work samples, in using Arabic in a manner that reaches out to the Palestinian people. Understanding of various dialects in the West Bank and Gaza.

Thorough understanding of the Palestinian culture, norms, trends and social environment.

2. Outreach Specialist The Outreach Specialist must possess the appropriate mix of education and experience, as determined by the Contracting Officer, to achieve Section C.4 of this Statement of Work.

3. Media Specialist The Media Specialist must possess the appropriate mix of education and experience, as determined by the Contracting Officer, to achieve Section C.4 of this Statement of Work.

C.6 ORDERING

Labor hours under this contract will be reimbursed only for reasonable, allocable, allowable hours actually worked under the contract in compliance with all terms and conditions of the contract, as determined and approved by the Contracting Officer or Contracting Officer’s Representative (COR).

Other direct costs under this contract must be approved in writing by the COR before ordering/reservation/purchase of the other direct cost in compliance with all terms and conditions of the contract, or it may not be reimbursed.

END OF SECTION C

SECTION D – PACKAGING AND MARKING

D.1 AIDAR 752.7009 MARKING (JAN 1993)

(a) It is USAID policy that USAID-financed commodities and shipping containers, and project construction sites and other project locations be suitably marked with the USAID emblem. Shipping containers are also to be marked with the last five digits of the USAID financing document number. As a general rule, marking is not required for raw materials shipped in bulk (such as cement, aggregate, etc.), or for semi-finished products which are not packaged.

(b) Specific guidance on marking requirements should be obtained prior to procurement of commodities to be shipped, and as early as possible for project construction sites and other project locations. This guidance will be provided through the cognizant technical office indicated on the cover page of this contract, or by the Mission Director in the Cooperating Country to which commodities are being shipped, or in which the project site is located.

(c) Authority to waive marking requirements is vested with the Regional Assistant Administrators, and with Mission Directors.

(d) A copy of any specific marking instructions or waivers from marking requirements is to be sent to the Contracting Officer; the original should be retained by the Contractor.

D.2 BRANDING STRATEGY

The branding strategy for this contract, as specified in USAID ADS 320.3.2.1 is as follows:

Activity Name: USAID/WBG Outreach and Communications Project

Branding Strategy: The Contractor will use full branding and the USAID tagline “From the American People” on materials and communications, which may be translated into local languages as appropriate. Co-branding and no branding will be only considered on a case-by-case basis as considered appropriate by the Contracting Officer’s Representative (COR) and Contracting Officer (CO).

Desired Level of Visibility: USAID identify must be prominently displayed in: commodities or equipment; infrastructure projects; printed, audio, visual or electronic public communications; studies, reports, publications, web sites, and promotional and informational products; and events.

The Contractor must comply with the requirements of the policy directives and required procedures outlined in USAID Automated Directive System (ADS) 320.3.2 “Branding and Marking in USAID Direct Contracting” at http://www.usaid.gov/ads/policy/300/320; and USAID “Graphic Standards Manual” available at https://www.usaid.gov/branding/resources.

In accordance with ADS 320.3.2 Branding and Marking in USAID Direct Contracts, USAID policy is to require exclusive branding and marking in USAID direct acquisitions. “Exclusive Branding” means that the program is positioned as USAID’s, as showcased by the project name. “Exclusive Marking” means Contractors may only mark USAID-funded programs, projects, activities, public communications, and commodities with the USAID Standard Graphic Identify and, where applicable, the host-country government and ministry symbol or another U.S. Government logo.

It is USAID’s policy that Contractors’ and subcontractors’ corporate identities or logos must not be used on USAID-funded project materials.

As the Mission’s Communications and Outreach Contractor, the Contractor will contact the COR if they notice improper or non-compliant branding and marking practices by USAID implementing partners, or if they have suggestions to improve the Mission’s branding and marking practices.

END OF SECTION D

SECTION E

INSPECTION AND ACCEPTANCE

E.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY

REFERENCE

The following contract clauses pertinent to this section are hereby incorporated by reference (by Citation Number, Title, and Date) in accordance with the clause at FAR “52.232-2 CLAUSES INCORPORATED BY REFERENCE” in Section I of this contract. See FAR 52.252-2 for an internet address (if specified for electronic access to the full text of a clause.

FEDERAL ACQUISITION REGULATION (48 CFR Chapter 1)

NUMBER TITLE DATE

52.246-6 INSPECTION—TIME-AND-MATERIAL AND MAY 2001

LABOR-HOUR

ALTERNATE I APR 1984

E.2 INSPECTION AND ACCEPTANCE

USAID inspection and acceptance of service, reports and other required deliverables or outputs will take place at:

USAID/West Bank and Gaza

SPA/DOC

10th floor, Hamered Street 25 Tel Aviv

ISRAEL

or at any other location where the services are performed and reports and deliverables or outputs are produced or submitted. The Contracting Officer Representative (COR) listed in Section G.3 has been delegated authority to inspect and accept all services, reports and required deliverables or outputs.

END OF SECTION E

SECTION F

DELIVERIES OR PERFORMANCE

F.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY

The following contract clauses pertinent to this section are hereby incorporated by reference (by Citation Number, Title, and Date) in accordance with the clause at FAR “52.252-2 CLAUSES INCORPORATED BY REFERENCE” in Section I of this contract. See FAR 52.252-2 for an internet address (if specified) for electronic access to the full text of a clause.

FEDERAL ACQUISITION REGULATION (48 CFR Chapter 1)

NUMBER TITLE DATE

52.211-8 TIME OF DELIVERY JUN 1997

52.211-9 DESIRED AND REQUIRED TIME OF DELIVERY JUN 1997

52.242-15 STOP-WORK ORDER ALTERNATE I APR 1984

F.2 PERIOD OF PERFORMANCE

The period of performance for this contract will be three years (3) for the base period and one year for each of the two option periods.

F.3 DELIVERABLES

Deliverables are as defined in the attachments of Sections C, J, and F of this contract document.

F.4 PLACE OF PERFORMANCE

The place of performance under this contract is the West Bank, Israel and Gaza.

F.5 PERFORMANCE STANDARDS

The evaluation of the Contractor’s overall performance in accordance with the performance standards set forth in the Statement of Work will be conducted jointly by the Contracting Officer’s Representative (COR) and the Contracting Officer in accordance with the Contractor Performance Assessment Reporting Systems (CPARS) and shall form the basis of the Contractor’s permanent performance record with regard to this contract as required by FAR 42.15 and AIDAR 742.15.

The Contractor’s performance will be evaluated annually and at contract completion, utilizing the following factors:

(1) Quality of Product or Service

(2) Cost Control

(3) Timeliness of Performance

(4) Business Relations

(5) Meeting Small Disadvantaged Business Subcontracting Requirements/Goals (if applicable)

(6) Effectiveness of Key Personnel and Subcontractors

F.6 REPORTS AND DELIVERABLES OR OUTPUTS

In addition to the requirements set forth for submission of deliverables and reports in Sections C, I and J and in the AIDAR clause 752.242‐70, Periodic Progress Reports, the Contractor must submit the following deliverables or outputs to the COR. All reports and other deliverables must be in the English language, unless otherwise specified by the COR. All reports must be submitted in soft copies per the approved format by USAID.

1. Annual Work Plan: The Annual Work Plan will plan for each fiscal year (October through September) of contract performance, and will include suggested guidelines for roles and responsibilities of USAID, implementing partners and the Contractor, and the approval process and timeline for projected tasks under this contract. Within the first 30 days after the award, the Contractor will submit the first Annual Work Plan to the COR for approval. Thereafter, Annual Work Plans must be submitted by 31 August of every subsequent year during contract performance. Annual Work Plans will be developed collaboratively with the DOC team and will describe:

Management and Staffing Plans;

Proposed creative content development activities for the given year;

Corresponding timeline/deadlines for implementing proposed long-term activities;

Detailed budget for implementation;

Information on how the activities will be implemented in a collaborative and coordinated manner with Implementer Partners, Mission technical offices and counterpart organizations;

Proposed annual accomplishments and progress toward achieving objectives as outlined in Statement of Work

The Work Plan is not expected to include outreach support events due to the evolving nature of Mission outreach events. Outreach events will be planned on an ad-hoc basis in coordination with the DOC team.

2. Quarterly and Annual Progress Reports: Quarterly and annual progress reports should include, but not limited to:

Quantitative/qualitative progress made towards the achievement of USAID/WBG’s strategic communication objectives and results over the past quarter or year;

Update on resolution of progress and management issues raised in previous report, summary of new issues arising, and recommendations for resolving new or pending issues;

Media Analysis: The Contractor will provide summaries that detail, through data, the media exposure of USAID over a certain time period in all local media outlets as described in Section C.

Updates on preparation for upcoming events, activities, pending proposals, and status of projects and materials;

Results of any pre- and post-campaign or event surveys, per section C.

Within the first 90 days, the Contractor must submit both a template and approach for quarterly media analysis reports to USAID/WBG COR for approval.

The COR will facilitate regular meetings between the Contractor and the Development Outreach Communication team.

3. Financial Reports: Financial reporting will consist of:

(a) Quarterly Financial Reports. The Contractor will submit quarterly financial reports to the COR, with 10 business days after the conclusion of every fiscal quarter (December 31, March 31, June 30 and September 30). The quarterly financial reports will include the obligations to date, the approved budget, expenditures to date, and the balance remaining. This report will be reviewed against the contract line items.

(b) Annual Expenditure Reports. The Contractor will submit an annual expenditure report to the COR, no later than 30 October of every year on the fiscal year of contract activity (October 1 through September 30). The annual expenditure reports will include, at a minimum, the obligations to date, the approved budget, expenditures to date, and the balance remaining. This report will be reviewed against the Contract line items. On COR request, the annual report may also need to be broken down by sector activity (as necessary). The first annual expenditure report will include all days performed since contract issuance.

(c) Accruals- USAID performs a quarterly accrual exercise at the end of each fiscal year quarter. Contractors are required to submit four (4) quarterly accrual expenditures reports 15 days PRIOR TO the end of every fiscal quarter (December 31, March 31, June 30 and September 30) during contract performance.

4. Press Clipping Report: On a daily basis, when applicable, the Contractor will prepare and provide reports detailing all local media coverage of USAID activities.

Local is defined to mean all coverage in the contract place of performance, F.4.

Additionally if regional or international media outlets report on USAID West Bank and Gaza Mission or its funded activities, such coverage should also be detailed in this report.

5. Final Report: The Contractor will prepare and submit to the COR an electronic version (as a single Word file) of a final completion report which summarizes the accomplishments of this contract, methods of work used, and recommendations regarding unfinished work. The report will be submitted within 60 days after the completion date of this contract. Along with the final completion report, a CD-ROM or flash drive depository of all work produced for USAID, to include (but not limited

to) brochures, photographs, videos, designs and layouts will be provided to the COR.

All electronic and web-based data depositories developed and licenses due to USAID under this contract shall be fully transferred to USAID/WBG upon completion of this contract.

F.7 DEMOBILIZATION PLAN

Timing: Not less than 60 days prior to the completion date of the contract, the Contractor must submit a Demobilization Plan.

The Plan will include, at a minimum, an illustrative Property Disposition Plan addressing all requirements under contractual and local law for the transfer of property; a plan for the phase out of in-country operations; a delivery schedule for all reports or other deliverables required under the award; and a timeline for completing all required actions in the Demobilization Plan, including the submission date of the final Property Disposition Plan to the Contracting Officer.

Both the illustrative and final Property Disposition Plans shall include the inventory schedule required by FAR 52.245-5, a plan for the disposition of property to eligible parties and a timeline for the disposition of such property. In addition, the contractor will describe how all required prime and sub-award audits will be conducted after the demobilization of the contractor. The Demobilization Plan shall be approved in writing by the COR.

F.8 AUTHORIZED WORK DAY/WEEK

The length of the contractor's workday and workweek must be in accordance with the contractor's established policies and practices.

No overtime or premium pay is permitted under this contract unless approved in writing by the Contracting Officer.

F.9 KEY PERSONNEL

The Contractor will furnish the following key personnel identified below, considered essential for implementation of this contract. The Account Manager shall be an employee of the prime Contractor rather than a subcontractor (if applicable):

Key Personnel Positions/Name of Approved Individual:

1. Account Manager/To Be Determined

2. Media Specialist/To Be Determined

3. Outreach Specialist/To Be Determined

(a) The key personnel identified above are considered essential to the work being performed under this contract. The Contractor will remain responsible for providing such key personnel for full‐time performance for the term of this contract unless otherwise agreed to by the Contracting Officer.

(b) Key personnel must be immediately available upon award, unless otherwise approved by the Contracting Officer.

(c) The failure to provide the key personnel designated above may be considered nonperformance unless such failure exists beyond the control, and through no fault or negligence, of the Contractor.

(d) The Contractor must immediately notify the Contracting Officer and the COR of any key personnel’s departure and the reasons therefore.

(e) The Contractor must take steps to immediately rectify the departure of key personnel and propose a substitute candidate for each vacated position along with a budget impact statement in sufficient detail to permit evaluation of the impact on the contract.

(f) The Contractor must not replace any of the key personnel without the written consent of the Contracting Officer and the COR whether provided in advance or by ratification.

[END OF SECTION F]

SECTION G

CONTRACT ADMINISTRATIVE DATA

G.1 CONTRACTING OFFICER'S AUTHORITY

The Contracting Officer is the only person authorized to make or approve any changes in the requirements to this contract and notwithstanding any provisions contained elsewhere in this contract, the said authority remains solely with the Contracting Officer. In the event the Contractor makes any changes at the direction of any person other than the Contracting Officer, the change will be considered to have been made without authority and no adjustment must be made in the contract terms and conditions, including price.

G.2 ADMINISTRATIVE CONTRACTING OFFICER

The Contracting Officer (CO) is as follows:

Mr. Jason Gilpin Contracting Officer USAID West Bank and Gaza;

or, such individual as designated by the West Bank and Gaza Mission’s Supervisory Contracting Officer.

G.3 CONTRACTING OFFICER’S REPRESENTATIVE (COR)

The Contracting Officer’s Representative (COR) for this task order will be designated in writing before award. The Contractor will receive a copy of the COR designation letter which will further define the scope and responsibilities of the COR.

G.4 TECHNICAL DIRECTION

(a) Technical Directions is defined to include:

(1) Written directions to the Contractor which fill in details, suggest possible lines of inquiry, or otherwise facilitate completion of work; drawings, specifications, or technical portions of the work statement;

(2) Provision of written information to the Contractor which assists in the interpretation of drawings, specifications, or technical portions of the work statement;

(3) Review and, where required, provide written approval of technical reports, drawings, specifications, or technical information to be delivered. Technical directions must be in writing, and must be within the scope of the work as detailed in Section B.

(b) The Contracting Officer’s Representative (COR) is authorized by designation to take any or all action with respect to the following which could lawfully be taken by the Contracting Officer, except any action specifically prohibited by the terms of this Contract:

(1) Assure that the Contractor performs the technical requirements of the contract in accordance with the contract terms, conditions, and specifications.

(2) Perform or cause to be performed, inspections necessary in connection with a) above and require the Contractor to correct all deficiencies; perform acceptance for the Government.

(3) Maintain all liaison and direct communications with the Contractor. Written communications with the Contractor and documents shall be signed as "Contracting Officer’s Representative" with a copy furnished to the Contracting Officer.

(4) Issue written interpretations of technical requirements of Government drawings, designs, and specifications.

(5) Monitor the Contractor's production or performance progress and notify the Contractor in writing of deficiencies observed during surveillance, and direct appropriate action to effect correction. Record and report to the Contracting Officer incidents of faulty or nonconforming work, delays or problems.

(6) Obtain necessary security clearance and appropriate identification if access to Government facilities is required. If to be provided, ensure that Government furnished property is available when required.

LIMITATIONS: The COR is not empowered to award, agree to, or sign any contract (including delivery or purchase orders) or modifications thereto, or in any way to obligate the payment of money by the Government. The COR may not take any action which may impact on the contract schedule, funds, scope or rate of utilization of LOE.

All contractual agreements, commitments, or modifications which involve prices, quantities, quality, schedules shall be made only by the Contracting Officer.

(c) The COR is required to meet quarterly/semi-annually/annually with the Contractor and the Contracting Officer concerning performance of items delivered under this contract and any other administration or technical issues. Telephonic reports may be made if no problems are being experienced. Problem areas should be brought to the immediate attention of the Contracting Officer.

(d) In the absence of the designated COR, the COR may designate someone to serve as

COR in their place. However, such action to direct an individual to act in the COR's stead shall immediately be communicated to the Contractor and the Contracting Officer.

(e) Contractual Problems - Contractual problems, of any nature, that may arise during the life of the contract must be handled in conformance with specific public laws and regulations (i.e. Federal Acquisition Regulation and Agency for International Development Acquisition Regulation). The Contractor and the COR shall bring all contracting problems to the immediate attention of the Contracting Officer.