SOL-168-14-000001.pdf

RFQ Issuance Date: January 29, 2014 Deadline for Receipt of Questions: February 4, 2014, 14:00 CET (Sarajevo local time) RFQ Closing Date & Time: February 13, 2014, 14:00 CET (Sarajevo local time)

SUBJECT: Request for Quotation No. SOL-168-14-000001

Dear Prospective Offeror:

The United States Government, represented by the U.S. Agency for International Development in Bosnia and Herzegovina (USAID/BiH), is seeking quotations from organizations or individuals with experience providing professional Social Media Consultant services to help the mission develop, implement, and evaluate an organization-wide social media strategy that will raise awareness of USAID’s programs in BiH, deliver traffic to USAID/BiH’s website, and increase two-way communication with the public, as more specifically described in Section B (Scope of Work) of this RFQ.

The authority for this RFQ is found in the Foreign Assistance Act of 1961, as amended and FAR Part 13 (Simplified Acquisition Procedures), and FAR Part 15 (Contracting by Negotiation).

Authorized geographical code for this procurement is 937. For the purposes of this program, this RFQ is being issued and consists of the cover letter and the following:

1. Section A – Quotation Submission Instruction;

2. Section B – Scope of Work;

3. Section C – Evaluation Criteria;

4. Section D – Contract Clauses; and

5. Section E – Solicitation Provisions

6. Attachment 1 – Sample statement of availability

Quotes shall only be submitted via e-mail to Ms. Lidija Kranjec, Procurement Agent, at Lkranjec@usaid.gov . Electronic submissions must be received by the stated closing date and time indicated above. Quotes received after the deadline will not be considered. Incomplete information submitted in response to this request for quotation will result in disqualification from competition. Hard copies are not requested and will not be considered.

The U.S. Government intends to award a Firm-Fixed Price Purchase Order for the deliverables described in Section B, to the offeror whose quote is deemed to be the most advantageous, i.e.

best-valued. Any questions about this RFQ must be e-mailed by the date and time indicated above to Ms. Lidija Kranjec, (Lkranjec@usaid.gov), and must reference the Solicitation number

SOL-168-14-000001.

Issuance of this RFQ does not constitute and award commitment on the part of the Government, nor does it commit the Government to pay for costs incurred in the preparation and submission of a quotation. In addition, final award of any contract cannot be made until funds have been fully appropriated, allocated and committed through internal USAID procedures.

Roberta C. Frasurea 1, 71000 Sarajevo. tel +387-33-704-000, fax +387-33-219-298, www.usaid.gov/ba mailto:Lkranjec@usaid.gov mailto:Lkranjec@usaid.gov

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS 11. REQUISITION NUMBER IPAG~ OF

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, & 30 REQ-168-14-000018 I 44

2. CONTRACT NO. 13. AWARD/ 14. ORDER NUMBER 15. SOLICITATION NUMBER r SOLICITATION

EFFECTIVE DATE SOL-168-14-000001 ISSUE DATE

01/29/2014

7. FOR SOLICITATION

1·· NAME I b. TELEPHONE NUMBER (No collect calls) 18. OFFER DUE DATE/LOCAL TIME

INFORMATION CALL: Lidija Kranjec 02/13/2014 1400 LT

9. ISSUED BY CODE jUSAID/BIH 10. THIS ACQUISITION IS D UNRESTRICTED OR IBJsET ASIDE: % FOR:

USAID Bosnia-Herzegovina 0 SMALL BUSINESS

WOMEN-OWNED SMALL BUSINESS

0 (WOSB) ELIGIBLE UNDER THE WOMEN-OWNED

Ambasada SAD-a D HUBZONE SMALL SMALL BUSINESS PROGRAM NAICS:54 l 690

Roberta c. Frasurea 1

BUSINESS 0EDWOSB

71000 Sarajevo, BiH

D SERVICE-DISABLED D 8(A)

SIZE STANDARD: $14.0 VETERAN-OWNED

SMALL BUSINESS

11. DELIVERY FOR FOB DESTINA- 12. DISCOUNT TERMS 13b. RATING TION UNLESS BLOCK IS 013a. THIS CONTRACT IS A

MARKED RATED ORDER UNDER

DPAS (15 CFR 700) 14. METHOD OF SOLICITATION

D SEE SCHEDULE IXJRFO OIFB 0RFP

15. DELIVER TO CODE JUSAID/BIH 16. ADMINISTERED BY CODE I

USAID/Bosnia-Herzegovina

Ambasada SAD-a

Roberta c. Frasurea 1

71000 Sarajevo, BiH

17e. CONTRACTOR/ CODE I FACILITY! 18a. PAYMENT WILL BE MADE BY CODE I

OFFER OR CODE

TELEPHONE NO.

017b. CHECK IF REMITIANCE IS DIFFERENT AND PUT SUCH ADDRESS IN OFFER 18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a UNLESS BLOCK BELOW IS CHECKED OsEE ADDENDUM

19. 20. 21. 22. 23. 24.

ITEM NO. SCHEDULE OF SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

TBD, SOCIAL MEDIA CONSULTANT

0001 The United States Government, represented by the

U.S. Agency for International Development in

Bosnia and Herzegovina (USAID/BiH), is seeking quotations from organizations or individuals with experience providing professional Social Media

Consultant services to help the mission develop, implement, and evaluate an organization-wide social media strategy that will raise awareness of USAID' s programs in BiH, deliver traffic to

(Use Reverse and/or Attach Additional Sheets as Necessary)

25. ACCOUNTING AND APPROPRIATION DATA 126. TOTAL AWARD AMOUNT (For Govt. Use Only)

IZl27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1, 52.212-4. FAR 52.212-3 AND 52.212-5 ARE ATTACHED. ADDENDA ~ARE 0 ARE NOT ATTACHED

D27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA DARE OARE NOT ATTACHED.

18J2s. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND DELIVER

ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY ADDITIONAL

SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

30a. SIGNATURE OF OFFEROR/CONTRACTOR

30b. NAME AND TITLE OF SIGNER (Type or print)

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

30c. DATE SIGNED

0 29. AWARD OF CONTRACT: REF. OFFER

DATED YOUR OFFER ON SOLICITATION (BLOCK 5),

INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE SET FORTH

HEREIN, IS ACCEPTED AS TO ITEMS: )

STANDARD FORM 1449 (REV. 212012)

Prescribed by GSA - FAR (48 CFR) 53.212

J

19. 20. 21. 22. 23. 24.

ITEM NO. SCHEDULE OF SUPPLIES/SERVICES - QUANTITY UNIT UNIT PRICE AMOUNT

USAID/BiH' s website, and increase two-way communication with the public, as more specifically described in Section B (Scope of

Work) of this RFQ.

32a. QUANTITY IN COLUMN 21 HAS BEEN

D RECEIVED D INSPECTED 0 ACCEPTED AND CONFORMS TO THE CONTRACT EXCEPT AS NOTED·

32b. SIGNATURE OF AUTHORIZED GOVERNMENT REPRESENTATIVE I 32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 321. TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

33. SHIP NUMBER 34. VOUCHER NUMBER 35. AMOUNT VERIFIED 36. PAYMENT 37. CHECK NUMBER

CORRECT FOR

D COMPLETE D PARTIAL D FINAL

D PARTIAL D FINAL

38. S/R ACCOUNT NUMBER 39. SIR VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT 42a. RECEIVED BY (Print)

41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER 41c. DATE

42b. RECEIVED AT (Location)

42c. DATE REC'D (YYIMM/00) I 42d. TOTAL CONTAINERS

STANDARD FORM 1449 IREV. 212012) BACK

SOL-168-14-000001

Section A - Quotation submission instructions 52.212-1 Instructions to Offerors - Commercial Items. (JUL 2013) Section B - Scope of Work Section C - Evaluation Criteria 52.212-2 Evaluation - Commercial Items. (JAN 1999) Section D - Contract Clauses 52.212-4 Contract Terms and Conditions - Commercial Items. (SEP 2013)

52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders -

Commercial Items. (NOV 2013) 52.228-3 Workers' Compensation Insurance (Defense Base Act). (APR 1984) 752.228-3 Worker's Compensation Insurance (Defense Base Act) 752.228-70 Medical Evacuation (MEDEVAC) Services (JUL 2007) Section E - Solicitation Provisions 52.212-3 Offeror Representations and Certifications-Commercial Items. (NOV 2013)

Section A - Quotation submission instructions

52.212-1 Instructions to Offerors - Commercial Items. (JUL 2013)

(a) North American Industry Classification System (NAICS) code and small business size standard. The NAICS code and small business size standard for this acquisition appear in Block 10 of the solicitation cover sheet (SF 1449). However, the small business size standard for a concern which submits an offer in its own name, but which proposes to furnish an item which it did not itself manufacture, is 500 employees.

(b) Submission of offers. Submit signed and dated offers to the office specified in this solicitation at or before the exact time specified in this solicitation. Offers may be submitted on the SF 1449, letterhead stationery, or as otherwise specified in the solicitation. As a minimum, offers must show-

(1) The solicitation number;

(2) The time specified in the solicitation for receipt of offers;

(3) The name, address, and telephone number of the offeror;

(4) 52.204-10, Reporting Executive Compensation and First-Tier Subcontract Awards (FEB 2012) (Pub. L. 109-282) (31 U.S.C. 6101 note).

(5) Terms of any express warranty;

(6) Price and any discount terms;

(7) "Remit to" address, if different than mailing address;

(8) A completed copy of the representations and certifications at FAR 52.212-3 (see FAR 52.212-3(b) for those representations and certifications that the offeror shall complete electronically);

(9) Acknowledgment of Solicitation Amendments;

(10) Past performance information, when included as an evaluation factor, to include recent and relevant contracts for the same or similar items and other references (including contract numbers, points of contact with telephone numbers and other relevant information); and

(11) If the offer is not submitted on the SF 1449, include a statement specifying the extent of agreement with all terms, conditions, and provisions included in the solicitation.

Offers that fail to furnish required representations or information, or reject the terms and conditions of the solicitation may be excluded from consideration.

(c) Period for acceptance of offers. The offeror agrees to hold the prices in its offer firm for 30 calendar days from the date specified for receipt of offers, unless another time period is specified in an addendum to the solicitation.

(d) Product samples. When required by the solicitation, product samples shall be submitted at or prior to the time specified for receipt of offers. Unless otherwise specified in this solicitation, these samples shall be submitted at no expense to the Government, and returned at the sender's request and expense, unless they are destroyed during preaward testing.

(e) Multiple offers. Offerors are encouraged to submit multiple offers presenting alternative terms and conditions or commercial items for satisfying the requirements of this solicitation. Each offer submitted will be evaluated separately.

(f) Late submissions, modifications, revisions, and withdrawals of offers. (1) Offerors are responsible for submitting offers, and any modifications, revisions, or withdrawals, so as to reach the Government office designated in the solicitation by the time specified in the solicitation. If no time is specified in the solicitation, the time for receipt is 4:30 p.m., local time, for the designated Government office on the date that offers or revisions are due.

(2)(i) Any offer, modification, revision, or withdrawal of an offer received at the Government office designated in the solicitation after the exact time specified for receipt of offers is "late" and will not be considered unless it is received before award is made, the Contracting Officer determines that accepting the late offer would not unduly delay the acquisition; and-

(A) If it was transmitted through an electronic commerce method authorized by the solicitation, it was received at the initial point of entry to the Government infrastructure not later than 5:00 p.m. one working day prior to the date specified for receipt of offers; or

(B) There is acceptable evidence to establish that it was received at the

Government installation designated for receipt of offers and was under the Government's control prior to the time set for receipt of offers; or

(C) If this solicitation is a request for proposals, it was the only proposal received.

(ii) However, a late modification of an otherwise successful offer, that makes its terms more favorable to the Government, will be considered at any time it is received and may be accepted.

(3) Acceptable evidence to establish the time of receipt at the Government installation includes the time/date stamp of that installation on the offer wrapper, other documentary evidence of receipt maintained by the installation, or oral testimony or statements of Government personnel.

(4) If an emergency or unanticipated event interrupts normal Government processes so that offers cannot be received at the Government office designated for receipt of offers by the exact time specified in the solicitation, and urgent Government requirements preclude amendment of the solicitation or other notice of an extension of the closing date, the time specified for receipt of offers will be deemed to be extended to the same time of day specified in the solicitation on the first work day on which normal Government processes resume.

(5) Offers may be withdrawn by written notice received at any time before the exact time set for receipt of offers. Oral offers in response to oral solicitations may be withdrawn orally. If the solicitation authorizes facsimile offers, offers may be withdrawn via facsimile received at any time before the exact time set for receipt of offers, subject to the conditions specified in the solicitation concerning facsimile offers. An offer may be withdrawn in person by an offeror or its authorized representative if, before the exact time set for receipt of offers, the identity of the person requesting withdrawal is established and the person signs a receipt for the offer.

(g) Contract award (not applicable to Invitation for Bids). The Government intends to evaluate offers and award a contract without discussions with offerors. Therefore, the offeror's initial offer should contain the offeror's best terms from a price and technical standpoint. However, the Government reserves the right to conduct discussions if later determined by the Contracting Officer to be necessary. The Government may reject any or all offers if such action is in the public interest; accept other than the lowest offer; and waive informalities and minor irregularities in offers received.

(h) Multiple awards. The Government may accept any item or group of items of an offer, unless the offeror qualifies the offer by specific limitations. Unless otherwise provided in the Schedule, offers may not be submitted for quantities less than those specified. The Government reserves the right to make an award on any item for a quantity less than the quantity offered, at the unit prices offered, unless the offeror specifies otherwise in the offer.

(i) Availability of requirements documents cited in the solicitation. (1)(i) The GSA Index of Federal Specifications, Standards and Commercial Item Descriptions, FPMR Part 101-29, and copies of specifications, standards, and commercial item descriptions cited in this solicitation may be obtained for a fee by submitting a request to-

GSA Federal Supply Service Specifications Section Suite 8100 470 East L'Enfant Plaza, SW Washington, DC 20407 Telephone (202) 619-8925 Facsimile (202) 619-8978.

(ii) If the General Services Administration, Department of Agriculture, or Department of Veterans Affairs issued this solicitation, a single copy of specifications, standards, and commercial item descriptions cited in this solicitation may be obtained free of charge by submitting a request to the addressee in paragraph (i)(1)(i) of this provision. Additional copies will be issued for a fee.

(2) Most unclassified Defense specifications and standards may be downloaded from the following ASSIST websites:

(i) ASSIST (http://assist.daps.dla.mil).

(ii) Quick Search (http://assist.daps.dla.mil/quicksearch).

(iii) ASSISTdocs.com (http://assistdocs.com).

(3) Documents not available from ASSIST may be ordered from the Department of Defense Single Stock Point (DoDSSP) by-

(i) Using the ASSIST Shopping Wizard (http://assist.daps.dla.mil/wizard);

(ii) Phoning the DoDSSP Customer Service Desk (215) 697-2179, Mon-Fri, 0730 to 1600 EST; or

(iii) Ordering from DoDSSP, Building 4, Section D, 700 Robbins Avenue, Philadelphia, PA 19111-5094, Telephone (215) 697-2667/2179, Facsimile (215) 697-1462.

(4) Nongovernment (voluntary) standards must be obtained from the organization responsible for their preparation, publication, or maintenance.

(j) Data Universal Numbering System (DUNS) Number. (Applies to all offers exceeding $3,000, and offers of $3,000 or less if the solicitation requires the Contractor to be registered in the System for Award Management (SAM) database). The offeror shall enter, in the block with its name and address on the cover page of its offer, the annotation "DUNS" or "DUNS +4" followed by the DUNS or DUNS +4 number that identifies the offeror's name and address. The DUNS +4 is the DUNS number plus a 4-character suffix that may be assigned at the discretion of the offeror to establish additional SAM records for identifying alternative Electronic Funds Transfer (EFT) accounts (see FAR Subpart 32.11) for the same concern. If the offeror does not have a DUNS number, it should contact Dun and Bradstreet directly to obtain one. An offeror within the United States may contact Dun and Bradstreet by calling 1-866-705-5711 or via the internet at http://fedgov.dnb.com/webform. An offeror located outside the United States must contact the local Dun and Bradstreet office for a DUNS number. The offeror should indicate that it is an offeror for a Government contract when contacting the local Dun and Bradstreet office.

(k) System for Award Management. Unless exempted by an addendum to this solicitation, by submission of an offer, the offeror acknowledges the requirement that a prospective awardee shall be registered in the SAM database prior to award, during performance and through final payment of any contract resulting from this solicitation. If the Offeror does not become registered in the SAM database in the time prescribed by the Contracting Officer, the Contracting Officer will proceed to award to the next otherwise successful registered Offeror. Offerors may obtain information on registration and annual confirmation requirements via the SAM database accessed through https://www.acquisition.gov.

(l) Debriefing. If a post-award debriefing is given to requesting offerors, the Government shall disclose the following information, if applicable:

(1) The agency's evaluation of the significant weak or deficient factors in the debriefed offeror's offer.

(2) The overall evaluated cost or price and technical rating of the successful and the debriefed offeror and past performance information on the debriefed offeror.

(3) The overall ranking of all offerors, when any ranking was developed by the agency during source selection.

(4) A summary of the rationale for award;

(5) For acquisitions of commercial items, the make and model of the item to be delivered by the successful offeror.

(6) Reasonable responses to relevant questions posed by the debriefed offeror as to whether source-selection procedures set forth in the solicitation, applicable regulations, and other applicable authorities were followed by the agency.

Addendum to 52.212-1 Instructions to Offerors - Commercial Items. (JULY 2013)

Instructions for registration in SAM database for international registrants

In order for a legal entity to be registered in SAM database, as mandated by the Subsection (t) of the applicable clause 52.212-4 Contract Terms and Conditions - Commercial Items (JUN 2013), the following steps must be completed:

1. A valid DUNS number, unless the offeror already hasn’t received one, will be obtained by completing a web form on the following link: http://fedgov.dnb.com/webform/CCRSearch.do At this site, vendors can check the existing DUNS numbers or request a new one if a DUNS is not available.

http://fedgov.dnb.com/webform/CCRSearch.do

2. Upon receipt of the DUNS number (usually within 48 hours upon submission of the web form), a

NCAGE number will be obtained through https://eportal.nspa.nato.int/AC135Public/scage/CageList.aspx

3. Twenty four hours of receipt of the NCAGE, the prospective contractor can start SAM registration at https://www.sam.gov/portal/public/SAM/ . Prior to registration of the legal entity, an Individual User Account must be created.

[END OF SECTION A – QUOTATION SUBMISSION INSTRUCTIONS]

https://eportal.nspa.nato.int/AC135Public/scage/CageList.aspx https://www.sam.gov/portal/public/SAM/

Section B - Scope of Work

I. INTRODUCTION

The USAID mission in Bosnia and Herzegovina (BiH) is soliciting proposals from organizations or individuals with experience providing professional Social Media Consultant services to help the mission develop, implement, and evaluate an organization-wide social media strategy that will raise awareness of USAID’s programs in BiH, deliver traffic to USAID/BiH’s website, and increase two-way communication with the public.

II. USAID/BiH BACKGROUND

USAID’s democracy programs strengthen BiH’s democratic institutions while increasing citizen engagement in governance, focusing primarily on the areas of rule of law, good governance, and civil society. USAID economic growth programs improve economic opportunities and promote a business-friendly environment by supporting BiH efforts to increase competitiveness and productivity, attract investment, and reform economic policy.

USAID/BiH manages a complex and strategically important assistance portfolio, focused on creating a more stable country closer to Euro-Atlantic integration through two mutually reinforcing development objectives – democracy and governance, and economic growth. In FY 2013, the Mission's operating year budget (OYB) was $34 million (M). The USAID development program comprises 34 active assistance awards with a total multi-year portfolio value of $140M.

These programs are implemented by fifty-one (51) staff, including eight (8) U.S. Direct Hire (USDH) employees, two (2) U.S. Personal Services Contractors (USPSCs), and forty-one (41) Foreign Service Nationals (FSNs). Staff units consist of two technical offices (Economic Growth, and Democracy and Governance) and three support offices (Financial Management, Program and Project, and Executive).

III. NATURE OF SERVICES REQUIRED

A. Project Background and Approach:

USAID/BiH uses social media as a broadcast mechanism to distribute traditional content. As Facebook users expect to not only learn about what USAID is doing in this country, but to participate in two-way discussion too, USAID/BiH is interested in advancing and expanding its use of social media to create a participatory online experience with its stakeholders. USAID is therefore seeking Social Media Consulting services to develop and implement a results-oriented social media strategy for that at a minimum will achieve the following:

• Improve internal communication; help to rethink the relationship between USAID staff, and our projects and implementers;

• Improve understanding of USAID staff and partners of the potential impact of social media to make social media an aspect of USAID's organizational culture;

• Increase contributions and participation from all sections of USAID/BiH to ensure the mission effectively uses its social media accounts to communicate with development stakeholders;

• Establish a high-impact strategy, system and implementation plan for governing USAID/BiH’s everyday social media efforts and tied to accomplishing the mission's overall outreach goals:

• Amplify online engagement and communication to take full advantage of the two-way nature of the medium; and

• Deliver a measurable return on USAID/BiH’s social media investment.

B. Scope of Work to be Performed:

The Social Media Consultant(s) must have the skills and experience necessary to achieve the project goals outlined in Section A. Project Background and Approach. The scope of work to be performed includes:

Social Media Strategy Consulting Services

1. Data Collection and Analysis:

a. Social Media Audit: Field work and report writing for the first phase of work is expected to require approximately 5-10 days. The Social Media Consultant will perform on-site visits with the USAID/BiH team to gain an understanding of USAID/BiH’s core development goals, social media goals, and current social media efforts.

b. Full-day, hands-on, interactive workshop: Using the Social Media Audit as a starting point, conduct a USAID/BiH Mission full-day social media strategy session that will:

i. Define the social media goals for the Mission;

ii. Determine the social media tools that will advance those goals;

iii. Create a common social media narrative and voice;

iv. Identify proper management and oversight structures; and

v. Establish agreed-upon measurements of success.

2. Social Media Strategy and Implementation Plan: The Social Media Consultant will conclude with a deliverable strategy document that provides an actionable blueprint for USAID/BiH that:

a. Provides an integrated social media strategy, aligned to USAID/BiH’s existing organizational objectives, that uses social media techniques to increase visibility, membership and traffic.

b. Leverages and strategically utilizes the power of social media to establish a two-way participatory internet experience with stakeholders.

c. Establishes a “Learning” plan to follow-up, evaluate and gauge progress; and adjust strategies and tactics over time.

d. Identifies from all potential success metrics the correct set of robust, true, useful, and understandable social media metrics and tools for USAID/BiH to chart REAL social media progress.

e. Identifies USAID/BiH’s social media staffing, coaching and training needs to effectively implement a strategy that includes regular and timely interactive engagement.

f. Maps how USAID/BiH can achieve self-sufficiency with its social media implementation well into the future.

g. Also includes the following elements:

i. Common overall narrative and voice that the Contractor will propose for the USAID/BiH mission linked to the macro message for the mission.

ii. Identification of target audience segments to be reached to accomplish USAID/BiH’s social media goals.

iii. Recommended actions or attitude and/or behavior changes USAID/BiH should seek from target audience(s) to adopt as a result of social media outreach.

iv. Results-oriented messaging strategy that prompts positive participatory stakeholder behavior.

v. Analysis of how social media will increase awareness among key target audiences of the host country's partnership with the United States, particularly around foreign aid and economic development.

vi. Discussions of how social media will enable USAID/BiH to inform, inspire, and ultimately persuade audience members to engage in actions that support U.S. development objectives.

vii. Plan for how USAID/BiH will use official content produced by the Agency’s sources or non-official content from public sources to impart messages to audiences and to set up opportunities for two-way engagement with them.

viii. Suggestions and recommendations on the best approaches to inspire local online communities to generate their own unique content in support of U.S. development programs.

ix. For content that cannot be curated from other sources (i.e. identified, selected for applicability to

USAID/BiH’s goals, and linked to or re-published), advice on how USAID/BiH should create compelling original content.

x. Detailed section discussing delivery methods for content including:

• How content will be delivered to the identified audience segments.

• The kinds of platforms--and which platforms specifically—do the identified audience segments use to communicate with one another and to exchange information.

• The “Voice” that needs to be established for USAID/BiH on-line communications that balances between the official nature of government communications and the personal nature of social media.

• How the various social media platforms will be used distinctly—yet in mutually reinforcing ways—to buttress the overall social media effort.

• The approach and methods the Consultant will propose to deliver content in ways that spark conversations and engagement with and amongst audiences.

xi. Discussion based upon the Consultant’s research on how the use of social media will strengthen relationships and outreach with important organizations, individuals, and networks of individuals.

xii. Proposed strategies to create more opportunities for USAID/BiH to play an appropriate role in important conversations occurring online, whether they occur within U.S. Government-managed space or those operated by third parties (e.g. the websites of local or national news outlets).

Social Media Strategy Implementation and Coaching

3. Implementation and follow-up support: USAID/BiH acceptance of the final Social Media

Strategy and Implementation plan will seamlessly initiate the second phase (phase 2) of work.

During this phase, the contractor will provide eighty (80) hours of consulting, and coaching services aimed at implementing and fine-tuning USAID/BiH’s Social Media Strategy to implement and maintain the strategy as well as fine-tune what is and isn’t working.

IV. SCHEDULE

USAID/BiH is requesting the Consultant address in its proposal the timing to fulfill the key events keeping in mind that USAID/BiH wishes to have a completed final Social Media Strategy no later than April 30, 2014. The eighty (80) hours of strategy implementation and support will start two weeks after the assessment and may be drawn upon through July 31, 2014.

Proposed timeframe:

• Planning and Preparation, including questionnaires, surveys and analysis (February/March 2014)

• Field Work, Social Media Audit and hands-on, interactive workshops (March 2014). The results of the Social Media Audit will be delivered and discussed at the out-briefing on the last day of field work.

• Prepare Draft Strategy and Implementation Plan. (Delivered to the USAID/BiH Mission two weeks after the completion of field work. Mission Comments will be returned within two weeks.)

• Final Strategy and Implementation Plan (delivered to the Mission one week after comments are received, by April 30, 2014).

• Eight (80) hours of follow-on coaching and implementation support (April – July 2014).

V. OVERSIGHT AND SUPPORT

A Social Media Oversight Committee (SMOC) composed of staff from each section of USAID/BiH will be formed prior to commencement of work by the Social Media Consultant. The SMOC will be responsible for reviewing, vetting and approving all deliverables in a timely manner. The chair of the SMOC will be the USAID/BiH Program Officer, who will provide final approval and/or comments within two days of delivery by the Consultant of the final Social Media Strategy and Implementation Plan, provided that page limits are adhered to. In addition to oversight, the following logistical support may be available:

• Photocopies and limited document reproduction services. A request for all required services must be arranged 30 days in advance of the workshop to ensure that documents will be made available.

• Stationery and office supplies for Interactive Workshop. A request for all required supplies must be arranged 30 days in advance of the event to ensure availability.

• Projector and laptops, if required, for presentations during the scope of this contract.

The Consultant must arrange its own transportation to and from the USAID offices and pay directly for boarding and lodging.

VI. LEVEL OF EFFORT

The Social Media Consultant must propose a level of effort to accomplish the tasks specified above. A five-day workweek is authorized in Bosnia Herzegovina; telephone and video-conference facilities are available at the USAID/BiH for any communication or planning in advance of arrival in to Sarajevo.

VII. REQUIRED EXPERIENCE

The successful proposal must demonstrate the best effort at reasonable cost emphasizing the following qualities:

• Expert understanding and proven knowledge of current and emerging online technologies and thinking.

• An outstanding track record developing, implementing and advising clients on online media strategies - to include social media coaching and training components - to better leverage and strategically utilize social media to advance organizational objectives, including marketing, sales, business development, customer service, reputation management, and crisis management.

• Demonstrated experience working with international development organizations employing multi-ethnic staff in multi-cultural work environments, with a particular focus on how social media tools and trends can influence development results. Prior experience working with USAID will be advantageous.

• In addition to the written proposal, offerors are required to make oral presentations, in person or via Video Teleconferencing, or, if practicable, to participate in a pre-proposal conference. The date, time, and place for such (if any) will be communicated to all eligible offerors. Information obtained through oral presentations will be considered in the overall evaluation process.

VIII. DELIVERABLES

1. Draft work plan for the field work (including questionnaires and surveys) for SMOC review and approval.

2. In-brief meeting with the Mission Director, senior staff and the SMOC on the first day of field work.

3. Full-day, hands-on, interactive workshop.

4. Out-briefing with the Mission Director, senior staff and the SMOC at the conclusion of field work.

5. USAID/BiH Social Media Audit.

6. Draft Social Media Strategy and Implementation Plan for review, comment, and approval.

7. Final Strategy and Implementation Plan, incorporating any mission edits or suggestions, for final approval.

8. Eighty (80) hours of follow-on coaching and implementation support.

IX BUDGET

The estimated budget for this assignment is $50,000.

[END OF SECTION B – SCOPE OF WORK]

Section C - Evaluation Criteria

52.212-2 Evaluation - Commercial Items. (JAN 1999)

(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers:

1. Demonstration of a clear understanding of organizational concerns, operating context, and outcomes desired (25%).

2. Degree to which the offeror uses creative and innovative approaches to achieving the objectives of this activity (30%).

3. The breadth and relevance of prior experience of the organization or consultant (30%).

4. Oral presentation of the creative concept and the presentation’s ability to convey: a) the strategic thinking behind the concept; and b) the offeror’s ability to implement the proposed approach to achieve the stated objective (15%).

Technical and past performance, when combined, is significantly more important than the price related factors. However, the perceived benefits of the higher priced proposal must merit the additional cost.

(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. Evaluation of options shall not obligate the Government to exercise the option(s).

(c) A written notice of award or acceptance of an offer, mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer's specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.

[END OF SECTION C – EVALUATION CRITERIA]

Section D - Contract Clauses

52.212-4 Contract Terms and Conditions - Commercial Items. (SEP 2013)

(a) Inspection/Acceptance. The Contractor shall only tender for acceptance those items that conform to the requirements of this contract. The Government reserves the right to inspect or test any supplies or services that have been tendered for acceptance. The Government may require repair or replacement of nonconforming supplies or reperformance of nonconforming services at no increase in contract price. If repair/replacement or reperformance will not correct the defects or is not possible, the Government may seek an equitable price reduction or adequate consideration for acceptance of nonconforming supplies or services. The Government must exercise its postacceptance rights-

(1) Within a reasonable time after the defect was discovered or should have been discovered; and

(2) Before any substantial change occurs in the condition of the item, unless the change is due to the defect in the item.

(b) Assignment. The Contractor or its assignee may assign its rights to receive payment due as a result of performance of this contract to a bank, trust company, or other financing institution, including any Federal lending agency in accordance with the Assignment of Claims Act (31 U.S.C. 3727). However, when a third party makes payment (e.g., use of the Governmentwide commercial purchase card), the Contractor may not assign its rights to receive payment under this contract.

(c) Changes. Changes in the terms and conditions of this contract may be made only by written agreement of the parties.

(d) Disputes. This contract is subject to the Contract Disputes Act of 1978, as amended (41 U.S.C.

601-613). Failure of the parties to this contract to reach agreement on any request for equitable adjustment, claim, appeal or action arising under or relating to this contract shall be a dispute to be resolved in accordance with the clause at FAR 52.233-1, Disputes, which is incorporated herein by reference. The Contractor shall proceed diligently with performance of this contract, pending final resolution of any dispute arising under the contract.

(e) Definitions. The clause at FAR 52.202-1, Definitions, is incorporated herein by reference.

(f) Excusable delays. The Contractor shall be liable for default unless nonperformance is caused by an occurrence beyond the reasonable control of the Contractor and without its fault or negligence such as, acts of God or the public enemy, acts of the Government in either its sovereign or contractual capacity, fires, floods, epidemics, quarantine restrictions, strikes, unusually severe weather, and delays of common carriers. The Contractor shall notify the Contracting Officer in writing as soon as it is reasonably possible after the commencement of any excusable delay, setting forth the full particulars in connection therewith, shall remedy such occurrence with all reasonable dispatch, and shall promptly give written notice to the Contracting Officer of the cessation of such occurrence.

(g) Invoice. (1) The Contractor shall submit an original invoice and three copies (or electronic invoice, if authorized) to the address designated in the contract to receive invoices. An invoice must include-

(i) Name and address of the Contractor;

(ii) Invoice date and number;

(iii) Contract number, contract line item number and, if applicable, the order number;

(iv) Description, quantity, unit of measure, unit price and extended price of the items delivered;

(v) Shipping number and date of shipment, including the bill of lading number and weight of shipment if shipped on Government bill of lading;

(vi) Terms of any discount for prompt payment offered;

(vii) Name and address of official to whom payment is to be sent;

(viii) Name, title, and phone number of person to notify in event of defective invoice; and

(ix) Taxpayer Identification Number (TIN). The Contractor shall include its TIN on the invoice only if required elsewhere in this contract.

(x) Electronic funds transfer (EFT) banking information.

(A) The Contractor shall include EFT banking information on the invoice only if required elsewhere in this contract.

(B) If EFT banking information is not required to be on the invoice, in order for the invoice to be a proper invoice, the Contractor shall have submitted correct EFT banking information in accordance with the applicable solicitation provision, contract clause (e.g., 52.232-33, Payment by Electronic Funds Transfer-System for Award Management, or 52.232-34, Payment by Electronic Funds Transfer-Other Than System for Award Management), or applicable agency procedures.

(C) EFT banking information is not required if the Government waived the requirement to pay by EFT.

(2) Invoices will be handled in accordance with the Prompt Payment Act (31 U.S.C.

3903) and Office of Management and Budget (OMB) prompt payment regulations at 5 CFR part 1315.

(h) Patent indemnity. The Contractor shall indemnify the Government and its officers, employees and agents against liability, including costs, for actual or alleged direct or contributory infringement of, or inducement to infringe, any United States or foreign patent, trademark or copyright, arising out of the performance of this contract, provided the Contractor is reasonably notified of such claims and proceedings.

(i) Payment- (1) Items accepted. Payment shall be made for items accepted by the Government that have been delivered to the delivery destinations set forth in this contract.

(2) Prompt payment. The Government will make payment in accordance with the Prompt Payment Act (31 U.S.C. 3903) and prompt payment regulations at 5 CFR part 1315.

(3) Electronic Funds Transfer (EFT). If the Government makes payment by EFT, see 52.212-5(b) for the appropriate EFT clause.

(4) Discount. In connection with any discount offered for early payment, time shall be computed from the date of the invoice. For the purpose of computing the discount earned, payment shall be considered to have been made on the date which appears on the payment check or the specified payment date if an electronic funds transfer payment is made.

(5) Overpayments. If the Contractor becomes aware of a duplicate contract financing or invoice payment or that the Government has otherwise overpaid on a contract financing or invoice payment, the Contractor shall-

(i) Remit the overpayment amount to the payment office cited in the contract along with a description of the overpayment including the-

(A) Circumstances of the overpayment (e.g., duplicate payment, erroneous payment, liquidation errors, date(s) of overpayment);

(B) Affected contract number and delivery order number, if applicable;

(C) Affected contract line item or subline item, if applicable; and

(D) Contractor point of contact.

(ii) Provide a copy of the remittance and supporting documentation to the Contracting Officer.

(6) Interest. (i) All amounts that become payable by the Contractor to the Government under this contract shall bear simple interest from the date due until paid unless paid within 30 days of becoming due. The interest rate shall be the interest rate established by the Secretary of the Treasury as provided in Section 611 of the Contract Disputes Act of 1978 (Public Law 95-563), which is applicable to the period in which the amount becomes due, as provided in (i)(6)(v) of this clause, and then at the rate applicable for each six-month period as fixed by the Secretary until the amount is paid.

(ii) The Government may issue a demand for payment to the Contractor upon finding a debt is due under the contract.

(iii) Final decisions. The Contracting Officer will issue a final decision as required by 33.211 if--

(A) The Contracting Officer and the Contractor are unable to reach agreement on the existence or amount of a debt within 30 days;

(B) The Contractor fails to liquidate a debt previously demanded by the Contracting Officer within the timeline specified in the demand for payment unless the amounts were not repaid because the Contractor has requested an installment payment agreement; or

(C) The Contractor requests a deferment of collection on a debt previously demanded by the Contracting Officer (see 32.607-2).

(iv) If a demand for payment was previously issued for the debt, the demand for payment included in the final decision shall identify the same due date as the original demand for payment.

(v) Amounts shall be due at the earliest of the following dates:

(A) The date fixed under this contract.

(B) The date of the first written demand for payment, including any demand for payment resulting from a default termination.

(vi) The interest charge shall be computed for the actual number of calendar days involved beginning on the due date and ending on--

(A) The date on which the designated office receives payment from the Contractor;

(B) The date of issuance of a Government check to the Contractor from which an amount otherwise payable has been withheld as a credit against the contract debt; or

(C) The date on which an amount withheld and applied to the contract debt would otherwise have become payable to the Contractor.

(vii) The interest charge made under this clause may be reduced under the procedures prescribed in 32.608-2 of the Federal Acquisition Regulation in effect on the date of this contract.

(j) Risk of loss. Unless the contract specifically provides otherwise, risk of loss or damage to the supplies provided under this contract shall remain with the Contractor until, and shall pass to the Government upon:

(1) Delivery of the supplies to a carrier, if transportation is f.o.b. origin; or

(2) Delivery of the supplies to the Government at the destination specified in the contract, if transportation is f.o.b. destination.

(k) Taxes. The contract price includes all applicable Federal, State, and local taxes and duties.

(l) Termination for the Government's convenience. The Government reserves the right to terminate this contract, or any part hereof, for its sole convenience. In the event of such termination, the Contractor shall immediately stop all work hereunder and shall immediately cause any and all of its suppliers and subcontractors to cease work. Subject to the terms of this contract, the Contractor shall be paid a percentage of the contract price reflecting the percentage of the work performed prior to the notice of termination, plus reasonable charges the Contractor can demonstrate to the satisfaction of the Government using its standard record keeping system, have resulted from the termination. The Contractor shall not be required to comply with the cost accounting standards or contract cost principles for this purpose. This paragraph does not give the Government any right to audit the Contractor's records. The Contractor shall not be paid for any work performed or costs incurred which reasonably could have been avoided.

(m) Termination for cause. The Government may terminate this contract, or any part hereof, for cause in the event of any default by the Contractor, or if the Contractor fails to comply with any contract terms and conditions, or fails to provide the Government, upon request, with adequate assurances of future performance. In the event of termination for cause, the Government shall not be liable to the Contractor for any amount for supplies or services not accepted, and the Contractor shall be liable to the Government for any and all rights and remedies provided by law. If it is determined that the Government improperly terminated this contract for default, such termination shall be deemed a termination for convenience.

(n) Title. Unless specified elsewhere in this contract, title to items furnished under this contract shall pass to the Government upon acceptance, regardless of when or where the Government takes physical possession.

(o) Warranty. The Contractor warrants and implies that the items delivered hereunder are merchantable and fit for use for the particular purpose described in this contract.

(p) Limitation of liability. Except as otherwise provided by an express warranty, the Contractor will not be liable to the Government for consequential damages resulting from any defect or deficiencies in accepted items.

(q) Other compliances. The Contractor shall comply with all applicable Federal, State and local laws, executive orders, rules and regulations applicable to its performance under this contract.

(r) Compliance with laws unique to Government contracts. The Contractor agrees to comply with 31 U.S.C. 1352 relating to limitations on the use of appropriated funds to influence certain Federal contracts; 18 U.S.C. 431 relating to officials not to benefit; 40 U.S.C. 3701, et seq., Contract Work Hours and Safety Standards Act; 41 U.S.C. 51-58, Anti-Kickback Act of 1986; 41 U.S.C. 4712 and 10 U.S.C. 2409 relating to whistleblower protections; 49 U.S.C. 40118, Fly American; and 41 U.S.C. 423 relating to procurement integrity.

(s) Order of precedence. Any inconsistencies in this solicitation or contract shall be resolved by giving precedence in the following order:

(1) The schedule of supplies/services;

(2) The Assignments, Disputes, Payments, Invoice, Other Compliances, Compliance with Laws Unique to Government Contracts, and Unauthorized Obligations paragraphs of this clause;

(3) The clause at 52.212-5;

(4) Addenda to this solicitation or contract, including any license agreements for computer software;

(5) Solicitation provisions if this is a solicitation;

(6) Other paragraphs of this clause;

(7) The Standard Form 1449;

(8) Other documents, exhibits, and attachments; and

(9) The specification.

(t) System for Award Management (SAM). (1) Unless exempted by an addendum to this contract, the Contractor is responsible during performance and through final payment of any contract for the accuracy and completeness of the data within the SAM database, and for any liability resulting from the Government's reliance on inaccurate or incomplete data.