SMMA Park Operations RFP _ Pro Forma (1).xlsx

This is a pro forma financial template issued by the Stone Mountain Memorial Association (SMMA) for the Stone Mountain Park Operations RFP, requiring prospective operators to submit comprehensive financial projections and fee structures for managing the park's facilities. Offerors must complete a detailed pro forma template that includes a minimum five-year financial projection with revenue and expense details for park, hotel, and golf operations, along with a summary tab documenting the proposed lease payment or management fee payable to SMMA. The template requires clear identification and explanation of any proposed escalations, reductions, or other fee adjustments over the projection period, with all underlying assumptions fully disclosed and documented. The document notes that SMMA is currently engaged in discussions with the park's existing operator to obtain more detailed financials and supporting documentation, which will be shared with prospective bidders as it becomes available.

The pro forma template provides baseline FY25 financial data showing combined EBITDA of $7,481,000 across park and hotel/golf operations, with park operations generating $6,965,000 EBITDA and hotel/golf operations generating $515,000 EBITDA. The park financials reflect FY25 total operating income of $36,678,000 from merchandise/food sales, admissions, parking, commissions/rental fees, and other sources, with total operating expenses of $27,193,000 excluding lease fees. The hotel and golf financials show FY25 total operating revenue of $18,848,000 with gross operating profit of $960,000 after $7,651,000 in undistributed operating expenses. Bidders must propose either a lease agreement or concessionaire/management agreement structure and provide detailed calculations and methodology for their proposed fee structures, with optional 10-year financial projections available for submission.