Single Source Justification_ENCOURA_Redacted.pdf
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This document is a Single Source Justification for a simplified acquisition contract related to the purchase of ACT student records from Encoura, LLC for the United States Air Force Academy (USAFA) Admissions Marketing program.
The justification explains that Encoura, LLC is the sole source provider of ACT student data, including a predictive model and tools to identify high-achieving and underrepresented students, which are necessary for USAFA's recruitment and outreach efforts. The contract includes a base period and three 1-year option periods for a total estimated value of $ for 40,000 ACT student records per year. The Government intends to award this single source contract by July 31, 2024 using simplified acquisition procedures, and is not posting a solicitation. Interested parties may submit capability statements by July 29, 2024 to demonstrate that competition would be advantageous to the Government.
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Controlled Unclassified Information
Single Source Justification (Simplified Acquisition)
Controlled Unclassified InformationNovember 2018 Page 1 of 2
Is this a Bridge Action as defined in the AF Bridge Action Reduction Plan? Yes No
Contracting Activity: 10CONS/PKB
Project/Program Name: Encoura Membership and Platform Subscription
Purchase Request / Local ID Number: F4B0R04200A001
Estimated Contract Cost (including Options): $ (Base plus 3-Option Periods)
Encoura Membership and Platform Subscription Base and 3 Option Years: USAFA Admissions Marketing must expand their marketing efforts to a wider audience of high achieving students across the United States to meet standards designated by the Government and to remain competitive among the Military Service Academies. The license includes an annual purchase of 40,000 ACT student records, to include their predictive model, from Encoura, LLC is necessary for recruitment and outreach purposes.
1. ACT is the parent company of Encoura, LLC making them the sole source for purchasing records of students who take the
ACT.
2. Encoura, LLC provides a predictive model, allowing USAFA Admissions Marketing to strategize the kinds of names to purchase based on who would be most successful at USAFA.
3. The ACT student records include declared inquiries - student names who have expressed direct interest in attending USAFA.
This allows for direct marketing to these students.
4. Encoura, LLC also provides data tools to help identify underrepresented students and segment the searched by demographic identifies and zip codes.
5. ACT student data is necessary for USAFA's Admissions and academic planning needs, emphasizing its exclusivity and unique tools compared to other potential sources.
Market research and a sources sought notice indicated no other company can provide student records associated with ACT testing.
Continued market research will continue to be sought to identify if ACT data is provided from any other company in the future.
Section A: General Contract Information
Section B: Description of the Supplies/Services Required
Section C: Justification for Soliciting from a Single Source or Brand Name
Section D: Efforts to Obtain Competition
Section E: Steps to Preclude Future Single Source or Brand Name Awards
Controlled Unclassified Information
Single Source Justification (Simplified Acquisition)
Controlled Unclassified Information November 2018 Page 2 of 2
I have determined, in accordance with FAR 13.106-1(b)(1), that the circumstances of this contract action deem only a single source is reasonably available.
Date
25 Jul 2024
Typed Name and Rank/Grade of Contracting Officer
KRISTIN A. HEIKKILA, NH03
Signature of Contracting Officer
Section F: Contracting Officer's Determination
HEIKKILA.KRISTIN.A.1154
229961
Digitally signed by
HEIKKILA.KRISTIN.A.1154229961
Date: 2024.07.25 13:32:16 -06'00'
File details come from the government source that posted it. Updated .