Signed - Creative Solutions - JA.pdf

Department of the Air Force: Justification for Other Than Full and Open Competition

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For use when a justification and approval as described in RFO 6.104 is required, to include restricting competition under Part 12 for acquisitions valued over SAT.

Dollar Value of this Acquisition: < $10M > $10M and < $100M > $100M and < $500M > $500M

CERTIFICATIONS: CO certification serves as J&A approval < $10M, See J&A Template Guidance at https://usaf.dps.mil/sites/ AFCC/AQCP/KnowledgeCenter/SitePages/DAF-Contracting-Compass/Part-6---Competition-Requirements.aspx#exceptions-to-full-and-open-competition-mandatory J&A Template Guidance tab

Date Contracting Officer (RFO 6.104-1(12)) Gustavo Guadron J.

772 ESS/PKF

Signature

I certify that this justification is accurate and complete to the best of my knowledge and belief.

Date

09 September 2026

Project Lead / Program Mgr / Requiring Activity Amie Stone

AFSVC/VCL

Signature

I certify that the supporting data herein, which is my responsibility, is accurate and complete.

COORDINATION Sign and Save Procedure

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APPROVALS ( RFO 6.104-2(a) Table 6-1 & R-DFARS 206.104-72 Table 206.1)

See J&A Template Guidance (https://usaf.dps.mil/sites/AFCC/AQCP/KnowledgeCenter/SitePages/DAF-Contracting-Compass/ Part-6---Competition-Requirements.aspx#exceptions-to-full-and-open-competition-mandatory) - Justification Approvals tab

NOTE 1: A signature block will appear here (replacing these notes) based on the "Dollar Value of this Acquisition" selected above. Since most digital signatures that include date/time-stamps are redacted before they are made publicly available, always insert the date in the “Date” cell when affixing a digital signature to this document.

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I. Agency and Contracting Activity (RFO 6.104-1(a)(1)):

772nd Enterprise Sourcing Squadron JBSA-Kelly Annex, San Antonio, TX

II. Nature and/or description of the action being approved (RFO 6.104-1(a)(2)):

The 772d Enterprise Sourcing Squadron is requiring a resource that provides access to The Creativebug crafting solutions. Creativebug crafting solutions is a flat fee platform service that offers crafting videos, tutorials and additional resources for creative makers. This acquisition falls under PSC 7630 for newspapers and periodicals, and maps to NAICS code 516210 (Information Services), which carries an established small business size standard of $47.0 M. This document approves the award of a contract on a sole source basis to Creativebug. This justification is made on an individual basis.

III. Description of supplies/services required to meet agency needs (RFO 6.104-1(a)(3)):

The mission of the Department of Defense (DoD) Morale, Welfare, and Recreation (MWR) Libraries is to support military personnel assigned to contingency operations, remote sites, and military missions in accordance with DoDI 1015.10, Military Morale, Welfare, and Recreation Programs. To support mission readiness, voluntary education, and quality of life, DoD Libraries require a subscription to Creativebug Crafting Solutions.

The requirement is for 24/7 unlimited, simultaneous user access to the Crafting Solutions platform which offers crafting videos, tutorials and additional resources for creative makers. With more than 2,000 videos, with public performance rights, that allow customers to have unlimited access to explore thousands of classes. People of all skill levels can work alongside instructors to learn craft techniques. Videos may also be used by library staff for library programming.

The contract will consist of a 12-month base period and two (2) 12-month option periods. The estimated value of the acquisition is as follows:

• Base Period (30 Sept 2026 - 29 Sept 2027): $81,500

• Option Period 1 (30 Sept 2027 - 29 Sept 2028): $81,500

• Option Period 2 (30 Sept 2028 - 29 Sept 2029): $81,500

Total Estimated Value (Base Plus Options): $244,500.00

IV. Statutory Authority Permitting Other Than Full and Open Competition (RFO 6.104-1(a)(4)):

10 U.S.C. 3204(a)(1), Only one responsible source and no other supplies or services will satisfy agency requirements.

Implementation of Simplified Acquisition Procedures (41 U.S.C. 1901)

V. Rationale for Use of Authority (RFO 6.104-1(a)(5)):

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The only contractor capable of fulfilling this requirement is:

Creativebug Holdings, LLC.

CAGE: 242R4

UEI: WMM4T8NSTNW5

Based on the results of market research, Creativebug Holdings, LLC is the only source capable of providing authorized digital access to Creativebug Crafting Solutions and its complete proprietary content.

Creativebug Holding, LLC is the exclusive creator, publisher, copyright holder, and distributor of all content produced under the Creativebug brand. No other contractor, reseller, or third-party vendor possesses the legal authority or intellectual property rights necessary to provide this content or grant licensed access to the complete digital publication.

To substantiate its exclusive capability, Creativebug, provided a Sole Provider Confirmation Letter, dated August 7, 2026 affirming that Creativebug, LLC. is the exclusive producer of all content created, published, and distributed under Creativebug brand and copyright. The letter further confirms that Creativebug retains all associated intellectual property rights, including copyrights, trademarks, and licensing rights, for its written articles, multimedia content, and all other published materials. As such, no alternate source is authorized to reproduce, license, or provide equivalent access to this proprietary content.

Because the requirement is specifically for licensed digital access to Creativebug official publication, the Government cannot obtain the required content from another source without infringing upon Creativebug exclusive intellectual property rights. No other contractor can provide an equivalent product that satisfies the Government's requirement for authentic, complete, and licensed access to Creativebug digital content.

Accordingly, Creativebug Holdings, LLC is the only responsible source capable of meeting the Government's requirements.

VI. Integrated Market Analysis and Efforts to Solicit Competition (RFO 6.104-1(a)(6), (8), and (10)):

Market Research Report was conducted to identify potential sources capable of satisfying the Government's requirement for Crafting Solutions for DoD Libraries. Historical acquisition data confirmed that the current requirement has been successfully fulfilled by Creativebug Holding. LLC. under contract FA805223P0029 for the period 30 September 2023 through 29 September 2026. The historical review also identified no previous alternate sources capable of providing direct access to Creativebug proprietary digital content.

To maximize competition, the Government issued a Sources Sought Notice on SAM.gov from 7 August 2026 through 17 August 2026. The notice requested capability statements from interested vendors and required respondents to demonstrate their ability to satisfy all minimum requirements. Specifically, vendors were required to demonstrate the capability to provide:

1. Must be able to provide a service that offers crafting videos, tutorials and additional resources for creative makers.

2. Must provide unlimited access for every skill level explore thousands of classes.

3. Must enable users of all skill levels to work alongside instructors to learn craft techniques.

4. Must provide a platform that is simple and intuitive, with features like chapter divisions, note-taking tools, 20-second rewind and more. Users can save favorite classes and receive personalized recommendations.

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5. Must provide Unlimited Public Performance rights. Videos may be used as part of library's in-person, virtual, or hybrid programming - no paperwork or notifications required

6. Must provide downloadable patterns, templates and recipes

7. Must provide access to administrative portal, which includes usage statistics and reports, MARC Records, and marketing and promotional materials

8. Must send monthly newsletters to library admins for use in promotional efforts and programming

9. Must enable patrons who register to opt-in to receive notifications when new classes and live events are going to be released

10. All videos have closed captions and downloadable transcripts, and many videos also have downloadable class materials

11. Must provide a video library with over 2,000 classes that is updated daily/weekly with new videos added every day as part of a Daily Practice Series

12. Must be able to provide a login system for customers that meets the needs of active duty/civilian users and their dependents as well as retirees

13. Must work with contract POC to establish authentication methods to provide optimal accessibility for all eligible patrons.

14. Must be a one time flat fee for subscription/platform access and not pay per use/circ subscription/platform access

15. Must work with contract POC to establish authentication methods to provide optimal accessibility for all eligible patrons.

16. Security between the Website and server must be Transport Layer Security (TLS) 1.3

17. Must be able to supply or allow retrieval of database usage statistics by Branch of Service

(Air Force, Army, Marine Corps, Other, and Navy)

18. Must provide a single sign on login for all registered DoWL users - SSo methodology -

SAML attributes are required for authentication

19. Must have HTTP Strict Transport Security (HSTS) with long duration deployed on the servers to mitigate/prevent man-in-the-middle attacks

20. Website certificates should be RSA 2048-bits (SHA256withRSA)

21. VCL must be able to test the platform to evaluate if it meets requirements. Must provide username and password to view content on platform

Two (2) vendors expressed interest and submitted written responses:

1. Creativebug, Holdings, LLC (Incumbent)

2. FDR Consulting LLC

VII. Determination of Fair and Reasonable Cost (RFO 6.104-1(a)(7)):

The Contracting Officer is responsible for evaluating, determining, and documenting the anticipated contract cost/price is fair and reasonable in accordance with RFO Subpart 15.4, Contract Pricing.

VIII. Any Other Facts Supporting the Justification (RFO 6.104-1(a)(9)):

Due to the absences of alternative sources that can provide the required licensed content, there are no duplicated costs associated with a follow-on acquisition; however, the Government would be harmed by the

May 2026 Page 5 of 5 loss of continuous access to Creativebug digital resources and exclusive analytical content.

IX. Actions to Overcome Barriers to Competition (RFO 6.104-1(a)(11):

Prior to each subsequent acquisition, the Government will continue to conduct market research to verify whether additional authorized sources or changes to licensing and distribution rights have occurred. If Creativebug Holding, LLC authorizes additional distributors or licensing partners in the future, the Government will reevaluate its acquisition strategy to determine whether competition is feasible.

May 2026 Page of For use when a justification and approval as described in RFO 6.104 is required, to include restricting competition under Part 12 for acquisitions valued over SAT.

Dollar Value of this Acquisition:

CERTIFICATIONS: CO certification serves as J&A approval < $10M, See J&A Template Guidance at https://usaf.dps.mil/sites/AFCC/AQCP/KnowledgeCenter/SitePages/DAF-Contracting-Compass/Part-6---Competition-Requirements.aspx#exceptions-to-full-and-open-competition-mandatory J&A Template Guidance tab I certify that this justification is accurate and complete to the best of my knowledge and belief.

I certify that the supporting data herein, which is my responsibility, is accurate and complete.

COORDINATION

** The text in the signature blocks below is editable, including the title.

** To remove a row, click the "X" next to the signature block. CAUTION: Once removed, it can only be restored by downloading the BLANK FORM again.

APPROVALS ( RFO 6.104-2(a) Table 6-1 & R-DFARS 206.104-72 Table 206.1) See J&A Template Guidance (https://usaf.dps.mil/sites/AFCC/AQCP/KnowledgeCenter/SitePages/DAF-Contracting-Compass/Part-6---Competition-Requirements.aspx#exceptions-to-full-and-open-competition-mandatory) - Justification Approvals tab NOTE 1: A signature block will appear here (replacing these notes) based on the "Dollar Value of this Acquisition" selected above. Since most digital signatures that include date/time-stamps are redacted before they are made publicly available, always insert the date in the “Date” cell when affixing a digital signature to this document.

I. Agency and Contracting Activity (RFO 6.104-1(a)(1)):

II. Nature and/or description of the action being approved (RFO 6.104-1(a)(2)):

III. Description of supplies/services required to meet agency needs (RFO 6.104-1(a)(3)):

IV. Statutory Authority Permitting Other Than Full and Open Competition (RFO 6.104-1(a)(4)):

V. Rationale for Use of Authority (RFO 6.104-1(a)(5)):

VI. Integrated Market Analysis and Efforts to Solicit Competition (RFO 6.104-1(a)(6), (8), and (10)):

VII. Determination of Fair and Reasonable Cost (RFO 6.104-1(a)(7)):

VIII. Any Other Facts Supporting the Justification (RFO 6.104-1(a)(9)):

IX. Actions to Overcome Barriers to Competition (RFO 6.104-1(a)(11):

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