SB_RFO_2023-OPA-088380_5.15.24.pdf

STATE OF CALIFORNIA

Department of Financial Protection and Innovation GOVERNOR Gavin Newsom · COMMISSIONER Clothilde V. Hewlett

SMALL BUSINESS (SB)

REQUEST FOR OFFER (RFO) 2023-OPA-088380

CalMoneySmart Reporting and Creative Support Services

MAY 15, 2024

This offer is due by 05:00 PM on June 4, 2024.

You are invited to review and respond to this Request for Offer (RFO), entitled CalMoneySmart Reporting and Creative Support Services. Only a current California certified Small Businesses and/or Microbusinesses are qualified to participate in this RFO. In submitting your offer to this RFO, you must comply with all instructions found herein. By submitting an offer, your firm agrees to the terms and conditions stated in this RFO.

Please read the enclosed document carefully. The offer to this RFO is due by 05:00 PM on June 4, 2024.

Responses to this RFO must be submitted by electronic mail, clearly labeled to the department contact noted below.

Department Contact:

Darren Chu

Business Operations Office Department of Financial Protection and Innovation

Email: Solicitation3@dfpi.ca.gov mailto:Solicitation3@dfpi.ca.gov

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1. GENERAL INFORMATION

The Department of Financial Protection and Innovation (DFPI) provides protection to consumers and services to businesses engaged in financial transactions. DFPI regulates a variety of financial services, products, and professions, and oversees the operations of state-licensed financial institutions, including banks, credit unions, money transmitters, issues of payment instruments and traveler’s checks, and premium finance companies. Additionally, DFPI licenses and regulates a variety of financial businesses, including securities brokers and dealers, investment advisers, deferred deposit and certain fiduciaries and lenders, and regulates the offer and sale of securities, franchises, and off-exchange commodities.

The CalMoneySmart grant program began when Governor Gavin Newsom signed Senate Bill 455 (Bradford) in October 2019. This created the Financial Empowerment Fund to fund a grant program for nonprofit organizations to provide financial education and empowerment programs and services for unbanked and underbanked consumers in California. As California’s state financial regulator, the DFPI was tasked with the execution of the new grant program under SB 455. In 2021-22, Assembly Bill 137 expanded the Financial Empowerment Fund by an additional $10 million, increasing the annual amount available for grants to $2 million with a maximum grant award of $200,000 per fiscal year until the program sunsets on January 1, 2030.

The DFPI is seeking a vendor to offer comprehensive support in the development of the CalMoneySmart Annual Report. In collaboration with the DFPI Grants Team, the selected vendor will be responsible for collating and analyzing quantitative data, qualitative insights, and programmatic outcomes to create a narrative of the program’s performance. The vendor will deliver enhancements for the annual report, including crafting storytelling elements and designing layouts, ultimately delivering a final report optimized for dissemination to key audiences.

The selected vendor will also be responsible for developing broad creative and messaging support to amplify the impact of information shared in the CalMoneySmart annual report and throughout the CalMoneySmart grant cycle. This component will include the development of digital creative assets and messaging that can be used to promote the program on the DFPI website and social media channels. The selected vendor will incorporate these assets into a toolkit and provide recommendations for its use.

2. TERM OF CONTRACT AND AVAILABLE FUNDING

Effective upon approval of The Department of General Services (DGS), the term of the contract is anticipated to be from 6/30/2024 to 6/29/2027.

This Agreement shall not exceed $180,000.00.

DFPI reserves the right to reduce the contract amount to an amount deemed appropriate in the event the budgeted funds do not provide full funding of DFPI contracts. In this event, the Contractor and Project Representative shall meet and reach agreement on a reduced scope of work commensurate with the level of available funding, with an approved amendment.

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3. RFO GUIDELINES

This RFO and the Offeror’s offer will be made a part of the contract file by reference.

Offers to this RFO must contain all data/information requested and must conform to the format described. It is the Offeror’s responsibility to provide all required data and any other information deemed necessary for the Department of Financial Protection and Innovation (DFPI) to determine and verify the Offeror’s ability to perform the tasks and activities defined in the Scope of Work (Attachment A, Exhibit A).

All questions concerning this RFO shall be in writing and submitted by email to Solicitation3@dfpi.ca.gov and CC’d to Darren.Chu@dfpi.ca.gov on or prior to May 22, 2024, by 05:00 PM PST. Questions via fax or telephone shall not be accepted.

Upon an offer opening, all documents submitted in response to this RFO will become the property of the State of California and will be regarded as public records under the California Public Records Act (Government Code Section 6250 et seq.) and subject to review by the public. The State cannot prevent the disclosure of public documents.

However, the contents of all offers, correspondence, agenda, memoranda, working papers, or any other medium which discloses any aspect of an offeror’s offer, shall be held in the strictest confidence.. We recommend that you register the copyright for any proprietary material submitted.

KEY ACTION DATES

Key Action Dates Date

Release RFO 5/15/2024 Deadline to Submit Written Questions* 5/22/2024 by 05:00 PM PST DFPI’s Responses to Questions 5/28/2024 Deadline to Submit Offer* 6/4/2024 by 05:00 PM PST Anticipated Contract Award 6/30/2024

Anticipated Start Date 6/30/2024 or Upon DGS approval, whichever occurs later

4. RFO CONTENT

The Offeror must submit an offer entitled “Offeror’s response to SB RFO 2023-OPA- 088380 for CalMoneySmart Reporting and Creative Support Services” with the following documents:

A. Offeror’s Response

The Offeror must submit a response to the Scope of Work (Attachment A, Exhibit A) describing how the experience and/or training qualifies the contractor to perform the Scope of Work.

mailto:Darren.Chu@dfpi.ca.gov

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The offers shall contain all information requested and submitted in the format described herein. It is the Offeror’s responsibility to provide all required data and information necessary for DFPI’s Assessment Team to determine and verify the Offeror’s ability to perform services identified in the Scope of Work and the Cost Worksheet (Attachment 2).

In responding to this RFO, Offerors must describe their approach in a detailed work plan and explain what capacities and experiences uniquely set them apart to be successful in the required services. The detailed work plan should include a description of how tasks described will be accomplished, including a proposed schedule. Offers will be evaluated based on the narrative response that addresses the qualifications and experience of the Offeror as it related to Investor Education Media Buy.

B. Cost Worksheet The Offeror must provide price and total by description of services to be charged for work requested as identified in the attached Cost Worksheet (Attachment 2). All four

(4) cost tables on the Cost Worksheet need to be completed to be responsive.

C. Resumes

The Offeror must provide resumes of all staff including subcontractors who will work on this contract. Resumes should clearly demonstrate the relevant experience described in the offer. An acceptable resume must include the individual’s experience and education, any applicable credentials and certifications, current work history and a summary of similar work performed.

D. Client References

The Offeror shall provide three (3) customer references for projects of a similar nature, using Attachment 12. References cannot be with the DFPI. The reference information for the company must include the following:

• Name of customer organization

• Name of the project

• Company’s role or the project

• Types of services provided

• Customer’s point of contact, including email address and phone number

5. RFO REVIEW AND COMPARISON

At the time offers are reviewed, each offer shall be screened for the presence or absence of required information in conformance with the submission requirements (See Attachment 1, RFO Required Checklist).

DFPI shall review each offer to determine its responsiveness to the RFO, Scope of Work (Attachment A), and Cost Worksheet (Attachment 2). If a response is missing information required in RFO Content (Section 4) and RFO Required Checklist (Attachment 1), the offer may be deemed not responsive and may be rejected. Further review is subject to DFPI’s discretion. The award of a contract resulting from this RFO will be based on best value.

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Tie Breaker:

In the event of a precise tie between the low responsible offer of a certified small business and the low responsible offer of a certified disabled veteran owned business that is also a small business, the contract will be awarded to the disabled veteran owned small business. All other ties will be decided by coin toss.

Evaluation and Scoring Criteria

A twenty (20) point scale will be used to score the Offeror's responses to this Agreement. Offerors will be awarded points based on the point assignment criteria described below.

Point Range Interpretation General Basis For Point

Assignment 0 Inadequate The Proposal does not address the criteria, provides an unclear or confusing description of the criteria, or otherwise contains fatal flaws or omissions.

1-6 Barely Adequate

The Proposal addresses the core component of the criteria, but contains substantial flaws or omissions, or is vague.

7-13 Adequate The Proposal addresses the core component of the criteria and does so in a manner that is clear and fully meets the expectations.

Any flaws or omissions are inconsequential.

14-20 Excellent The Proposal fully addresses the criteria in a clear and concise manner. The Proposal has one or more enhanced features or methods that will enable performance to exceed expectations.

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Criteria Points Possible

1) Total Score – Executive Summary 40 The Offeror provides a clear, concise, and comprehensive Executive Summary in the proposal.

The Offeror demonstrates understanding of the purpose, objectives, and key goals of the CalMoneySmart program.

2) Total Score – Project Management and Reporting 40 The Offeror outlines a project management methodology for managing tasks, milestones, and deliverables throughout the project lifecycle.

The Offeror presents reporting mechanisms for tracking progress and communicating with stakeholders, including frequency and format of reports.

3) Total Score – Creative Capability 80 The Offeror demonstrates creativity in crafting storytelling elements that effectively communicate project impact and outcomes.

The Offeror displays innovation in designing layouts and visual elements to enhance project reporting.

The Offeror demonstrates the ability to develop digital creative assets and messaging aligned with the DFPI’s branding guidelines for use on website and social media channels.

The Offeror demonstrates the ability to integrate storytelling elements and creative assets into a cohesive toolkit for dissemination to key audiences.

4) Total Score – Offeror Experience 60 The Offeror has experience in developing similar publications for government and/or large-scale agencies.

The Offeror has experience engaging in successful collaboration with government and/or large-scale agencies.

The Offeror demonstrates expertise in data analysis, narrative development, and report design.

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Total Technical Assessment Scores Points

Possible Executive Summary 40 Project Management and Reporting 40 Creative Capability 80 Offeror Experience 60 Maximum Points for Stage 2 220 Minimum Points Required to go on to Stage 3 154 Maximum Points for Cost Evaluation 100 Total Maximum Points (Stage 2 and 3 Evaluation) 320

Cost Evaluation

Offeror costs will be scored relative to other offers received. The Offeror with the lowest cost will be awarded 40 points. The following formula will be used to assign scores to Offeror’s costs. The formula below is based on the Grand Total Cost in Cost Table 3 on the Cost Worksheet (Attachment 2).

Lowest Cost X

= Offeror Score Offeror Cost

6. ADMINISTRATIVE REQUIREMENTS

a. The Bidder’s Declaration (Attachment 3) must be completed. If the offeror is using subcontractors, the firm name, contact person, and address including City/State/Zip, telephone number, and email must be listed on the Bidders Declaration.

b. Provide a copy of current certification as a California-certified small business. If proof of current certification status as an SB cannot be verified, DFPI reserves the right to award the contract to the next lowest offeror.

c. California Civil Rights Laws Certification (Attachment 7) must be completed. Prior to submitting an offer or executing a contract or renewal for a State of California contract for goods or services of $100,000 or more, an offeror must certify that it is in compliance with the Unruh Civil Rights Act (Section 51 of the Civil Code) and the Fair Employment and Housing Act (Section 12960 of the Government Code).

Additionally, if a contractor has an internal policy against a sovereign nation or peoples recognized by the United States government, the Contractor shall certify that such policies are not used in violation of the Unruh Civil Rights Act (Section 51 of the Civil Code) or the Fair Employment and Housing Act (Section 12960 of the Government Code).

d. Provide responses to Attachments required on the RFO Required Checklist (Attachment 1).

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e. The Generative Artificial Intelligence (GenAI) Disclosure and Factsheet (Attachment

16) must be completed.

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7. GENERAL TERMS AND REQUIREMENTS

a. DFPI reserves the right at any time to reject any or all offers.

b. The evaluation of the responses, and the award of any resulting contracts shall be made in compliance with Government Code (G.C.) Section 14838.5, its amendment Assembly Bill (AB) 2890, and Senate Bill (SB) 1049 of the Statutes. These codes allow the State or Departments to unilaterally award a service contract to a certified small business, microbusiness, or DVBE without following the normal requirements for advertising, bidding and protests, so long as two price quotes have been received from certified small businesses, microbusinesses, or DVBEs and the award is to a small business, microbusiness, or DVBE.

c. All offers and related documents submitted in response to this RFO become public information and the property of the State of California and shall be retained for official purposes.

d. All offer development costs are the Offeror’s responsibility and shall not be chargeable to DFPI.

e. It is unlawful for any person engaged in business within this state to sell or use any article or product as a “loss leader” as defined in Section 17030 of the Business and Professions Code.

f. Upon award of the agreement resulting from this RFO, the contractor will be required to comply with the insurance requirements contained in Exhibit D of Attachment 14 - Sample Standard Agreement.

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8. ATTACHMENTS

Attachment A – Exhibit A Scope of Work

Attachment 1 – RFO Required Checklist

Attachment 2 – Exhibit B-1, Cost Worksheet

Attachment 3 - Bidders Declaration GSPD-05-105

Attachment 4 – Payee Data Record – STD 204

Attachment 5 - DGS PD 843 – DVBE Declaration (if applicable)

Attachment 6 – California Small Business Certification

Attachment 7 – California Civil Rights Laws Certification

Attachment 8 – Commercially Useful Function Certification

Attachment 9 – Darfur Certification

Attachment 10 – Contractor Certification Clauses CCC 04/2017

Attachment 11- Offeror’s response

Attachment 12- Client References

Attachment 13 – Resumes

Attachment 14 - Sample Standard Agreement

Attachment 15 – Sample Work Authorization Form

Attachment 16 – STD 1000 Generative Artificial Intelligence Disclosure

EXHIBIT A

STANDARD AGREEMENT

1. Pursuant to Government Code Sections 4525-4529 and California Code of Regulations, Title 14, Sections 4725-4736, the State does hereby engage Contractor to furnish all materials, labor, incidentals to provide CalMoneySmart Reporting and Creative Support Services for the State.

2. The CalMoneySmart Reporting and Creative Support Services shall be performed at dates, times, and locations specified by the DFPI. Work to be conducted virtually within DFPI business hours, and/or on weekends, if needed, excluding State observed holidays.

3. Work may be conducted before 7:00 a.m., after 5:00 p.m., and/or on weekends, if needed, excluding State observed holidays.

4. The Agreement representatives during the term of this Agreement will be:

State Agency:

Dept. of Financial Protection & Innovation Contractor:

Section/Unit: Office of Public Affairs Section/Unit:

Attention: Julie Michaelson Attention:

Address: 2101 Arena Blvd. Address:

City/State/Zip Code:

Sacramento, CA 95834 City/State/Zi p Code:

Phone: (916) 579-8622 Phone:

Fax: Fax:

E-mail Address:

Julie.michaelson@dfpi.ca.gov E-mail Address:

There shall be no change in the Contractor's Project Representative or members of the project team without written approval by the State. Changes to, or deviations from the contract documents shall not be made, unless approved in writing by the Agreement Representative.

mailto:Julie.michaelson@dfpi.ca.gov

DETAILED SCOPE OF WORK

BACKGROUND

The CalMoneySmart grant program began when Governor Gavin Newsom signed Senate Bill 455 (Bradford) in October 2019. This created the Financial Empowerment Fund to fund a grant program for nonprofit organizations to provide financial education and empowerment programs and services for unbanked and underbanked consumers in California. As California’s state financial regulator, the DFPI was tasked with the execution of the new grant program under SB 455. In 2021-22, Assembly Bill 137 expanded the Financial Empowerment Fund by an additional $10 million, increasing the annual amount available for grants to $2 million with a maximum grant award of $200,000 per fiscal year until the program sunsets on January 1, 2030.

Currently in its fifth cycle, the CalMoneySmart program has evolved into a pivotal resource for addressing the financial needs of marginalized communities across the state. By providing grant funding to diverse nonprofit organizations, CalMoneySmart has facilitated the implementation of innovative initiatives, empowering individuals with essential financial knowledge and skills, while also catalyzing community-driven solutions to address financial barriers.

The CalMoneySmart Annual Report provides a summary of the program results. It is derived by aggregating the final reports submitted by grantees at the end of each funding year. These reports describe the impact of grant funding using quantitative and qualitative information.

The report also serves as a platform to showcase the contributions of CalMoneySmart’s nonprofit grantees and their impact in advancing financial education and empowerment across California. Additionally, the report plays a vital role in communicating the program’s results to stakeholders, including legislators, nonprofit partners, and the communities served.

As CalMoneySmart continues to evolve, there is a need to elevate the program’s Annual Report to more effectively capture and communicate the program’s impact. For this RFO, the successful vendor will describe their approach to compiling and presenting the information provided by grantees in a way that optimizes clarity, relevance, and stakeholder engagement.

This entails a proactive approach to storytelling, data visualization, and impact measurement, ensuring that the annual report succinctly and holistically captures performance results and enhances public and stakeholder awareness of the program’s impact on Californian communities.

SCOPE OF WORK

DFPI is seeking a vendor to offer comprehensive support in the development of the CalMoneySmart Annual Report. In collaboration with the DFPI Grants Team, the selected vendor will be responsible for collating and analyzing quantitative data, qualitative insights, and programmatic outcomes to create a narrative of the program’s performance. The vendor will deliver enhancements for the annual report, including crafting storytelling elements and designing layouts, ultimately delivering a final report optimized for dissemination to key audiences.

The selected vendor will also be responsible for developing broad creative and messaging support to amplify the impact of information shared in the CalMoneySmart annual report and throughout the CalMoneySmart grant cycle. This component will include the development of digital creative assets and messaging that can be used to promote the program on the DFPI website and social media channels. The selected vendor will incorporate these assets into a toolkit and provide recommendations for its use.

TASK AND DELIVERABLES

In responding to this RFO, Offerors must describe their approach in a detailed work plan and explain what capabilities and experiences uniquely set them apart to be successful in planning and executing these Tasks in the Proposal. The detailed work plan should include a description of how the sub-tasks described below will be accomplished, including a proposed schedule.

Proposals will be evaluated based on the narrative response for how tasks and deliverables are to be executed. Offerors are encouraged to review the evaluation section of this RFO to understand how responses will be scored. Offerors are asked to restrict their response to the RFO to between 10-15 pages, single-spaced, 12pt Arial font. This applies only to the narrative response to the sub-tasks and deliverables described below.

Scope of Work Tasks

Approximate Percentage of Budget

Task 1: Project and Account Management 5%

Task 2: Development of CalMoneySmart Annual Report 60%

Task 3: Creative and Messaging Support 35%

Total

100%

Task 1: Project and Account Management

Sub-Tasks:

A. Meet with DFPI team to review goals and tasks.

B. Prepare meetings and conduct follow-ups.

C. Determine status meeting frequency.

D. Confirm success criteria, business objectives, and stakeholders.

E. Identify team members, support channels, and communication paths for the project.

Task 1: Deliverables

1.1 Kickoff meeting

1.2 Project plan

1.3 Project schedule

1.4 Ongoing Account Management

Task 2: Development of CalMoneySmart Annual Report

Sub-Tasks:

A. Compile and analyze data received from end of year grantee reports.

B. Develop creative assets that enhance the report’s visual appeal, help audience visualize key data, and help illustrate program impact.

C. Create copywriting that pulls together narratives from individual reports into unified and engaging reports.

D. Design report layout and structure to optimize readability and engagement with content.

E. Review, revise, and deliver final report to DFPI.

Task 2: Deliverables

2.1 Interim data report to summarize findings from grantees’ Final Reports

2.2 Visual assets (i.e. graphs, charts, and infographics) to illustrate key findings and data reports.

2.3 Documentation of data sources, methodologies, and analyses used in report development.

2.4 Comprehensive annual report document covering all aspects of CalMoneySmart performance and impact.

Task 3: Creative and Messaging Support

Sub-Tasks

A. Develop a strategy to communicate impact through DFPI website, social media, and other communication channels throughout the year.

B. Design, develop, and produce messaging and digital assets to support communication strategy.

C. Develop social media toolkit(s) that can be used by partners and stakeholders to amplify communications efforts around key events: e.g. the publication of the annual report, the opening of a new grant year, announcement of new grant awards, etc.

Task 3: Deliverables

3.1 Creative and messaging strategy document outlining key themes, messaging frameworks, campaign objectives, and proposed timeframes.

3.2 Key messaging and digital assets

3.3 Social media toolkit including creative assets (i.e. copywriting, graphics, multimedia content, promotional materials)

TASKS AND WORK AUTHORIZATIONS

A. Prior to the commencement of work associated with each task, a Work Authorization (WA) must be completed by the DFPI Contract Manager and signed by both parties.

Each WA shall consist of a detailed statement of the purpose, objective, and goals.

Each WA shall also contain the cost estimate, based on hourly rates established in the Offeror’s RFO response.

B. DFPI has the right to require the Contractor to stop or suspend work on any WA.

C. If the Contractor determines that they will exceed the authorized estimated work hours for the WA, the Contractor must notify DFPI Contract Manager by submitting an additional WA for approval of the excess hours. It is at the discretion of DFPI Contract Manager to either authorize or deny the request for additional hours.

D. It is understood and agreed upon by both parties that all the terms of this Agreement shall remain in force with the inclusion of any such WA. A WA shall in no way serve to amend or supersede the provisions outlined in this Agreement.

E. Vendors should refer to Attachment 15 – Exhibit E for a sample Work Authorization.

UNANTICIPATED TASKS

A. DFPI may authorize Contractor to perform unanticipated tasks that may occur during the term of this agreement, not to exceed 5% of the total agreement amount awarded.

B. In the event of unanticipated tasks, the Contractor will be compensated in accordance with the rates specified in the Cost Worksheet (Attachment 2).

ATTACHMENT 1

REQUIRED SB RFO CHECKLIST

CONTRACTOR NAME:

REQUIRED ATTACHMENT CHECK LIST

A complete package will consist of the items identified below. Complete this checklist to confirm the items in your offer package. Place a check mark or “X” next to each item that you are submitting to the DFPI. All attachments identified below (unless noted otherwise) are required and must be returned as instructed or your offer may be considered nonresponsive.

Return this checklist with your offer package.

Included Name of Document Description of Document

_____ Attachment 1 Required RFO Checklist

_____ Attachment 2 Cost Worksheet

_____ Attachment 3 Bidder’s Declaration GSPD-05-105

_____ Attachment 4 Payee Data Record – STD 204

_____ Attachment 5 DGS PD 843 – DVBE Declaration (if applicable)

Attachment 6

Attachment 7

California Small Business Certification (copy)

California Civil Rights Laws Certification

Attachment 8

Attachment 9

Attachment 10

Commercially Useful Function Certification

Darfur Certification

Contractor Certification Clauses CCC 04/2017

_____ Attachment 11 Offeror’s response

_____ Attachment 12 Client Reference form

_____ Attachment 13 Resumes

_____ Attachment 14 Sample Standard Agreement

_____ Attachment 15 STD 1000 – Generative Artificial Intelligence Disclosure and Factsheet

EXHIBIT B-1

COST WORKSHEET

The Contractor shall provide all labor, materials, equipment, and every other item of expense, direct or indirect, necessary to complete the services in accordance with the specifications described in the Section II of the RFO (Scope of Work and Deliverables) at the rates specified below. DFPI makes no guarantee, expressed or implied, on the actual number of services/hours that shall be required for this Agreement, and reserves the right to omit portions or quantities of work, as may be deemed necessary. Payment for service performed under this Agreement shall be for actual expenditures incurred.

The rates referenced below shall be binding for the term of the Agreement.

General Instructions

1. When completing the Cost Worksheet, include all estimated costs to perform the services for the entire term of the contract.

2. On all cost tables, provide specific costs on a per person, per task basis for labor costs.

3. All unit rates/costs, if any (i.e. salary rates/ranges), must be multiplied out and totaled.

4. Please record costs using whole dollars only. Round fractional dollar amounts or cents to the nearest whole dollar amount.

5. When completing the Cost Worksheet, use as many pages as are necessary to display the detailed budgeted costs.

6. Bidders shall identify labor costs for all positions needed to fulfill Tasks 1, 2, and 3 in their respective Cost Tables.

7. Bidders shall complete lines 1 through 3 and provide the Grand Total on line 4 on Cost Table 4.

8. Bidders shall not exceed the budgeted amount (identified in Section I introduction of the RFO, Available Funding and How Award is Determined). For the purpose of the RFO evaluation, the bidder with the lowest average Labor Costs will be awarded the maximum cost points. The Number of Hours estimates provided in the table below will be used for proposal scoring purposes. Bidders will be held to the Rates listed in the table. however, Number of Hours shall be based upon mutually agreed upon level effort for each task as identified in each Work Authorization.

Note: No travel will be reimbursed under this agreement. The Bidder further understands that the quoted rate(s) must be fully loaded, including but not limited to, operating expenses, labor, transportation/travel costs, mileage or per diem expenses, equipment costs, supplies, overhead, annual inflation costs/rate adjustments, profit margin, taxes, sales tax, shipping, etc.

Additional rows may be added to the table below only for the labor categories and direct costs categories.

COST TABLE 1: Labor Costs for Task 1 - Project and Account Management (5%)

Cells that are grayed out should be left blank.

Line

Labor Costs for Task 1 – Project and Account Management (5%)

List Name and Position Titles that Apply # of Hours

Rate Total

1 Total Labor Cost (Task 1)

COST TABLE 2: Labor Costs for Task 2 - Development of CalMoneySmart Annual Report (60%)

Line

Labor Costs for Task 2 – Development of CalMoneySmart Annual Report (60%)

List Name and Position Titles that Apply # of

2 Total Labor Cost (Task 2)

COST TABLE 3: Labor Costs for Task 3 - Creative and Messaging Support (35%)

Line

Labor Costs for Task 3 – Creative and Messaging Support 35%)

List Name and Position Titles that Apply # of

3 Total Labor Cost (Task 3)

COST TABLE 4 – Summary Table

Line

Description Total Cost

1 Total Cost Table 1 (Labor Cost for Task 1 – Line 1)

2 Total Cost Table 2 (Labor Cost for Task 2 – Line 2)

3 Total Cost Table 3 (Labor Cost for Task 3 – Line 3)

4 Grand Total (Sum of Lines 1 through 3)

STATE OF CALIFORNIA – DEPARTMENT OF FINANCE

PAYEE DATA RECORD

(Required when receiving payment from the State of California in lieu of IRS W-9 or W-7) STD 204 (Rev. 03/2021)

Section 1 – Payee Information NAME (This is required. Do not leave this line blank. Must match the payee’s federal tax return)

BUSINESS NAME, DBA NAME or DISREGARDED SINGLE MEMBER LLC NAME (If different from above)

MAILING ADDRESS (number, street, apt. or suite no.) (See instructions on Page 2)

CITY, STATE, ZIP CODE E-MAIL ADDRESS

Section 2 – Entity Type Check one (1) box only that matches the entity type of the Payee listed in Section 1 above. (See instructions on page 2)

CORPORATION (see instructions on page 2)SOLE PROPRIETOR / INDIVIDUAL MEDICAL (e.g., dentistry, chiropractic, etc.)SINGLE MEMBER LLC Disregarded Entity owned by an individual

PARTNERSHIP

ESTATE OR TRUST

LEGAL (e.g., attorney services)

EXEMPT (e.g., nonprofit)

ALL OTHERS

Section 3 – Tax Identification Number Enter your Tax Identification Number (TIN) in the appropriate box. The TIN must match the name given in Section 1 of this form. Do not provide more than one (1) TIN.

The TIN is a 9-digit number. Note: Payment will not be processed without a TIN.

For Individuals, enter SSN.

If you are a Resident Alien, and you do not have and are not eligible to get an SSN, enter your ITIN.

Grantor Trusts (such as a Revocable Living Trust while the grantors are alive) may not have a separate FEIN. Those trusts must enter the individual grantor’s SSN.

For Sole Proprietor or Single Member LLC (disregarded entity), in which the sole member is an individual, enter SSN (ITIN if applicable) or FEIN (FTB prefers SSN).

For Single Member LLC (disregarded entity), in which the sole member is a business entity, enter the owner entity’s FEIN. Do not use the disregarded entity’s FEIN.

For all other entities including LLC that is taxed as a corporation or partnership, estates/trusts (with FEINs), enter the entity’s FEIN.

Social Security Number (SSN) or Individual Tax Identification Number (ITIN)

OR

Federal Employer Identification Number

(FEIN)

Section 4 – Payee Residency Status (See instructions)

CALIFORNIA RESIDENT – Qualified to do business in California or maintains a permanent place of business in California.

CALIFORNIA NONRESIDENT – Payments to nonresidents for services may be subject to state income tax withholding.

No services performed in California

Copy of Franchise Tax Board waiver of state withholding is attached.

Section 5 – Certification I hereby certify under penalty of perjury that the information provided on this document is true and correct.

Should my residency status change, I will promptly notify the state agency below.

NAME OF AUTHORIZED PAYEE REPRESENTATIVE TITLE E-MAIL ADDRESS

SIGNATURE DATE TELEPHONE (include area code)

Section 6 – Paying State Agency Please return completed form to:

STATE AGENCY/DEPARTMENT OFFICE UNIT/SECTION

MAILING ADDRESS FAX TELEPHONE (include area code)

CITY STATE ZIP CODE E-MAIL ADDRESS

Print Form Reset Form

STATE OF CALIFORNIA – DEPARTMENT OF FINANCE

PAYEE DATA RECORD

(Required when receiving payment from the State of California in lieu of IRS W-9 or W-7) STD 204 (Rev. 03/2021)

GENERAL INSTRUCTIONS

Type or print the information on the Payee Data Record, STD 204 form. Sign, date, and return to the state agency/department office address shown in Section 6.

Prompt return of this fully completed form will prevent delays when processing payments.

Information provided in this form will be used by California state agencies/departments to prepare Information Returns (Form1099).

NOTE: Completion of this form is optional for Government entities, i.e. federal, state, local, and special districts.

A completed Payee Data Record, STD 204 form, is required for all payees (non-governmental entities or individuals) entering into a transaction that may lead to a payment from the state. Each state agency requires a completed, signed, and dated STD 204 on file; therefore, it is possible for you to receive this form from multiple state agencies with which you do business.

Payees who do not wish to complete the STD 204 may elect not to do business with the state. If the payee does not complete the STD 204 and the required payee data is not otherwise provided, payment may be reduced for federal and state backup withholding. Amounts reported on Information Returns (Form 1099) are in accordance with the Internal Revenue Code (IRC) and the California Revenue and Taxation Code (R&TC).

Section 1 – Payee Information Name – Enter the name that appears on the payee's federal tax return. The name provided shall be the tax liable party and is subject to IRS TIN matching (when applicable).

Sole Proprietor/Individual/Revocable Trusts – enter the name shown on your federal tax return.

Single Member Limited Liability Companies (LLCs) that is disregarded as an entity separate from its owner for federal tax purposes - enter the name of the individual or business entity that is tax liable for the business in section 1. Enter the DBA, LLC name, trade, or fictitious name under Business Name.

Note: for the State of California tax purposes, a Single Member LLC is not disregarded from its owner, even if they may be disregarded at the Federal level.

Partnerships, Estates/Trusts, or Corporations – enter the entity name as shown on the entity’s federal tax return. The name provided in Section 1 must match to the TIN provided in section 3. Enter any DBA, trade, or fictitious business names under Business Name.

Business Name – Enter the business name, DBA name, trade or fictitious name, or disregarded LLC name.

Mailing Address – The mailing address is the address where the payee will receive information returns. Use form STD 205, Payee Data Record Supplement to provide a remittance address if different from the mailing address for information returns, or make subsequent changes to the remittance address.

Section 2 – Entity Type If the Payee in Section 1 is a(n)… THEN Select the Box for…

Grantor (Revocable Living) Trust disregarded for federal tax purposes Sole Proprietor/Individual Limited Liability Company (LLC) owned by an individual and is disregarded for federal tax purposes Single Member LLC-owned by an individual Partnerships Limited Liability Partnerships (LLP) and, LLC treated as a Partnership Partnerships Estate Trust (other than disregarded Grantor Trust) Estate or Trust Corporation that is medical in nature (e.g., medical and healthcare services, physician care, nursery care, dentistry, etc. LLC that is to be taxed like a Corporation and is medical in nature

Corporation-Medical

Corporation that is legal in nature (e.g., services of attorneys, arbitrators, notary publics involving legal or law related matters, etc.) LLC that is to be taxed like a Corporation and is legal in nature

Corporation-Legal

Corporation that qualifies for an Exempt status, including 501(c) 3 and domestic non-profit corporations. Corporation-Exempt Corporation that does not meet the qualifications of any of the other corporation types listed above LLC that is to be taxed as a Corporation and does not meet any of the other corporation types listed above

Corporation-All Other

Section 3 – Tax Identification Number The State of California requires that all parties entering into business transactions that may lead to payment(s) from the state provide their Taxpayer Identification Number (TIN). The TIN is required by R&TC sections 18646 and 18661 to facilitate tax compliance enforcement activities and preparation of Form 1099 and other information returns as required by the IRC section 6109(a) and R&TC section 18662 and its regulations.

Section 4 – Payee Residency Status Are you a California resident or nonresident?

A corporation will be defined as a "resident" if it has a permanent place of business in California or is qualified through the Secretary of State to do business in California.

A partnership is considered a resident partnership if it has a permanent place of business in California.

An estate is a resident if the decedent was a California resident at time of death.

A trust is a resident if at least one trustee is a California resident.

o For individuals and sole proprietors, the term "resident" includes every individual who is in California for other than a temporary or transitory purpose and any individual domiciled in California who is absent for a temporary or transitory purpose. Generally, an individual who comes to California for a purpose that will extend over a long or indefinite period will be considered a resident. However, an individual who comes to perform a particular contract of short duration will be considered a nonresident.

For information on Nonresident Withholding, contact the Franchise Tax Board at the numbers listed below:

Withholding Services and Compliance Section: 1-888-792-4900 E-mail address: wscs.gen@ftb.ca.gov For hearing impaired with TDD, call: 1-800-822-6268 Website: www.ftb.ca.gov

Section 5 – Certification Provide the name, title, email address, signature, and telephone number of individual completing this form and date completed. In the event that a SSN or ITIN is provided, the individual identified as the tax liable party must certify the form. Note: the signee may differ from the tax liable party in this situation if the signee can provide a power of attorney documented for the individual.

Section 6 – Paying State Agency This section must be completed by the state agency/department requesting the STD 204.

Privacy Statement Section 7(b) of the Privacy Act of 1974 (Public Law 93-579) requires that any federal, state, or local governmental agency, which requests an individual to disclose their social security account number, shall inform that individual whether that disclosure is mandatory or voluntary, by which statutory or other authority such number is solicited, and what uses will be made of it. It is mandatory to furnish the information requested. Federal law requires that payment for which the requested information is not provided is subject to federal backup withholding and state law imposes noncompliance penalties of up to $20,000. You have the right to access records containing your personal information, such as your SSN. To exercise that right, please contact the business services unit or the accounts payable unit of the state agency(ies) with which you transact that business.

All questions should be referred to the requesting state agency listed on the bottom front of this form.

STATE OF CALIFORNIA – DEPARTMENT OF GENERAL SERVICES PROCUREMENT DIVISION

DISABLED VETERAN BUSINESS ENTERPRISE DECLARATIONS

(Rev. /20 )

Instructions: The disabled veteran (DV) owner(s) and DV manager(s) of the Disabled Veteran Business Enterprise (DVBE) must complete this declaration when a DVBE contractor or subcontractor will provide materials, supplies, services or equipment [Military and Veterans Code Section 999.2]. Violations are misdemeanors and punishable by imprisonment or fine and violators are liable for civil penalties. All signatures are made under penalty of perjury.

SECTION 1

Name of certified DVBE: DVBE Ref. Number:

Description (materials/supplies/services/equipment proposed):

Solicitation/Contract Number: SCPRS Ref. Number:__________________________

(FOR STATE USE ONLY)

SECTION 2

APPLIES TO ALL DVBEs. Check only one box in Section 2 and provide original signatures.

I (we) declare that the DVBE is not a broker or agent, as defined in Military and Veterans Code Section 999.2 (b), of materials, supplies, services or equipment listed above. Also, complete Section 3 below if renting equipment.

Pursuant to Military and Veterans Code Section 999.2 (f), I (we) declare that the DVBE is a broker or agent for the principal(s) listed below or on an attached sheet(s). (Pursuant to Military and Veterans Code 999.2 (e), State funds expended for equipment rented from equipment brokers pursuant to contracts awarded under this section shall not be credited toward the 3-percent DVBE participation goal.)

All DV owners and managers of the DVBE (attach additional pages with sufficient signature blocks for each person to sign):

(Printed Name of DV Owner/Manager) (Signature of DV Owner/ Manager) (Date Signed)

(Printed Name of DV Owner/Manager) (Signature of DV Owner/Manager) (Date Signed)

Firm/Principal for whom the DVBE is acting as a broker or age nt:

(If more than one firm, list on extra sheets.) (Print or Type Name)

Firm/Principal Phone: Address:

SECTION 3

APPLIES TO ALL DVBEs THAT RENT EQUIPMENT AND DECLARE THE DVBE IS NOT A BROKER.

Pursuant to Military and Veterans Code Section 999.2 (c), (d) and (g), I am (we are) the DV(s) with at least 51% ownership of the DVBE, or a DV manager(s) of the DVBE. The DVBE maintains certification requirements in accordance with Military and Veterans Code Section 999 et. seq.

The undersigned owner(s) own(s) at least 51% of the quantity and value of each piece of equipment that will be rented for use in the contract identified above. I (we), the DV owners of the equipment, have submitted to the administering agency my (our) personal federal tax return(s) at time of certification and annually thereafter as defined in Military and Veterans Code 999.2, subsections (c) and (g). Failure by the disabled veteran equipment owner(s) to submit their personal federal tax return(s) to the administering agency as defined in Military and Veterans Code 999.2, subsections

(c) and (g), will result in the DVBE being deemed an equipment broker.

Disabled Veteran Owner(s) of the DVBE (attach additional pages with signature blocks for each person to sign):

(Printed Name) (Signature) (Date Signed)

(Address of Owner) (Telephone) (Tax Identification Number of Owner)

Disabled Veteran Manager(s) of the DVBE (attach additional pages with sufficient signature blocks for each person to sign):

(Printed Name of DV Manager) (Signature of DV Manager) (Date Signed)

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STATE OF CALIFORNIA DEPARTMENT OF GENERAL SERVICES

CALIFORNIA CIVIL RIGHTS LAWS ATTACHMENT OFFICE OF LEGAL SERVICES

DGS OLS 04 (Rev. 01/17)

Pursuant to Public Contract Code section 2010, a person that submits a bid or proposal to, or otherwise proposes to enter into or renew a contract with, a state agency with respect to any contract in the amount of $100,000 or above shall certify, under penalty of perjury, at the time the bid or proposal is submitted or the contract is renewed, all of the following:

1. CALIFORNIA CIVIL RIGHTS LAWS: For contracts executed or renewed after January 1, 2017, the contractor certifies compliance with the Unruh Civil Rights Act (Section 51 of the Civil Code) and the Fair Employment and Housing Act (Section 12960 of the Government Code); and

2. EMPLOYER DISCRIMINATORY POLICIES: For contracts executed or renewed after January 1, 2017, if a Contractor has an internal policy against a sovereign nation or peoples recognized by the United States government, the Contractor certifies that such policies are not used in violation of the Unruh Civil Rights Act (Section 51 of the Civil Code) or the Fair Employment and Housing Act (Section 12960 of the Government Code).

CERTIFICATION

I, the official named below, certify under penalty of perjury under the laws of the State of California that the foregoing is true and correct.

By (Authorized Signature)

Printed Name and Title of Person Signing

Executed in the County of Executed in the State of

Date Executed

Proposer/Bidder Firm Name (Printed) Federal ID Number

STATE OF CALIFORNIA –DEPARTMENT OF FINANCIAL PROTECTION AND INNOVATION

COMMERCIALLY USEFUL FUNCTION CERTIFICATION

DFPI – ASU (Rev. 09-2022)

COMMERCIALLY USEFUL FUNCTION

I certify my company performs the following on all purchase order/service contracts entered into with the California Department of Financial Protection and Innovation within the period of performance described below. A business performing a commercially useful function is one that DOES all of the following:

1. Is responsible for the execution of a distinct element of the work of the contract.

2. Carries out its obligation by actually performing, managing or supervising the work involved.

3. Performs work that is normal for its business services and functions.

4. Is responsible, with respect to products, inventories, materials and supplies required for the contract, for negotiating price, determining quality and quantity, ordering, installing, if applicable, and making payment.

5. Is not further subcontracting a portion of the work that is greater than that expected to be subcontracted by normal industry practices.

A contractor, subcontractor or supplier will not be considered to perform a commercially useful function if the contractor’s, subcontractor’s or supplier’s role is limited to that of an extra participant in the transaction, contract or project through which funds are passed in order to obtain the appearance of a small business, microbusiness or DVBE participation.

I certify my firm performs a commercially useful function as described above.

Vendor Signature Date

Company Name

IF YOU ARE CONSIDERING ENTERING INTO AN AGREEMENT WITH DFPI TO

WHICH THIS CERTIFICATION DOES NOT APPLY, PRIOR TO ENTERING INTO

SUCH AGREEMENT, YOU MUST IMMEDIATLY NOTIFY DFPI AT

ASU@DFPI.CA.GOV

mailto:BOO@DFPI.CA.GOV

Public Contract Code Sections 10475 -10481 applies to any company that currently or within the previous three years has had business activities or other operations outside of the United States. For such a company to bid on or submit a proposal for a State of California contract, the company must certify that it is either a) not a scrutinized company; or b) a scrutinized company that has been granted permission by the Department of General Services to submit a proposal.

If your company has not, within the previous three years, had any business activities or other operations outside of the United States, you do not need to complete this form.

OPTION #1 - CERTIFICATION

If your company, within the previous three years, has had business activities or other operations outside of the United States, in order to be eligible to submit a bid or proposal, please insert your company name and Federal ID Number and complete the certification below.

I, the official named below, CERTIFY UNDER PENALTY OF PERJURY that a) the prospective proposer/bidder named below is not a scrutinized company per Public Contract Code 10476; and b) I am duly authorized to legally bind the prospective proposer/bidder named below. This certification is made under the laws of the State of California.

Company/Vendor Name (Printed) Federal ID Number

By (Authorized Signature)

Printed Name and Title of Person Signing

OPTION #2 – WRITTEN PERMISSION FROM DGS

Pursuant to Public Contract Code Section 10477(b), the Director of the Department of General Services may permit a scrutinized company, on a case-by-case basis, to bid on or submit a proposal for a contract with a state agency for goods or services, if it is in the best interests of the state. If you are a scrutinized company that has obtained written permission from the DGS to submit a bid or proposal, complete the information below.

We are a scrutinized company as defined in Public Contract Code section 10476, but we have…