SATPC0037328 Tab 04 4 SOW..pdf

Submitted on: December 6, 2024

Statement of Work Illustrations and Layout Design for GLOBE Strategic Plan

Period of Performance February 1, 2025 – August 31, 2025

A. BACKGROUND

The Global Learning and Observations to Benefit the Earth (GLOBE) Program is a participatory science (a.k.a. citizen science) program that is housed within NASA’s Earth Science Division and is co-sponsored by the NSF, NOAA, the Department of State.

Since its inception in 1994, the GLOBE Program has advanced science, education, and cultural exchange and has grown to include 40 protocols across all spheres of earth science. The program engages students, teachers, and adult volunteers in 127 countries, with more countries joining each year. GLOBE Program leadership is writing a new strategic plan that will serve as both a grounding and guiding document to those involved in the program, as well as a winsome document to explain the scope of GLOBE to newcomers. The work described in this task will support the strategic planning effort through editorial layout and illustration services.

B. TASK

1. Task Description The contractor shall provide technical assistance to GLOBE Program leadership in the development and production of up to 100 illustrations and layout design as part of the GLOBE Strategic Plan.

i. Illustrations may include a small number of large and complex drawings to show how the activities of The GLOBE Program are interrelated, as well as many small drawings that will serve as visual reminders of key concepts throughout the document. That the contractor shall support several drafts of the strategic plan, with a text-only version available in January 2025. This support will include presentations to key stakeholders and community-informed revisions. The following tasks describes key milestones and deliverables for identified technical assistance priorities from February 1, 2025 to August 31, 2025.

2. Skills requirement

i. Technical skills: the contractor must show, via electronic portfolio, the ability to produce high-quality illustrations.

ii. Technical skills: the contractor must show, via electronic portfolio, the ability to produce aesthetically compelling design layout.

iii. Soft skills: the contractor must show, via references and work history, the ability to complete collaborative work.

C. MILESTONES AND DELIVERABLES

1. First draft (text-only) of the strategic plan will be made to the contractors on or before January 31, 2025.

2. The contractors shall meet with strategic plan authors (Amy Chen, Herb Fynewever, Tara Strang) and NASA Communications team (Wendy Mihm, Ellen Gray) to discuss ideas for illustration and layout by February 7, 2025.

Submitted on: December 6, 2024

3. The contractors shall submit a list of proposed drawings by February 21, 2025. Strategic plan authors will suggest revisions to this list by February 28, 2025.

4. The contractors will submit an initial set of sketches and layout ideas by March 31, 2025.

Strategic plan authors will give feedback on these sketches by April 15, 2025.

5. In response to community feedback, the text of the strategic plan will be revised, and the revised text sent to the contractors by April 15, 2025.

6. Finished-quality drawings and layout will be completed by June 30, 2025.

7. Further cycles of fine-tuning and revision will continue in response to community feedback until project completion, August 31, 2025.

Deliverable Description Due Date Meeting with NASA GLOBE leadership 2/7/25 Proposed list of drawing 2/21/25 Initial set of sketches and layout ideas 3/31/25 Finished-quality drawings and layout 6/30/25 Final copy 8/31/25