SATPC0030291 Tab 04 SOW_Redacted.pdf

Statement of Work for Media Training NASA Headquarters

Overview: Ollison Elsberg Associates will conduct 3 days of Media Training, for 6-8 participants in each workshop for 4 iterations in February, May, July and September 2023. The dates of the training are contained herein. The workshops will include a range of tips and techniques designed to make the preparation and delivery of each media interview as effective as possible. We will discuss the importance of working closely with public affairs officers in proactive as well as reactive situations, and will offer techniques for developing and delivering strong and effective messages.

Each trainee will participate in video recorded interview exercises followed by professional critiques. Each participant will have a copy of his or her interview, which may be downloaded to their personal devices.

The training runs from 10 a.m. to 1 p.m. (Eastern Time) , 9 a.m. to 12 p.m.

(Central Time) 8 a.m. to 11 a.m. (Mountain Time), 7 a.m. to 10 a.m. (Pacific Time)

Training dates: February 22, 23 and 24, 2023

May 17, 18 and 19, 2023

July 19, 20 and 21, 2023

September 13, 14 and 15, 2023

Location: via Zoom

Trainer: Dr. Ruth Allen Ollison and Associate TBD

Dr. Ruth Allen Ollison brings the best possible mix of experience to every media and presentation training. Her team has trained over 3000 people. Dr. Ollison served for many years in front of cameras and microphones as a radio and television news reporter and anchor. She is a keynote speaker who is in considerable demand, and she’s an extraordinarily skilled trainer. Ruth spent more than 25 years in broadcast communications as a reporter and anchor, news show producer and head of several Emmy Award-winning news departments. As a consultant, Dr. Ollison has been a “turnaround specialist” for failing news departments and a coach for leaders, executives and broadcast personalities. She works with corporate and government clients as a media and presentation trainer helping clients develop and deliver strong and effective messages to both internal and external audiences.

Results Driven:

All Participants in our Media Training course improve in their ability to communicate. The techniques that we employ produce results that are immediate, measurable, and long lasting.

Participants are able to more efficiently develop and communicate important messages using our message development tools and strategies. They also gain confidence in making decisions and taking risks. Indeed, we stress the importance of becoming active in the communications arenas.

Our Media Training techniques are designed to become embedded in the minds of participants so that they can quickly recall and utilize the communications skills that they are developing and/or improving. The added dimension is our use of video recording and playback in order for participants to benefit more fully from our expert coaching.

Building Coalitions:

The building and maintaining of relationships rises and falls on COMMUNICATIONS. This is the area in which relationships are built or destroyed.

Our Media Training course is rich with effective ways to develop and communicate positive messages designed to provide important information and/or calls for action.

Participants will become keenly aware that the process of communications happens all the time. Indeed, even to choose not to communicate is to communicate. The only decision a leader, follower, or potential ally gets to make is how to make communications effective.

The Ollison Elsberg Associates Media Training Course posits that effective communications is the substance and the glue of successful relationships, organizations, agencies, governments, nations. The power of positive communication is invaluable to advancing good causes and putting down bad ones.

Media Training Schedule 10AM Introductions and Personal Assessments 10:10AM Communications as a Team Sport 10:20AM Issues in Communications Challenges and Opportunities 10:30AM The Media Landscape Developing Your Message Case Study: Don’t take the Bait 10:45AM Who Needs Your Story The Team Approach The Message Triangle

11:00AM-11:30PM Media Interviews and Critiques Putting it all together 12:45AM Lessons Learned and Recap

*Questions and Answers- Interactive format will provide opportunity questions and answers and feedback throughout training.

Ollison Elsberg Associates provides: 2 trainers and a technician. Booklets, Flip charts and easel along with video camera, tripods, lights, microphones, connectors and cables.

Dates Description Fee

February 22, 23, 24, 2023

May 17,18, 19, July 19, 20, 21, September 13,14, and 15, 2023

Three days Media Training workshops with a maximum of 6-8 participants in each workshop.

12 days

Production, Post production/editing/ tech support weeks