RFQ COP202400001 SOW - PIO Videographer.pdf

Statement of Work

United States Capitol Police (USCP) –

Videographer Services for Public Information Office (PIO)

Background

The Public Information Office ensures accurate and timely flow of information, adding a layer of strategic communication, proactive outreach, and crisis management expertise. This office is responsible for news releases, social media, community outreach, and general information management. Currently, the USCP’s Public Information Officer (PIO) is seeking to enhance communication and public outreach efforts through professional video production.

SOW

The PIO aims to improve transparency, community engagement, and public perception of USCP operations. Working with the PIO Team, the contractor shall provide:

The primary objectives of this project are:

• Produce high-quality videos that effectively communicate key messages, initiatives, and public safety campaigns of the USCP.

• Enhance the USCP's online presence and engagement through compelling visual content.

• Support media relations by providing timely video assets for press releases, interviews, and public announcements.

• Produce internal training videos to educate, instruct and equip the workforce with the knowledge, skills and behaviors needed to succeed in their roles and contribute to USCP goals.

• Produce video communications from USCP leadership that lead to enhanced productivity, increased employee morale and satisfaction.

• Maintain a professional and consistent visual identity aligned with the USCP's branding guidelines.

Pre-production

• Collaborate with the PIO team to develop video concepts, storyboards, and scripts for approval.

• Conduct site visits and coordinate logistics for video shoots at various agency locations as needed.

• When required, secure necessary permits, releases, and permissions for filming in public or restricted areas.

Production

• Capture high-definition video footage using professional equipment and techniques suitable for various platforms (e.g., social media, websites, broadcast).

• Ensure high-quality audio recording during interviews, events, and other recorded sessions.

RFQ COP202400001

Statement of Work

United States Capitol Police (USCP) –

Videographer Services for Public Information Office (PIO)

• Manage lighting, framing, and composition to achieve visually appealing and informative content.

Post-production

• Edit raw footage into polished videos that meet industry standards and align with the

USCP's messaging objectives.

• Incorporate graphics, animations, music, and voiceovers as needed to enhance visual appeal and convey information effectively.

• Provide drafts for review and incorporate feedback from the PIO team to finalize videos for distribution.

Distribution and Support

• Format videos for different distribution channels (e.g., YouTube, Vimeo, USCP website) and assist with uploading and publishing as required.

• Offer technical support and troubleshooting for video playback or distribution issues as needed.

Deliverables

• Video production schedule outlining key milestones and deadlines.

• High-definition video files in various formats suitable for digital and broadcast distribution.

• Completed videos edited to professional standards and approved by the PIO team.

• Analytics reports summarizing video performance metrics and audience engagement.

Timeline

The timeline for video production and delivery will be based on a per-project basis, with specific milestones and deadlines agreed upon before commencement.

Budget

The budget for videographer services is [TBD], inclusive of all pre-production, production, post-production, and distribution costs.

Acceptance Criteria

Final acceptance of deliverables will be based on:

• Video quality meeting industry standards and agency expectations.

• Alignment of videos with approved scripts, branding guidelines, and messaging objectives.

• Positive feedback and approval from key stakeholders within the PIO and USCP leadership.