RFP_ELCHC_LobbyFurniture 1524.pdf

REQUEST FOR PROPOSAL

Lobby Furniture

RFP Posting Period:

January 5, 2024 - January 19, 2024

Inquiries and proposals should be directed to:

Yarima Hernandez Tamayo Manager, Finance and Accounting

Early Learning Coalition of Hillsborough County

6302 E. Dr. Martin Luther King, Jr. Blvd.

Suite 100

Tampa, FL 33619 813-537-3500 yhernandeztamayo@elchc.org

I. GENERAL INFORMATION

A. Purpose. This request for proposal (RFP) is for the Early Learning Coalition of Hillsborough County (“ELCHC” or “Coalition”) to identify and contract with a single or multiple organization(s) or independent contractors that can provide Lobby Furniture during the period of this fiscal year ending on June 30, 2024.

B. Who May Respond. Any U.S. based organization or independent contractor providing Lobby Furniture.

C. Instructions on Proposal Submission.

1. Closing Submission Date. Proposals must be submitted via email no later than 5:00 pm EST on January 19, 2024.

2. Inquiries. Inquiries concerning this RFP should be emailed to:

Yarima Hernandez Tamayo Manager, Finance and Accounting yhernandeztamayo@elchc.org

3. Conditions of Proposal. All costs incurred in the preparation of a proposal responding to this RFP will be the responsibility of the Offeror and will not be reimbursed by the Early Learning Coalition of Hillsborough County (the “Coalition”), It is the responsibility of the Offeror to ensure that the proposal is received via email by the Coalition by the date and time specified above. Late proposals will not be considered.

To ensure a fair review and selection process, personnel submitting proposals are specifically requested not to make other contacts with Coalition staff or members of the Board of Directors regarding this proposal during the proposal’s timeline. Failure to comply with this request will result in disqualification of the proposal.

4. Right to Reject. The Coalition reserves the right to reject any and all proposals received in response to this RFP. A contract for the accepted proposal will be drafted based upon the factors described in the RFP.

5. Minority-Owned Businesses. Efforts will be made by the Coalition to utilize woman, minority and/or service-disabled veteran owned businesses.

6. Notification of Award. It is expected that a decision selection will be made in February, 2024. Upon conclusion of final negotiations, all Offerors submitting proposals to this Request for Proposal will be informed about the selection decision. If both parties cannot agree on prices for a formal contract, the work will be rebid.

II. DESCRIPTION OF ENTITY. The Early Learning Coalition of Hillsborough County

(ELCHC) was created in response to the School Readiness Act (s. 411.01, Florida Statutes (FS)) in 2000 and is dedicated to ensuring quality early care and education for children in Hillsborough County. The Coalition is a nonprofit corporation which has been determined to be exempt from Federal income tax under Section 501 (c)(3) of the Internal Revenue Code.

The project included in this RFP will be funded 100% from federal funds, with disclosure to comply with Public Law (P.L.) 103-333, s. 508.

Mission : The Early Learning Coalition of Hillsborough County provides children, birth to 5 years, high quality, equitable and inclusive early learning experiences preparing them for success in school and life through the collaboration of families, educators, and the community.

FAST FACTS:

• Current number of staff: 150

• 2022-2023 Operating Budget: $234,482,081

• Current number of board of directors: 24

• Approximately 1,200 child care providers in Hillsborough County

• 2022-2023 School Readiness children served: 12,579

• 2022-2023 Voluntary Pre Kindergarten (VPK) children served: 11,579

• Website to learn more: www.elchc.org

III. SCOPE OF SERVICES NEEDED

The Early Learning Coalition Hillsborough County is seeking an organization or independent contractor who can provide Lobby Furniture.

ELCHC Responsibility:

ELCHC will provide CAD drawings upon request.

http://www.elchc.org/

Responders to the RFP:

Responders to the RFP will ensure that proposals align with the attached Appendices.

IV. CONTRACT ETHICS

1. No employee of the Coalition who exercises any responsibilities in the review, approval, or implementation of the proposal or contract shall participate in any decisions, which affects his or her direct or indirect personal or financial interest.

2. It is a breach of ethical standards for any person to offer, give or agree to give any Coalition employee, Board of Director, or for any Coalition employee, or Board of Director to solicit, demand, accept, or agree to accept from another person, a gratuity or an offer of employment whenever a reasonably prudent person would conclude that such consideration was motivated by an individual, group or corporate desire to obtain special, preferential, or more favorable treatment than is normally accorded to the general public.

V. PROPOSAL SUBMISSION. Proposals received after the deadline will not be accepted. It is neither Coalition’s responsibility nor practice acknowledging receipt of any proposal. It is the responder’s responsibility to assure that a proposal is received in a timely manner.

The Coalition reserves the right to reject any and all proposals, to waive irregularities and informalities, to request additional information from all respondents, and further reserves the right to select the proposal which furthers the best interests of the Early Learning Coalition of Hillsborough County.

Each proposal shall be considered binding and in effect for a period of ninety (90) days following the proposal opening.

VI. PROPOSAL CONTENTS. The Offeror, in its proposal, shall at a minimum include the following:

1. Organizational information

a. Bidder name

b. Address

c. Email

d. Phone, and preferred method of contact

e. Indicate, if appropriate, if the firm is a small or Certified Minority

Owned Business (CMOB include certificate with RFP)

f. Name where you maintain office(s)

2. Detailed Scope of Work Items:

a. Description of how you intend to deliver the services and accomplish the objectives outlined herein.

b. List of prior related work.

c. Proposed fee for providing services, including details of how fee amount was derived (number of hours, hourly rate, cost of materials, etc.). Your fee should be inclusive of administrative and travel expenses and not require direct reimbursement of these expenses.

d. Agreement that you will enter into a standard ELCHC contract (see Exhibit A).

RFP Timeline RFP Issue Date:

January 5, 2024

Deadline to submit questions

January 12, 2024 to yhernandeztamayo@elchc.org Please title subject “RFP: Lobby Furniture - Question”

Questions will be answered by January 16, 2024

Proposal Due Date

January 19, 2024, 5:00 pm (EST)

Evaluation Period Begins

January 22, 2024

Award and Contract Execution

February 7, 2024

VI. RFP SCORING. Proposals will be scored based on the following attributes and weights:

Attribute Weight Adherence to quality standards outlined in Appendices and ability to provide options consistent with brand standards and overall design intent.

25%

Total costs vs. overall value (including materials, design, installation and removal)

25%

Experience working with Early Learning Coalitions or other Hillsborough County government or non-profit organizations

25%

Ability to complete project on time and within budget (clarity around lead times and project timelines)

20%

Certified Minority-Owned Business 5% Total 100%

Appendix A

General Guidelines for Furniture Selection

These guidelines act as a basic starting point for furniture design. A design will reflect the Early Learning

Coalition of Hillsborough County branding and provide cohesive, flexible, functional, and durable furniture for a variety of purposes.

General Furniture Considerations:

• Furniture should be of commercial grade construction (Allsteel or Haworth) and materials meant for high traffic public spaces.

• Final layouts should take into account customer safety and comfort as well as meet all ADA requirements

• Easy to move and re-configure

• Can include “fun” elements such as unusual shapes, colors, designs, etc.

• Should work together but indicate a separation of functions.

• Material options must include high performance finishes that are resilient so they can be easily cleaned and maintained.

• Access to power outlets or charging stations should be maximized and furniture should connect to floor or wall outlets directly.

• Final numbers of each item will be confirmed during the design process. Any numbers included here are for purposes of price estimation only.

• Should be warrantied for at least three (3) years from the date of shipment when subject to normal wear-and-tear in in high use building.

Computer Area:

• Individual workstations or benched tables are acceptable depending on design. Computers should be configured so they are located near each other and preferably close to a service point.

• At least one computer station should be of ADA accessible height

• Workstations should include hidden, yet easy-to-access cable management

• Table tops should include integrated electrical and USB outlets

• Panels and counter surfaces should be high pressure plastic laminate with metal trim, except panels to be magnetic marked on plan. Please note if not possible for panels to be magnetic. If not possible, panels should be high pressure plastic laminate.

• All panels in space shall be 36” high except panels marked to be 48” high. (monolithic)

Co Service Desks/Points:

• Should be modular, millwork/casework will not be considered.

• All panels and counter surfaces to be high pressure plastic laminate on the client side. Use fabric on staff side. See plan for height of panels.

• Include transaction tops on two front 42” high panels as shown.

• Include two steel box/box/files in work area.

• Include storage unit, one side to be 3 high lateral file, other side to be double doors with moveable shelves on the interior.

Other Items:

• All seating and end tables are existing and should not be included in proposal.

_J

Q

3 HI H LATERAL

FILE ABINET

36"H

36"H

DOU LE DOO[J;J oi

WITH MOVEABLE

SHELVES

42"H

30"H

42"H

42"H

LOCATION: EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY

SCALE: 3/16"=1'-0"

PLAN: APPENDIX B

Exisiting - Out of scope

*ALL PANELS 36" HEIGHT UNLESS OTHERWISE NOTED

New Computer Area

DATE:11/29/2023

Exisiting - Out of scope

Exisiting - Out of scope

New Reception Area

Appendix B

Early Learning Coalition of Hillsborough County Lobby Renovation

Appendix C

1. Project Description

A. Early Learning Coalition of Hillsborough County requires furniture for the lobby renovation.

This furniture will replace existing furniture in the lobby with new furniture in a new layout at 6302 E Martin Luther King Jr Blvd, Suite 100, Tampa, FL 33619. The purpose of this procurement is to select a furniture vendor based on a proposal outlining your approach to the project and conceptual ideas on furnishing the space as well as a cost for design, delivery, and installation services. Although a preliminary furniture layout has been provided, changes to the overall layout and type of furniture indicated are to be considered.

However, changes to the electrical and data distribution plans are no longer possible.

B. Where possible furniture shall provide access to power (both electrical outlets and USB ports) and be easily reconfigurable.

C. Furniture purchases should reflect inspiration from the Early Learning Coalition of

Hillsborough County branding. These elements should provide inspiration for the furniture selections to be lively and provide “pops” of vibrant color.

D. A preliminary furniture layout and detailed list of requirements for each space are provided in the Appendices of this document for pricing. Final purchases are contingent upon the approved final layout and plan.

2. General Conditions

A. For any furniture procurement and installation, the furniture vendor shall be responsible for assessing, evaluating, verifying, and confirming the conditions of the building, accessibility, site restrictions, parking, deliveries, loading dock, storage, installation and staging, hours of availability/accessibility of all the above and any other conditions associated with, and which may affect cost of delivery and installation.

1) All products, work and installation, drawings, and documents shall meet any and all federal, state, local jurisdictions, and governing authorities including but not limited to codes, laws, ordinances, and regulations applicable to this project including the

Americans with Disabilities Act (ADA). It will be the responsibility of the furniture vendor to ensure that applicable regulations and codes are followed.

2) Particular attention shall be given to the protection of existing structures and finishes to prevent any damage of existing finishes. Any accidental damage incurred to existing conditions shall be the responsibility of the furniture vendor to repair or correct.

3) The furniture vendor shall coordinate access to the space in advance with the client

Project Manager and shall comply with all security regulations. All items must be delivered together so that furniture installation may be completed within the shortest period of time.

4) The furniture vendor, furniture dealer(s), and furniture installer(s) shall provide to the

County’s Representative proof of insurance prior to issuance of purchase order(s) for furniture.

B. It is up to the furniture vendor to determine the staging areas, resources, and coordination needed to ensure that the required installation schedule is met.

3. Manufacturers

A. Generally speaking, the same manufacturer shall be used for all items within the area. The layout is for representational purposes of the customer’s preference of design intent and style. Manufacturer variance applies to all dimensions provided on specifications.

4. The furniture manufacturers should be AllSteel or Haworth.

5. Materials, fabrication, and warranty requirements shall be clearly outlined.

6. Design and Layout Services

A. The Early learning Coalition desires to select and procure a furniture supplier/manufacturer to design, provide, and install furniture to meet the needs of front lobby users and staff.

B. A preliminary furniture layout has been provided in this package so that the vendors may review the anticipated design conditions.

C. Changes to the electrical and data distribution plans are not possible.

D. Design and Layout Deliverables:

1) Scaled, finalized furniture layouts for building in AutoCAD or compatible electronic format

2) Elevations and 3-D renderings as requested

3) Digital Fabric/Finish design boards (2-3 options).

4) Quote for finalized furniture list and required backup documentation.

6. Delivery and Installation Services

A. The furniture vendor shall coordinate all deliveries and installation schedules with the Early Learning Project Manager or representative. The furniture vendor shall be responsible for managing the delivery and installation of the product on schedule and so that warehousing is not required.

B. General duties and requirements of installation

1) The furniture vendor must provide full-time on-site management, coordination, and technical assistance.

2) Complete installation of all furnishings in accordance with approved manufacturer specific drawings and specifications is required.

3) The furniture vendor will conduct an acceptance walkthrough with the Early Learning Project Manager for the purpose of identifying products, matching order quantities, and verifying acceptable condition. Any product found to be in unacceptable condition shall be replaced or corrected within thirty (30) days of receipt of written notification from Library staff, or such time as mutually agreed to by both parties. Any scratches or damage to furniture that occurs during installation will be touched-up/repaired to the satisfaction of the client by the vendor at his/her cost.

4) All warranties shall be honored at all times

5) The furniture vendor shall reimburse the client for costs associated with damage caused by the installers and any repairs due to the installation effort. The furniture vendor will be responsible for any damage to the building which occurs during delivery and installation. It is incumbent upon the selected furniture vendor to identify any existing damage to the building by means of a pre-installation and delivery walk-through, and daily submissions of checklists to the representative on site. Proper measures

(protective runner, pads, etc) will be utilized by the selected furniture vendor to protect the building (walls, floors, etc).

6) Provide instruction for staff in the operation, adjustment, and maintenance of installed items.

7) Digital photo inventory of all installed furniture

8) Care, maintenance, and warranty information for all furniture

C. Recycling and Trash Removal

1) The furniture vendor shall clean up and dispose of waste materials or trash in accordance with this paragraph and full applicable federal, state, and local regulations, standards, codes, and laws. The selected furniture vendor shall at times keep the job site clean, including staging and storage areas used by the furniture vendor, free from accumulations of waste material or trash. This materials must be removed on a daily basis as to deter accumulation of debris. Prior to completion of the work, the selected furniture vendor shall remove from the vicinity of the work, all shipping containers, packing, trash, unused materials, and other like material belong to the selected furniture vendor or used under the selected furniture vendor’s direction.

Brand Book Last updated December 2022

This document is confidential and intended for Early Learning Coalition of Hillsborough County employees and partners only. It should not be shared or distributed for any other purpose.

Table of contents Introduction 3

Defining our brand 4

Brand strategy

Brand messaging

Using our name correctly

Visual guidelines 8

Master logo

Full-color

One-color

Special usage

Background control

Minimum sizing

Logo placement

Unacceptable uses

Brain icon

Unacceptable brain icon uses

Brand colors

Typography

Supporting graphics

Icon library

Creating icons

Mission priorites

Colorful circles & dotted lines

Photography guidelines

Brand in action

Signature system 31

Overview

Signature programs with a logo with annual theme with text-only treatment

Contracted programs

Co-owned and co-branded initiatives

Services and resources

Communications tools

Brand architecture reference guide 41

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 2

Changing a Child’s First Five Years Changes Everything

It might come as a surprise, but 90% of a person’s brain development occurs before age 5. That means by the time a child enters kindergarten, all the brain connections they’ll ever have for skills like problem-solving, communication and motivation have already formed.

At the Early Learning Coalition of Hillsborough County, our brand is built on three fundamental truths:

Learning starts at birth.

The neighborhood where a baby is born shouldn’t determine how safe, supported or successful they become.

What we do for our youngest children today determines who they become tomorrow.

This brand book provides clear guidance to drive everything we say and do. It is designed to:

• Make early learning relevant and relatable to our audiences

• Explain what we do in a clear, consistent and compelling way

• Inspire others to join us

Let’s get started.

INTRODUCTION

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 3

Defining our brand Our brand reflects who we are, what we believe and why we wake up every morning. A brand isn’t a statement, a campaign or a social media post; it represents the promise we’ve made to the children, families and community we serve.

By presenting our brand in a clear, consistent and compelling way, we can emotionally connect with our audiences and motivate them to action.

“Your brand is what people say about you when you’re not in the room.”

— Jeff Bezos

Brand strategy

Priorities Our mission priorities articulate how we uniquely deliver our mission . They help us categorize our programs into focus areas and make communicating what we do easier .

Access

We increase access to early learning experiences from day one, regardless of a family’s income or life circumstances.

Quality

We empower teachers with skills and support to prepare children for school and life.

Education

We collaborate with families, educators and our community to raise awareness that learning starts at birth and improve educational outcomes.

Personality Our brand voice is the unique tone and style we use to communicate with our audiences . It guides all verbal and visual expressions, including words, fonts, color choices and photography .

Trustworthy Accessible Passionate

Playful Positive

Purpose Our purpose is our reason for being .

While programs and campaigns may come and go, our mission never changes .

It’s the reason we exist and the promise on which we build everything . we do .

To ensure all Hillsborough County’s youngest children grow up to achieve anything they can imagine by providing the best possible early learning experiences and supporting the families and teachers who care for them.

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 5

Brand messaging

Our messaging helps us translate our internal-facing brand strategy into language that resonates with external audiences .

Because early learning is a complex topic and many people don’t realize its long-term impact, it is critical to use relatable language that is easy to understand and emotionally connective .

Please refer to our Brand Messaging Guide for detailed brand messaging and communications tips, including tailored messaging by audience .

The neighborhood where a baby is born shouldn’t determine how safe, supported and successful they become. That’s why the Early Learning Coalition of Hillsborough County works to ensure all our community’s youngest children grow up to achieve anything they can imagine by providing the best possible early learning experiences and supporting the families and teachers who care for them.

As the nonprofit entrusted by the State of Florida to help every child start kindergarten ready to learn, we do this by:

• Increasing access to early learning experiences from day one, regardless of a family’s income or life circumstances

• Empowering teachers with skills and support to prepare children for school and life

• Collaborating with families, educators and the community to raise awareness that learning starts at birth and improve educational outcomes

Because nearly all brain development happens by age 5, what we do for our children today determines who they become tomorrow. By working together across our community to invest in our youngest residents, we’ll create a healthier future for Hillsborough County and all who live and work here.

What we do

Why it matters

How we do it

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Using our name correctly

The Early Learning Coalition of Hillsborough County is a long name. While finding ways to shorten our name may be tempting, driving consistency and brand recognition are critical. This section provides guidance for correctly using our name in all verbal and visual communications.

Use the Early Learning Coalition of Hillsborough County’s full name as often as possible. When there is a need to shorten it, please follow these guidelines:

• Use the full name on the first mention, such as a PowerPoint presentation cover and on the first slide, in a headline and lead paragraph of written communications and when speaking to community members.

• If you need to abbreviate the name in digital or printed materials, add “(ELCHC)” after the first mention, and then use ELCHC in following instances.

When verbally speaking, continue to use the full name.

• Wherever possible, use the approved master brand logo (see page 9) on any materials where the abbreviation is used.

Please avoid shortening or referring to our name as “the Coalition” or “the Early Learning Coalition” because the Early Learning Coalition of Hillsborough County is one of 30 Early Learning Coalitions in Florida.

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 7

Visual guidelines This section provides guidance on how to visually represent our brand to support our purpose, priorities and personality.

We have created a simple, yet vibrant visual language to streamline the creation of brand communications.

Our master logo

Brand logo

Text lockupBrain icon

Our master logo brings our brand strategy to life.

With the best possible early learning experiences for children above all, EARLY LEARNING is the lead with large, bold type and emphasized with our light blue bar.

Because the vast majority of brain development occurs during a child’s first five years, our primary visual symbol is a brain. The bright, vibrant circles composing our brain icon represent the many facets of brain development and the community of families, teachers and community leaders essential to support early learning.

The largest circles in the brain icon represent our three mission priorities:

access, quality and education.

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Horizontal (preferred)

Vertical

Full-color logo

The full-color version of the Early Learning Coalition of Hillsborough County brand logo is the primary mark of the master brand identity.

The horizontal, full-color logo is the preferred version and should be used whenever possible.

Pantone, CMYK and RGB files of the full-color logo are available for specific application requirements. See the brand architecture reference guide for specifications and files.

Note: Reversed full-color logo files are also available for use on dark backgrounds. See page 13 for usage guidelines and sample application.

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One-color logo

When production constraints prevent the use of our full-color brand logo, use one of the approved one-color versions.

For example, black and white printing or applications where print vendors specify only one Pantone ink color can be used.

The one-color navy logo or the one-color white logo for dark backgrounds are the preferred one-color versions.

Reproduction files of the one-color logos are available for specific application requirements. See the brand architecture reference guide for specifications and files.

Note: These brand logo variations should never appear on a website, four-color brochure or any other application where the full-color brand logo is usable.

One-color navy (preferred)

One-color white (preferred)

One-color light blue

One-color grayscale

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Special usage

The special usage logos are used only when ONE solid color is available due to printing or manufacturing limitations.

This may occur when reproducing on plasic, glass, metal, fabric or other materials used for merchandise or signage.

Note: It is recommended that these brand logo variations do not appear on a website, four-color brochure or any other application where the full-color brand logo is usable. The full-color logos or the one-color logos are preferred.

Special usage black

Special usage navy

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Background control

Background colors and graphics can easily overpower or compete with brand logos.

A light background is preferred for the primary full-color brand logo.

Rounded white rectangles can be used when needed to ensure the logo remains visible on any background.

Other variations include a white text lockup for dark backgrounds and a knockout version that should only be used over photography.

Light backgrounds (preferred)

Dark backgrounds

Photography

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Minimum sizing

To maintain legibility and the integrity of the brand logo, do not reduce the width of the text lockup portion of the logo to less than 73px wide for screen or 1” wide for print.

Note: For smaller spaces, the brain icon may be used alone with a minimum size of 25px wide for screen or .35” wide for print.

100px or 1.4”

25px or .35”

73px or 1”

Horizontal

Stacked

Brain icon

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Logo placement

Correct placement of the brand logo and ample spacing around it will ensure the integrity of communications.

The brand logo can be placed left, right or center on the top or bottom of the layout with respect to spacing rules.

Minimum spacing around the logo

Placement

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Unacceptable uses

The consistent and correct application of the brand logo is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the brand logo and apply to digital, print and special use logos.

DO NOT recreate text lockup

DO NOT distort or tilt

DO NOT stretch

DO NOT rearrange

DO NOT place on busy backgrounds or backgrounds with insufficient color contrast

DO NOT alter colors

DO NOT separate text lockup

DO NOT outline

DO NOT position on faces

EARLY LEARNING

COALITION OF

HILLSBOROUGH COUNTY

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 16

Brain icon

The brain icon represents:

• Our three mission priorities as the large circles and our community of teachers, families, advocates and children as the smaller circles

• A human brain and its development

• An inspiring thought/idea

When the brain symbol can be used:

(at least one item must be true)

• Our website/social media channels

• Materials that also use our brand logo, like brochures, newsletters, and PowerPoint presentations

• Apparel or promotional material that is one of our brand colors

• ‘Early Learning Coaltition of Hillsborough County’ is written out in predominant copy or a headline

NOTE: Master logo guidelines also apply to the brain icon.

Acceptable brain icon colors

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Unacceptable brain icon uses

The consistent and correct application of the brain icon is essential. Always follow the standards presented in these guidelines to ensure the representaion of a brain is clear. The examples on this page illustrate some of the unacceptable uses of the brain icon and apply to digital, print and special use logos.

DO NOT show in all black

DO NOT use non-brand colors

DO NOT stretch or distort DO NOT crop

DO NOT alter colors

DO NOT outline

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Brand colors

Our brand colors are vibrant and youthful, representing the children we serve and the diverse community of people and programs necessary to support early learning.

When necessary, our brand colors can be used at slightly higher or lower percentages as shown to increase the flexibility and depth of our designs, such as the use of tints and shades for backgrounds and supporting graphics shown on pages 21-24.

Complete Pantone, CMYK and RGB Adobe (.ase) color libraries are available for download here.

Primary brand colors

Supporting brand colors

+20% Shade Tints

0 80% 60% 40% 20%

Navy

Light Blue

Gray

Bright Green

Magenta

Red Orange

Golden Yellow

Bright Yellow

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Typography

The Opens Sans font family is the recommended brand typeface.

This should be used for all brand communications.

Opens Sans is a Google font that can be downloaded by all and should be used whenever possible.

Download the font here.

When Open Sans is not available, Arial is the recommended alternative. This font should only be used when it is not possible to download and install Open Sans.

An accent font, RememberELC, is available for limited use:

• Callout and accent text NO LONGER than 5 words at sentence case

• Signature programs with text-only (see page 36)

• As letters, numbers or symbols when creating new icons (see page 23)

Recommended typeface — Open Sans

Accent font and signature program font — RememberELC

Alternate typeface — Arial

Headers — Open Sans Extrabold Subheaders — Open Sans (Bold)

Copy — Open Sans (Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Extrabold)

Using different weights can be helpful in calling out text while using italics can bring emphasis to certain areas of text. Gray is the recommended body text color.

Short headers

Signature program names

Headers — Arial Bold Subheaders — Arial Bold, Arial Black

Body copy — Arial (Regular, Italic, Bold, Bold Italic, Arial Black)

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 20 https://fonts.google.com/specimen/Open+Sans?query=open+sans+&preview.text=Das%20Sterben%20ist%20zu%20wichtig,%20um%20es%20dem%20Tod%20alleine%20zu%20%C3%BCberlassen.&preview.text_type=custom

Supporting graphics

To visually express our brand voice through all communications, supporting graphics and a visual language are available for use.

The brain icon, specially designed circle icons, colorful circles, and dotted lines are acceptable supporting graphics.

The following pages provide more details on usage.

Download supporting graphics here.

Brain icon (pg 17)

Circle icons (pg 22)

Circles and dotted lines (pg 25)

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Icon library

Icons are used for both form and function. While they add visual interest, they can also provide visual support to messaging.

Icons should be used intuitively based on subject matter. They should enhance layouts, not distract from the key message.

This is the partial collection. The full library of icons can be found here.

Animals

Baby

Business and workplace

Food

Kids and emotions

Education and play

Numbers and letters

Tampa

Holiday

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Creating icons

When an additional icon is needed, there is a basic template for creating new icons.

This template uses Adobe Illustrator and is a simple guide that should only be used by experienced designers.

CIRCLE: This is the base shape for the icon.

BORDER LINE: If the icon calls for a border, use this guide to ensure consistent border weights across all icons.

EYE LINE: Use this guide when faces are being created to ensure similar styling.

LINES: Use 20pt rounded lines for drawing to maintain consistency.

The design can extend beyond the circle as long as the circle is the base shape.

Extend graphics only as far as the artboard. If icons don’t work as a circle, just place it within the circle.

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Mission priorities

Our mission priorities articulate how we uniquely deliver our mission. They help us categorize our programs into focus areas and make communicating what we do easier:

ACCESS: Increasing access to early learning experiences from day one, regardless of a family’s income or life circumstances

QUALITY: Empowering teachers with skills and support to prepare children for school and life

EDUCATION: Collaborating with families, educators and the community to raise awareness that learning

Visually, we use the three large circles in our brain icon, the red, light blue and green, to represent these priorities and color code them throughout our visual communications. Each mission priority has a unique icon that should only be used when referring to these priorities.

Mission priority icons

ACCESS QUALITY

EDUCATION

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 24

Circles and dotted lines

Circles in various brand colors may be used as accents throughout a page. It can also be used as shapes for text boxes.

Images may be contained in circles with borders, maintaining a light weight ratio as shown

Dotted lines can be used to connect ideas and thoughts, express movement and draw the reader’s attention to important messages or elements.

NOTE: Keep edges on circles sharp. Do not add textures to strokes. Keep dotted lines fluid and smooth. Do not use sharp corners.

In-use samples

Did you know...

Learn more at elchc.org/HITI

Early Learning Coalition of Hillsborough County HITI Poster

Trim: 24”W x 36”H Bleed: .125”

Learning starts the moment a child is born.

The most significant brain development happens during the first three years of life.

The Hillsborough Infant & Toddler Initiative supports teachers and families by providing professional development and age-appropriate classroom resources to promote early learning from day one.

Backpack giveaway

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 25

Photography

The focus of our photography should be children ages 0-5 because they are the center of our mission. Photos should always be colorful, vibrant, authentic, natural and positive.

NOTE: For maximum impact, use a single, powerful image instead of mutitple small photos.

When choosing photos:

• Capture a candid moment in time by choosing subjects who are not unnaturally posed

• Support the message of the content and use early learning settings

• Consider diversity in age, gender, race and ethnicity so that our communities see themselves

• Use real photography when possible

• Consider how the composition will work in a given application—avoid busy images for smaller formats and backgrounds where type or logos will be placed on top

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 26

Unacceptable photography

Because photography is such an important part of our brand voice, it’s important to be intentional when choosing and taking photos.

Photos should NOT:

• Incorporate faux studio backdrops

• Have models that directly address the camera in an unnatural or forced pose

• Be black and white unless there are printing limitations and must be in black and white

• Use photorealistic style illustrations

• Create a montage/collage of photos that looks cluttered

• Be distorted, stretched or use extreme camera angles, including fish-eye lenses

• Be over-crowded or busy; limit to three subjects and avoid distracting backgrounds

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 27

6302 E. Martin Luther King Jr. Blvd.

Suite 100 | Tampa, FL 33619 elchc.org

6302 E. Martin Luther King Jr. Blvd.

Suite 100 | Tampa, FL 33619 elchc.org

John Smith 813-515-2340 ext. 100 jsmith@elchc.org

John Smith 813-515-2340 ext. 100 jsmith@elchc.org

Brand in action

To bring the brand to life, typography, our vibrant colors, photography and supporting graphics come together to create dynamic and unique communications.

Several exmaples of various brand materials are shown on the following pages. These should be referenced when creating new materials for brand continuity.

Correspondence should use minimal supporting graphics with a plain, professional, yet playful aesthetic.

Sample stationary

Sample Email signature

813 - 515 - 2340 | elchc.org

6302 E. Martin Luther King Jr. Blvd.

Suite 100 | Tampa, FL 33619

6302 E. Martin Luther King Jr. Blvd.

Suite 100 | Tampa, FL 33619

Jane Doe Company Goes Here 1 Address Way Big Apple, NY 12345

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John Smith

John Smith Title Goes Here space for promo graphic

To ensure all Hillsborough County’s youngest children grow up to achieve anything they can imagine by providing the best possible early learning experiences and supporting the families and teachers who care for them.

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 28

Newsletter sample: Email subject goes here

ELCHC <no-reply@elchc.org>

Announcement or headline goes here.

Subheads of descriptive lines go here.

Family Portal Provider Portals Latest News Calendar

Preheader goes here with a link to view in browser »

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The latest education updates

Brand in action

Content-heavy communications, like newsletters and reports, should be simple and clear.

Utilize typography and supporting graphics to create a clear content heirarchy while creating a dynamic layout.

Sample e-newsletter format

Sample report

14,731 developmental screenings

ACCESS

11,161 children enrolled in

VPK

657TEACHERS

PARTICIPATED IN

PROFESSIONAL DEVELOPMENT GIVEN THROUGH INCENTIVE$

2021-2022 Annual Report

Summary contracted early childhood programs

QUALITY

$878,016

TOTAL STIPENDS745TEACHERS

ENROLLED IN INCENTIVE$

NEW

PROGRAMS

CHILDREN

ENROLLED

EDUCATIONAL AWARENESS

BOOKS GIVEN

TO CHILDREN

15,000

BACKPACKS GIVEN TO

RISING KINDERGARTNERS

Workforce Initiative

RECRUIT, UPSKILL & RETAIN

CHILD CARE PROFESSIONALS

$1,939,396

BUSINESS LEADERSHIP

TRAINING PARTICIPANTS

GIVEN TO BLT

PARTICIPANTS

$557,390 Stipends & Technology

COMMUNITY

OUTREACH EVENTS

FINANCIALS

9l

CRSSA GRANT

800 Providers

RECEIVED FUNDING

$16,891,674

INVESTED BACK TO

EARLY EDUCATION

ARPA GRANT

974 Providers

RECEIVED FUNDING

$52,376,239

INVESTED BACK TO

EARLY EDUCATION

18,396 children enrolled in school readiness

$130,104,473

OPERATING BUDGET

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 29

Sample poster

Sample social posts

Brand in action

Materials like posters and social media posts should use minimal type and a few supporting graphics that emphasize the message.

NOTE: In instances like our social media outlets or website, using the logo may be redundant and unnecessary.

Did you know that 90% of your child’s brain is fully developed before they enter kindergarten?

Because early learning starts at birth, the Early Learning Coalition of Hillsborough County is here as an extended member of your family to help you find and access the best possible early learning experiences and child care programs for your little one .

Affordable child care and financial assistance • Voluntary Pre-Kindergarten registration Free developmental screening • Free tools for parents

Assistance accessing support services, like meals, mental health and housing

Contact us today at 813-515-2340 or visit elchc.org .

From the moment your child is born, we’re here to help you give them the best possible start in life.

Are you looking for quality educators?

Post your job opening to our community job board! Backpack giveaway

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 30

Signature system Our brand architecture, also referred to as our signature system, represents a hierarchy of relationships that clarify how our programs and offerings connect to each other and to our master brand.

Defining the elements within our overarching brand portfolio helps us consistently communicate our relationships and initiatives and be intentional when new programs or initiatives emerge.

Overview

Use the chart on this page to understand how we define our various programs and which to use when creating new visuals.

Signature programs (pg 33)

A program that we solely own and implement/ manage every year with a significant impact on mission or income

Communications properties (pg 40)

Assets or channels we solely owns to communicate about our brand to target audiences

Services and resources (pg 39)

Competencies, skills or offerings we provide and need external visibility

Contracted programs (pg 37)

A program a third party owns but that we are responsible for implementing

Co-owned or co-branded initiatives (pg 38)

Programs created and/or carried out in collaboration with another organization and when there are shared responsibilities, resources and benefits

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 32

Signature programs

Signature programs are programs that we solely own and implement/manage every year with a significant impact on mission or income.

Programs with a logo are unchanging. Refer to page 34 for sample usage.

For programs with an annual theme, graphics will change according to the theme and use the signature program lockup for brand consistency. Refer to page 35 for usage samples.

Programs with text only use our signature program typeface with corresponding mission priority color code. Refer to page 36 for guidelines for use.

Programs with logo Programs with annual theme

Programs with text only

Teacher Talks

The Institute

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 33

Lockup

Sample in-use

Did you know...

Learn more at elchc.org/HITI

Early Learning Coalition of Hillsborough County HITI Poster

Trim: 24”W x 36”H Bleed: .125”

Learning starts the moment a child is born.

The most significant brain development happens during the first three years of life.

The Hillsborough Infant & Toddler Initiative supports teachers and families by providing professional development and age-appropriate classroom resources to promote early learning from day one.

Proud participant in the

Learning starts at birth.

elchc.org/HITI

Early Learning Coalition of Hillsborough County HITI Yard Sign

Trim: 24”W x 18”H Bleed: .125”

Signature programs with a logo

Each signature program has several logo variations to choose from depending on needs.

The preferred format is logo only used with the master logo

Other options when space/size is an issue:

• Use lockup in instances where size allows “by the Early Learning Coalition of Hillsborough County” to still be legible.

• Ensure elchc.org is present as a signoff.

Logo only (preferred) Stacked

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 34 with annual theme

These programs are more flexible in design. The theme and graphics change each yeah, but are held together by the following components:

• Signature program text lockup

• Brand colors

• Icons

• Circles and dotted lines

The following components can change or be added if the theme calls for specific design:

• Theme name typeface

• Specialized colors (e.g., neons or metallics)

• New theme-specific icons

NOTE: The master logo should appear on all communications.

Layout heirarchy

Sample invitation

The theme name and supporting graphics

Program Name a n d e a r l y c h i l d h o o d c o n f e r e n c e

Tabella’s at Delaney Creek 6:00pm - 10:00pm

MAY 6, 2023

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 35 with text-only

Because we want to accrue value and recognition to the Early Learning Coalition of Hillsborough County’s master brand as much as possible, the majority of programs should lead with ELCHC’s master brand logo with the name appearing in Open Sans text only.

When needed, Remember font can be used when appropriate to draw attention to the program where the master brand logo is featured, such as a PowerPoint slide cover, poster, brochure, etc.

Sample uses

Teacher Talks

The Institute

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 36

Contracted programs

Contracted programs are owned by a third party but implemented by the Early Learning Coalition of Hillsborough County.

In most instances, contracted programs have specific requirements for how our logo can and cannot appear, with many limitations. Examples of contracted programs include School Readiness, VPK, Anytime is 3Ts Time, and Child Care Resource & Referral.

Before use of these logos, please contact communityrelations@elchc.org.

Third-party programs

Logo hierarchy when possible

Program logo

EARLY LEARNING COALITION OF HILLSBOROUGH COUNTY Brand Book | 37

Co-owned and co-branded initiatives

Co-owned and co-branded programs are initiatives created and/or carried out with another organization to achieve shared goals. These programs also typically indicate shared responsiilities, resources and benefits.

A co-owned initiative is a program we own with a third party and have shared responsiblities to implement, or a program/event a third party creates to financially benefit the Early Learning Coalition of Hillsborough County. In each instance, a customized master brand logo lockup exists to clearly convey the relationship.

A co-branded initiative is a program or initiative in which there is a relationship with a third party but that we may not share responsibilities to implement.

This typically represents a funder that provides resources to help support our work or a community partner we’re…