RFP 92134 - Radio Advertising 7-1-24.pdf

This document is a Request for Proposals (RFP) issued by the University of Maryland Global Campus (UMGC) for radio advertising services. The university is seeking experienced firms to provide commercial content on the vendor's radio network, both domestically and internationally, with a focus on engaging military-affiliated and veteran populations to further their post-secondary higher educational needs. The vendor shall recommend optimization and testing opportunities for the content and products, as well as demonstrate ongoing expertise for the radio channels and placements they are managing on behalf of the university. All questions related to the RFP are due by July 12, 2024, and technical and price proposals are due by July 23, 2024. Proposers must be registered on Bid Locker prior to submitting their proposals, and they are advised to monitor the eMMA platform for any future addendums and correspondence related to this solicitation.

The RFP does not provide details on pricing terms, set-asides, incumbents, or funding requirements and sources. However, it emphasizes the niche nature of the services being requested and the importance of the vendor's ability to track and provide insights on new opportunities in the radio advertising space.